Episode 79
E79: Practical Steps to Leverage IP (even if you don't have any right now) with Judy Weber
On the latest episode of "Hourly to Exit," we had the pleasure of speaking with the remarkable Judy Weber, a savvy, joy-filled scaling strategist and business coach dedicated to empowering Christian women in entrepreneurship. Don’t miss this enriching conversation where Judy shares her transition from an attorney to a flourishing entrepreneur and business coach!
Here are your 3 Key Takeaways from this episode:
-Mindset is Everything: Judy emphasizes the power of self-belief and a faith-based thought model to navigate the entrepreneurial landscape with confidence and grace. She challenges our host, Erin, and all listeners to examine their thoughts, knowing that who you are is more vital than how you do it.
- Focus on Who You Serve: Dive into the strategic wisdom of delivering one impactful offer to one ideal client. Judy expertly discusses her "Joyful Six Figures Accelerator" program, revealing that understanding your client deeply not only serves them better but propels your business growth.
- Scalability for Legacy: Judy highlights that scaling isn't just about the short-term gain—it's about building a sustainable, impactful business that leaves a legacy. She details three scaling strategies (marketing and sales, operations, and profit) to ensure longevity and meaningful business practices.
Tune in to the full Hourly to Exit episode titled "Practical Steps to Leverage IP (even if you don't have any right now)" with Erin and Judy for a deep dive into the power of combining strategy and faith in your entrepreneurial journey. Whether you're just starting out or looking to elevate your existing business, there's a multitude of insights just waiting for you!
🎙️ Listen, learn, and let's scale your purpose-driven business to new heights with integrity.
✨ Don't forget to check out Judy's "Joyful Scaling" podcast for more transformative content! And if you need a solid action step right away, grab Judy's hiring guide freebie to start optimizing your business operations today.
Resources Mentioned:
Hiring Guide - It's Time to Hire Your Dream Team!
TAKE ALL THE GUESSWORK OUT OF STRATEGIC HIRING with Judy’s Hiring Guide: https://www.judyweber.co/hiringguide
More About Our Guest:
Judy Weber, Esq., a Business Coach & Scaling Strategist, is on a mission to normalize miraculous results for Christian women in business. Her extensive corporate experience (winning trials in the courtroom as an attorney and leading senior-level management in the boardroom as a C-suite executive) is unparalleled in the business coaching & advisory marketplace. Her proprietary business growth & scaling methodologies have helped 100s of service-based business owners build lucrative businesses, with simplicity & joy.
Judy is committed to helping 1000 women make their 1st $100K and 100 women scale toward 7 figures by 2025. Past clients' results include: quadrupling annual revenues, repeated 6-figure launches & achieving near 80% conversion on sales consults. Her sophisticatedly simple business model paves the way for leveraging marketing efforts, optimizing operations, and boosting profits.
Judy is also the Founder & Host of the globally-ranked ‘Joyful Scaling’ Podcast (dedicated to all things life + business for Christian women) & is a sought-after Keynote Speaker, inspiring women across the U.S. & around the world to pursue the ‘impossible,’ boldly living their faith in their business (aka a faith-fueled business). Eph. 3:20 & Matt. 19:26
Connect with Judy:
Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
Music credit: Yes She Can by Tiny Music
A Team Dklutr production
Transcript
Hello, ladies.
Speaker:Welcome to this week's
Speaker:episode of the Hourly to
Speaker:Exit podcast.
Speaker:I am very excited for
Speaker:this week's guest,
Speaker:Judy Weber.
Speaker:Welcome, Judy.
Speaker:Thank you, Erin.
Speaker:I've been looking forward
Speaker:to this all
Speaker:week.
Speaker:Yeah, it has been.
Speaker:We've had so many
Speaker:conversations.
Speaker:I'm so glad.
Speaker:We're finally getting you on
Speaker:the podcast.
Speaker:Cause this is a great
Speaker:conversation for us to have.
Speaker:we serve a similar
Speaker:audience and similar stage
Speaker:of business.
Speaker:So I think we'll get a
Speaker:lot out of our conversation
Speaker:before we get started there.
Speaker:Would you introduce
Speaker:yourself to
Speaker:the audience?
Speaker:Sure.
Speaker:I am Judy Weber and I
Speaker:am a scaling strategist and
Speaker:business coach for Christian
Speaker:women.
Speaker:And I'm on mission to
Speaker:normalize miraculous
Speaker:results for Christian women
Speaker:in business.
