Episode 100
E100: From Hourly to Exit: Reflecting on Three Years and a New Direction
I am thrilled to announce that the Hourly to Exit Podcast has reached its 100th episode! As I take a step back for the summer to revamp and rebrand, I want to extend my heartfelt gratitude to everyone who has been a part of this incredible journey. When the podcast returns in the fall, expect a fresh title and renewed focus on what matters most—protecting your expertise for scalable and profitable growth.
Here are three key takeaways from this episode:
- Importance of Legal Protection for Leverage: Without the right legal protections, creating leverage is nearly impossible. Ensuring your intellectual property is safeguarded enables you to grow your business legally, safely, and profitably.
- Transitioning to a Scalable Business Model: Moving away from an hourly billing model to a scalable and potentially saleable business model is essential for long-term growth. This involves standardizing processes, leveraging intellectual property, and developing products that can generate income independent of your time.
- Focus on Expertise-Based Niches: Specializing in protecting expertise-based businesses, particularly those working with corporate clients, allows for more targeted and effective solutions. Owning and managing your intellectual property correctly can greatly enhance your market position and profitability.
As we close this chapter, I am excited about the new horizons ahead and eager to continue providing value in protecting your expertise. Thank you for your unwavering support!
Stay tuned, and remember, IP is fuel. 💡🔥
Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/
Hourly to Exit is Sponsored By:
This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.
Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
Music credit: Yes She Can by Tiny Music
A Team Dklutr production
Transcript
today is
Speaker:an exciting
Speaker:milestone
Speaker:for the
Speaker:hourly
Speaker:to exit
Speaker:podcast.
Speaker:This is
Speaker:episode
Speaker:100, and
Speaker:it is also
Speaker:the last
Speaker:episode, at
Speaker:least for
Speaker:now, I'll be
Speaker:taking the
Speaker:summer off.
Speaker:And when I
Speaker:return in
Speaker:the fall,
Speaker:we will have
Speaker:a new title
Speaker:and a new
Speaker:brand that
Speaker:reflects the
Speaker:evolution of
Speaker:my thinking
Speaker:over the
Speaker:last three
Speaker:years.
Speaker:It's hard
Speaker:to believe
Speaker:it's been 3
Speaker:years since
Speaker:I started
Speaker:podcast.
Speaker:So I love to
Speaker:talk about
Speaker:the hourly
Speaker:to exit
Speaker:journey,
Speaker:moving
Speaker:from that
Speaker:unscalable
Speaker:hourly
Speaker:billing
Speaker:model to
Speaker:moving to
Speaker:a revenue
Speaker:model that
Speaker:is scalable.
Speaker:And to build
Speaker:a business
Speaker:that we can
Speaker:hopefully
Speaker:sell
Speaker:someday.
Speaker:But if
Speaker:you've been
Speaker:hanging
Speaker:around here
Speaker:for a little
Speaker:while, you
Speaker:know, that
Speaker:my focus has
Speaker:really been
Speaker:on the legal
Speaker:protections
Speaker:required
Speaker:to create
Speaker:leverage.
Speaker:So no
Speaker:protection,
Speaker:no leverage
Speaker:that has
Speaker:been kind
Speaker:of the drum
Speaker:I've been
Speaker:beating
Speaker:on a lot.
Speaker:And so
Speaker:looking
Speaker:forward,
Speaker:expect
Speaker:to find a
Speaker:lot more
Speaker:information
Speaker:that's Lane,
Speaker:which is
Speaker:that legal
Speaker:protection
Speaker:regarding
Speaker:creating
Speaker:leverage.
Speaker:It's better
Speaker:for you.
Speaker:I can really
Speaker:give you
Speaker:a lot more
Speaker:value from
Speaker:focusing
Speaker:on your
Speaker:questions.
Speaker:And I get
Speaker:lots of
Speaker:questions
Speaker:about, how
Speaker:to, make
Speaker:sure you're
Speaker:protecting
Speaker:your
Speaker:expertise.
Speaker:And it
Speaker:also helps
Speaker:me better
Speaker:define
Speaker:my market
Speaker:position,
Speaker:the hourly
Speaker:to exit
Speaker:title.
