Episode 108
E108: Breaking Business Plateaus with Smart Growth Strategies with Cheryl Texeira
Scaling a business isn’t just about growth—it’s about maximizing profit, optimizing systems, and positioning yourself as the go-to expert in your field. I had the pleasure of sitting down with Cheryl Texeira, founder of the S.O.O Advantage, to discuss the strategies she uses to help businesses break through plateaus and reach the next level.
Cheryl has a background in IT, project management, and marketing, and she specializes in helping businesses—from startups to multi-million-dollar companies—streamline operations, optimize their messaging, and create sustainable growth strategies.
Key Takeaways:
🔹 The Power of a Market-Dominating Position
One of the biggest mistakes businesses make is failing to differentiate themselves. Cheryl explains how crafting a bold promise and a strong market-dominating position helps businesses stand out, attract more customers, and increase conversions—sometimes even before implementing any marketing assets.
🔹 Scaling Isn’t About Size—It’s About Profitability
Scaling doesn’t just mean hiring more employees or expanding for the sake of growth. Cheryl breaks down how solopreneurs and small businesses can scale by maximizing efficiency, cutting unnecessary costs, and ensuring every part of the business is working toward higher profits.
🔹 Mindset and the Role of Coaching in Business Growth
Many business owners unknowingly hold themselves back due to mindset hurdles. Cheryl shares her own experience with overcoming limiting beliefs and explains why working with a coach—or even a hypnotherapist—can be a game-changer in unlocking new levels of success.
If you’re looking to scale your business strategically, this episode is packed with actionable insights to help you optimize operations, refine your messaging, and increase profitability.
Listen to the full episode now and start scaling your expertise! 🎧 🚀
Resources Mentioned:
Small Business Profit Acceleration Simulator App
More About Our Guest:
Cheryl Texeira is a business strategist who helps entrepreneurs unlock untapped growth potential by building efficient, high-impact systems. With a focus on boosting revenue and increasing profitability, Cheryl empowers business owners to generate sustainable success without sacrificing more time.
With years of experience in sales, marketing, business processes analysis and organizational change, Cheryl leverages a unique approach that combines proven strategies with data-driven insights, guiding her clients to achieve measurable growth. Her methods help entrepreneurs overcome common business barriers and reach new levels of success through proven, actionable steps.
Cheryl’s programs offer a blend of coaching and done-for-you services, catering to business owners who want either guided support or the independence of self-implementation. Her mission is to make business growth attainable and rewarding, enabling entrepreneurs to create businesses that offer both financial success and personal fulfillment.
Connect with Our Guest:
Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.
LinkedIn: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
Music credit: Paphos by Mountaineer
A Team Dklutr production
Transcript
Hello, welcome to this week's episode of the scaling expertise podcast.
Speaker:Thank you for joining me while I talk to another expert who has
Speaker:scaled her expertise while she also helps you scale your expertise.
Speaker:It's going to be a really great conversation.
Speaker:Please welcome Cheryl Texera, who is the founder of the S O O Advantage.
Speaker:And is a business and marketing specialist.
Speaker:Thank you for joining me, Cheryl.
Speaker:Hi, thank you for having me.
Speaker:Yeah, we're going to have a great conversation.
Speaker:I mean, you are the scaling person, put it that way.
Speaker:And so it's going to be a great conversation, great
Speaker:information for the audience.
Speaker:Before we dive into the substance, can you please introduce yourself?
Speaker:Tell us who you serve and how you serve them.
Speaker:So I'm Cheryl Texera, of course, and I am the founder of the SOO Advantage.
Speaker:It is a program that combines strategy operations and optimization, into
Speaker:one program so that you have all the pieces that you need in order to, get
Speaker:your mind and your, work focused on specific areas and outline a strategy.
Speaker:And the operations of it, and then how you will optimize with using data.
Speaker:So that's really my, how I serve them, and then who I serve, ranges from
Speaker:any business, from a startup, all the way up to businesses bringing in
Speaker:around two million dollars in revenue.
