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Episode 52

E52: Mindset Over Matter: Learning to Spot Your Impediments with Jaclyn Mellone

I was so excited to welcome back my very first guest, Jaclyn Mellone, for a conversation about some simple, easy ways we can help ourselves to grow and succeed in our journey as women business owners and entrepreneurs. Jaclyn has moved from being a coach to running a media company, which also reminded us about a significant value we should look for in our business. In this episode, we learned that

  • There’s a great technique to distinguish between the struggles in our mindset and the real world
  • As entrepreneurs, we tell ourselves “I’m not there yet,” and here’s why we need to stop
  • We can identify when the difference between mindset and a knowledge gap so we can overcome both
  • BONUS: we learned what you can do to increase your available time by knowing your flow

Jaclyn and I agreed that these issues can sound a little woo-woo, but scientifically backed concepts like confirmation bias and legal realities about intellectual property were a big part of our conversation as well. Listen to the podcast, and if you think you are overlooking the IP issues in your business, contact me for a consultation.

Other Resources Mentioned:

More About Our Guest:

Jaclyn Mellone is the founder of Go-To Gal Media, a business coach for entrepreneurs, and host of the Go-To Gal podcast. Go-To Gal has been named one of Forbes' Top 21 Podcasts for 2021 and is a top 200 Marketing podcast on iTunes! Jaclyn works with experts around the globe to help them become the Go-To Authority in their space. Her approach combines business strategy with mindset practices to help her clients bust through their blocks and exponentially grow their businesses. She has been featured in Forbes, Entrepreneur, Yahoo Finance, Reader’s Digest, Parents, and has spoken at marketing conferences around the US. Jaclyn has proudly built the Go-To Gal empire in her slippers from her home in Rochester, NY, where she lives with her husband, two children, and fur-baby.

Connect with Jaclyn Mellone:

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

Transcript
Speaker:

Hello ladies.

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Welcome to the Hourly

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to Exit podcast.

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I am very excited for

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this week's guest,

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Jacqueline Malone, who

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has won my first guest and

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is now my repeat guest.

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I'm so excited to have you.

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Thank you, Jacqueline,

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for joining us.

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Oh, yes.

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Well, thank you so

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much for having me.

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I'm honored to be back.

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Oh, it is wonderful

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to have you here.

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So before we get

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started, would you

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introduce yourself to the

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audience?

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Sure.

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So, hello, I'm Jacqueline

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Malone, host of the GoTo

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Gal podcast, and I also have

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an agency called GoTo Gal

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Media, where we basically

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are in the business of

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creating win-win partnerships.

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So We work with podcasters

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and event hosts as well

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as sponsors in making

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those connections.

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So whether we're on the

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sponsor side or the creator

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side, our goal is to create

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the win-win partnership of

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whatever that brand deal or

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collaboration would look like.

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So after being in the

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podcasting industry for so

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long, I've been podcasting for

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seven and a half years now.

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this was, something I was

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inspired to do a little over

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a year ago now, and it's

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been exciting to be, I guess,

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At it for a while, but from

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a different perspective.

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And I've always been about

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relationships and people

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and collaboration and in

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this whole agency lens.

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Yes, it's been a new hat

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to wear this past year,

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but it's been a lot of fun.

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Well, wonderful.

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Well, in addition to being

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about relationships, of

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course it's also about

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intellectual property

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and our assets and Yeah.

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Monetizing them.

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So we will get into

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all that goodness.

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And there are so many

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things we could talk

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about as a business coach.

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there are many areas of

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our business, this is an

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audience of, women who have

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expertise-based businesses.

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And, but one of the things

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that I wanted to address

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today was the issue of

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mindset, which I know you.

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Have lots of resources

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regarding, during our last,

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conversation, we talked

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about resistance, and

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that's definitely something,

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all of us struggle with.

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It was, one of the things I

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struggled with as you know,

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and that we discussed, and

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to figure out like when the

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resistance is real versus

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when it is a mindset.

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sometimes a resistance

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is, external.

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Like maybe there are

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financial obstacles, time,

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obstacles, A D H D, obstacles.

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There are all sorts of

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things that may be very

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real external, obstacles

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that are causing it,

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but sometimes they are.

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Internal and they

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are mindset issues.

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So tell us like what are

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the classic signs that

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the resistance that we're

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dealing with is really in our

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heads?

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So that's such a great

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question too, because

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sometimes, it's an

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actual thing, right?

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But even if it is an actual

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thing, an external cause

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that is getting in our way,

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how we approach that, what

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our mindset is around that

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has a big impact on how

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we approach that, right?

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Like every one of us has.

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Things going on in our lives

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and Right, and we're juggling

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all these different things

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and maybe it's a busy time in

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life or in business or maybe

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we have our own struggles

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with, health or mental

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health or family things.

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There's so like on a

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day-to-day, week to week,

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month to month basis,

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there's so many different

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things that be going on

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that if we wanted to.

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And, often it's helpful

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to even to list out like

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here's all of the very real

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things that are in our way.

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There's very real obstacles

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or, constraints or whatever

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those things are, but

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how we look at them.

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And that mindset approach

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can have a very big impact

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on whether that's a helpful

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mindset or whether that

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is a not helpful mindset.

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So, I think the first, which

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is like the most basic step,

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but the first thing to do

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when we are feeling like

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we're approaching a situation

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and we're like, okay.

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I feel like I'm hitting a

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roadblock here, or this feels

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like it's not gonna happen,

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or whatever that first clue

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is to see like, okay, well

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is this mindset or is this

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really an external thing?

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Right?

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And both can be solved, right?

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If it's the mindsets we

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can work on the mindset.

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If it's the external

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thing, we can look at

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how we solve that too.

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It's just different

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approaches.

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The first thing to do is

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just get it out of our

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head and get it onto paper,

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because when it's in our

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head, it is going to feel

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so much bigger and heavier.

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From the science perspective,

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we literally cannot use the

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logical side of our brain

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to analyze that information.

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So until it is out on

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paper and we're able to

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look at it as something

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that is separate from us,

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we're not able use that

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logical brain, that critical

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thinking approach to it.

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So the first step is really

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to get it out on paper so

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we can have that perspective

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and really see, okay.

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What is this?

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and then start to look

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at, okay, is this really

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like, just question

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ourselves, right?

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Like, is this really true?

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Is there a situation you

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wanna use this as an example?

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Something maybe you

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hear come up sometimes?

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well, I do feel like I get

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a lot of resistance from

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people regarding, their

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service providers and I.

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Obviously I talk about

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intellectual property a

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lot, and I try to make

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it, accessible to people,

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but I definitely get, you

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know, a lot of resistance

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about, this isn't for me.

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There is a stage in business

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where Mm, intellectual

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property happens, but

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not me as a solopreneur.

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And so, no matter what,

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I'm like, it's everywhere.

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It's all, Everywhere.

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Yep.

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He's everywhere.

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And we're making it every

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day, but I still will

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get the, well, no, I'm

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almost a risk provider, so

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that would, be one place

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that makes me, that happens.

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Right.

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and that's, I'm glad I asked

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you too, because that's

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a really great example,

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and that may not even be

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something that's weighing

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in someone's head, right.

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They may just listen to

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a show like this, and.

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Automatically have this

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belief system kick in that,

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oh, I'm not there yet.

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Mm-hmm.

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I'm not ready for that yet.

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Mm-hmm.

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Right.

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Oh, it's a different

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stage of business.

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It's a different

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kind of business.

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It's a, different amount

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of revenue or team size.

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Yes.