Speaker:And so it's an honor to be
Speaker:here and impart these pearls of
Speaker:wisdom that the Lord downloaded
Speaker:to me.
Speaker:And I love it.
Speaker:I love that we were both
Speaker:attorneys.
Speaker:So I know we're going
Speaker:to be talking about that.
Speaker:We are going to start right out
Speaker:of the gate, Aaron, and say
Speaker:that I think law school is
Speaker:a beautiful.
Speaker:precursor to entrepreneurship.
Speaker:So I'm happy to talk
Speaker:about that.
Speaker:Yeah, well, that
Speaker:is what we can start there.
Speaker:and I will say, as everyone
Speaker:can tell, and we'll talk
Speaker:about this, your offers
Speaker:as well, that Judy is a very
Speaker:joyful person.
Speaker:it'll come up again and
Speaker:again, as we have our
Speaker:conversations, it is so
Speaker:apparent right off the top.
Speaker:And so it's funny that
Speaker:you mentioned that about.
Speaker:law school, because so many
Speaker:lawyers come out without
Speaker:a single entrepreneurial
Speaker:bone in our bodies.
Speaker:Right?
Speaker:And the way we bill
Speaker:still, I mean, who is the
Speaker:dinosaur of.
Speaker:unscalable business model,
Speaker:like who's kind of hanging
Speaker:in there.
Speaker:Blackberry of the business
Speaker:models, right?
Speaker:We love our Blackberries
Speaker:and we love our hourly billing.
Speaker:I love my Blackberry.
Speaker:Please come back.
Speaker:Oh, I love my Blackberry.
Speaker:I mean, I probably had
Speaker:the last one.
Speaker:I have a friend, law
Speaker:school friend, and she bought
Speaker:multiple ones.
Speaker:And she would just like go,
Speaker:she had her guy who would just
Speaker:keep patching the same one.
Speaker:Together until finally, like,
Speaker:it was just not being supported
Speaker:anymore.
Speaker:I mean, it's not, I'd have
Speaker:had the last black bear in
Speaker:the country, I think.
Speaker:Yeah, but yeah,
Speaker:you have made the switch
Speaker:completely.
Speaker:I think from lawyer to
Speaker:entrepreneur, I am kind of
Speaker:in the middle.
Speaker:And yeah, tell us about your
Speaker:journey from kind of making
Speaker:that switch.
Speaker:just want to say that and
Speaker:I teach my clients this.
Speaker:I say, you know what in
Speaker:law school and 20 years as a
Speaker:trial lawyer, I learned
Speaker:how to think strategically
Speaker:to win.
Speaker:And that is at the very
Speaker:backbone of success and
Speaker:entrepreneurship where You
Speaker:could think about 1000
Speaker:things, but you zero in on
Speaker:what matters.
Speaker:I remember in the courtroom,
Speaker:one of the first things
Speaker:I'm such a detail oriented
Speaker:person, Aaron, that, I think
Speaker:I, I struggled a little bit
Speaker:as a trial lawyer because
Speaker:I was thinking of, but wait,
Speaker:what about this factor?
Speaker:What about this?
Speaker:Thing and then finally the
Speaker:it dawned on me that, okay,
Speaker:you're an advocate Jude.
Speaker:So yeah, these are some
Speaker:bad facts.
Speaker:How can we minimize
Speaker:those and the great facts?
Speaker:How can we, highlight
Speaker:those?
Speaker:And so the same thing here in
Speaker:entrepreneurship where it's
Speaker:like, once you understand
Speaker:where you need to focus.
Speaker:hint, hint, the gurus take you
Speaker:of track, okay?
Speaker:they say, you need to do
Speaker:a thousand things, and
Speaker:right out of the gate, you
Speaker:need to be in a thousand
Speaker:different places.
Speaker:and so you're like spinning
Speaker:your wheels, and woo hoo
Speaker:hoo, and you're all
Speaker:by yourself.
Speaker:A solopreneur in the
Speaker:beginning, and you're like,
Speaker:wait, what?
Speaker:So, I'm here to tell you
Speaker:website's not important.
Speaker:in the beginning,
Speaker:you don't have to be
Speaker:in a thousand places.
Speaker:right from the beginning.
Speaker:I developed what I call a
Speaker:sophisticatedly simple business
Speaker:model built on the 1, 1,
Speaker:1 principle.
Speaker:And that is 1 offer.
Speaker:That's your 100 K offer.
Speaker:That could be your 7 figure
Speaker:offer and you have 1 best
Speaker:client and you give them 1 big
Speaker:transformation.