Speaker:So I help those particular business owners get to the next level,
Speaker:and then the next, and the next through optimization processes.
Speaker:what pains or what's going on in their business that they go,
Speaker:I need to go talk to Cheryl.
Speaker:So usually what happens is they have a plateau of some sort and they aren't sure
Speaker:how to get that or they've had a slump.
Speaker:So even a business that maybe is, let's say, making a million dollars a year.
Speaker:All of a sudden they have a big slump and it could have been something
Speaker:that they changed or, something that, you know, maybe the market
Speaker:changed, something like that.
Speaker:And so what we do then is help them dig in to the details of what is
Speaker:actually going on and help them position their business, As a place where
Speaker:people would feel like a fool if they can't if they don't buy from them.
Speaker:So that is really the core of our whole system is getting a what we
Speaker:call a market dominating position and a bold promise for your offer.
Speaker:Once we have those things in place, then all the other stuff is much easier.
Speaker:And people respond better.
Speaker:I often have clients who, before they even implement any assets, like create
Speaker:any assets for their business, just what comes out of their mouth now,
Speaker:after doing these exercises to get their market dominating position, they start
Speaker:getting more clients like right away.
Speaker:in fact, I just got a report from a client I've been working with for, three
Speaker:weeks and she was making, um, 500 a month on a specific product that she sells.
Speaker:her first week she made 4, 800 and the next week 6, 800.
Speaker:So she was only making 2, 500.
Speaker:It was a massive change.
Speaker:And we really have only implemented simply using the new language in her social
Speaker:media and when she goes live and stuff.
Speaker:That's amazing.
Speaker:Amazing.
Speaker:That's fantastic.
Speaker:So tell us the story of how you got to where you are today.
Speaker:Did you start out as strategist or have you evolved over the years?
Speaker:I have, I actually had a 25 year career in IT.
Speaker:I, started as an application developer and worked my way up and,
Speaker:became a manager in operations.
Speaker:And so we were building software systems for government systems.
Speaker:we had project management offices, but it wasn't until later.
Speaker:And so I already had my certifications and project management and in the
Speaker:framework of scrum, which is an agile project management framework.
Speaker:the idea is with project management is you go from idea all the way to
Speaker:production, So I got really good at extracting requirements from people
Speaker:and really getting that information of what they really want and desire.
Speaker:out of their heads and onto paper and something that makes sense to them.
Speaker:That's where I believe I really excel in helping people create
Speaker:their marketing positioning.
Speaker:and then in that process, I started my business like two years before I
Speaker:retired and I started just teaching.
Speaker:business owners how to use the framework of Scrum to stay out of overwhelm.
Speaker:And then as I learned more and more about marketing, and then how my project
Speaker:management skills was, really helping, because one of the skills that you have to
Speaker:have is organizational change management.
Speaker:People resist change, right?
Speaker:And so we had, basically that's marketing.
Speaker:You have to Market to them to get them to buy into the new system
Speaker:coming.
Speaker:so I really learned a lot about how to do that in those projects
Speaker:and my projects were big.
Speaker:They were multimillion dollar projects.
Speaker:So, you know, I wasn't afraid of tackling something big like that.
Speaker:and so I started teaching that and then I've just slowly evolved as I've
Speaker:learned more and more about marketing and then I really dove in about a year
Speaker:and a half ago into this new system called the profit acceleration system
Speaker:It's a proprietary software that we use that helps us identify
Speaker:all these different areas.
Speaker:We have an actually 40 different areas that we can
Speaker:evaluate and look at and tweak.
Speaker:And we go off of the concept of compounding growth.
Speaker:So we just tweak little areas like 5%, 10%, 2%, 1%, and it all compounds
Speaker:on each other and adds up to creating some real significant boosts,
Speaker:which is one of the reasons why.
Speaker:Our clients have such good success so quickly because it just all
Speaker:starts compounding each other.
Speaker:That's amazing.