Speaker:Great title,
Speaker:love that
Speaker:title, but
Speaker:people think
Speaker:I'm an exit
Speaker:planner
Speaker:sometimes,
Speaker:or they
Speaker:think I'm
Speaker:a business
Speaker:coach and
Speaker:I am not.
Speaker:I am a
Speaker:lawyer.
Speaker:So speaking
Speaker:of business
Speaker:coaches
Speaker:and exit
Speaker:planners,
Speaker:those
Speaker:are great
Speaker:referral
Speaker:partners.
Speaker:I love
Speaker:working
Speaker:with them.
Speaker:it is not.
Speaker:Possible
Speaker:to build
Speaker:a scalable
Speaker:or saleable
Speaker:expertise
Speaker:based
Speaker:business
Speaker:without
Speaker:having
Speaker:those legal
Speaker:protections
Speaker:in place
Speaker:using the
Speaker:power of
Speaker:intellectual
Speaker:property
Speaker:law and
Speaker:contracts.
Speaker:So we make
Speaker:perfect
Speaker:partners.
Speaker:I just love
Speaker:the title.
Speaker:I really
Speaker:like it.
Speaker:It's so
Speaker:cool.
Speaker:and I really
Speaker:like it, but
Speaker:at the end
Speaker:of the day,
Speaker:I really
Speaker:do want to
Speaker:make sure,
Speaker:you know,
Speaker:being clear
Speaker:is always
Speaker:better
Speaker:than being
Speaker:clever.
Speaker:I know a
Speaker:wise man
Speaker:told me
Speaker:that, I
Speaker:think it
Speaker:was Jonathan
Speaker:Stark
Speaker:actually.
Speaker:And speaking
Speaker:of which,
Speaker:when I first
Speaker:chose the
Speaker:title hourly
Speaker:exit, it was
Speaker:in response
Speaker:to something
Speaker:that
Speaker:Jonathan
Speaker:said about
Speaker:creating
Speaker:that solar
Speaker:system
Speaker:that you
Speaker:talk about.
Speaker:And when you
Speaker:are starting
Speaker:a podcast
Speaker:you're
Speaker:thinking,
Speaker:how am I
Speaker:going to
Speaker:find enough
Speaker:topics to
Speaker:talk about.
Speaker:looking at
Speaker:this blank
Speaker:screen of,
Speaker:deciding
Speaker:What you're
Speaker:going to
Speaker:talk about
Speaker:week in and
Speaker:week out,
Speaker:having the
Speaker:biggest
Speaker:solar system
Speaker:possible
Speaker:made a lot
Speaker:of sense.
Speaker:And there
Speaker:was some
Speaker:comfort in
Speaker:it, by going
Speaker:with hourly
Speaker:to exit
Speaker:everything
Speaker:from that
Speaker:entire
Speaker:journey, to
Speaker:selling the
Speaker:business.
Speaker:and so it
Speaker:made a ton
Speaker:of sense,
Speaker:but now as.
Speaker:My work with
Speaker:you has,
Speaker:developed,
Speaker:getting
Speaker:feedback
Speaker:from you,
Speaker:hearing
Speaker:the things
Speaker:that you're
Speaker:worried
Speaker:about, the
Speaker:questions
Speaker:that you
Speaker:have, it
Speaker:has made it
Speaker:really clear
Speaker:that my
Speaker:focus should
Speaker:be really
Speaker:digging
Speaker:in on the
Speaker:protection
Speaker:of your
Speaker:expertise.
Speaker:now the
Speaker:future
Speaker:content will
Speaker:emit from
Speaker:a single
Speaker:bright star.
Speaker:And that
Speaker:is, you how.
Speaker:To protect
Speaker:your
Speaker:expertise
Speaker:so that you
Speaker:can grow
Speaker:legally,
Speaker:safely, and
Speaker:profitably.
Speaker:And those
Speaker:three
Speaker:elements
Speaker:growing
Speaker:legally, we
Speaker:think about,
Speaker:do I own
Speaker:what I think
Speaker:I own, and
Speaker:if I don't
Speaker:own it, do
Speaker:I have the
Speaker:right to
Speaker:use it very
Speaker:important
Speaker:to make sure
Speaker:that you
Speaker:have the
Speaker:legal rights
Speaker:to use the
Speaker:elements
Speaker:in your
Speaker:training
Speaker:or product.