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Or whatever that

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belief system is.

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Right.

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So when you're approaching

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something like this, this

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is a really good check.

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Whether it's like a feeling,

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like a heavy mindset thing,

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or even just something

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like this where it's like,

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oh no, I'm not there yet.

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Why?

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And so putting that down on

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paper and saying is that true?

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Is that always true?

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Right?

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Mm-hmm.

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And with something like ip, I

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don't think it's talked about

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enough, which is one of the

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reasons why I love that you

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are spreading the word on this

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and, really leading the cause

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for this type of ip, right?

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But opening up this

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opportunity because just

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like there was a point

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in time where, Having a

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website or having a podcast

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was something that was

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maybe only for a certain

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group of people, right?

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It then, Becomes opened up

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and it's like, you know what?

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You don't need to have

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a business of a certain

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every, it's like you need

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to have a website, right?

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Or you don't need to

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have a certain something,

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to have a podcast.

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It's, you could literally

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start a podcast right

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now from your phone

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with an app like Anchor.

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So Over time, things that

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maybe we've put up on a

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pedestal or we thought were

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only for certain types of

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businesses or certain stages

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of business, we might be

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closing off opportunities.

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And I think this is a

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really great example to say

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like, okay, is that true?

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Is that always true?

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And really question ourselves

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cuz it's like, is it,

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Fact or is it a belief?

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Mm-hmm.

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And what you've really just

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showcased with that question

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is that a lot of times these

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are strongly held beliefs.

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And this, just to give another

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example too, just so we can

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apply this across multiple, a

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lot of times I'll see people.

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In the podcasting world, I

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have a course on starting

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a podcast, and a lot of

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people say, oh, can't start

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a podcast until I have this

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many followers, or until

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I'm making this much money.

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Right?

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And it's like these

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preconceived notions of

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I need to have this, and

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then I can have that.

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and the podcasting world, I

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mean, I started my podcast.

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Like before I was even

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making money in my business.

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Mm-hmm.

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Now, if somebody was like,

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I need to pay my bills

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next month, what's the

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fastest way to make money?

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I would not say,

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go start a podcast.

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But you do not need to

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be making money in your

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business to have a podcast.

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Right.

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So starting to look at

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just as, I mean all of

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us, here's a way to break

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beliefs down, right?

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As we look for evidence.

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And while this isn't a

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perfect, example, you may

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have a better example,

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but we've all seen.

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Entrepreneurs on

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Shark Tank Right.

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Who have patents or other

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types of IP that is, and,

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and they have no business,

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maybe they haven't even

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made a sale yet, or they

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haven't even created

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the final prototype yet.

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Right, So there's not a

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certain stage of business

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where that's required.

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Now, obviously you have to

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have the ip, so sometimes the,

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usually with service-based

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businesses, the IP comes

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after the business.

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From in the specific example,

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is there a stage of business

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that they have to be at?

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I guess what is the

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fact answer here, right?

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Like how do we distinguish

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fact from belief in this case?

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Yeah,

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I mean, so I mean, what

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we're talking about is,

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the mindset versus the

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knowledge gap, right?

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and so, and the

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case of intellectual

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property specifically,

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there is definitely.

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Well first the knowledge gap

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by thinking that IP is, only

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software, or a book, or a

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course as opposed to just,

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the frameworks that you use.

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the way that you help your

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clients that is special

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and original to you is

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intellectual property.

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Every time we use our

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intellect, you now we're

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creating intellectual property

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and to kind of get that

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through, that knowledge gap.

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Okay.

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The intellectual

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property's there.

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the question is, are you

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harnessing it or are you

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just, giving it away,

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without harnessing it?

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So,

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yeah.

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Yeah, no, that's

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a great example.

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And I love how you

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highlighted that too, that

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Yes, is this mindset or

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a knowledge gap Exactly.

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Mm-hmm.

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and being able to, clarify

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that and then know, okay,

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I need to, my, belief

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system around this is,

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getting in my way verse.

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I have, being open to learning

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and open to opportunities.

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And I think as, business

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owners, as experts,

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sometimes we don't even

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realize, we can't tell the

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difference between what's

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a belief and what's a fact.

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And that may.

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We may be an expert at the

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things we're an expert on, but

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having those beliefs that are

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getting in the way of seeing

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opportunities, especially

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with something like with ip,

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that's such a great example,

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but also in the example

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with the podcast, right, of

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thinking, oh, I need to have

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X, Y, or Z first, and it

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closes us off to opportunities

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because we think we have to.

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Do this before we do that.

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Mm-hmm.

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And if we just take that leap,

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I mean, I used to think, oh,

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before I do PR I need to have

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a certain level of business.

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Or before I do tv I

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need to lose weight.

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I mean, we can get really

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creative in our heads of, all

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the different prerequisites

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we need to have and,

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really giving ourselves.

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Training our brains to

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really look at not just the

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problems that we're trying

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to solve in our head, but

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also the opportunities

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that are presented to

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us through that lens of.

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What's the, is this, do I

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not think I could do this

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yet because it's a mindset

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thing or what's, do I

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have a knowledge gap here?

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and really looking at

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things more, critically

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from that perspective.

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Yeah.

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And I love the idea of

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getting things out on paper.

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I mean, I will say, just as

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a lawyer sometimes working

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with complex ideas, That when

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you keep them in your head,

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It's so much bigger than when

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you start like laying it out.

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I will say, one of my

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early mentors, one of

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the most brilliant people

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I've ever worked with, he

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always explained things

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with little charts.

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Like he would just.

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Take a piece of paper, turn

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it over, and start making

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like diagrams and suddenly,

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like how to, do german

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insurance financing became

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clear, and so being able

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to like kind of get it out

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and seeing it really does

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help you kind of figure out,

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okay, where are the blanks?

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Where are are the real issues?

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Where the things that

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really aren't and, what

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is missing and what do

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I need to do with it?

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So, yeah, I love that.

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Yes.

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Now, one thing that's come

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up a couple times that I,

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think would be good for us

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to, I wanna elaborate a little

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bit more on, is this idea

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of, oh, I'm not there yet.

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Mm-hmm.

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Like, oh, that's only for

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these types of businesses or

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this type of, revenue or This

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almost like we're putting.

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The idea of something, whether

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it's IP or podcast or PR or

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whatever that thing is, and I

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guess that's a good side note.

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This is a good indicator

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to look for is like, what

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are you telling yourself?

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You can't have yet.

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Right.

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What are you saying?

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Oh, I can't do that yet,

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or I can't have that yet.

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I'm not ready yet.

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And this is a good exercise

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probably to explore a

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little bit more of like,

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okay, what are you saying

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not yet to, and is that

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because it's a strategic.

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Thoughtful, well-informed

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decision, or is it, is

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this mindset, is this

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a belief system that's

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getting in your way?

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And a lot of times the pattern

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here is that they're putting

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something on a pedestal.

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Mm-hmm.

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And if you imagine.

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Whatever that thing

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is literally on a

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pedestal, right?

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It is, above you.

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It is separate from you.

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It is out of reach for you

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and whatever this is, if

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it's a, person, if it's a

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business model, whatever

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the opportunity is, if

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you are putting it on a

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pedestal, You're literally

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putting it out of reach.

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Mm-hmm.

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so this is where leveling

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that playing field and

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whether that's bringing it

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off of the pedestal or you

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hopping on that pedestal too.

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I'm like, I belong

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on there too.

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But that your.

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On that same level,

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that opportunity is

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available for you whether

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you go for it or not.