Speaker:And that is really where we
Speaker:need to focus.
Speaker:So we think strategically
Speaker:to win.
Speaker:What is my best client
Speaker:need 1st?
Speaker:Who the heck are they?
Speaker:What do they need?
Speaker:What are their problems?
Speaker:And how am I going to
Speaker:solve them?
Speaker:So the way I think is
Speaker:exactly what we learned in
Speaker:law school.
Speaker:Aaron.
Speaker:Wow,
Speaker:that is amazing.
Speaker:That is great.
Speaker:I love that.
Speaker:Well, what are the things
Speaker:that you mentioned was,
Speaker:that websites are important
Speaker:and doing all the things.
Speaker:I mean, it brought to
Speaker:mind, whether or not you're
Speaker:in your zone of genius versus
Speaker:in your zone of competence
Speaker:versus your zone of
Speaker:incompetence.
Speaker:And I think when we're
Speaker:soloist.
Speaker:Especially we spend a lot of
Speaker:time outside of our zone of
Speaker:genius, right?
Speaker:Because, for me personally, I'm
Speaker:not a marketer.
Speaker:So when I'm doing marketing
Speaker:stuff, I'm not in my zone
Speaker:of genius, unless it's,
Speaker:you sharing my expertise.
Speaker:But if I'm trying to
Speaker:figure out how to work
Speaker:LinkedIn, I'm trying to
Speaker:figure out, my newsletter,
Speaker:cadence and things
Speaker:like that.
Speaker:I'm a hundred percent in
Speaker:my zone of incompetence.
Speaker:And so figuring out how to
Speaker:kind of do that one thing.
Speaker:That's the most important thing
Speaker:is challenge for all of us.
Speaker:Honestly.
Speaker:Yeah.
Speaker:But can I say something
Speaker:in love?
Speaker:I'm going to coach you
Speaker:right here on the spot.
Speaker:Can we do that?
Speaker:Yes,
Speaker:please.
Speaker:I always think of these as
Speaker:a free free coaching.
Speaker:That's why I love doing it.
Speaker:But
Speaker:here I am to serve.
Speaker:So I'm going to serve you
Speaker:up and that's going to serve
Speaker:everybody listening.
Speaker:Okay.
Speaker:So you said I'm not a marketer.
Speaker:And so I used to think that
Speaker:too, and I have many
Speaker:clients that say, I'm not
Speaker:a salesperson.
Speaker:Don't you dare call me
Speaker:a salesperson, but hang on a
Speaker:second, what we think about is
Speaker:what we become.
Speaker:And so the thought I'm
Speaker:in my zone of incompetence
Speaker:while I appreciate
Speaker:the concept.
Speaker:And I think that's like a
Speaker:sophisticated, like a smart
Speaker:brain came up with that.
Speaker:You right.
Speaker:But that doesn't serve
Speaker:you to say that you're in
Speaker:your zone of incompetence.
Speaker:How about we switch it
Speaker:around and say, you know what?
Speaker:I'm growing.
Speaker:As a marketer every day,
Speaker:because we need,
Speaker:especially as a solopreneur, we
Speaker:need to learn how to market.
Speaker:We need to learn how
Speaker:to sell.
Speaker:it's like you're smart.
Speaker:You know how to market.
Speaker:It's just that we don't
Speaker:have maybe the focus.
Speaker:We don't know where to focus
Speaker:because we have this person
Speaker:over here saying you got
Speaker:to do this.
Speaker:And then we have this
Speaker:person over here saying we
Speaker:got to do that.
Speaker:And we're, as you say, trying
Speaker:to figure it out on our
Speaker:own, that's the value of a
Speaker:coach to say, I've got this
Speaker:process and jump in and you
Speaker:won't be having to, get on
Speaker:that treadmill, like, and tire
Speaker:yourself out to exhaustion.
Speaker:Last thing I'll say to
Speaker:wrap all this up, this is
Speaker:going to be the nugget of gold.
Speaker:If you get nothing else
Speaker:out of this episode, ladies
Speaker:listening, this is what it is.
Speaker:Success.
Speaker:Is a result of who you believe
Speaker:yourself to be, and I'll
Speaker:tell you as a smarty pants,
Speaker:and I don't mean to tote
Speaker:myself up, but I was always
Speaker:the one top of the class.
Speaker:I didn't graduate number
Speaker:1, but I was always in
Speaker:the top 10.
Speaker:I wanted to Excel.