Speaker:And I talk
Speaker:about.
Speaker:the
Speaker:increased
Speaker:risk when
Speaker:we move from
Speaker:one on one
Speaker:services
Speaker:to one to
Speaker:several to
Speaker:one to many.
Speaker:So it's
Speaker:really
Speaker:important
Speaker:to make
Speaker:sure we have
Speaker:the legal
Speaker:rights to
Speaker:use those
Speaker:elements,
Speaker:safely.
Speaker:We want
Speaker:to be able
Speaker:to get
Speaker:our ideas
Speaker:out there
Speaker:without
Speaker:losing
Speaker:control
Speaker:of them.
Speaker:People
Speaker:play small
Speaker:because
Speaker:they're
Speaker:afraid
Speaker:people are
Speaker:going to
Speaker:steal their
Speaker:stuff.
Speaker:How do we
Speaker:make sure
Speaker:that you can
Speaker:grow safely?
Speaker:And we want
Speaker:to make sure
Speaker:we have the
Speaker:protections
Speaker:in place to
Speaker:make sure
Speaker:that our
Speaker:competitors
Speaker:and our
Speaker:clients
Speaker:aren't using
Speaker:or reusing
Speaker:Our work
Speaker:without our
Speaker:permission
Speaker:or without
Speaker:getting
Speaker:paid for it.
Speaker:And then we
Speaker:want to be
Speaker:able to grow
Speaker:profitably.
Speaker:That's when
Speaker:we get the
Speaker:leverage
Speaker:piece.
Speaker:How do
Speaker:we create
Speaker:income
Speaker:streams
Speaker:that are
Speaker:decoupled
Speaker:from our
Speaker:time?
Speaker:And the
Speaker:only way
Speaker:to do that,
Speaker:of course,
Speaker:is through
Speaker:intellectual
Speaker:property
Speaker:assets.
Speaker:that is our
Speaker:profitability
Speaker:piece.
Speaker:So for old
Speaker:time sakes,
Speaker:before I
Speaker:retire the
Speaker:hourly to
Speaker:exit title
Speaker:completely,
Speaker:I wanted
Speaker:to give you
Speaker:an update
Speaker:on what's
Speaker:happening
Speaker:and think
Speaker:beyond IP
Speaker:and, kind
Speaker:of going
Speaker:through the
Speaker:hourly to
Speaker:exit self
Speaker:assessment.
Speaker:So I was
Speaker:looking in
Speaker:my notes
Speaker:and the last
Speaker:time I did
Speaker:this was
Speaker:February
Speaker:2022.
Speaker:Where did
Speaker:the last two
Speaker:and a half
Speaker:years go?
Speaker:if you
Speaker:are not
Speaker:familiar,
Speaker:the hourly
Speaker:to exit,
Speaker:self
Speaker:assessment
Speaker:is a
Speaker:beautiful
Speaker:graphic.
Speaker:I'm going
Speaker:to share
Speaker:my screen
Speaker:if you're
Speaker:watching
Speaker:this on
Speaker:YouTube.
Speaker:that has
Speaker:it, but, if
Speaker:you don't
Speaker:have it,
Speaker:if you're
Speaker:listening
Speaker:to this on
Speaker:audio only,
Speaker:I'll have
Speaker:links to
Speaker:it in the
Speaker:show notes.
Speaker:And of
Speaker:course,
Speaker:anywhere
Speaker:you find the
Speaker:podcast on
Speaker:YouTube, on
Speaker:LinkedIn,
Speaker:it is a
Speaker:graphic that
Speaker:illustrates
Speaker:through 19
Speaker:different
Speaker:variables,
Speaker:what the
Speaker:indicators
Speaker:are, where
Speaker:you are on
Speaker:that hourly
Speaker:to exit
Speaker:journey.
Speaker:Are you
Speaker:still
Speaker:at that
Speaker:unsustainable
Speaker:freelance
Speaker:model?
