Episode 109

E109: From Stuck to Scaled: Liz Wolfe’s Proven Strategies for Business Growth

In this episode of Scaling Expertise, I sit down with business coach and consultant Liz Wolfe to dive into the mindset and strategies essential for scaling a business. Liz shares powerful insights on overcoming business roadblocks, understanding value and profit, and optimizing resources for sustainable growth.

She also introduces her CEO Entrepreneur Leadership Style Quiz, a tool designed to help business owners identify and leverage their unique leadership strengths. We explore the importance of aligning spending and investments with the right stage of business growth, making strategic outsourcing decisions, and navigating the challenges of marketing and customer acquisition.

If you’re an entrepreneur looking to scale or a business owner seeking clarity on your next steps, this episode is packed with valuable takeaways.

Key Takeaways:

  • Mindset and Strategy: Why success requires both a clear vision and purposeful action.
  • Smart Investments: How to balance costs and spending for long-term profitability.
  • Outsourcing Wisely: When to delegate and when to do it yourself.
  • Marketing with Intent: Why not every strategy works for everyone—and how to find what fits your business.
  • Leadership Awareness: Understanding your unique leadership style to maximize business growth.

Resources Mentioned in the Episode:

🔗 Liz Wolfe’s CEO Entrepreneur Leadership Style QuizTake the Quiz Here

🔗 Liz Wolfe Consulting Website lizwolfecoaching.com (Wolf with an "E"—as Liz says, "Wolfe’s the name, sheep’s the game!")

🔗 Infusionsoft (Now Keap) keap.com (CRM & marketing automation)

🔗 BNI (Business Networking International) bni.com (For networking and referrals)

More About Our Guest:

Liz Wolfe is a business coach, author, and speaker who coaches entrepreneurs to get unstuck so that they can launch and grow an abundant business. She got her entrepreneurial start growing up on a sheep farm in Western Pennsylvania with her mother and two sisters. Later she moved to NYC, where she created a successful computer consulting business with her husband, Jon. Eventually she transitioned out of the technology business to coach business owners to develop an abundance mindset. She recently launched a quiz on her website that helps you figure out whether you’re wired for business success.

Liz says that one of her greatest accomplishments is staying married to her husband for 28 years while running a business with him. Once aspiring to be a rock star, she now runs multiple bluegrass jams in New York City.

Connect with Liz Wolfe:

Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.

LinkedIn: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Paphos by Mountaineer

A Team Dklutr production

About the Podcast

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Scaling Expertise
Strategies for Exceptional Leaders Driving Sustainable Growth

About your host

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Erin Austin

Meet Erin Austin, a Harvard Law alum with over 25 years of copyright and contracts experience. As the go-to advisor for professionals with corporate clients, Erin empowers entrepreneurs to be their own advocates, standing out for her commitment to transforming expertise into empires through the creation, protection and leveraging of intellectual property assets. Explore her blend of legal expertise and entrepreneurial insight on ThinkBeyondIP.com and the "Hourly to Exit" podcast. Off the clock, you'll find Erin in the great outdoors or connecting with business coaches to elevate 6-figure consultants into 7-figure powerhouses.