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We all have that autonomy to

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make those decisions of what's

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best for us and our business

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and all of that, but to not

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look at opportunities as out

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of reach or above us or as.

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Some hypothetical next level,

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but to be able to look at it

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for what it is and something

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that is available to us

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really changes everything.

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And this is something that

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a lot of times we'll look

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at people in this regard

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of like, oh, I couldn't

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have that person on my

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podcast because of this.

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Or we, put people on a

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pedestal, or that type

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of client on a pedestal

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or even something like a

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podcast like, oh, I'm not.

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I don't have the, voice

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or whatever it is that you

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might think and, putting that

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idea of, oh, to have that,

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it's on this, usually we're

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not using that language.

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Mm-hmm.

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But that's really what it is

Speaker:

when we're saying something

Speaker:

that we're not ready for

Speaker:

something or that it's out of

Speaker:

reach or that it's not for us.

Speaker:

Is there also something

Speaker:

regarding expectations

Speaker:

based on what we see?

Speaker:

Like what we are consuming

Speaker:

are, the big names and

Speaker:

the big successes and the

Speaker:

big launches and the big,

Speaker:

newsletter, subscribers.

Speaker:

And we think, well, but

Speaker:

they had to start somewhere,

Speaker:

right?

Speaker:

Yeah, they did.

Speaker:

So is your question that

Speaker:

we think we need to have

Speaker:

that, to have that level of

Speaker:

success or, well, maybe we,

Speaker:

think yeah, that's what

Speaker:

we see cuz what we consume

Speaker:

are people who are.

Speaker:

Big brand names.

Speaker:

Let's just say that,

Speaker:

having a little podcast

Speaker:

or having a little email,

Speaker:

a newsletter, list, or

Speaker:

that's not worthwhile.

Speaker:

Yeah, it's not talked

Speaker:

about as much, right?

Speaker:

Mm-hmm.

Speaker:

The, the people that are

Speaker:

having huge success mm-hmm.

Speaker:

With small lists, it's

Speaker:

not as compelling of

Speaker:

a headline, right?

Speaker:

Mm-hmm.

Speaker:

And a lot of times those

Speaker:

people don't need the

Speaker:

headlines, and that's

Speaker:

been something, on a very

Speaker:

small scale, but with.

Speaker:

my agency over the last

Speaker:

year, our growth hasn't been

Speaker:

from my email list or from

Speaker:

social media, it's all been

Speaker:

word of mouth and mm-hmm.

Speaker:

That for a while we didn't

Speaker:

even have a website and even

Speaker:

how we barely have a website.

Speaker:

Right.

Speaker:

So it's, and that's where

Speaker:

there's a lot of companies

Speaker:

like this that are having

Speaker:

the quiet success and,

Speaker:

we don't see, and they

Speaker:

don't need us to see it.

Speaker:

Right.

Speaker:

To know that it's there.

Speaker:

But if we don't know that

Speaker:

it's there, we don't know

Speaker:

that it's possible for us.

Speaker:

One of the best pieces of

Speaker:

advice for mindset that I

Speaker:

love to give people is we'll

Speaker:

use the, I dunno, I've done

Speaker:

like exercises with this and

Speaker:

stuff, but in this format

Speaker:

it's probably not best to

Speaker:

do an exercise, but I'll

Speaker:

use some examples that I'll

Speaker:

probably can relate to.

Speaker:

And when you first get

Speaker:

a car, right, maybe

Speaker:

you haven't really

Speaker:

noticed that car before.

Speaker:

Mm-hmm.

Speaker:

And like at one point my

Speaker:

husband got an Outback, not an

Speaker:

Outback, Subaru Forester, and

Speaker:

I never even heard of a Subaru

Speaker:

Forester before and as soon as

Speaker:

he got it, it's like literally

Speaker:

everywhere we went, I'm

Speaker:

like, there are these Subaru

Speaker:

foresters everywhere, right?

Speaker:

And were there actually

Speaker:

more Subaru foresters on

Speaker:

the, I mean, maybe they had

Speaker:

a good promotion going on,

Speaker:

but likely it was just that.

Speaker:

I was paying attention

Speaker:

to it, right?

Speaker:

And so I started to

Speaker:

notice because it came

Speaker:

into my awareness,

Speaker:

oh, this is a thing.

Speaker:

Now I'm paying

Speaker:

attention to it.

Speaker:

And now I notice it when

Speaker:

I was pregnant or when My

Speaker:

best friend is pregnant.

Speaker:

I start to notice all

Speaker:

of the people that are

Speaker:

pregnant everywhere we go.

Speaker:

Right.

Speaker:

I think it's called

Speaker:

confirmation bias.

Speaker:

Guess.

Speaker:

Yes.

Speaker:

Yes.

Speaker:

And so it's, we're only paying

Speaker:

attention to those things

Speaker:

that are in our awareness.

Speaker:

And so if people in our

Speaker:

industry have not typically.

Speaker:

Been leveraging IP or

Speaker:

starting a podcast or

Speaker:

whatnot, we may not even

Speaker:

see those opportunities as

Speaker:

something that's for us.

Speaker:

Mm-hmm.

Speaker:

Or even just see them, we may

Speaker:

not even see the opportunity.

Speaker:

Right.

Speaker:

Right.

Speaker:

Because it's not something

Speaker:

we're paying attention to.

Speaker:

And also, once we put

Speaker:

plant that seed, Right.

Speaker:

Someone may listen to this

Speaker:

conversation and then they

Speaker:

might start to see, oh,

Speaker:

okay, I'm starting to see

Speaker:

these other service-based

Speaker:

businesses that are doing

Speaker:

things with IP or that have

Speaker:

branded frameworks, right?

Speaker:

Or, oh, I'm starting to

Speaker:

notice these other people

Speaker:

that are starting podcasts.

Speaker:

And so once something is on

Speaker:

your radar, not only do you

Speaker:

start to notice it more, but.

Speaker:

It also widens our vision.

Speaker:

So we're going around looking

Speaker:

at the world through this

Speaker:

tunnel vision, if you will,

Speaker:

of what we expect to see,

Speaker:

what we expect to be like

Speaker:

our belief systems, right?

Speaker:

We're constantly that

Speaker:

confirmation bias.

Speaker:

Mm-hmm.

Speaker:

We're constantly confirming

Speaker:

our own beliefs through lens.

Speaker:

And if we can open up

Speaker:

that lens of what we think

Speaker:

is possible Right then

Speaker:

we start to see things

Speaker:

that we literally would

Speaker:

not have seen before.

Speaker:

I'll share an example of,

Speaker:

I, got an email one time

Speaker:

about an opportunity to

Speaker:

be featured in Forbes.

Speaker:

And this email, the way

Speaker:

it was worded if I didn't

Speaker:

believe that was meant for me.

Speaker:

If I didn't think like,

Speaker:

oh, well, of course they

Speaker:

would wanna interview

Speaker:

me in Forbes, right?

Speaker:

Like if I didn't

Speaker:

have that belief.

Speaker:

This email, On the surface

Speaker:

looked like a scam.

Speaker:

Okay.

Speaker:

Maybe not a scam.

Speaker:

I'm being slightly dramatic,

Speaker:

but it looked like they

Speaker:

were going to want me

Speaker:

to pay a lot of money.

Speaker:

Like it looked like,

Speaker:

would you wanna be

Speaker:

interviewed in Forbes?

Speaker:

Like, let me know.

Speaker:

Like, it was like, mm, I

Speaker:

am I gonna reply back and

Speaker:

they're gonna be like, okay.