Speaker:Or have you
Speaker:moved along
Speaker:to more
Speaker:sustainable
Speaker:expertise
Speaker:based All
Speaker:the way to
Speaker:the fully
Speaker:saleable,
Speaker:complete
Speaker:independence
Speaker:from the
Speaker:owner
Speaker:ownership of
Speaker:assets that
Speaker:can be sold,
Speaker:revenue,
Speaker:visibility,
Speaker:client
Speaker:diversity,
Speaker:all sorts of
Speaker:good things.
Speaker:And so that
Speaker:is what it
Speaker:looks at.
Speaker:So where is
Speaker:think beyond
Speaker:IP on this
Speaker:journey?
Speaker:and here
Speaker:are the 19
Speaker:variables.
Speaker:Starting
Speaker:from
Speaker:unsustainable,
Speaker:the
Speaker:freelancer
Speaker:model,
Speaker:operator
Speaker:model,
Speaker:CEO model,
Speaker:and legacy
Speaker:model.
Speaker:And these
Speaker:are kind
Speaker:of your
Speaker:mindsets.
Speaker:What kind
Speaker:of business
Speaker:are you
Speaker:thinking of
Speaker:yourself as?
Speaker:So where
Speaker:am I?
Speaker:right now
Speaker:I am moving
Speaker:from the
Speaker:operator
Speaker:mindset
Speaker:to the CEO
Speaker:mindset.
Speaker:And why am
Speaker:I kind of
Speaker:stuck here?
Speaker:I am a
Speaker:lawyer and I
Speaker:am the only
Speaker:lawyer in
Speaker:my business.
Speaker:I absolutely
Speaker:have a team.
Speaker:I depend
Speaker:on them
Speaker:very much.
Speaker:but I'm kind
Speaker:of stuck
Speaker:here so long
Speaker:as I am the
Speaker:only lawyer
Speaker:providing
Speaker:legal
Speaker:services.
Speaker:but what
Speaker:I am
Speaker:transitioning
Speaker:to is really
Speaker:building
Speaker:out, my
Speaker:team,
Speaker:especially
Speaker:with respect
Speaker:to the
Speaker:things that
Speaker:I don't
Speaker:have to be
Speaker:a lawyer
Speaker:for that.
Speaker:You don't
Speaker:have to be a
Speaker:lawyer for.
Speaker:I am still
Speaker:doing too
Speaker:much of the
Speaker:marketing
Speaker:and too
Speaker:much,
Speaker:frankly, of
Speaker:the sales.
Speaker:And so I
Speaker:am going
Speaker:to build a
Speaker:marketing
Speaker:and sales
Speaker:function
Speaker:that
Speaker:requires
Speaker:less of me
Speaker:and lets
Speaker:me kind
Speaker:of stay up
Speaker:here at the
Speaker:CEO level.
Speaker:on the
Speaker:authority,
Speaker:I, uh, Am
Speaker:viewed as
Speaker:a business
Speaker:partner.
Speaker:Actually,
Speaker:I just,
Speaker:kind of
Speaker:mentioned,
Speaker:earlier,
Speaker:the way I
Speaker:think about
Speaker:working
Speaker:with,
Speaker:business
Speaker:coaches,
Speaker:and exit
Speaker:planners
Speaker:is that I'm
Speaker:not just the
Speaker:lawyer, but
Speaker:I'm also the
Speaker:person that
Speaker:can help
Speaker:get results
Speaker:for the end
Speaker:clients.
Speaker:They
Speaker:recognize
Speaker:as an
Speaker:authority.
Speaker:Obviously,
Speaker:I do this
Speaker:stuff all
Speaker:the time.
Speaker:I talk
Speaker:everywhere
Speaker:and creating
Speaker:more content
Speaker:to help
Speaker:build the
Speaker:authority.
Speaker:I like to
Speaker:think that,
Speaker:when I look
Speaker:at niche and
Speaker:specialization
Speaker:that I
Speaker:really have,
Speaker:unlike many
Speaker:lawyers.
Speaker:Created this
Speaker:niche of
Speaker:expertise
Speaker:based
Speaker:business,
Speaker:especially
Speaker:those who
Speaker:work with
Speaker:corporate
Speaker:clients.
