Episode 100

E100: From Hourly to Exit: Reflecting on Three Years and a New Direction

I am thrilled to announce that the Hourly to Exit Podcast has reached its 100th episode! As I take a step back for the summer to revamp and rebrand, I want to extend my heartfelt gratitude to everyone who has been a part of this incredible journey. When the podcast returns in the fall, expect a fresh title and renewed focus on what matters most—protecting your expertise for scalable and profitable growth.

Here are three key takeaways from this episode:

  • Importance of Legal Protection for Leverage: Without the right legal protections, creating leverage is nearly impossible. Ensuring your intellectual property is safeguarded enables you to grow your business legally, safely, and profitably.
  • Transitioning to a Scalable Business Model: Moving away from an hourly billing model to a scalable and potentially saleable business model is essential for long-term growth. This involves standardizing processes, leveraging intellectual property, and developing products that can generate income independent of your time.
  • Focus on Expertise-Based Niches: Specializing in protecting expertise-based businesses, particularly those working with corporate clients, allows for more targeted and effective solutions. Owning and managing your intellectual property correctly can greatly enhance your market position and profitability.

As we close this chapter, I am excited about the new horizons ahead and eager to continue providing value in protecting your expertise. Thank you for your unwavering support!

Stay tuned, and remember, IP is fuel. 💡🔥

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Hourly to Exit is Sponsored By:

This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”.  You can find it at www.protectyourexpertise.com.

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

Transcript
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today is

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an exciting

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milestone

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for the

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hourly

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to exit

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podcast.

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This is

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episode

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100, and

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it is also

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the last

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episode, at

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least for

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now, I'll be

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taking the

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summer off.

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And when I

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return in

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the fall,

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we will have

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a new title

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and a new

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brand that

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reflects the

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evolution of

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my thinking

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over the

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last three

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years.

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It's hard

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to believe

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it's been 3

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years since

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I started

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podcast.

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So I love to

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talk about

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the hourly

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to exit

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journey,

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moving

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from that

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unscalable

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hourly

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billing

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model to

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moving to

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a revenue

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model that

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is scalable.

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And to build

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a business

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that we can

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hopefully

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sell

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someday.

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But if

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you've been

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hanging

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around here

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for a little

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while, you

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know, that

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my focus has

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really been

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on the legal

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protections

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required

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to create

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leverage.

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So no

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protection,

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no leverage

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that has

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been kind

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of the drum

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I've been

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beating

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on a lot.

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And so

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looking

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forward,

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expect

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to find a

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lot more

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information

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that's Lane,

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which is

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that legal

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protection

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regarding

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creating

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leverage.

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It's better

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for you.

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I can really

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give you

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a lot more

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value from

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focusing

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on your

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questions.

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And I get

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lots of

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questions

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about, how

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to, make

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sure you're

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protecting

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your

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expertise.

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And it

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also helps

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me better

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define

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my market

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position,

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the hourly

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to exit

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title.

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Great title,

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love that

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title, but

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people think

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I'm an exit

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planner

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sometimes,

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or they

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think I'm

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a business

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coach and

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I am not.

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I am a

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lawyer.

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So speaking

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of business

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coaches

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and exit

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planners,

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those

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are great

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referral

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partners.

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I love

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working

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with them.

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it is not.

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Possible

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to build

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a scalable

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or saleable

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expertise

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based

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business

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without

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having

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those legal

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protections

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in place

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using the

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power of

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intellectual

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property

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law and

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contracts.

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So we make

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perfect

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partners.

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I just love

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the title.

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I really

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like it.

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It's so

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cool.

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and I really

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like it, but

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at the end

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of the day,

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I really

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do want to

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make sure,

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you know,

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being clear

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is always

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better

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than being

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clever.

Speaker:

I know a

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wise man

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told me

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that, I

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think it

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was Jonathan

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Stark

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actually.