Speaker:

Like, send the, five figure

Speaker:

dollar amount here if I

Speaker:

didn't believe that that was

Speaker:

an opportunity that would be

Speaker:

available, I probably wouldn't

Speaker:

even have, I just would've

Speaker:

assumed it was a mass email.

Speaker:

Mm-hmm.

Speaker:

And probably wouldn't even

Speaker:

opened it or replied to it.

Speaker:

Right.

Speaker:

Second, if I thought like,

Speaker:

oh, they're probably just

Speaker:

trying to get Synchron.

Speaker:

Right.

Speaker:

I wouldn't have replied, cuz

Speaker:

I would've been like, oh, it's

Speaker:

just gonna be a waste of time.

Speaker:

Right.

Speaker:

But because I was at a stage

Speaker:

in my business and in my

Speaker:

belief system that it was

Speaker:

like, well, yeah, that.

Speaker:

Like they should interview me.

Speaker:

Like we can be

Speaker:

confident, right?

Speaker:

Like, ok, yeah.

Speaker:

Like that would be a

Speaker:

great opportunity and

Speaker:

I'm ready for that.

Speaker:

And Right.

Speaker:

I had done other things,

Speaker:

like there's definitely was a

Speaker:

point in my business where I

Speaker:

would not have felt that way.

Speaker:

But at this, point that

Speaker:

it happened, I believed

Speaker:

it and so I replied and

Speaker:

it turned out to be real.

Speaker:

And it was not.

Speaker:

They were not looking for

Speaker:

money and it was a real

Speaker:

opportunity And it turned

Speaker:

into something really

Speaker:

great, but I would've

Speaker:

missed that had I not.

Speaker:

Been open to it.

Speaker:

Mm-hmm.

Speaker:

Right.

Speaker:

And I think there's so many

Speaker:

examples of just like the,

Speaker:

little hunch to, ask someone

Speaker:

the question or to see that,

Speaker:

maybe somebody follows you

Speaker:

and you're like, oh, I wonder

Speaker:

if there, and you reach

Speaker:

out because of X, Y, and Z.

Speaker:

Or we start to just look

Speaker:

at the world differently

Speaker:

when we're open to these

Speaker:

different possibilities

Speaker:

and opportunities and

Speaker:

our mindset believes.

Speaker:

That they're possible for us.

Speaker:

So starting to really expand

Speaker:

that lens of what we're seeing

Speaker:

as available for us in our

Speaker:

industry and our business

Speaker:

and at this stage of business

Speaker:

and all of those things.

Speaker:

Can have such a huge

Speaker:

impact, but we don't even

Speaker:

realize what is literally

Speaker:

right there in front of us.

Speaker:

Yeah.

Speaker:

You know, as you're speaking,

Speaker:

you're reminding me of

Speaker:

how when I first met you

Speaker:

was you were doing the

Speaker:

Best Month ever program.

Speaker:

I dunno if you do that

Speaker:

anymore, but, I imagine

Speaker:

like all of this is part of,

Speaker:

helping people kind of get

Speaker:

over some of those limiting

Speaker:

beliefs so that they can ex

Speaker:

expand their minds, expand

Speaker:

their options, and, of course,

Speaker:

Have that kind of success.

Speaker:

Yes.

Speaker:

I know I'm giving some,

Speaker:

of the secrets away

Speaker:

for in Best Month ever.

Speaker:

But no, I don't run

Speaker:

it live anymore.

Speaker:

We do have it available for

Speaker:

Evergreen, but that was one

Speaker:

of the key components mm-hmm.

Speaker:

To this, it was a program

Speaker:

called Best Month Ever, where

Speaker:

essentially we were able

Speaker:

to literally help people.

Speaker:

Have their, I mean, that's

Speaker:

a big promise, right?

Speaker:

Right.

Speaker:

But to have their best

Speaker:

month in business ever.

Speaker:

And a big part of that

Speaker:

was even believing

Speaker:

it was possible.

Speaker:

Right.

Speaker:

Right.

Speaker:

Mm-hmm.

Speaker:

and starting to just

Speaker:

expand your mind to what

Speaker:

is possible to happen in

Speaker:

a month, in this month.

Speaker:

Mm-hmm.

Speaker:

And because if you don't

Speaker:

believe it's gonna happen,

Speaker:

it's, not gonna happen.

Speaker:

Right.

Speaker:

and so that was such

Speaker:

a big part of entering

Speaker:

into something like that.

Speaker:

It was like, okay, like we

Speaker:

need to actually believe this

Speaker:

can happen and open our mind

Speaker:

up to all the possibilities

Speaker:

that are available.

Speaker:

And

Speaker:

do you ever get

Speaker:

resistance regarding

Speaker:

like, is that too woowoo?

Speaker:

Or how do we make

Speaker:

more concrete mindset,

Speaker:

overcoming mindset issues?

Speaker:

I do get that, and that's

Speaker:

why I try to share some

Speaker:

of those examples about

Speaker:

the car or about that

Speaker:

email even, because that's

Speaker:

not a, I didn't manifest

Speaker:

that email that month.

Speaker:

Right.

Speaker:

But like, literally, if I

Speaker:

would've believed that it

Speaker:

wasn't possible, I just

Speaker:

wouldn't have replied to

Speaker:

it or noticed it, right?

Speaker:

Mm-hmm.

Speaker:

Because I did believe

Speaker:

it was possible.

Speaker:

I responded and I was

Speaker:

open to seeing that

Speaker:

opportunity, right?

Speaker:

and I think yes, I personally

Speaker:

do believe in the WOOWOO

Speaker:

stuff, but I also think that

Speaker:

a lot of times there's a very

Speaker:

logical explanation to it too.

Speaker:

And if we're, Walking

Speaker:

around thinking that nothing

Speaker:

is working out for us.

Speaker:

Our confirmation bias is

Speaker:

gonna kick in and keep

Speaker:

showing us that nothing

Speaker:

is working out for us.

Speaker:

Mm-hmm.

Speaker:

Right, right.

Speaker:

And we could all choose how

Speaker:

we look at every day and

Speaker:

what we're feeling grateful

Speaker:

for, and what we're enjoying.

Speaker:

I mean, every day you could

Speaker:

come up with a list of,

Speaker:

just like I said in the

Speaker:

beginning, like we all have

Speaker:

stuff that we're working

Speaker:

with and working around.

Speaker:

Right.

Speaker:

And so we have to decide,

Speaker:

are we going through the day?

Speaker:

Looking for all of the

Speaker:

evidence that things are

Speaker:

working and happening and that

Speaker:

we're building momentum and

Speaker:

that it's working for us, and

Speaker:

that there's opportunities

Speaker:

right here and around and

Speaker:

we're gonna find them,

Speaker:

and we're so grateful for

Speaker:

everything that's happening.

Speaker:

Or are we walking

Speaker:

through the day?

Speaker:

Being stressed and complaining

Speaker:

and we don't have time

Speaker:

and there's not enough,

Speaker:

and it's easier for this

Speaker:

person and they don't have

Speaker:

this, and we're looking for

Speaker:

all the reasons why it's

Speaker:

not working and mm-hmm.

Speaker:

Listen, I, there are days

Speaker:

where it's a struggle

Speaker:

for me to see the

Speaker:

positive side of things.

Speaker:

We all had that, but being.

Speaker:

Really conscious to it

Speaker:

and noticing when I'm not

Speaker:

having those supportive

Speaker:

beliefs, we don't wanna

Speaker:

have like toxic positivity

Speaker:

with ourselves, right?