Speaker:I have my
Speaker:career.
Speaker:I've been
Speaker:working
Speaker:with large
Speaker:corporate
Speaker:clients.
Speaker:So I really
Speaker:understand
Speaker:their
Speaker:issues and
Speaker:obviously
Speaker:the
Speaker:intellectual
Speaker:property
Speaker:issues
Speaker:as well.
Speaker:So, both
Speaker:niche and
Speaker:expertise.
Speaker:specialization,
Speaker:I do think
Speaker:I am working
Speaker:my way
Speaker:into the
Speaker:authority
Speaker:there, the
Speaker:business
Speaker:model.
Speaker:this is
Speaker:a tough
Speaker:1 again,
Speaker:because of
Speaker:the legal
Speaker:service,
Speaker:what's
Speaker:the legal
Speaker:services?
Speaker:I do have
Speaker:some.
Speaker:Productized
Speaker:services,
Speaker:that are
Speaker:solution
Speaker:based, but
Speaker:in some ways
Speaker:they're also
Speaker:time based.
Speaker:And that is,
Speaker:something
Speaker:that I am
Speaker:working on
Speaker:is really
Speaker:to get away
Speaker:from any
Speaker:time based
Speaker:solutions.
Speaker:I don't
Speaker:bill hourly,
Speaker:but I do
Speaker:sometimes
Speaker:price things
Speaker:with a rough
Speaker:estimate
Speaker:of how
Speaker:long it not
Speaker:completely,
Speaker:but there's
Speaker:something in
Speaker:there that
Speaker:still Gets
Speaker:me so I am
Speaker:working on
Speaker:completely
Speaker:decoupling
Speaker:my pricing
Speaker:from time.
Speaker:my
Speaker:exclusivity.
Speaker:as we
Speaker:speak, I'm
Speaker:developing
Speaker:a number
Speaker:of, Products
Speaker:that will
Speaker:be available
Speaker:for sale,
Speaker:that will,
Speaker:be exclusive
Speaker:to me.
Speaker:And so
Speaker:I will,
Speaker:register
Speaker:them, for
Speaker:copyright
Speaker:protection
Speaker:and those
Speaker:will be
Speaker:mine.
Speaker:they'll
Speaker:have enough,
Speaker:creativity
Speaker:that they're
Speaker:eligible for
Speaker:copyright
Speaker:protection.
Speaker:And so I'm
Speaker:definitely
Speaker:working
Speaker:on the
Speaker:saleable end
Speaker:for that.
Speaker:For
Speaker:visibility,
Speaker:definitely
Speaker:better.
Speaker:Like I can
Speaker:pretty much
Speaker:predict how
Speaker:many leads
Speaker:I'm going
Speaker:to get and,
Speaker:understand
Speaker:what my
Speaker:sales
Speaker:will be.
Speaker:I don't have
Speaker:complete
Speaker:visibility
Speaker:cause it's
Speaker:definitely
Speaker:referral
Speaker:based.
Speaker:I'm very
Speaker:referral
Speaker:based.
Speaker:Or, know,
Speaker:people who
Speaker:will follow
Speaker:me for a
Speaker:while and
Speaker:then they'll
Speaker:be ready.
Speaker:So it's not
Speaker:something
Speaker:that I can
Speaker:turn on and
Speaker:off like
Speaker:you can,
Speaker:like someone
Speaker:who has a
Speaker:very large,
Speaker:audience,
Speaker:they can
Speaker:kind of
Speaker:turn it on.
Speaker:They
Speaker:can say,
Speaker:okay, I'm
Speaker:launching
Speaker:something
Speaker:and they
Speaker:can turn it
Speaker:on and they
Speaker:can have it.
Speaker:And I
Speaker:don't have
Speaker:that yet.
Speaker:I'm in the
Speaker:scalable
Speaker:right now.
Speaker:Standardization.
Speaker:This is a
Speaker:big part
Speaker:of creating
Speaker:my team.
Speaker:lots of,
Speaker:and I am
Speaker:the worst
Speaker:at this,
Speaker:but that's
Speaker:what the
Speaker:team is for.
Speaker:And we have
Speaker:lots of, S.
Speaker:O.