Speaker:Well, you did foreshadow that, you know, as an app developer that you
Speaker:would have the accelerator, which, I'm eager to dive into a little bit later.
Speaker:But I'll suck on something you said,
Speaker:which was
Speaker:two years before you retired.
Speaker:what do you mean by two years before you retired?
Speaker:Yeah, I was working for state government.
Speaker:So I'm 25 years and then my business was starting to take off.
Speaker:So I bought out my last five years and I retired.
Speaker:Oh,
Speaker:very
Speaker:nice.
Speaker:Very nice.
Speaker:Yeah, well, let's talk about scaling for a minute here.
Speaker:So what is your definition of scale?
Speaker:How do you look at
Speaker:it to me?
Speaker:It's maximizing profit, right?
Speaker:it doesn't matter how many employees you have or any of that.
Speaker:You can have just yourself and scale to maximize your profits.
Speaker:It really depends on how efficient your systems are.
Speaker:And then how much you're willing to do for your company, as opposed to
Speaker:having other people to do for you.
Speaker:But that's what we work on is maximizing profit because the profit is what
Speaker:feeds your family right so imagine.
Speaker:If you have a company that's, generating a million dollars a year
Speaker:or something like that, there's probably a lot of expenses that over
Speaker:time you're spending money on things that you don't need to spend money on.
Speaker:So one of the things that we do is we try to cut 5 percent out
Speaker:of our business owner clients.
Speaker:spending because that 5 percent goes immediately to profit.
Speaker:Oftentimes we can find our fees just by doing those cuts.
Speaker:so we definitely look over that as one of our first things that we do and then we
Speaker:move into that market dominating position.
Speaker:Yeah, I think people, under, value what we can get from, optimizing our operations.
Speaker:I mean, obviously there's a lot of focus on pricing.
Speaker:Obviously, there's a lot of focus on volume and, you know, but.
Speaker:making sure that we are being as efficient as we can with how we
Speaker:deliver, know, again, whether we're a solopreneur or we have a team
Speaker:can make a really big difference.
Speaker:and I think that operations, especially for the solopreneur or, you know, small,
Speaker:they think it's a big company thing.
Speaker:They guilty, you know, and even though I get it, but I'm like, okay,
Speaker:you know, here's my tech stack.
Speaker:This is what we have our, SOPs and stuff, but I don't think about
Speaker:how much it could move the needle.
Speaker:I think about how it can make my life easier, but I don't think about it
Speaker:from a profit perspective so much,
Speaker:which I feel like, yeah.
Speaker:Well, and the thing is that, when you free up your time by being more
Speaker:efficient, then you have more time to be the visionary of your business, right?
Speaker:And when you get caught in the day to day and you're just in that grind all
Speaker:the time, you forget to be the visionary and you lose sight of where you're going.
Speaker:And that's what happens to a lot of solopreneurs.
Speaker:And then they're off on this tangent and this tangent and
Speaker:this tangent, they lose focus.
Speaker:so it's really important to.
Speaker:Do those operations and it really starts with a good, you know, strategic plan
Speaker:and then making sure that your projects that you're working on are aligned with
Speaker:that strategic plan and the goals of that strategic plan, and that you're,
Speaker:implementing each one of those projects instead of okay great I did a strategic
Speaker:plan now I'm off to other things and I'm not going to do that, you know.
Speaker:It's just something I filed away and I'm not really looking, you know, to do that.
Speaker:You want to make sure that you're staying focused on that.
Speaker:And it isn't just for big companies, because if you are a true visionary,
Speaker:you could scale your business to multi millions of dollars, and it could become
Speaker:something that you could sell eventually.
Speaker:And so you definitely want to have your operations in place with standard
Speaker:operating procedures and policies.
Speaker:That sort of thing, because one, it increases the value of your business
Speaker:when you have those things, and two, if you ever do need to, like,
Speaker:if you scale too quick, you want to have operating procedures in place
Speaker:so that you can delegate quickly and get people up to speed quickly.