Speaker:I studied my butt off and I
Speaker:was a straight a student, but
Speaker:as I thought about it,
Speaker:it's probably only because
Speaker:I consider myself to be
Speaker:a straight a student.
Speaker:I was scared when I went
Speaker:to law school.
Speaker:I said, oh, my gosh, I've
Speaker:been a straight a student.
Speaker:I don't know that I'll get
Speaker:a law review in at Villanova,
Speaker:but I did by God's grace.
Speaker:But when you believe that
Speaker:you are a six figure
Speaker:entrepreneur.
Speaker:Or a seven figure
Speaker:entrepreneur, and it feels
Speaker:really where the first time
Speaker:I heard that I hated it.
Speaker:They're like, pretend you
Speaker:are or think like she does.
Speaker:I'm like, I don't know what
Speaker:that means, but I'm here to
Speaker:tell you that the how isn't
Speaker:as important as the who,
Speaker:who am I?
Speaker:And you are an expert.
Speaker:You may not be an expert
Speaker:CEO yet.
Speaker:But you're on your way
Speaker:to that.
Speaker:So like, keep the eye on
Speaker:kind of where you're going.
Speaker:Very nice.
Speaker:I like that.
Speaker:Thank you for that.
Speaker:I needed that coaching.
Speaker:I will just check not
Speaker:in the mail.
Speaker:Thank you for the free,
Speaker:coaching.
Speaker:I mean, can I just,
Speaker:like that?
Speaker:That was kind of like a
Speaker:monologue, but the coaching
Speaker:would be what do you feel
Speaker:when you say I'm not in my
Speaker:zone of genius as a marketer?
Speaker:Like, What is the feeling
Speaker:for that?
Speaker:Well, I do, by the way, I
Speaker:did not come up with that.
Speaker:There's a author named
Speaker:first name gay.
Speaker:I can't remember the
Speaker:last name, but, I feel
Speaker:like it's not my highest
Speaker:and best use that is what
Speaker:I do feel.
Speaker:I feel like there's
Speaker:somebody else who could do
Speaker:this better, faster, more
Speaker:effectively than I can.
Speaker:and that let me stay in
Speaker:my lane of talking about.
Speaker:copyrights and contracts.
Speaker:That's
Speaker:what's fun about what
Speaker:you said.
Speaker:Those are, for the most
Speaker:part, thoughts, not feelings.
Speaker:Your thought is somebody else.
Speaker:Can do this better.
Speaker:and I'm here to tell you that
Speaker:nobody knows your business
Speaker:like you do.
Speaker:Nobody knows your best
Speaker:client like you do.
Speaker:So I will say that's like a
Speaker:thought error.
Speaker:But what's the feeling
Speaker:like, if I would think
Speaker:to myself, I'm not a marketer.
Speaker:And if I were about to do
Speaker:marketing, I would feel like
Speaker:unqualified.
Speaker:Confused is that yeah,
Speaker:I would
Speaker:say overwhelmed wouldn't be
Speaker:the word for it, but kind of
Speaker:treading water.
Speaker:Maybe like, I'm never quite
Speaker:getting ahead.
Speaker:Like, I'm not.
Speaker:Moving forward with it.
Speaker:It's just like, okay, I'm
Speaker:getting this done this week.
Speaker:And the next week
Speaker:I'm getting that done.
Speaker:And, but it's always here.
Speaker:I am at starting line
Speaker:to get it done.
Speaker:Like, what do I have
Speaker:to get done?
Speaker:I got to write the newsletter.
Speaker:I got to get them, you know,
Speaker:like, I always feel like I'm
Speaker:just starting
Speaker:over like, yeah, and
Speaker:that's another thing.
Speaker:I'm just starting
Speaker:over again.
Speaker:That's a horrible
Speaker:thought as opposed to,
Speaker:you know, so again, I don't
Speaker:have to belabor this, , but I
Speaker:have a faith fuel thought
Speaker:process.
Speaker:And if anybody listening wants
Speaker:it and Aaron, if you want it.
Speaker:reach out to me on, Facebook,
Speaker:LinkedIn at Judy Weber co.
Speaker:And I will send you my training
Speaker:on my faith field thought
Speaker:model, because this is where
Speaker:we grab hold of our thoughts
Speaker:and hold them captive so
Speaker:we can really examine them.
Speaker:And, what we find is that
Speaker:these thoughts that keep
Speaker:going through our mind often
Speaker:are lies, often lies.
