91 episodes

The transformation of an expertise-based business from an unscalable, income-focused business to a scalable and saleable, profit-focused business is a journey.  Host Erin Austin, attorney and consultant, and the Hourly to Exit podcast gives you a front row seat on that journey. 

Through conversations with expert guests, other expertise-based business owners and the occasional solo episode, Erin brings the “explain it simply and clearly” style that she’s known for to share tips, tactics, strategies–and even some legal know-how–to help your businesses progress from a freelance lifestyle gig to a wealth building saleable asset and beyond.  
 
Hourly to Exit is sponsored by Think Beyond IP, a strategic legal advisory firm that helps expertise-based businesses create, protect and leverage intellectual property to grow sustainably and build a business that will be ready to sell when the founder is ready to exit. 

At hourlytoexit.com/podcast, you can download a self-assessment to determine where your business is on the journey and what it needs to become a wealth building asset.

Hourly to Exit Erin Austin

    • Business
    • 5.0 • 11 Ratings

The transformation of an expertise-based business from an unscalable, income-focused business to a scalable and saleable, profit-focused business is a journey.  Host Erin Austin, attorney and consultant, and the Hourly to Exit podcast gives you a front row seat on that journey. 

Through conversations with expert guests, other expertise-based business owners and the occasional solo episode, Erin brings the “explain it simply and clearly” style that she’s known for to share tips, tactics, strategies–and even some legal know-how–to help your businesses progress from a freelance lifestyle gig to a wealth building saleable asset and beyond.  
 
Hourly to Exit is sponsored by Think Beyond IP, a strategic legal advisory firm that helps expertise-based businesses create, protect and leverage intellectual property to grow sustainably and build a business that will be ready to sell when the founder is ready to exit. 

At hourlytoexit.com/podcast, you can download a self-assessment to determine where your business is on the journey and what it needs to become a wealth building asset.

    E90: AI-Generated Content and Copyrights: Where Human Creativity and Technology Collide

    E90: AI-Generated Content and Copyrights: Where Human Creativity and Technology Collide

    In our latest episode, host Erin dives into the intersection of artificial intelligence and copyright law. This insightful conversation unravels the nuances pivotal for entrepreneurs leveraging AI for business growth.
    Here are your 3 Key Takeaways from the episode:
    - Copyrightability of AI-Generated Content: Understand the distinction between content facilitated by AI and content solely generated by AI for proper copyright protection.
    - Human Element is Crucial: The necessity of human creativity for copyright eligibility cannot be overstated — make sure your AI-assisted content has enough human input.
    - Protect Your Assets: Safeguard your leverage by ensuring that your intellectual property is rightfully copyrighted and exclusively owned by you.
    ▶️ Don't miss the full episode to navigate the tricky terrain of AI in the world of copyright with Erin's expert guidance.
    👩‍💻 Got questions or insights? Erin's just a message away!
    🔗 Tune in for the complete picture and follow us for updates on future episodes where we discuss potential contractual implications of AI-generated assets!
    Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
    Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/
    Hourly to Exit is Sponsored By:
    This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”.  You can find it at www.protectyourexpertise.com.
    Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
    Music credit: Yes She Can by Tiny Music
    A Team Dklutr production

    • 21 min
    E89: From Ideas to Assets: Protecting Your Big Idea with CEO Nate Hecker