Speaker:I know that that can be a growing pain for a lot of businesses that suddenly
Speaker:are an overnight success, you know, after five years or something of struggle,
Speaker:then they're boom, they go and now they can't keep up with the operations.
Speaker:And so they downscale again, cause it scares them.
Speaker:So by standard operating procedures, and even roles and responsibilities, cause
Speaker:you know, we're all wearing hats, right?
Speaker:Yes.
Speaker:And so all those different hats, that's a role.
Speaker:And it has responsibilities and with those responsibilities has
Speaker:standard operating procedures.
Speaker:Think how much easier it is to hire when, you know, exactly who you're hiring.
Speaker:Yes,
Speaker:absolutely.
Speaker:Yes.
Speaker:certainly feel those pains.
Speaker:I mean, we talk about, you know, working.
Speaker:On our business instead of in our business.
Speaker:And
Speaker:especially, the expert who, you know, building a business on what's
Speaker:inside of their head, like getting it out and getting it operationalized.
Speaker:And it's just, all those things that is easier said than done.
Speaker:People have a really hard time doing that.
Speaker:And they have a hard time imagining that.
Speaker:somebody else can be as effective as they can, but that's just a
Speaker:weakness in their operations, right?
Speaker:If they can't delegate what's going on up here to other people.
Speaker:Yes.
Speaker:So when you're helping, I mean, you've certainly covered some of
Speaker:this, but more specifically, do your clients come to you and say, I want
Speaker:to scale or, how do they start that conversation about how they want to grow?
Speaker:Well, they usually start with more of their vision, right?
Speaker:They're trying to get to this vision and they're coming up on stumbling blocks or
Speaker:they don't know what to do to get like, Oh, I've made it this far, but I I can't
Speaker:figure out how to get to the next level.
Speaker:But when you have the training that I have, I can easily
Speaker:find all the opportunities.
Speaker:And then my software, the profit acceleration software.
Speaker:helps guide me on where to look, what to look for and all that.
Speaker:so even if it's a business that I'm not fully with, I can still dig in
Speaker:because I understand the concepts.
Speaker:It's very much like, I have an IT background, right?
Speaker:And so I've never coded in WordPress, for example, before I started my own business,
Speaker:I never did any of that, we were coding in Java and NET and those languages,
Speaker:but I understand the concepts behind coding and that's where, bringing in a
Speaker:marketing expert who is really trained in these areas can help people because they
Speaker:understand the concepts behind it all
Speaker:and
Speaker:not just the tactical of What to do, but understanding what the goal is
Speaker:and how it all works behind the scenes and what's going on in the psychology
Speaker:of sales, really affects change.
Speaker:And so that's really what they come to me for is like, they've got this
Speaker:vision and they've gotten so far, but they don't know what to do next.
Speaker:And so that's how we help them get over that hump and
Speaker:break through those plateaus.
Speaker:for that.
Speaker:And so, you bring us to kind of the intersection of a couple of concepts.
Speaker:We talk about scale, intellectual property, and, your accelerator, you know,
Speaker:when we talk about your business and how you scaled your business, going from.
Speaker:you tell me, if you started with kind of custom services and have developed,
Speaker:processes that then got brought you to the accelerator or how you scaled your
Speaker:business and the role that intellectual property, has played in that process.
Speaker:Yeah, I've created a ton of, a ton.
Speaker:I went through the gamut.
Speaker:I did.
Speaker:I challenged a lot of how I scale is through challenges.
Speaker:I challenged myself like one year I challenged myself to do a lead magnet
Speaker:every single month for the year.
Speaker:And
Speaker:then measure
Speaker:to see how much of an impact that made.
Speaker:the next, like, just recently I did.
Speaker:wanted to try some new messaging for my business and with my new
Speaker:program called the SOO Advantage.
Speaker:And so I did a 10k challenge just to see how long and how much
Speaker:work it would take to get to 10k.
Speaker:And so once we do that, then we're proving something, right.
Speaker:We're proving that our one, our offer converts and that the language that
Speaker:we're using around that offer is working.