Speaker:We accept them as true and
Speaker:as fact, but we have to
Speaker:examine them when we get to
Speaker:the truth of who you are.
Speaker:I don't feel like I'm not
Speaker:smart, but I feel like,
Speaker:is this how
Speaker:I should be, or something
Speaker:like to have a strategy,
Speaker:right.
Speaker:And then to execute it,
Speaker:how much of that should
Speaker:be me versus somebody else.
Speaker:Like there's someone who is.
Speaker:Less expensive than me, but,
Speaker:put it that way than me
Speaker:to be project managing some
Speaker:of these things to get and
Speaker:I would say,
Speaker:yes, you get to a
Speaker:certain point.
Speaker:The last thing I'll say this,
Speaker:I think this is really valuable
Speaker:for everybody listening that
Speaker:I may differ from a bunch
Speaker:of business coaches
Speaker:out there.
Speaker:But I think in the beginning,
Speaker:when you're in the trenches,
Speaker:the clarity.
Speaker:that only you through
Speaker:power thinking there's the
Speaker:lawyer sitting and thinking,
Speaker:the clarity you get as to
Speaker:who your best client is.
Speaker:Only you can really get
Speaker:to the depth beyond on the
Speaker:superficial level.
Speaker:She's a bop, bop, bop.
Speaker:Okay.
Speaker:But what problems is
Speaker:she dealing with right now?
Speaker:How does she think?
Speaker:What does she think about you
Speaker:as an expert and your whole
Speaker:industry and, what is she
Speaker:really looking to solve all
Speaker:those things?
Speaker:So, if you want that faith
Speaker:field thought model, that
Speaker:is the key.
Speaker:I will tell you mindset.
Speaker:I poo pooed it for years,
Speaker:Aaron, and it slowed me down.
Speaker:I'm like, look, I'm a doer.
Speaker:So yeah, yeah, yeah.
Speaker:La la la.
Speaker:What I think about
Speaker:who cares?
Speaker:I want to get it done.
Speaker:And when I finally slowed
Speaker:down and listen to the coach, I
Speaker:invested over a quarter million
Speaker:dollars in the last 7 years
Speaker:in coaching.
Speaker:So, let me tell you, I
Speaker:don't look at it as a waste.
Speaker:I grew so much, but it's
Speaker:the mindset.
Speaker:That's going to be whoo.
Speaker:It's going to take you
Speaker:to a whole new places.
Speaker:Aaron.
Speaker:Oh, very nice.
Speaker:Very nice.
Speaker:Yeah, I do agree that,
Speaker:all the conversations
Speaker:that I have, I like, I do
Speaker:consider myself a salesperson.
Speaker:So that is the one thing
Speaker:like, which I, different than
Speaker:a marketer.
Speaker:I absolutely consider myself
Speaker:my sales, best that I am the
Speaker:salesperson, all the
Speaker:conversations that I have,
Speaker:I learned something
Speaker:from every single sales
Speaker:conversation, whichever
Speaker:way it goes.
Speaker:And so that's, yeah.
Speaker:100 percent me.
Speaker:but thank you for that.
Speaker:I do think that'd be very
Speaker:valuable and I absolutely
Speaker:do think it's something that,
Speaker:we all struggle with, that how
Speaker:to like, where should our,
Speaker:time attention resources to
Speaker:be the most efficient.
Speaker:So, well, that brings
Speaker:me to, I mean, apparently
Speaker:I am your, target client.
Speaker:So who do you work
Speaker:with mostly?
Speaker:Why do they come to you?
Speaker:What pain are they feeling
Speaker:that they go?
Speaker:I need to
Speaker:go see Judy.
Speaker:So good.
Speaker:Now I live my talk.
Speaker:I walk my talk.
Speaker:So earlier I mentioned my
Speaker:sophisticatedly simple business
Speaker:model built on the one, one,
Speaker:one principle.
Speaker:Well, initially, yes,
Speaker:one offer, but guess what?
Speaker:At this stage approaching
Speaker:seven figures, I have two.
Speaker:So I have my joyful
Speaker:six figures accelerator
Speaker:helping women get to
Speaker:their first 100 K year.
Speaker:And then I work with other
Speaker:ladies at six or multi six
Speaker:to get toward the seven.
Speaker:That's my joyful scaling
Speaker:mastermind.
Speaker:So the pain points for the.
Speaker:Joyful six figures.
Speaker:Accelerator is exactly what
Speaker:we're talking about here.
Speaker:I'm smart.
Speaker:I've been an expert.