Speaker:

But at the same time, there's

Speaker:

a lot of scenarios that.

Speaker:

We could just choose to

Speaker:

look at more positively.

Speaker:

Right?

Speaker:

And if you go into scenarios

Speaker:

looking at everything as

Speaker:

a possibility, how many

Speaker:

conversations could lead to.

Speaker:

Other opportunities or

Speaker:

referrals if you think

Speaker:

it's possible, if you think

Speaker:

you are worthy of asking

Speaker:

for the referral, right?

Speaker:

Mm-hmm.

Speaker:

Or if you go into it talking

Speaker:

about the right stories, it's

Speaker:

gonna make them think of their

Speaker:

cousin who could really use

Speaker:

your service or whatever.

Speaker:

It's right.

Speaker:

Of just being open to

Speaker:

all of that could happen.

Speaker:

Right.

Speaker:

and feeling like

Speaker:

you're deserving of it,

Speaker:

of getting paid premium

Speaker:

prices, of getting

Speaker:

those referrals.

Speaker:

I mean, believing in yourself.

Speaker:

Yeah.

Speaker:

Exactly.

Speaker:

And a lot of times we

Speaker:

think, oh, I can't get

Speaker:

a, I mean, even with my

Speaker:

new agency, it was like

Speaker:

I can't get a referral

Speaker:

before I've, like I did.

Speaker:

Right.

Speaker:

You don't have to have,

Speaker:

Ben, we don't have

Speaker:

to have a website.

Speaker:

You don't have to have

Speaker:

clients before you can have a

Speaker:

referral before any of that.

Speaker:

Mm-hmm.

Speaker:

So taking a lot of those

Speaker:

preconceived notions off the

Speaker:

table is what keeps you open

Speaker:

To just like those little

Speaker:

things that just one leads

Speaker:

to the next And then you

Speaker:

get that positive momentum

Speaker:

building, instead of that

Speaker:

what's it like, oh, when

Speaker:

it rains, it pours, type of

Speaker:

mentality of like, oh, like

Speaker:

everything bad is happening.

Speaker:

Like, look at.

Speaker:

When something good happens,

Speaker:

having that belief that like,

Speaker:

oh, Maura is coming Right,

Speaker:

and starting to go in that.

Speaker:

And I think, there's a

Speaker:

little bit of the woo to

Speaker:

it, but a lot of it, I think

Speaker:

if we really, some people

Speaker:

are maybe more resistant

Speaker:

to this than others.

Speaker:

Mm-hmm.

Speaker:

I'm sure there are some that

Speaker:

are just like nodding their

Speaker:

head like, oh yes, this is me.

Speaker:

And others that are like, oh

Speaker:

no, I'm just, you know, and

Speaker:

listen, if somebody's really

Speaker:

negative, my pep talk here

Speaker:

is not gonna work on you.

Speaker:

Right.

Speaker:

But sometimes we just

Speaker:

need to be reminded that.

Speaker:

you can say, oh, I'm not the

Speaker:

type to do mantras or whatnot.

Speaker:

And there was a while even

Speaker:

that I was really resistant

Speaker:

to the idea of a mantra.

Speaker:

Like, oh, am I gonna

Speaker:

like sit there and tell

Speaker:

myself I'm a millionaire

Speaker:

all day, every day?

Speaker:

Like, what's that?

Speaker:

Right?

Speaker:

But the reality is we're all

Speaker:

saying mantras to ourself

Speaker:

all day, every day, whether

Speaker:

we realize it or not.

Speaker:

Oh, that's good.

Speaker:

Yes.

Speaker:

Right.

Speaker:

So what are your mantras?

Speaker:

what is the current is your

Speaker:

mantra beyond yourself?

Speaker:

Yes.

Speaker:

Is your mantra?

Speaker:

I don't have enough time.

Speaker:

Is your mantra.

Speaker:

I am stressed, I'm tired.

Speaker:

cuz if these are your mantras,

Speaker:

That's not supportive and

Speaker:

so being aware that it's

Speaker:

happening anyway, but that we

Speaker:

have the choice and I'm so,

Speaker:

the time one, I'm so guilty

Speaker:

of, it's so I feel the time

Speaker:

I have to catch myself in it.

Speaker:

All of the time, but realizing

Speaker:

that makes us conscious

Speaker:

to it and like, okay,

Speaker:

how, can I reframe this?

Speaker:

Right?

Speaker:

And if you're just,

Speaker:

listen, I'm not saying

Speaker:

gaslight yourself into

Speaker:

being like, I have all the

Speaker:

time in the world, right?

Speaker:

but you can start to find

Speaker:

neutral beliefs around time.

Speaker:

That you can start to shift

Speaker:

and at least bring yourself

Speaker:

to swing from negative to

Speaker:

positive feels too big,

Speaker:

then sometimes just going to

Speaker:

neutral is the best scenario.

Speaker:

Mm-hmm.

Speaker:

So if you're constant, I'm

Speaker:

trying to think of what a good

Speaker:

neutral would be for this,

Speaker:

but if you're constantly like,

Speaker:

I don't have enough time.

Speaker:

Maybe it's just.

Speaker:

I have time for what's most

Speaker:

important, and then you

Speaker:

really focus on every day

Speaker:

doing what's most important.

Speaker:

and you start to just get

Speaker:

out of the negative and just

Speaker:

bring it back to neutral.

Speaker:

Or I can make the most

Speaker:

of the time I do have, or

Speaker:

something along those lines.

Speaker:

Like it doesn't have to

Speaker:

be like I have all the

Speaker:

time to do everything

Speaker:

I ever wanted to do.

Speaker:

Right.

Speaker:

Because you're gonna

Speaker:

have resistance to that.

Speaker:

So trying to find that,

Speaker:

neutral even can have a

Speaker:

big difference cuz it's

Speaker:

gonna get you out of the

Speaker:

negative spiral of things.

Speaker:

Right.

Speaker:

And at least just put you

Speaker:

in like a, neutral stance

Speaker:

where you're not getting

Speaker:

in your own way as much.

Speaker:

Because if we're constantly

Speaker:

telling ourselves these

Speaker:

negative mantras, Our

Speaker:

confirmation bias is

Speaker:

kicking in to reaffirm it

Speaker:

at every chance that we get.

Speaker:

Well,

Speaker:

you on that note, I know

Speaker:

you do the go-to gal, but

Speaker:

who is your ideal client?

Speaker:

Why do they come to you

Speaker:

and what pain are they

Speaker:

feeling when they go?

Speaker:

I need to go see Jacqueline.

Speaker:

So it's interesting

Speaker:

with the, agency, so

Speaker:

there's two sides of it.

Speaker:

I say kind of like a real

Speaker:

estate company where you can

Speaker:

hire a realtor to sell your

Speaker:

house and that same realtor

Speaker:

can also help you buy.

Speaker:

Another house, right?

Speaker:

So same person representing

Speaker:

both a seller and a buyer.

Speaker:

And sometimes it's the

Speaker:

same client, right?

Speaker:

They're the same person as

Speaker:

both the seller and the buyer.

Speaker:

So that's really how things

Speaker:

work for us at Gotto G Media.

Speaker:

So we have clients who are

Speaker:

sponsors, and in that case,

Speaker:

we're helping them look for.

Speaker:

Who has the perfect

Speaker:

audience for you, right?

Speaker:

Who has this exact audience

Speaker:

that you wanna talk to

Speaker:

already that's created

Speaker:

this engaged community

Speaker:

of your exact people?

