E101: Rebrand and Relaunch: Hourly to Exit Becomes Scaling Expertise

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Welcome to the first episode of Scaling Expertise.

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I'm thrilled to have you here as we kick off this exciting new chapter.

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If you're new to the podcast, let me introduce myself.

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I'm Erin Austin, an intellectual property lawyer who helps experts

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turn their unique knowledge into scalable, recurring revenue.

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I work with consultants, coaches, and entrepreneurs who build incredible

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expertise, but they may be struggling to fully leverage it in ways that provide

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long term podcast is for you if you're ready to stop trading time for money

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and start building a business that works for you, not the other way around.

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Whether you're looking to protect your intellectual property, create new revenue

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streams, or scale your business too.

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New Heights, which by the way, are all the same thing.

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Scaling expertise is here to inspire you.

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If you are a listener of my previous podcast, Hourly to Exit, welcome back.

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In Hourly to Exit, I covered the entire journey from an unscalable hourly revenue

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model to building a Scalable business that you can hopefully sell someday.

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I still believe deeply in helping experts make this entire journey.

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However, I decided to rebrand my podcast as scaling expertise to reflect what I

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consider to be the core of this journey.

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Instead of covering the entire transition from hourly billing

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to selling your business, we're going to zoom in on the most trend.

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formative part of that journey, how to create repeatable recurring

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revenue by owning, controlling, and leveraging your expertise.

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This rebrand is about going deeper, getting more specific,

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and delivering more value to you.

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As an expert and a listener in upcoming episodes of scaling expertise,

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I'll dive deep into the tools, strategies and success stories that

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can help you turn your expertise into scalable, recurring revenue.

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Here's a sneak peek at what you can look forward to.

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I'll share real world examples of experts and entrepreneurs who

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successfully transformed their knowledge into intellectual

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property driven revenue streams.

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These stories will highlight the challenges they faced, the strategies

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they used, and the lessons that you can apply to your own business.

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You'll hear from top consultants, legal experts, business strategists, and

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other thought leaders who specialize in scaling expertise based businesses.

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These conversations will provide fresh perspectives, actionable

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advice, and inspiring ideas.

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We'll explore why contracts and copyrights are foundational to building

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a scalable expertise based business.

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You'll learn how well drafted contracts can protect your interests,

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define the relationship, and set the stage for long term success.

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Plus, we'll unpack how copyrights safeguard your intellectual assets

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and provide you with legal leverage to monetize your expertise.

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Solo episodes will include actual insights and step by step guidance

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on how to build a business around your intellectual property.

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Whether it's licensing your content, developing scalable products, or creating

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recurring revenue streams, I'll break it all down into manageable, Practical steps.

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And don't forget your input matters.

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I look forward dedicating episodes to addressing the biggest challenges and

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questions shared by you, the listener.

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The more I hear from you, the more valuable this podcast will be.

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So through solo episodes and expert interviews, scaling expertise will

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provide a mix of inspiration, education, and actual insights to help you build

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a scalable, sustainable business that's rooted in your expertise.

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I'm so excited for what's ahead and I can't wait to

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share these episodes with you.

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And I'd love to have your support to make the most of your experience.

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Here's a few ways you can support the podcast.

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One, subscribe to the show so you never miss an episode.

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Whether you're on Apple podcast, Spotify, or your favorite podcast

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platform, hit that subscribe button.

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Now share the podcast with other experts or entrepreneurs in your network who

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are looking to scale their businesses.

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Together, we can build a community of experts, leveraging their

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intellectual property to grow and thrive and leave a review.

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Whenever you find an episode.

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is valuable to you.

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Please take a moment to leave a review.

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Your feedback not only helps me improve the podcast, but

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also helps others discover it.

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And finally, I'd love for you to check out the scaling expertise newsletter,

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and this is rebranded from the.

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Think Beyond IP newsletter.

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In it, I cover trends, insights, and other issues at the intersection of intellectual

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property, artificial intelligence, and expertise based businesses.

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It's the perfect complement to the podcast, giving you even more

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tools and strategies to build a scalable, sustainable business.

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You can sign up for it.

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On the think beyond IP website.

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I also want to hear from you.

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Do you have any questions about intellectual property or challenges

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in building your business?

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Send them my way and I'll make sure to address them in future episodes.

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Thank you for being here at the start of this exciting new chapter.

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I can't wait to continue this journey with you and I'll see you

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next time on scaling expertise.

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Don't forget IP is fuel.