Speaker:I'm a professional,
Speaker:or I've been a corporate
Speaker:person.
Speaker:I've got expertise.
Speaker:And now I want to say bye bye
Speaker:to working for somebody else
Speaker:and jump into entrepreneurship.
Speaker:And I know I thought the
Speaker:transition would be
Speaker:super easy and it wasn't.
Speaker:For some of the reasons we just
Speaker:talked about.
Speaker:So, that's their pain.
Speaker:And my solution is through
Speaker:my three step process.
Speaker:It's simple three steps
Speaker:where it's focused and
Speaker:I'll tell you what they are.
Speaker:First step is the right offer
Speaker:framework.
Speaker:Create your 100 K offer, making
Speaker:three simple decisions.
Speaker:And that's it.
Speaker:but that's where we go.
Speaker:And it's your best client.
Speaker:Decide who that is very
Speaker:clearly, very specifically.
Speaker:Next is what's the
Speaker:transformation you're going
Speaker:to provide?
Speaker:The major transformation.
Speaker:And third, what is the
Speaker:container?
Speaker:Like the price?
Speaker:How long is it?
Speaker:And kind of how is delivery?
Speaker:That's step one, the
Speaker:100k offer.
Speaker:Everything flows
Speaker:from that.
Speaker:Then the next is joy infused
Speaker:marketing.
Speaker:Marketing should be fun.
Speaker:It shouldn't be a drudgery
Speaker:and when we're staying
Speaker:focused, it can be.
Speaker:And then the 3rd part
Speaker:is ethical selling.
Speaker:And I just talked last
Speaker:week on my joyful business
Speaker:workshop.
Speaker:I talked about how it
Speaker:is, servant leadership
Speaker:intersects with buyer
Speaker:psychology to really do
Speaker:selling in a way that
Speaker:feels good.
Speaker:So 1st 100 K.
Speaker:Briefly, my mastermind
Speaker:are for those already there.
Speaker:And so there we focus on the
Speaker:breakthrough strategy is the
Speaker:first scaling strategy.
Speaker:So we're really looking at
Speaker:the marketing and the sales
Speaker:and delivery to refine
Speaker:everything that they have
Speaker:going on to make sure that
Speaker:you're ready to really scale,
Speaker:meaning you're not necessarily
Speaker:selling one to one at
Speaker:that level.
Speaker:You're selling one to many,
Speaker:it's a little bit of a
Speaker:different selling.
Speaker:and then the second scaling
Speaker:strategy is ops.
Speaker:Operations, so we look at
Speaker:team, we look at automation
Speaker:and we look at and then the
Speaker:3rd scaling strategy
Speaker:is profit.
Speaker:See, everybody talks about
Speaker:revenue.
Speaker:I know some 7 figure
Speaker:businesses and their profit is
Speaker:in the gutter.
Speaker:It's like nowhere.
Speaker:They have cash flow problems
Speaker:all the time.
Speaker:So we look at the numbers
Speaker:and not just the dollars.
Speaker:We look at, client results.
Speaker:If your clients aren't getting
Speaker:results, who's going to talk
Speaker:well about you?
Speaker:Nobody.
Speaker:So we look at the numbers.
Speaker:We have a strategic
Speaker:planning, both short term
Speaker:and long term.
Speaker:And we have initiatives
Speaker:that have to be put in
Speaker:place in order to continue
Speaker:to fuel the revenue that
Speaker:are coming in.
Speaker:So briefly, that's who
Speaker:I work with.
Speaker:Those are 2 different.
Speaker:Avatars are they that yes.
Speaker:Okay.
Speaker:So you started, which 1 did
Speaker:you start with and how did you
Speaker:add the 2nd?
Speaker:Yeah, I will tell you, I
Speaker:started with the mastermind
Speaker:because you may have heard
Speaker:of my podcast that I hired
Speaker:a 75, 000 dollar coach
Speaker:and she's like, start high.
Speaker:Not low and I get that, but
Speaker:I will tell you that my
Speaker:accelerator look, there's
Speaker:more women getting to
Speaker:their first 100 K than there
Speaker:are women that are approaching
Speaker:seven figures.
Speaker:So I've decided because I get
Speaker:to as CEOs, we get to decide.
Speaker:I've decided that I'm
Speaker:focusing on the accelerator
Speaker:more, going into 2024,
Speaker:because there's so much of a
Speaker:need there.
Speaker:And when my clients there
Speaker:get results, then they
Speaker:graduate up to the mastermind.