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And speaking

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of which,

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when I first

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chose the

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title hourly

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exit, it was

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in response

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to something

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that

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Jonathan

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said about

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creating

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that solar

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system

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that you

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talk about.

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And when you

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are starting

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a podcast

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you're

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thinking,

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how am I

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going to

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find enough

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topics to

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talk about.

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looking at

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this blank

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screen of,

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deciding

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What you're

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going to

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talk about

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week in and

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week out,

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having the

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biggest

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solar system

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possible

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made a lot

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of sense.

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And there

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was some

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comfort in

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it, by going

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with hourly

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to exit

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everything

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from that

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entire

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journey, to

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selling the

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business.

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and so it

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made a ton

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of sense,

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but now as.

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My work with

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you has,

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developed,

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getting

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feedback

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from you,

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hearing

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the things

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that you're

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worried

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about, the

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questions

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that you

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have, it

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has made it

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really clear

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that my

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focus should

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be really

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digging

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in on the

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protection

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of your

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expertise.

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now the

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future

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content will

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emit from

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a single

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bright star.

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And that

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is, you how.

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To protect

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your

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expertise

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so that you

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can grow

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legally,

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safely, and

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profitably.

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And those

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three

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elements

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growing

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legally, we

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think about,

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do I own

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what I think

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I own, and

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if I don't

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own it, do

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I have the

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right to

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use it very

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important

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to make sure

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that you

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have the

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legal rights

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to use the

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elements

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in your

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training

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or product.

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And I talk

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about.

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the

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increased

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risk when

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we move from

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one on one

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services

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to one to

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several to

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one to many.

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So it's

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really

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important

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to make

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sure we have

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the legal

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rights to

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use those

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elements,

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safely.

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We want

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to be able

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to get

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our ideas

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out there

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without

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losing

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control

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of them.

Speaker:

People

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play small

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because

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they're

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afraid

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people are

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going to

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steal their

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stuff.

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How do we

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make sure

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that you can

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grow safely?

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And we want

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to make sure

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we have the

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protections

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in place to

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make sure

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that our

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competitors

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and our

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clients

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aren't using

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or reusing

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Our work

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without our

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permission

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or without

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getting

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paid for it.

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And then we

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want to be

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able to grow

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profitably.

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That's when

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we get the

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leverage

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piece.

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How do

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we create

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income

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streams

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that are

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decoupled

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from our

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time?

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And the

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only way

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to do that,

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of course,

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is through

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intellectual

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property

Speaker:

assets.

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that is our

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profitability

Speaker:

piece.

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So for old

Speaker:

time sakes,

Speaker:

before I

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retire the

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hourly to

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exit title

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completely,

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I wanted

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to give you

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an update

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on what's

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happening

Speaker:

and think

Speaker:

beyond IP

Speaker:

and, kind

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of going

Speaker:

through the

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hourly to

Speaker:

exit self

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assessment.

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So I was

Speaker:

looking in

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my notes

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and the last

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time I did

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this was

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February

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2022.

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Where did

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the last two

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and a half

Speaker:

years go?

Speaker:

if you

Speaker:

are not

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familiar,

Speaker:

the hourly

Speaker:

to exit,

Speaker:

self

Speaker:

assessment

Speaker:

is a

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beautiful

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graphic.

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I'm going

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to share

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my screen

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if you're

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watching

Speaker:

this on

Speaker:

YouTube.

Speaker:

that has

Speaker:

it, but, if

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you don't

Speaker:

have it,

Speaker:

if you're

Speaker:

listening

Speaker:

to this on

Speaker:

audio only,

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I'll have

Speaker:

links to

Speaker:

it in the

Speaker:

show notes.

Speaker:

And of

Speaker:

course,

Speaker:

anywhere

Speaker:

you find the

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podcast on

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YouTube, on

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LinkedIn,

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it is a

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graphic that

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illustrates

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through 19

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different

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variables,

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what the

Speaker:

indicators

Speaker:

are, where

Speaker:

you are on

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that hourly

Speaker:

to exit

Speaker:

journey.