    E89: From Ideas to Assets: Protecting Your Big Idea with CEO Nate Hecker

    Attention, content creators and business innovators!
    I'm thrilled to share some insights from the latest episode of Hourly to Exit. We had the pleasure of hosting Nate Hecker, CEO of Big Idea, as he unveiled the future of intellectual property management.
    This episode was jam-packed with valuable takeaways for anyone looking to protect and monetize their creations. 
    Here’s a glimpse of what we covered:
    - Innovative IP Management: Big Idea’s platform revolutionizes how creators handle their intellectual assets, leveraging blockchain technology for proof of ownership and efficient copyright protection.
    - Empowering Creators: The mission is simple yet powerful – giving control to creators over their IP, ensuring they are recognized and benefit economically from their work.
    - AI and IP: Looking ahead, the platform will navigate the intriguing intersection of AI and IP, simplifying licensing agreements and setting the stage for AI-generated content within legal frameworks.
    Here are 3 Key Takeaways to elevate your IP game:
    - Embrace the Shift: Transitioning to Web 3.0 means more individual control. Understanding and utilizing platforms like Big Idea can bridge the gap, making the process seamless.
    - Asset Management: Treat your intellectual property as an asset. With proof of authenticity and ownership, your ideas can secure the funding and recognition they deserve.
    - Security & Collaboration: Utilize platforms ensuring verified creator identities and integrated legal tools for a balance of protection and transparency in your creative endeavors.
    For a deep dive into the future of IP management and how you can protect your intellectual property, visit bigideaplatform.com.
    🎧 Listen now to hear Nate’s insights on how Big Idea is not just iterating but revolutionizing the way we think about IP in the digital age.
    More About Our Guest:
    As CEO & Co-Founder of Big Idea, he is embarking on an exciting journey to revolutionize the way we perceive and protect intellectual property in the digital era. With a strong foundation in healthcare technology and a track record of designing, building, and launching widely adopted products and systems, he brings a unique blend of experience to this transformative role.
    Throughout his career, he has been at the forefront of healthcare technology, serving major US health systems, public health entities, and national payers. His expertise spans IT Operations, Cloud Infrastructure, Big Data, Network Management, and Security & Privacy. His approach emphasizes aligning technology with business objectives, ensuring compliance and security are at the forefront of every initiative.
    Now, as the CEO of Big Idea, he is passionate about bringing innovation and transformation to the Intellectual Property space. His mission is to empower creators, businesses, and enterprises to safeguard and maximize the value of their ideas, concepts, and traditional IP in the digital space.
    Connect with Nate:
    WebsiteLinkedIn
    Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
    Erin's LinkedIn Page:a...

    • 34 min
    E88: Unintentional Collaboration: How to Accidentally Give Your Contractors Co-Ownership of Your Work

    E88: Unintentional Collaboration: How to Accidentally Give Your Contractors Co-Ownership of Your Work

    Check out the latest episode of the Hourly to Exit podcast where we dissect unintentional collaborations and their legal repercussions. This insightful episode covers how joint ownership of copyrighted work can arise when we don’t use written agreements with our contractors. Available on all major podcast platforms.
    Key Takeaways:
    - Joint ownership of copyrighted work can occur when your contractor makes copyrightable contributions to your materials.
    - Avoid unintentional collaborations by having clear contractor agreements in place that specify ownership of intellectual property rights.
    - Even simple contractor agreements can prevent potential disputes and protect your business from unforeseen legal implications.
    Tune in to the full discussion on Hourly to Exit for invaluable legal insights to safeguard your creative endeavors. Don't miss out on this important episode!
    Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
    Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/
    Hourly to Exit is Sponsored By:
    This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”.  You can find it at www.protectyourexpertise.com.
    Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
    Music credit: Yes She Can by Tiny Music
    A Team Dklutr production

    • 20 min
    E87: Licensing Series Part 3: How to Legally Use Someone Else's Content

    E87: Licensing Series Part 3: How to Legally Use Someone Else's Content

    If you are creating a licensing program, you need to be confident that you have the right to use all of the content in your materials.  If you are using any content you did not create, you need to listen to this episode. Dive into Episode 87 where host Erin unpacks the essentials to securing the right permissions with confidence. Here's a sneak peek!
    🔑 Key Takeaways:
    Get permission: Unless you have 100% certainty that the content is in the public domain, get permission. Permission Precision: Always clarify usage rights—the what, where, and how long. Clear written agreements prevent misinterpretation and protect your interests, especially as your work scales up.Early Engagement: Initiate the permission process well in advance to hedge against delays. And be prepared with a backup plan.The Value Exchange: Prepare to offer value for the content you seek to use. Whether it's monetary compensation or another form of consideration, respect the original creator's entitlement to benefit from their work.
    📑 Need to draft that perfect permission request? Erin walks you through the do's and don'ts of crafting your letter for maximum clarity and professionalism.
    Listen to the full episode now, and don't miss out on parts one and two of our thrilling three-part series on licensing.
    Gain the know-how to legally leverage the brilliance of others—visit protectyourexpertise.com for an in-depth guide on the topic, as discussed in our latest episode.
    Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
    Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/
    Hourly to Exit is Sponsored By:
    This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”.  You can find it at www.protectyourexpertise.com.
    Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
    Music credit: Yes She Can by Tiny Music
    A Team Dklutr production