Speaker:

And how can we partner with

Speaker:

that leader of the community,

Speaker:

whether it's a podcaster or

Speaker:

an Instagrammer, or a event

Speaker:

host, and how can we create

Speaker:

a partnership, a campaign,

Speaker:

some type of a collaboration?

Speaker:

Where you're able to get

Speaker:

in front of that audience.

Speaker:

So on that side of things,

Speaker:

it's really just someone who

Speaker:

is looking To connect with

Speaker:

one of those communities.

Speaker:

And in the niches that

Speaker:

we work in, usually they

Speaker:

have an, they're looking

Speaker:

for an audience of moms,

Speaker:

an audience in the health

Speaker:

and wellness space, or an

Speaker:

audience of entrepreneurs.

Speaker:

Mm-hmm.

Speaker:

Business owners.

Speaker:

But we do have some o some

Speaker:

cases where it's, a different

Speaker:

niche, but those are usually

Speaker:

the niches that we work in.

Speaker:

And then on the other side

Speaker:

of things, we all hear the

Speaker:

word influencer, right?

Speaker:

Mm-hmm.

Speaker:

And we think about that

Speaker:

person taking pictures of

Speaker:

their outfit of the day

Speaker:

on Instagram or something

Speaker:

along those lines.

Speaker:

But the clients that

Speaker:

I work with are not.

Speaker:

Influencers in that sense.

Speaker:

They are business leaders.

Speaker:

They're business owners,

Speaker:

so they have a business

Speaker:

that is making money in

Speaker:

some way through something

Speaker:

that they are selling.

Speaker:

They have a large engaged

Speaker:

community and they realize

Speaker:

that, or they're starting

Speaker:

to realize, so it's not

Speaker:

really a pain point.

Speaker:

It's a different type

Speaker:

of thing, but it's,

Speaker:

They're like, oh, wow.

Speaker:

I have this engaged community,

Speaker:

this niche audience, and

Speaker:

partnering with brands

Speaker:

would be a great way to

Speaker:

bring in additional revenue.

Speaker:

Now maybe they have a

Speaker:

summit or an event, and

Speaker:

there's cost associated.

Speaker:

So the pain, the need is,

Speaker:

okay, I need to partner with

Speaker:

brands to make this mm-hmm.

Speaker:

Possible.

Speaker:

But a lot of times

Speaker:

it's just okay.

Speaker:

Realizing.

Speaker:

Wow.

Speaker:

Like there's this opportunity

Speaker:

here as podcaster or as

Speaker:

a business owner that

Speaker:

has a large email list or

Speaker:

Instagram following that

Speaker:

this is a whole nother form

Speaker:

of revenue that I could be

Speaker:

bringing in, in addition to

Speaker:

my own products or services.

Speaker:

And so in that case, we,

Speaker:

work with them either on

Speaker:

just developing a strategy

Speaker:

and they do it themselves,

Speaker:

or we'll take them on as a

Speaker:

client and we'll go secure

Speaker:

those sponsorships for them.

Speaker:

That whichever side

Speaker:

we're working on.

Speaker:

It's all about just creating

Speaker:

that win-win partnership.

Speaker:

And I think being in the

Speaker:

position where, we're on

Speaker:

both sides of the equation.

Speaker:

Mm-hmm.

Speaker:

Right.

Speaker:

And, coming from my background

Speaker:

as a podcaster and doing these

Speaker:

types of, deals and seeing,

Speaker:

okay, let's, putting together

Speaker:

multi-platform campaigns

Speaker:

where it's not just on the

Speaker:

podcast, but email, Instagram,

Speaker:

and, leveraging our website

Speaker:

and all these different

Speaker:

things and how that really.

Speaker:

One as a podcaster helped

Speaker:

me get paid a lot more

Speaker:

for those deals, right?

Speaker:

Mm-hmm.

Speaker:

Because it wasn't just the

Speaker:

podcast, but also created a

Speaker:

much bigger impact and result

Speaker:

and ROI for those brands.

Speaker:

So on both sides,

Speaker:

I always encourage

Speaker:

multi-platform because.

Speaker:

Yes, engaging with the

Speaker:

community and all the

Speaker:

different places they

Speaker:

are is always gonna

Speaker:

have that better result.

Speaker:

And as the, platform, as

Speaker:

the podcast or event host,

Speaker:

that's really gonna be how

Speaker:

you're gonna make more money

Speaker:

too, and not just trying to,

Speaker:

leverage a single platform.

Speaker:

So, So yes, that's

Speaker:

the, full scoop of

Speaker:

what's going on there.

Speaker:

Well, I'll selfishly bring

Speaker:

this back around to something

Speaker:

that I like to preach, which

Speaker:

is when you're building a

Speaker:

business that you either scale

Speaker:

or to hopefully sell someday

Speaker:

day, there has to be some

Speaker:

exclusivity built into that.

Speaker:

And the obvious type of

Speaker:

exclusivity is intellectual

Speaker:

property cause that

Speaker:

is a legal monopoly.

Speaker:

But having a specialized

Speaker:

community that is valuable to.

Speaker:

A buyer, whether that buyer

Speaker:

is, a sponsor or someone who

Speaker:

wants to buy your business.

Speaker:

But that is another, it's

Speaker:

not, IP the way that we think

Speaker:

of, copyrights and trademarks

Speaker:

and things like that.

Speaker:

But it is an

Speaker:

intellectual asset.

Speaker:

It is an intangible asset

Speaker:

that you have developed

Speaker:

using, your expertise and

Speaker:

your reach to create this.

Speaker:

Loyal community of people

Speaker:

who are engaged in this

Speaker:

specific matter that will be

Speaker:

valuable and monetizable in a

Speaker:

number of ways, whether it's

Speaker:

through the podcast or through

Speaker:

sponsorships or, the like,

Speaker:

so, yeah.

Speaker:

Yes.

Speaker:

Oh, that's such a good,

Speaker:

I remember the first time

Speaker:

you brought that up and I

Speaker:

was completely fascinated.

Speaker:

I've never heard of

Speaker:

that before, so I love

Speaker:

that this gives you a

Speaker:

reason to bring that up.

Speaker:

And there's a lot of IP

Speaker:

conversations that come

Speaker:

to play in the sponsorship

Speaker:

space too, because mm-hmm.

Speaker:

We're seeing a lot more with

Speaker:

brands wanting to, be able to

Speaker:

use the, creator creates.

Speaker:

Yes.

Speaker:

So if you create a reel

Speaker:

and you're gonna put

Speaker:

that reel on your own

Speaker:

Instagram account, right.

Speaker:

A lot of times now the

Speaker:

brand is like, well, we

Speaker:

wanna be able to use that.

Speaker:

And I mean, maybe they

Speaker:

wanna run ads to it or

Speaker:

have it on their own site.

Speaker:

And that's a whole different

Speaker:

type of, ip, the whole

Speaker:

different type of, legal

Speaker:

side involved of licensing

Speaker:

and what whatnot and whether

Speaker:

they own it or whether

Speaker:

they're, having access for

Speaker:

a certain amount of time.

Speaker:

and then also how much

Speaker:

we're charging for that

Speaker:

changes dramatically.

Speaker:

Right.

Speaker:

Depending on who owns.

Speaker:

That work.

Speaker:

And so if, a brand is

Speaker:

looking for the creator to

Speaker:

give up, that copyright,

Speaker:

that ownership, then that

Speaker:

changes things dramatically.

Speaker:

Oh, absolutely.

Speaker:

Yeah.