Speaker:

Are you

Speaker:

still

Speaker:

at that

Speaker:

unsustainable

Speaker:

freelance

Speaker:

model?

Speaker:

Or have you

Speaker:

moved along

Speaker:

to more

Speaker:

sustainable

Speaker:

expertise

Speaker:

based All

Speaker:

the way to

Speaker:

the fully

Speaker:

saleable,

Speaker:

complete

Speaker:

independence

Speaker:

from the

Speaker:

owner

Speaker:

ownership of

Speaker:

assets that

Speaker:

can be sold,

Speaker:

revenue,

Speaker:

visibility,

Speaker:

client

Speaker:

diversity,

Speaker:

all sorts of

Speaker:

good things.

Speaker:

And so that

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is what it

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looks at.

Speaker:

So where is

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think beyond

Speaker:

IP on this

Speaker:

journey?

Speaker:

and here

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are the 19

Speaker:

variables.

Speaker:

Starting

Speaker:

from

Speaker:

unsustainable,

Speaker:

the

Speaker:

freelancer

Speaker:

model,

Speaker:

operator

Speaker:

model,

Speaker:

CEO model,

Speaker:

and legacy

Speaker:

model.

Speaker:

And these

Speaker:

are kind

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of your

Speaker:

mindsets.

Speaker:

What kind

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of business

Speaker:

are you

Speaker:

thinking of

Speaker:

yourself as?

Speaker:

So where

Speaker:

am I?

Speaker:

right now

Speaker:

I am moving

Speaker:

from the

Speaker:

operator

Speaker:

mindset

Speaker:

to the CEO

Speaker:

mindset.

Speaker:

And why am

Speaker:

I kind of

Speaker:

stuck here?

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I am a

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lawyer and I

Speaker:

am the only

Speaker:

lawyer in

Speaker:

my business.

Speaker:

I absolutely

Speaker:

have a team.

Speaker:

I depend

Speaker:

on them

Speaker:

very much.

Speaker:

but I'm kind

Speaker:

of stuck

Speaker:

here so long

Speaker:

as I am the

Speaker:

only lawyer

Speaker:

providing

Speaker:

legal

Speaker:

services.

Speaker:

but what

Speaker:

I am

Speaker:

transitioning

Speaker:

to is really

Speaker:

building

Speaker:

out, my

Speaker:

team,

Speaker:

especially

Speaker:

with respect

Speaker:

to the

Speaker:

things that

Speaker:

I don't

Speaker:

have to be

Speaker:

a lawyer

Speaker:

for that.

Speaker:

You don't

Speaker:

have to be a

Speaker:

lawyer for.

Speaker:

I am still

Speaker:

doing too

Speaker:

much of the

Speaker:

marketing

Speaker:

and too

Speaker:

much,

Speaker:

frankly, of

Speaker:

the sales.

Speaker:

And so I

Speaker:

am going

Speaker:

to build a

Speaker:

marketing

Speaker:

and sales

Speaker:

function

Speaker:

that

Speaker:

requires

Speaker:

less of me

Speaker:

and lets

Speaker:

me kind

Speaker:

of stay up

Speaker:

here at the

Speaker:

CEO level.

Speaker:

on the

Speaker:

authority,

Speaker:

I, uh, Am

Speaker:

viewed as

Speaker:

a business

Speaker:

partner.

Speaker:

Actually,

Speaker:

I just,

Speaker:

kind of

Speaker:

mentioned,

Speaker:

earlier,

Speaker:

the way I

Speaker:

think about

Speaker:

working

Speaker:

with,

Speaker:

business

Speaker:

coaches,

Speaker:

and exit

Speaker:

planners

Speaker:

is that I'm

Speaker:

not just the

Speaker:

lawyer, but

Speaker:

I'm also the

Speaker:

person that

Speaker:

can help

Speaker:

get results

Speaker:

for the end

Speaker:

clients.