Speaker:And so then once you have that, then you can start putting
Speaker:the assets in place for it.
Speaker:Right.
Speaker:And, so, you know, in my early days, I wasn't doing that.
Speaker:I was just.
Speaker:Developing the program and then I'd sell it there.
Speaker:Yeah, I learned and go because back in the day to the gurus were saying,
Speaker:just sell it before you design it.
Speaker:Sure.
Speaker:Like salad and then you know, make it as the cut and throw it out there.
Speaker:Yes.
Speaker:But now I do it, and I understand now why you want to do it, you
Speaker:know, because it's not just about.
Speaker:Well, you don't want to do all that work before you sell it.
Speaker:It's not that at all.
Speaker:It's because you want to get the feedback
Speaker:from
Speaker:your people as you're developing it.
Speaker:there's a lot of different ways you can reward those early clients to
Speaker:keep them engaged and keep helping them through even if your system is
Speaker:a little clunky at first, you know, because that's what people worry is,
Speaker:oh, it's not going to be perfect.
Speaker:It's not going to be, you know, it's going to be annoying or whatever.
Speaker:So instead you just help by giving them different incentives, maybe a little extra
Speaker:coaching on the side to offset that so that they can keep making progress and
Speaker:then you can keep developing your offer.
Speaker:But yeah, creating content is I've done tons of it and I have a whole
Speaker:academy along with the profit acceleration academy, that I created.
Speaker:And it's all around productivity, systems, creating systems, efficiency systems, and,
Speaker:strategic planning, all of that stuff.
Speaker:that's in a whole separate academy than my, new program that is really
Speaker:directed toward maximizing profits.
Speaker:Now, did you ever face any kind of mindset hurdles about going from,
Speaker:customized services to something that, you know, was less customized
Speaker:and more, more standardized?
Speaker:Or did you feel like just knowing because of your background,
Speaker:you kind of just knew that.
Speaker:You could do that without kind of losing any, feeling of quality.
Speaker:Absolutely.
Speaker:I went through mindset issues.
Speaker:In fact, I have always had mindset issues around my business.
Speaker:And so one of the ways I solved that is I hired a hypnotherapist.
Speaker:Oh, wow.
Speaker:So I highly recommend it.
Speaker:I actually work with hypnotherapists too on a regular
Speaker:basis to grow their businesses.
Speaker:I absolutely believe in it.
Speaker:It is like the best way to get out of your own way and start
Speaker:really making a breakthrough.
Speaker:But also my training in IT helped me because we didn't
Speaker:get to start from baby stuff.
Speaker:I mean, you get hired, you're expected to do very, very complex
Speaker:coding when you're just a beginner.
Speaker:And so, nowadays with ChatGPT it'd be so much easier, but back
Speaker:then we didn't have all that.
Speaker:ChatGBT can code?
Speaker:Yes, I could do it.
Speaker:I didn't know Jack could do it.
Speaker:I guess.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And so if you're stuck and you don't know how to code something, you
Speaker:could ask it, you know, it's amazing.
Speaker:We didn't have that before.
Speaker:But I think that that training just helped me learn how to just jump in with
Speaker:both feet and just learn how to learn on the job, and I think that a lot of
Speaker:entrepreneurs are afraid of doing that.
Speaker:They think they got to know everything.
Speaker:Yeah.
Speaker:And really you just need to learn on the job and yeah, you're gonna mess
Speaker:up sometimes you're gonna have hard knocks you're gonna have all those
Speaker:things but it's just information.
Speaker:It's not a failure on your part you're not born with this
Speaker:knowledge, you have to learn it.
Speaker:to me it's like if you have a dream, and you're a visionary.
Speaker:Go for it.
Speaker:Go.
Speaker:Absolutely.
Speaker:Well, let's take a little bit more into your Accelerator Simulator app.
Speaker:tell me about it.
Speaker:Yeah, so the Profit Accelerator Simulator is, I actually have software.
Speaker:So we have a software that's the full, complete software.
Speaker:it has a lot of algorithms in it.