Speaker:

So important to understand

Speaker:

the underlying rights and

Speaker:

the materials that you are

Speaker:

using as part of, either.

Speaker:

Your courses are part of

Speaker:

your, materials if you're

Speaker:

working one-on-one, because

Speaker:

when you kind of grow to a

Speaker:

one-to-many model, whether

Speaker:

it's, online or, other ways

Speaker:

to make sure that you own

Speaker:

those underlying rights, cuz

Speaker:

you're building your platform

Speaker:

on top of somebody else's

Speaker:

foundation, You're gonna have

Speaker:

trouble when you wanna go

Speaker:

to exploit those things, so.

Speaker:

Oh, I love that.

Speaker:

All right, so, the last

Speaker:

time you were here, I know

Speaker:

we talked about, we're

Speaker:

here talking about building

Speaker:

a business that maybe

Speaker:

we could sell someday.

Speaker:

And you have talked about,

Speaker:

this side, the agency

Speaker:

side of your business.

Speaker:

Is that part of your overall

Speaker:

plan to create a business

Speaker:

that is more scalable and

Speaker:

independent from your,

Speaker:

time?

Speaker:

It is.

Speaker:

Which it's funny because

Speaker:

in the meantime it's

Speaker:

a lot more of my time.

Speaker:

Nobody said it was easy.

Speaker:

I'm gonna keep it, I'm

Speaker:

gonna keep it real here.

Speaker:

Oh, so the bigger picture

Speaker:

being in terms of,

Speaker:

why I made the switch

Speaker:

and I'll, reference a.

Speaker:

quiz, an assessment that I

Speaker:

took that was really helpful

Speaker:

for me in, guiding me on that.

Speaker:

And that's called

Speaker:

Wealth Dynamics.

Speaker:

So it's, an assessment

Speaker:

through wealth dynamics.

Speaker:

genius u I think

Speaker:

is the website.

Speaker:

It's a, paid assessment.

Speaker:

It's about a hundred dollars.

Speaker:

but if you Google it, there's

Speaker:

usually coupon codes available

Speaker:

for like $25 off or something.

Speaker:

Side note.

Speaker:

But when I took this,

Speaker:

it tells you it's not

Speaker:

just a personality type.

Speaker:

It's like, okay,

Speaker:

based on these things

Speaker:

about you, How can you

Speaker:

create the most wealth?

Speaker:

It's not even about

Speaker:

necessarily a business

Speaker:

because different personality

Speaker:

types, like maybe it's

Speaker:

not, maybe you don't even

Speaker:

have a business, right?

Speaker:

And so when I took this,

Speaker:

actually, my result is not

Speaker:

a typically an entrepreneur.

Speaker:

And so I had a lot of,

Speaker:

resistance around accepting

Speaker:

what my result was.

Speaker:

Oh, but when I really

Speaker:

opened up to it.

Speaker:

So my result in the

Speaker:

assessment is called the

Speaker:

supporter profile, which is

Speaker:

a little bit misleading in,

Speaker:

the name, but essentially,

Speaker:

Supporters don't typically

Speaker:

make the best entrepreneurs.

Speaker:

They make the best leaders.

Speaker:

So supporters make

Speaker:

the best CEOs.

Speaker:

Bob Iger with Disney

Speaker:

is a supporter.

Speaker:

Mm-hmm.

Speaker:

So, but they're not

Speaker:

typically the entrepreneur.

Speaker:

So I had like a total

Speaker:

identity crisis, but I'm like,

Speaker:

what do I do with my life?

Speaker:

Am I just like, go to

Speaker:

do I start applying for

Speaker:

c e o positions now?

Speaker:

Like what's, oh, but what it

Speaker:

made me realize was, Content

Speaker:

creation has always been

Speaker:

something that I'm good at,

Speaker:

but that's a huge struggle

Speaker:

for me and this weight

Speaker:

of, needing to constantly

Speaker:

create content and having

Speaker:

a business model that kind

Speaker:

of revolved around how much

Speaker:

content I was creating and

Speaker:

sharing was, really heavy

Speaker:

and stressful and not fun.

Speaker:

And what this.

Speaker:

Highlighted was, for me it's

Speaker:

all relationship energy,

Speaker:

which is was no surprise,

Speaker:

but seeing it mapped out

Speaker:

like that was like, oh, okay.

Speaker:

So when I am in flow is

Speaker:

when I'm with people.

Speaker:

And so whether that's

Speaker:

leading a team or working

Speaker:

with coaching clients or

Speaker:

creating partnerships mm-hmm.

Speaker:

Going out and connecting

Speaker:

people, right.

Speaker:

That is flow for

Speaker:

me and that's easy.

Speaker:

And so what I can do, When I'm

Speaker:

focused on those activities,

Speaker:

I can shrink time because it's

Speaker:

so natural and easy for me, I

Speaker:

can do so much more than the

Speaker:

average person when my energy

Speaker:

is focused on those things.

Speaker:

Right where for me to take,

Speaker:

for me to write a blog post

Speaker:

or create a YouTube video or

Speaker:

thing right, would take me so

Speaker:

much longer than someone who

Speaker:

that was their flow, right?

Speaker:

And so that's really what

Speaker:

wealth dynamics is all about,

Speaker:

is like, okay, how do you,

Speaker:

where are you in flow and how

Speaker:

can you double down on that or

Speaker:

quadruple down on that, right?

Speaker:

Because that's how you're

Speaker:

gonna create the most wealth

Speaker:

is if it's revolving around

Speaker:

an area where you're in flow.

Speaker:

So I had the idea for the

Speaker:

agency basically because I'm

Speaker:

like, okay, well if I'm in

Speaker:

flow when I am, Leading a

Speaker:

team, and when I'm working

Speaker:

with people and connecting

Speaker:

people, then this allows me

Speaker:

to do all of those things.

Speaker:

Oh, wonderful.

Speaker:

Yes.

Speaker:

but, building the team,

Speaker:

having the right people,

Speaker:

putting our systems and

Speaker:

processes in place, getting

Speaker:

all that, it's a lot, right?

Speaker:

And so having the growing

Speaker:

pain, especially because we've

Speaker:

brought on so many clients so

Speaker:

fast, like the growing pains

Speaker:

of it, I'm not, I'm definitely

Speaker:

still very involved in the

Speaker:

business and, working way

Speaker:

more than I have been working

Speaker:

these past several years.

Speaker:

So that has been an

Speaker:

adjustment for sure.

Speaker:

But being able to, What

Speaker:

really excites me and what

Speaker:

lights me up is that our

Speaker:

growth is directly tied to.

Speaker:

funding the people who

Speaker:

are creating and who are

Speaker:

leading communities and

Speaker:

caring about these different

Speaker:

causes and movements.

Speaker:

And the ones who are stepping

Speaker:

up to the mic like you are

Speaker:

and having podcasts and

Speaker:

platforms where they're

Speaker:

sharing knowledge and

Speaker:

inspiration and leading.

Speaker:

Right.

Speaker:

And, are go-to GAL Media.

Speaker:

Our, clients on that

Speaker:

side are all women.

Speaker:

Mm-hmm.

Speaker:

And.

Speaker:

So what's really exciting

Speaker:

is opening up this whole

Speaker:

new realm of revenue

Speaker:

for that group and

Speaker:

knowing that the more.

Speaker:

Money we make them.

Speaker:

That's how we grow, right?

Speaker:

Because we're getting

Speaker:

a percentage of that.

Speaker:

Mm-hmm.