Speaker:

They

Speaker:

recognize

Speaker:

as an

Speaker:

authority.

Speaker:

Obviously,

Speaker:

I do this

Speaker:

stuff all

Speaker:

the time.

Speaker:

I talk

Speaker:

everywhere

Speaker:

and creating

Speaker:

more content

Speaker:

to help

Speaker:

build the

Speaker:

authority.

Speaker:

I like to

Speaker:

think that,

Speaker:

when I look

Speaker:

at niche and

Speaker:

specialization

Speaker:

that I

Speaker:

really have,

Speaker:

unlike many

Speaker:

lawyers.

Speaker:

Created this

Speaker:

niche of

Speaker:

expertise

Speaker:

based

Speaker:

business,

Speaker:

especially

Speaker:

those who

Speaker:

work with

Speaker:

corporate

Speaker:

clients.

Speaker:

I have my

Speaker:

career.

Speaker:

I've been

Speaker:

working

Speaker:

with large

Speaker:

corporate

Speaker:

clients.

Speaker:

So I really

Speaker:

understand

Speaker:

their

Speaker:

issues and

Speaker:

obviously

Speaker:

the

Speaker:

intellectual

Speaker:

property

Speaker:

issues

Speaker:

as well.

Speaker:

So, both

Speaker:

niche and

Speaker:

expertise.

Speaker:

specialization,

Speaker:

I do think

Speaker:

I am working

Speaker:

my way

Speaker:

into the

Speaker:

authority

Speaker:

there, the

Speaker:

business

Speaker:

model.

Speaker:

this is

Speaker:

a tough

Speaker:

1 again,

Speaker:

because of

Speaker:

the legal

Speaker:

service,

Speaker:

what's

Speaker:

the legal

Speaker:

services?

Speaker:

I do have

Speaker:

some.

Speaker:

Productized

Speaker:

services,

Speaker:

that are

Speaker:

solution

Speaker:

based, but

Speaker:

in some ways

Speaker:

they're also

Speaker:

time based.

Speaker:

And that is,

Speaker:

something

Speaker:

that I am

Speaker:

working on

Speaker:

is really

Speaker:

to get away

Speaker:

from any

Speaker:

time based

Speaker:

solutions.

Speaker:

I don't

Speaker:

bill hourly,

Speaker:

but I do

Speaker:

sometimes

Speaker:

price things

Speaker:

with a rough

Speaker:

estimate

Speaker:

of how

Speaker:

long it not

Speaker:

completely,

Speaker:

but there's

Speaker:

something in

Speaker:

there that

Speaker:

still Gets

Speaker:

me so I am

Speaker:

working on

Speaker:

completely

Speaker:

decoupling

Speaker:

my pricing

Speaker:

from time.

Speaker:

my

Speaker:

exclusivity.

Speaker:

as we

Speaker:

speak, I'm

Speaker:

developing

Speaker:

a number

Speaker:

of, Products

Speaker:

that will

Speaker:

be available

Speaker:

for sale,

Speaker:

that will,

Speaker:

be exclusive

Speaker:

to me.

Speaker:

And so

Speaker:

I will,

Speaker:

register

Speaker:

them, for

Speaker:

copyright

Speaker:

protection

Speaker:

and those

Speaker:

will be

Speaker:

mine.

Speaker:

they'll

Speaker:

have enough,

Speaker:

creativity

Speaker:

that they're

Speaker:

eligible for

Speaker:

copyright

Speaker:

protection.

Speaker:

And so I'm

Speaker:

definitely

Speaker:

working

Speaker:

on the

Speaker:

saleable end

Speaker:

for that.

Speaker:

For

Speaker:

visibility,

Speaker:

definitely

Speaker:

better.