Speaker:So it really does a lot of calculating and ifs and buts
Speaker:and all kinds of stuff in there.
Speaker:So when I do an assessment for a client, then I go through all of these areas.
Speaker:So we have 12 areas that are the foundational pieces of areas, parts of
Speaker:it, which are like, you know, cutting costs, pricing, making sure your pricing
Speaker:is right, market dominating position.
Speaker:Like a compelling offer and then upsells, downsells, additional
Speaker:products, services, even a drip campaign and that sort of thing.
Speaker:So it's got several of those.
Speaker:And then, the other 40, there's a bunch of them.
Speaker:So I won't go into them all, but, but.
Speaker:There's a whole bunch of them.
Speaker:So what we do then is we have, we go through and methodically, we just
Speaker:ask questions and really dig deep and get into the heart of the business
Speaker:owner of what they truly want.
Speaker:and then we help them, you know, strategize and it actually helps us
Speaker:prioritize by what it thinks will get the biggest return the quickest
Speaker:so that we know how to prioritize.
Speaker:And then everything is very projectized, very, methodical and we just do this,
Speaker:then we do this, then we do this.
Speaker:And so the simulator is just a simpler version of it.
Speaker:But it's kind of fun because you can put your, what your revenue is now
Speaker:and what your profit margins are, your gross profit and your net profit margin.
Speaker:And then you can start seeing like, well, if I increase these areas by 5%,
Speaker:How much extra revenue would I have?
Speaker:How much extra profit would I have?
Speaker:And it's all there on the application.
Speaker:And so the simulator actually comes with a little training in it and everything.
Speaker:So you have a training video that'll teach you about compounding growth
Speaker:and how that works and how it's so important to look at it that way.
Speaker:because here's the thing, like I actually, worked with a client who
Speaker:I helped them create a maintenance program for their clients.
Speaker:So they're making about a thousand dollars, lifetime
Speaker:value for a client, okay?
Speaker:so that's not very much.
Speaker:It's really hard.
Speaker:They gotta always be getting new clients all the time.
Speaker:And so then they have feast and famine.
Speaker:It's a real trick, right?
Speaker:Mm-hmm and so we created a maintenance program that was just an additional
Speaker:$600 a year for that client.
Speaker:So it was $49 a month, $50 a month, And they have 100 percent
Speaker:close rate because they have such good trust with their clients.
Speaker:So that, I mean, they were already serving a hundred clients a year.
Speaker:Now they basically doubled their profit just by adding that one little thing.
Speaker:So that's really what you're paying a good marketer for is not just that marketing,
Speaker:but helping you create, lots of revenue streams and then be able to manage those
Speaker:things so it's not such a complicated thing that you can't even handle it.
Speaker:But that simple strategic thing that we did, and now they don't have that
Speaker:feast and famine because they have regular income coming in, you know, and
Speaker:the people get, four sessions a year.
Speaker:Right.
Speaker:That eases their expense, they don't have to pay that X amount of dollars every
Speaker:visit, they just do 49 bucks a month and it's simple, easy for everybody.
Speaker:Yeah, I love that, you know, evening out their, their cashflow, helping
Speaker:people prioritize is so important.
Speaker:I mean, there's so much information, I started podcasts, I was consumer
Speaker:podcasts and I had to like take a break at some point because I was getting
Speaker:so many ideas, great ideas, but from.
Speaker:All the different people.
Speaker:I'm like, Oh, and I just, there's a lot out there to, kind of only
Speaker:have one voice in your head.
Speaker:that's helping you prioritize is hugely important.
Speaker:Absolutely.
Speaker:Absolutely.
Speaker:Yeah.
Speaker:And even the best of coaches need a coach, you know, it's not like I have a coach.
Speaker:I mean, I have two coaches.
Speaker:I have a mindset coach and I have.
Speaker:the tactical coach, it's really important for people to have coaching
Speaker:because you can't do it in a silo.
Speaker:you're too critical of yourself.