Speaker:Right.
Speaker:Absolutely.
Speaker:Absolutely.
Speaker:And so do you fish in the
Speaker:same swimming hall for both
Speaker:programs?
Speaker:Yeah, it is basically the
Speaker:woman, she's a different
Speaker:stage in her business.
Speaker:She's smart like you
Speaker:and me.
Speaker:She's a go getter.
Speaker:She's not afraid of
Speaker:hard work, but she's tired.
Speaker:I tend to attract women
Speaker:in their forties and
Speaker:fifties and a little bit in
Speaker:their sixties, because that's
Speaker:who I am.
Speaker:And so they kind of
Speaker:resonate as opposed
Speaker:to hiring a business coach
Speaker:that shows her, It'll
Speaker:be, you know, hanging out
Speaker:in her bikini, you know?
Speaker:So yeah, I would say
Speaker:generally it is, fishing in
Speaker:the same ponds.
Speaker:Yes.
Speaker:Okay.
Speaker:Excellent.
Speaker:Excellent.
Speaker:All right.
Speaker:So one of the things I noted
Speaker:that you talk about building
Speaker:a sustainable business.
Speaker:And so sustainable is
Speaker:I think we all have different
Speaker:definitions of that term.
Speaker:What does it mean for you
Speaker:and how do you help your
Speaker:clients build a sustainable
Speaker:business?
Speaker:Yeah.
Speaker:I mean, whether you're.
Speaker:Again, in the earlier stages,
Speaker:getting to that first
Speaker:100 K or you are beyond it.
Speaker:Now you're ready to scale
Speaker:and really take it big time.
Speaker:sustainability to me is not
Speaker:working all the time.
Speaker:Right.
Speaker:And so when you get past six
Speaker:and certainly multi six,
Speaker:you have to have a team.
Speaker:You cannot do it alone.
Speaker:I mean, I'd be lost if there's
Speaker:no way I could do what I do
Speaker:without a team, but again,
Speaker:sophisticatedly simple
Speaker:business.
Speaker:I do not want 5 different
Speaker:departments with 30
Speaker:different employees.
Speaker:That's not me.
Speaker:I have a director
Speaker:of ops.
Speaker:I have a social media selling,
Speaker:strategist and I have a social
Speaker:media, creative strategist.
Speaker:And then I have an admin, so
Speaker:we're a very lean team.
Speaker:My niece is my accountant.
Speaker:So again, there's 5
Speaker:people on our team, but
Speaker:you need that help in order
Speaker:to make it something that
Speaker:can operate without you.
Speaker:You know, so I think, in the
Speaker:earlier stages, sustainability
Speaker:is about focus.
Speaker:And clarity and later on
Speaker:sustainability is about
Speaker:not doing everything
Speaker:yourself and creating
Speaker:systems and processes so
Speaker:that you can, like me, I'm
Speaker:two miles from the beach so
Speaker:you can go hang out on
Speaker:the beach.
Speaker:How perfect.
Speaker:Well, speaking of building a
Speaker:business that can operate
Speaker:independently from you, like
Speaker:your business is your name,
Speaker:Judy Weber LLC right and
Speaker:but you do have branded
Speaker:offers, and I know a lot of
Speaker:us as we're building our
Speaker:businesses we struggle with.
Speaker:what to call our businesses,
Speaker:how closely to identify
Speaker:it with us, if we ever
Speaker:want to get to the point
Speaker:where we're not doing all
Speaker:the delivery, we're not doing
Speaker:all the things like, do we
Speaker:name it after ourselves?
Speaker:Do we have this great
Speaker:trademark name that we have?
Speaker:Like, how do you advise
Speaker:people to think about,
Speaker:you know, I don't
Speaker:know that.
Speaker:A client has directly
Speaker:asked me that question.
Speaker:So that's so good.
Speaker:I mean, I have thought
Speaker:about it.
Speaker:for me right now, I mean,
Speaker:I'm 58 if this was 20 years
Speaker:ago, or even 10 years ago.
Speaker:I might think about changing
Speaker:the name of the LLC, but
Speaker:even what I'm creating right
Speaker:now, it could be saleable
Speaker:because of the brand.
Speaker:Messaging behind it so
Speaker:that Judy Weber is the face
Speaker:of it right now, but there
Speaker:is like, a mission and a
Speaker:movement behind what I do.
Speaker:but to your point, the
Speaker:programs.