Speaker:

Like I can

Speaker:

pretty much

Speaker:

predict how

Speaker:

many leads

Speaker:

I'm going

Speaker:

to get and,

Speaker:

understand

Speaker:

what my

Speaker:

sales

Speaker:

will be.

Speaker:

I don't have

Speaker:

complete

Speaker:

visibility

Speaker:

cause it's

Speaker:

definitely

Speaker:

referral

Speaker:

based.

Speaker:

I'm very

Speaker:

referral

Speaker:

based.

Speaker:

Or, know,

Speaker:

people who

Speaker:

will follow

Speaker:

me for a

Speaker:

while and

Speaker:

then they'll

Speaker:

be ready.

Speaker:

So it's not

Speaker:

something

Speaker:

that I can

Speaker:

turn on and

Speaker:

off like

Speaker:

you can,

Speaker:

like someone

Speaker:

who has a

Speaker:

very large,

Speaker:

audience,

Speaker:

they can

Speaker:

kind of

Speaker:

turn it on.

Speaker:

They

Speaker:

can say,

Speaker:

okay, I'm

Speaker:

launching

Speaker:

something

Speaker:

and they

Speaker:

can turn it

Speaker:

on and they

Speaker:

can have it.

Speaker:

And I

Speaker:

don't have

Speaker:

that yet.

Speaker:

I'm in the

Speaker:

scalable

Speaker:

right now.

Speaker:

Standardization.

Speaker:

This is a

Speaker:

big part

Speaker:

of creating

Speaker:

my team.

Speaker:

lots of,

Speaker:

and I am

Speaker:

the worst

Speaker:

at this,

Speaker:

but that's

Speaker:

what the

Speaker:

team is for.

Speaker:

And we have

Speaker:

lots of, S.

Speaker:

O.

Speaker:

P.

Speaker:

S.

Speaker:

that we're

Speaker:

putting in

Speaker:

place and

Speaker:

standardizing

Speaker:

some issues.

Speaker:

So I'm

Speaker:

feeling

Speaker:

pretty good.

Speaker:

We're not

Speaker:

manuals.

Speaker:

Well, I

Speaker:

guess,

Speaker:

you know,

Speaker:

if it's

Speaker:

digital,

Speaker:

it's in

Speaker:

click up.

Speaker:

I guess that

Speaker:

makes it

Speaker:

a manual.

Speaker:

we're kind

Speaker:

of between

Speaker:

scalable

Speaker:

and scalable

Speaker:

here.

Speaker:

absolutely.

Speaker:

professional

Speaker:

liability

Speaker:

insurance

Speaker:

is a must

Speaker:

when you're

Speaker:

a lawyer.

Speaker:

and then

Speaker:

also risk

Speaker:

mitigation.

Speaker:

That's

Speaker:

something

Speaker:

that I

Speaker:

think about

Speaker:

as I have

Speaker:

products

Speaker:

that.

Speaker:

Provide

Speaker:

legal

Speaker:

education,

Speaker:

but don't

Speaker:

provide

Speaker:

legal

Speaker:

services.

Speaker:

So that is

Speaker:

definitely

Speaker:

part of the

Speaker:

next stage.

Speaker:

I did

Speaker:

it again

Speaker:

delegation.

Speaker:

Also, my

Speaker:

revenue

Speaker:

generating

Speaker:

tasks are

Speaker:

mostly legal

Speaker:

services.

Speaker:

I'm the

Speaker:

only lawyer.

Speaker:

So, as I.

Speaker:

Develop

Speaker:

products

Speaker:

that don't

Speaker:

require me

Speaker:

and a team

Speaker:

that can

Speaker:

sell them.

Speaker:

I will

Speaker:

definitely

Speaker:

be moving

Speaker:

over from

Speaker:

scalable to

Speaker:

saleable,

Speaker:

client

Speaker:

concentration.