    • 29 min
    E86: Licensing Series Part 2: Using Master Licenses to Amplify Your Reach Through Strategic Partnerships

    E86: Licensing Series Part 2: Using Master Licenses to Amplify Your Reach Through Strategic Partnerships

    In this episode, Part 2 of 3, we dive into another edge case for licensing your expertise. What to do when you don't have a large enough audience to support a traditional licensing program? I use a real-life example to demonstrate how leveraging other people's audiences (OPA) can be a game changer for reaching a wider audience with your licensed materials.
    Key takeaways from this episode:
    - Understand the concept of leveraging other people's audiences (OPA) to amplify your reach and engage with new customers and clients who already trust the source they follow.
    - Consider the benefits of a master license with an organization as an efficient way to reach a large group of potential licensees, minimizing the need for individual negotiations and monitoring.
    - Explore the key provisions and considerations for a master license agreement, including defining licensed materials, grant of license, sublicensing rights, financial terms, intellectual property rights, and dispute resolution.
    Listen to the full episode on the Hourly to Exit podcast to learn more about this unique approach to licensing your expertise and expanding your impact.
    Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
    Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/
    Hourly to Exit is Sponsored By:
    This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”.  You can find it at www.protectyourexpertise.com.
    Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
    Music credit: Yes She Can by Tiny Music
    A Team Dklutr production

    • 25 min
    E85: Licensing Part 1: How to License Your Expertise When You Provide Bespoke Custom Services

    E85: Licensing Part 1: How to License Your Expertise When You Provide Bespoke Custom Services

    Are you a high-value service provider looking to leverage your expertise without a traditional licensing or certification program? Tune in to the latest episode of Hourly to Exit, where we explore innovative ways to create leverage in your business through licensing.
    In this episode, we dive deep into the concept of licensing bespoke custom services, drawing inspiration from the origins of Microsoft and the shift from ownership to access in today's economy. I share examples and insights on how you can apply the principles of licensing to your unique service offerings, paving the way for new opportunities and revenue streams.
    Key Takeaways:
    Understand the Value: Clients seek results, not just deliverables. Learn to focus on the benefits and outcomes of your custom solutions rather than just the inputs. Value-based pricing can be a powerful tool in this context, allowing you to align your pricing with the transformative impact of your services.Licensing Solutions: Explore the possibility of licensing custom solutions to clients instead of selling deliverables. This approach can create a win-win scenario where clients gain access to the solution they need, and you build a valuable IP library for future use. It's about offering access to transformative solutions rather than transferring ownership of specific deliverables.Incorporating Licensing: Even if your services involve clients' proprietary information, there may still be opportunities to retain and license certain portions of your work. By identifying non-client-specific research or solutions, you can expand your revenue potential through licensing. This approach not only retains your valuable insights and work but also enables you to create additional income streams.
    Tune in to the full episode for more in-depth insights and practical examples on how to integrate licensing into your bespoke service offerings. As always, I look forward to your thoughts and questions as we continue to explore new horizons in business leveraging. Happy listening!
    Mentioned in this Episode:
    LinkedIn live on licensing
    Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
    Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/
    Hourly to Exit is Sponsored By:
    This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”.  You can find it at www.protectyourexpertise.com.
    Think Beyond IP YouTube Page:a href="https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos" rel="noopener...

    • 23 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

LivyBrynn: Realestating! ,

The best show I didn’t know I needed!

Erin delivers invaluable info in a way that I can understand. For all savvy business owners looking to leverage their business and expertise.

EricaGoodeCPA ,

Business legal broken down

Erin has such a knack for breaking down business legal-ese into an understandable format. Thanks Erin!

Vervitude ,

For Expertise Business Owners

Erin Austin is an absolute must-listen if you own any kind of expertise business. She will not only teach you how to value and protect your intellectual property, but she will get you thinking about how to fully monetize the value of your business. She is brilliant!

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