Speaker:First of all, Worried about things and do get in your own way and a coach can
Speaker:really help you get out of your way.
Speaker:That is so important.
Speaker:Well, that might actually answer my last question, which was what would be one
Speaker:piece of advice that you would give to people who are stuck and looking to reach
Speaker:the next level and yeah, well, investing in other people is super important.
Speaker:yeah, I definitely believe getting a coach.
Speaker:I mean, that is my advice is get a coach and make sure you're getting
Speaker:the right coach, you know, because.
Speaker:Thank you.
Speaker:A lot of times you'll have coaches that focus on one specific thing, like maybe
Speaker:building a automated webinar funnel.
Speaker:That's great if you're wanting to build an automated webinar funnel, right?
Speaker:And all of a sudden they're like, well, yeah, we're going to help you
Speaker:build this automated webinar funnel.
Speaker:And you're like, well, I hadn't even thought about that, but okay.
Speaker:Right.
Speaker:You know, then you might end up down a rabbit hole that
Speaker:you didn't intend to go to.
Speaker:So definitely make sure you're understanding what it is that.
Speaker:You're building.
Speaker:In fact, I had a prospect ask me.
Speaker:So what system are we building?
Speaker:You know, because mine is much more comprehensive, you it isn't real specific.
Speaker:It's more of a comprehensive look at your whole entire business so
Speaker:that we can look at all the pieces.
Speaker:help you get inefficiencies out, help you maximize your profit, even
Speaker:cutting costs, that kind of stuff.
Speaker:so it really depends on what type of thing you're looking for.
Speaker:Then that's the type of coach you should have.
Speaker:And then definitely if you are having mindset issues.
Speaker:Get a, performance coach, a neuro performance coach, or a hypnotherapist
Speaker:who focuses on that for entrepreneurs, because it really is a game changer
Speaker:and can make all the difference like night and day in your business.
Speaker:That's interesting because I don't know much about that and I will
Speaker:pick your brain later about, you who maybe we'll have someone on
Speaker:to talk about that because mindset comes up I mean I will say that my.
Speaker:Podcast is focused mostly to, women entrepreneurs.
Speaker:And I do think we talk about mindset a little bit more than a general audience.
Speaker:and everyone I talk to says it's a really important part of the work that they
Speaker:do and the progress that they've made.
Speaker:And so I think I want to dig into that more.
Speaker:It's not a typically legal topic, you know, but I think it's really important.
Speaker:In scaling, especially, there's something really personal about it
Speaker:being your expertise that you are scaling, it's not just you, but
Speaker:it is you it's personal, right?
Speaker:you're a little bit more vulnerable, putting yourself out there.
Speaker:So, yeah, okay.
Speaker:don't know what number this is, but that yeah.
Speaker:That it keeps coming up.
Speaker:So it means I've got to go pursue this a little bit more.
Speaker:Yeah, yeah, So thank you so much, Cheryl.
Speaker:So where can people find you?
Speaker:I know I have the link to your app, that will be in the show notes, but people want
Speaker:to connect with you, find out more about you, tell them where to find you, please.
Speaker:Yeah, actually, the best places probably to find me are LinkedIn,
Speaker:Cheryl Texera on LinkedIn, and I'm also unalignable, so we could maybe meet in
Speaker:a networking or something like that.
Speaker:I'm, I'm on Instagram, Facebook, everywhere.
Speaker:Oh, you are?
Speaker:Okay.
Speaker:Yes, and I have, actually, my Instagram and my Facebook and my YouTube
Speaker:channel are all called GoCherylT.
Speaker:Find it at go Cheryl T and my website is cherylt.
Speaker:com.
Speaker:And then, I have a podcast called the SOO advantage on YouTube music.
Speaker:So you can find me there as
Speaker:well.
Speaker:Wonderful.
Speaker:Well, thank you so much for joining us today.
Speaker:Cheryl has been a great conversation and we'll make sure we have all your
Speaker:information in the show notes as well.
Speaker:thanks again.
Speaker:Thank you.