Speaker:

again, the

Speaker:

more variety

Speaker:

of the ways

Speaker:

you can

Speaker:

engage with

Speaker:

me, the more

Speaker:

diverse my

Speaker:

client base

Speaker:

will be.

Speaker:

If it's Only

Speaker:

me, then

Speaker:

there's a

Speaker:

certain,

Speaker:

you know,

Speaker:

fee involved

Speaker:

with that.

Speaker:

And I'm

Speaker:

going to

Speaker:

have fewer

Speaker:

clients,

Speaker:

but as I

Speaker:

have more

Speaker:

variety of

Speaker:

offers, then

Speaker:

my, client

Speaker:

base will

Speaker:

get more

Speaker:

diverse,

Speaker:

profitability,

Speaker:

increases

Speaker:

in revenue

Speaker:

results and

Speaker:

increases in

Speaker:

profitability.

Speaker:

there are

Speaker:

ways to

Speaker:

do that.

Speaker:

Also while

Speaker:

providing

Speaker:

one on one

Speaker:

services, I

Speaker:

can still,

Speaker:

increase my

Speaker:

profitability

Speaker:

by having

Speaker:

those

Speaker:

services,

Speaker:

the.

Speaker:

Better I

Speaker:

get at them,

Speaker:

the more

Speaker:

efficiently

Speaker:

I can

Speaker:

deliver

Speaker:

them.

Speaker:

The more

Speaker:

I can read

Speaker:

my client's

Speaker:

minds and

Speaker:

get to the

Speaker:

solution

Speaker:

quicker.

Speaker:

And that

Speaker:

increases

Speaker:

profits.

Speaker:

So it's not

Speaker:

just about

Speaker:

products.

Speaker:

It's also

Speaker:

just about

Speaker:

becoming

Speaker:

more

Speaker:

efficient,

Speaker:

always sign

Speaker:

contracts.

Speaker:

And I

Speaker:

do have

Speaker:

standardized

Speaker:

ones as

Speaker:

well.

Speaker:

effective

Speaker:

use of

Speaker:

automation.

Speaker:

I realized

Speaker:

that I

Speaker:

created

Speaker:

this, you

Speaker:

know, two

Speaker:

and a half

Speaker:

years ago

Speaker:

before AI

Speaker:

was really

Speaker:

a thing.

Speaker:

and I

Speaker:

do, have

Speaker:

implemented

Speaker:

some AI in

Speaker:

my business,

Speaker:

mostly

Speaker:

regarding,

Speaker:

when I

Speaker:

think about

Speaker:

some of my

Speaker:

content, I

Speaker:

use it as

Speaker:

a starting

Speaker:

point,

Speaker:

obviously,

Speaker:

I mean, you

Speaker:

know, my

Speaker:

voice and

Speaker:

you know,

Speaker:

what, comes,

Speaker:

what gets

Speaker:

published

Speaker:

is different

Speaker:

than what I

Speaker:

got out of

Speaker:

AI, but I

Speaker:

do use it.

Speaker:

And I use

Speaker:

it to think

Speaker:

through

Speaker:

something.

Speaker:

Sometimes

Speaker:

I'm not

Speaker:

anti AI, as

Speaker:

you know,

Speaker:

and you can

Speaker:

effectively

Speaker:

use

Speaker:

automation.

Speaker:

expertise

Speaker:

based

Speaker:

services.

Speaker:

Yes, that is

Speaker:

absolutely.

Speaker:

what.

Speaker:

I am working

Speaker:

on both

Speaker:

in what

Speaker:

I provide

Speaker:

directly

Speaker:

to clients

Speaker:

and in the

Speaker:

products

Speaker:

that I

Speaker:

will be

Speaker:

developing a

Speaker:

standardized

Speaker:

sales

Speaker:

pipeline

Speaker:

and process.

Speaker:

that is

Speaker:

something

Speaker:

that I'm

Speaker:

working on.