Speaker:P.
Speaker:S.
Speaker:that we're
Speaker:putting in
Speaker:place and
Speaker:standardizing
Speaker:some issues.
Speaker:So I'm
Speaker:feeling
Speaker:pretty good.
Speaker:We're not
Speaker:manuals.
Speaker:Well, I
Speaker:guess,
Speaker:you know,
Speaker:if it's
Speaker:digital,
Speaker:it's in
Speaker:click up.
Speaker:I guess that
Speaker:makes it
Speaker:a manual.
Speaker:we're kind
Speaker:of between
Speaker:scalable
Speaker:and scalable
Speaker:here.
Speaker:absolutely.
Speaker:professional
Speaker:liability
Speaker:insurance
Speaker:is a must
Speaker:when you're
Speaker:a lawyer.
Speaker:and then
Speaker:also risk
Speaker:mitigation.
Speaker:That's
Speaker:something
Speaker:that I
Speaker:think about
Speaker:as I have
Speaker:products
Speaker:that.
Speaker:Provide
Speaker:legal
Speaker:education,
Speaker:but don't
Speaker:provide
Speaker:legal
Speaker:services.
Speaker:So that is
Speaker:definitely
Speaker:part of the
Speaker:next stage.
Speaker:I did
Speaker:it again
Speaker:delegation.
Speaker:Also, my
Speaker:revenue
Speaker:generating
Speaker:tasks are
Speaker:mostly legal
Speaker:services.
Speaker:I'm the
Speaker:only lawyer.
Speaker:So, as I.
Speaker:Develop
Speaker:products
Speaker:that don't
Speaker:require me
Speaker:and a team
Speaker:that can
Speaker:sell them.
Speaker:I will
Speaker:definitely
Speaker:be moving
Speaker:over from
Speaker:scalable to
Speaker:saleable,
Speaker:client
Speaker:concentration.
Speaker:again, the
Speaker:more variety
Speaker:of the ways
Speaker:you can
Speaker:engage with
Speaker:me, the more
Speaker:diverse my
Speaker:client base
Speaker:will be.
Speaker:If it's Only
Speaker:me, then
Speaker:there's a
Speaker:certain,
Speaker:you know,
Speaker:fee involved
Speaker:with that.
Speaker:And I'm
Speaker:going to
Speaker:have fewer
Speaker:clients,
Speaker:but as I
Speaker:have more
Speaker:variety of
Speaker:offers, then
Speaker:my, client
Speaker:base will
Speaker:get more
Speaker:diverse,
Speaker:profitability,
Speaker:increases
Speaker:in revenue
Speaker:results and
Speaker:increases in
Speaker:profitability.
Speaker:there are
Speaker:ways to
Speaker:do that.
Speaker:Also while
Speaker:providing
Speaker:one on one
Speaker:services, I
Speaker:can still,
Speaker:increase my
Speaker:profitability
Speaker:by having
Speaker:those
Speaker:services,
Speaker:the.
Speaker:Better I
Speaker:get at them,
Speaker:the more
Speaker:efficiently
Speaker:I can
Speaker:deliver
Speaker:them.
Speaker:The more
Speaker:I can read
Speaker:my client's
Speaker:minds and
Speaker:get to the
Speaker:solution
Speaker:quicker.
Speaker:And that
Speaker:increases
Speaker:profits.
Speaker:So it's not
Speaker:just about
Speaker:products.
Speaker:It's also
Speaker:just about
Speaker:becoming
Speaker:more
Speaker:efficient,
Speaker:always sign
Speaker:contracts.
Speaker:And I
Speaker:do have
Speaker:standardized
Speaker:ones as
Speaker:well.
Speaker:effective
Speaker:use of
Speaker:automation.
Speaker:I realized
Speaker:that I
Speaker:created
Speaker:this, you
Speaker:know, two
Speaker:and a half
Speaker:years ago
Speaker:before AI
Speaker:was really
Speaker:a thing.