Speaker:

And so that having that

Speaker:

aligned in that way and really

Speaker:

seeing the impact of the work

Speaker:

that we're doing and how it's

Speaker:

directly impacting the work

Speaker:

that they're able to do as a

Speaker:

result is really inspiring.

Speaker:

And that's where I see, okay.

Speaker:

We can, being able to grow

Speaker:

this team eventually where

Speaker:

it doesn't revolve solely

Speaker:

on, me and my brain and

Speaker:

my own intuitive coaching.

Speaker:

Right.

Speaker:

But being able to really

Speaker:

systemize and take the

Speaker:

processes of, okay, how are

Speaker:

we doing this for clients?

Speaker:

And bring other people on,

Speaker:

create, really leaning into

Speaker:

the, IP side of things more

Speaker:

to be able to scale this

Speaker:

service-based business and

Speaker:

bring on the right people

Speaker:

that can implement it.

Speaker:

And yeah, I can stay in

Speaker:

my zone and, we can keep

Speaker:

growing and, making an

Speaker:

impact in this industry.

Speaker:

Yeah,

Speaker:

I mean, that is a great

Speaker:

example of, how it's not about

Speaker:

creating passive revenue.

Speaker:

I mean, leverage is about

Speaker:

putting in effort, that

Speaker:

force upfront, but you're

Speaker:

creating that lever that

Speaker:

helps you magnify the output.

Speaker:

And that is the, long-term

Speaker:

benefits of putting in

Speaker:

all this work upfront.

Speaker:

But that will reap long-term

Speaker:

rewards and multiply.

Speaker:

Your impact as well.

Speaker:

So that's, the beauty of that.

Speaker:

So I love that.

Speaker:

Yes, absolutely.

Speaker:

So thank you so much.

Speaker:

So as we wrap up, I

Speaker:

have a couple of, final

Speaker:

questions for you.

Speaker:

One is, we love to, work on

Speaker:

creating an environment that

Speaker:

works for everyone and we

Speaker:

love to share inspirational

Speaker:

organizations that are doing

Speaker:

work that support women

Speaker:

and help create economy

Speaker:

that works for more of us.

Speaker:

Is there an organization that

Speaker:

you'd like to share?

Speaker:

Yes, so the, and I forget

Speaker:

what I shared last time, so

Speaker:

it might be the same one,

Speaker:

but I always like to shout

Speaker:

out the Loveland Foundation.

Speaker:

So this was created by

Speaker:

Rachel Cargill, and they,

Speaker:

do a number of things, but

Speaker:

what always really resonated

Speaker:

with me because of how

Speaker:

instrumental, especially

Speaker:

talking about mindset.

Speaker:

Therapy can be, yes.

Speaker:

Some things are mindset,

Speaker:

but some things are therapy

Speaker:

and realizing that therapy

Speaker:

is, not easily accessible

Speaker:

for a lot of people.

Speaker:

And the level and

Speaker:

foundation does have a

Speaker:

commitment to making therapy

Speaker:

available specifically

Speaker:

to black women and girls.

Speaker:

I know they're reaching out

Speaker:

to other communities too,

Speaker:

but, and they have a variety

Speaker:

of things that they offer,

Speaker:

but that piece of it, the

Speaker:

making therapy accessible

Speaker:

and being able to really

Speaker:

help these women and girls

Speaker:

who need it to get Their

Speaker:

mindset to a certain place

Speaker:

and not just cuz it's mindset.

Speaker:

They probably have been

Speaker:

struggling with a lot of

Speaker:

things, but to heal and then

Speaker:

give themselves that mental

Speaker:

health foundation to be able

Speaker:

to grow from there is so key.

Speaker:

and I've just always been

Speaker:

really inspired by their work.

Speaker:

That's

Speaker:

fantastic.

Speaker:

I love that The link

Speaker:

to that will be in the

Speaker:

show notes and I hope

Speaker:

everyone, checks that out.

Speaker:

So do you have, I know you

Speaker:

have a quiz that you have

Speaker:

regarding mindset that

Speaker:

you, is there something

Speaker:

you'd like to share there?

Speaker:

Yes, so.

Speaker:

Well, if you're struggling

Speaker:

with mindset, I know we

Speaker:

talked a bit about mindset

Speaker:

today, specifically, we

Speaker:

didn't get into too much

Speaker:

about self-sabotage, but that

Speaker:

usually goes hand in hand.

Speaker:

Mm-hmm.

Speaker:

Because, as we were talking

Speaker:

about with confirmation

Speaker:

bias, the opposite is usually

Speaker:

this, the sabotage and

Speaker:

starting to realize that.

Speaker:

in the work that I was

Speaker:

doing as a coach, I

Speaker:

realized that we all have

Speaker:

a different inner critic.

Speaker:

It's everyone's like, oh,

Speaker:

you're inner critic, but it's

Speaker:

not the same for everyone.

Speaker:

It shows up differently

Speaker:

and it can be hard to spot.

Speaker:

So I do have a quiz that helps

Speaker:

you really identify and it's.

Speaker:

In a fun way as much as,

Speaker:

self-sabotage can be fun,

Speaker:

but it's which movie villain

Speaker:

is sabotaging your success

Speaker:

and being able to have some

Speaker:

fun with it and, be light

Speaker:

about it, but also see like,

Speaker:

okay, this is the type of.

Speaker:

Inner critic that I have in

Speaker:

how you can start to spot

Speaker:

it because they're not all

Speaker:

the same and you may not

Speaker:

even realize the ways that

Speaker:

you're self-sabotaging.

Speaker:

I'm really creative about

Speaker:

how I self-sabotage.

Speaker:

It took me a while

Speaker:

to figure it out.

Speaker:

Oh, so you can take that quiz

Speaker:

for free@jacquelinemalone.com

Speaker:

slash quiz.

Speaker:

And if you are interested

Speaker:

on the other side of

Speaker:

things, if you either want

Speaker:

to be a sponsor or want

Speaker:

to get sponsored, if you

Speaker:

go to, I would just send

Speaker:

me a DM on Instagram.

Speaker:

We have site up for go to gal.

Speaker:

Go to gal.co.

Speaker:

But if you go on

Speaker:

Instagram, go.to.gal.

Speaker:

And send me a dm, we can

Speaker:

have a conversation about

Speaker:

the best way to, help you

Speaker:

get either find those places

Speaker:

you wanna sponsor or get

Speaker:

sponsored, or maybe both,

Speaker:

cuz a lot of our clients

Speaker:

actually wear both hats.

Speaker:

That is fantastic.

Speaker:

Thank you so much

Speaker:

for sharing that.

Speaker:

Again, all those links

Speaker:

will be in this show notes.

Speaker:

Wonderful to have

Speaker:

you here, Jacquelyn.

Speaker:

Thank you for coming

Speaker:

back and sharing your

Speaker:

wisdom so generously.

Speaker:

thank you so much

Speaker:

for having me.

Speaker:

Always so great to see

Speaker:

you and I love diving into

Speaker:

this conversation with you.

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About your host

Profile picture for Erin Austin

Erin Austin

Meet Erin Austin, a Harvard Law alum with over 25 years of copyright and contracts experience. As the go-to advisor for professionals with corporate clients, Erin empowers entrepreneurs to be their own advocates, standing out for her commitment to transforming expertise into empires through the creation, protection and leveraging of intellectual property assets. Explore her blend of legal expertise and entrepreneurial insight on ThinkBeyondIP.com and the "Hourly to Exit" podcast. Off the clock, you'll find Erin in the great outdoors or connecting with business coaches to elevate 6-figure consultants into 7-figure powerhouses.