Speaker:

That will be

Speaker:

part of the

Speaker:

marketing

Speaker:

team that's

Speaker:

coming

Speaker:

on that

Speaker:

will get

Speaker:

a better,

Speaker:

process

Speaker:

in place.

Speaker:

Leveraged

Speaker:

business

Speaker:

model.

Speaker:

yeah, I left

Speaker:

behind the

Speaker:

hourly based

Speaker:

a while ago.

Speaker:

So I do

Speaker:

have the

Speaker:

leveraged

Speaker:

business

Speaker:

model

Speaker:

through,

Speaker:

kind of

Speaker:

having

Speaker:

productized

Speaker:

services.

Speaker:

I still

Speaker:

tend to

Speaker:

like someone

Speaker:

needs

Speaker:

something

Speaker:

that's a

Speaker:

little bit

Speaker:

custom.

Speaker:

I'll still

Speaker:

do that.

Speaker:

We're

Speaker:

working with

Speaker:

corporate

Speaker:

client,

Speaker:

your B2B

Speaker:

client with

Speaker:

corporate

Speaker:

clients and

Speaker:

the issues

Speaker:

regarding

Speaker:

your

Speaker:

copyright,

Speaker:

know,

Speaker:

protecting

Speaker:

your

Speaker:

expertise.

Speaker:

I'm still

Speaker:

sticking in

Speaker:

that so I

Speaker:

can create

Speaker:

a leveraged

Speaker:

business

Speaker:

models

Speaker:

around

Speaker:

that and

Speaker:

paid upon

Speaker:

engagement.

Speaker:

All my

Speaker:

engagements,

Speaker:

you pay me

Speaker:

in advance

Speaker:

to book the

Speaker:

time and my.

Speaker:

Income

Speaker:

decoupled

Speaker:

from

Speaker:

founder's

Speaker:

time.

Speaker:

it's not

Speaker:

completely

Speaker:

decoupled

Speaker:

from my

Speaker:

time again,

Speaker:

because I'm

Speaker:

the only

Speaker:

lawyer.

Speaker:

So as I move

Speaker:

into some of

Speaker:

these, other

Speaker:

offerings,

Speaker:

then I will

Speaker:

be moving

Speaker:

over there

Speaker:

as well.

Speaker:

So again,

Speaker:

you can

Speaker:

get this

Speaker:

assessment.

Speaker:

On the

Speaker:

website

Speaker:

and all

Speaker:

the places.

Speaker:

If you

Speaker:

can't find

Speaker:

it, just

Speaker:

email me and

Speaker:

we'll get

Speaker:

it to you.

Speaker:

So have a

Speaker:

wonderful

Speaker:

summer.

Speaker:

I'm looking

Speaker:

forward to

Speaker:

coming back

Speaker:

with some

Speaker:

new ideas.

Speaker:

in the fall,

Speaker:

of course,

Speaker:

I'm always

Speaker:

happy to

Speaker:

hear your

Speaker:

ideas and

Speaker:

what you'd

Speaker:

like to hear

Speaker:

more of.

Speaker:

and thanks

Speaker:

again for

Speaker:

hanging out

Speaker:

with me for

Speaker:

the last 100

Speaker:

episodes.

Speaker:

don't forget

Speaker:

IP is fuel.

About the Podcast

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Hourly to Exit

About your host

Profile picture for Erin Austin

Erin Austin

Meet Erin Austin, a Harvard Law alum with over 25 years of copyright and contracts experience. As the go-to advisor for professionals with corporate clients, Erin empowers entrepreneurs to be their own advocates, standing out for her commitment to transforming expertise into empires through the creation, protection and leveraging of intellectual property assets. Explore her blend of legal expertise and entrepreneurial insight on ThinkBeyondIP.com and the "Hourly to Exit" podcast. Off the clock, you'll find Erin in the great outdoors or connecting with business coaches to elevate 6-figure consultants into 7-figure powerhouses.