Speaker:and I
Speaker:do, have
Speaker:implemented
Speaker:some AI in
Speaker:my business,
Speaker:mostly
Speaker:regarding,
Speaker:when I
Speaker:think about
Speaker:some of my
Speaker:content, I
Speaker:use it as
Speaker:a starting
Speaker:point,
Speaker:obviously,
Speaker:I mean, you
Speaker:know, my
Speaker:voice and
Speaker:you know,
Speaker:what, comes,
Speaker:what gets
Speaker:published
Speaker:is different
Speaker:than what I
Speaker:got out of
Speaker:AI, but I
Speaker:do use it.
Speaker:And I use
Speaker:it to think
Speaker:through
Speaker:something.
Speaker:Sometimes
Speaker:I'm not
Speaker:anti AI, as
Speaker:you know,
Speaker:and you can
Speaker:effectively
Speaker:use
Speaker:automation.
Speaker:expertise
Speaker:based
Speaker:services.
Speaker:Yes, that is
Speaker:absolutely.
Speaker:what.
Speaker:I am working
Speaker:on both
Speaker:in what
Speaker:I provide
Speaker:directly
Speaker:to clients
Speaker:and in the
Speaker:products
Speaker:that I
Speaker:will be
Speaker:developing a
Speaker:standardized
Speaker:sales
Speaker:pipeline
Speaker:and process.
Speaker:that is
Speaker:something
Speaker:that I'm
Speaker:working on.
Speaker:That will be
Speaker:part of the
Speaker:marketing
Speaker:team that's
Speaker:coming
Speaker:on that
Speaker:will get
Speaker:a better,
Speaker:process
Speaker:in place.
Speaker:Leveraged
Speaker:business
Speaker:model.
Speaker:yeah, I left
Speaker:behind the
Speaker:hourly based
Speaker:a while ago.
Speaker:So I do
Speaker:have the
Speaker:leveraged
Speaker:business
Speaker:model
Speaker:through,
Speaker:kind of
Speaker:having
Speaker:productized
Speaker:services.
Speaker:I still
Speaker:tend to
Speaker:like someone
Speaker:needs
Speaker:something
Speaker:that's a
Speaker:little bit
Speaker:custom.
Speaker:I'll still
Speaker:do that.
Speaker:We're
Speaker:working with
Speaker:corporate
Speaker:client,
Speaker:your B2B
Speaker:client with
Speaker:corporate
Speaker:clients and
Speaker:the issues
Speaker:regarding
Speaker:your
Speaker:copyright,
Speaker:know,
Speaker:protecting
Speaker:your
Speaker:expertise.
Speaker:I'm still
Speaker:sticking in
Speaker:that so I
Speaker:can create
Speaker:a leveraged
Speaker:business
Speaker:models
Speaker:around
Speaker:that and
Speaker:paid upon
Speaker:engagement.
Speaker:All my
Speaker:engagements,
Speaker:you pay me
Speaker:in advance
Speaker:to book the
Speaker:time and my.
Speaker:Income
Speaker:decoupled
Speaker:from
Speaker:founder's
Speaker:time.
Speaker:it's not
Speaker:completely
Speaker:decoupled
Speaker:from my
Speaker:time again,
Speaker:because I'm
Speaker:the only
Speaker:lawyer.
Speaker:So as I move
Speaker:into some of
Speaker:these, other
Speaker:offerings,
Speaker:then I will
Speaker:be moving
Speaker:over there
Speaker:as well.
Speaker:So again,
Speaker:you can
Speaker:get this
Speaker:assessment.
Speaker:On the
Speaker:website
Speaker:and all
Speaker:the places.
Speaker:If you
Speaker:can't find
Speaker:it, just
Speaker:email me and
Speaker:we'll get
Speaker:it to you.
Speaker:So have a
Speaker:wonderful
Speaker:summer.
Speaker:I'm looking
Speaker:forward to
Speaker:coming back
Speaker:with some
Speaker:new ideas.
Speaker:in the fall,
Speaker:of course,
Speaker:I'm always
Speaker:happy to
Speaker:hear your
Speaker:ideas and
Speaker:what you'd
Speaker:like to hear
Speaker:more of.
Speaker:and thanks
Speaker:again for
Speaker:hanging out
Speaker:with me for
Speaker:the last 100
Speaker:episodes.
Speaker:don't forget
Speaker:IP is fuel.