Speaker:Definitely need to be results
Speaker:oriented and really speak
Speaker:to, on an intellectual
Speaker:and an emotional
Speaker:level.
Speaker:It needs to speak to your
Speaker:best client.
Speaker:I know so many times we
Speaker:grapple over that, but
Speaker:it's so funny because what
Speaker:I've learned from coaching,
Speaker:the coach that taught me the
Speaker:most with the whole mindset
Speaker:thing is that, you know, what
Speaker:you need to fall in love.
Speaker:With your program and
Speaker:you could call it Jack's
Speaker:brat, or you could call it
Speaker:something else.
Speaker:Like, like, really it's you
Speaker:and your belief about it.
Speaker:And the way you talk about
Speaker:it matters more than,
Speaker:calling it something cute
Speaker:and creative.
Speaker:So sometimes cute and
Speaker:creative can cause
Speaker:confusion, which is not
Speaker:a good thing.
Speaker:Yes.
Speaker:Yes.
Speaker:That's definitely
Speaker:something that many of us
Speaker:learn the hard way, like,
Speaker:that's very clever, except
Speaker:I have no idea what you're
Speaker:talking about.
Speaker:That's definitely
Speaker:not the goal.
Speaker:Yeah, I agree with that.
Speaker:And so mentioned
Speaker:systems and processes
Speaker:and SOPs, you you're
Speaker:speaking my language here.
Speaker:I like to help people
Speaker:turn that expertise into
Speaker:intellectual property assets
Speaker:so they can create that
Speaker:independence.
Speaker:when you're working with
Speaker:your clients, like, are
Speaker:you working with them on
Speaker:those things?
Speaker:What kind of questions
Speaker:are they asking you?
Speaker:Yeah, I always am talking
Speaker:with ladies.
Speaker:Some of my ladies have
Speaker:committed the accelerator.
Speaker:They're at 50, 60, 70,
Speaker:000 and they have an offer.
Speaker:They just wanted to
Speaker:refine it.
Speaker:But a lot come in in the
Speaker:earlier stage.
Speaker:Some that just joined
Speaker:in, they're basically
Speaker:just opening their doors.
Speaker:And I say to them, and it
Speaker:blows their mind, what is
Speaker:your method?
Speaker:Even if you're one on one.
Speaker:You have a method.
Speaker:What is it?
Speaker:I don't know.
Speaker:I don't really accept that
Speaker:as an answer in love.
Speaker:I smile and I say, you do
Speaker:know you get your client's
Speaker:results, right?
Speaker:Yes.
Speaker:Okay.
Speaker:So how do you do that?
Speaker:Here's where they are
Speaker:when they come in and
Speaker:they may come in slightly
Speaker:different points, right?
Speaker:Like I just said, my
Speaker:accelerator, sometimes
Speaker:they come in brand new.
Speaker:Sometimes they come in three
Speaker:years into the business
Speaker:and it's just not working,
Speaker:whatever, but generally
Speaker:speaking, are they coming in?
Speaker:And what's there before
Speaker:and then what's there after
Speaker:and then what are you doing
Speaker:to get them from point A
Speaker:to point Z?
Speaker:And so, I make them power
Speaker:think and they said they
Speaker:hate it in the beginning.
Speaker:Sometimes there's
Speaker:some like resistance,
Speaker:but then when I say,
Speaker:okay, great.
Speaker:And what tools and what cool
Speaker:name can we call that?
Speaker:Protocol or that process,
Speaker:so that it becomes unique
Speaker:and here's the fun thing.
Speaker:I just want to say, and I
Speaker:know, you know, this, but can't
Speaker:say this enough in the Bible.
Speaker:It says there's nothing new
Speaker:under the sun.
Speaker:And that's so true.
Speaker:And can I just tell everybody
Speaker:out there, there's really
Speaker:not much new in business.
Speaker:Okay.
Speaker:Because basic business
Speaker:principles are from the
Speaker:beginning of time till the
Speaker:end of time, but how you
Speaker:put it together is, what makes
Speaker:you unique.
Speaker:Right.
Speaker:So, could there be other
Speaker:programs that kind of follow
Speaker:my process?
Speaker:Yes.
Speaker:But they're not called
Speaker:the joyful six figures
Speaker:accelerator.
Speaker:Right?
Speaker:So really, I encourage
Speaker:everybody listening to
Speaker:think about your process,
Speaker:because whether you officially
Speaker:trademark it right away, or
Speaker:you think in those terms,
Speaker:you're going to stand out when
Speaker:you say I have a methodology
Speaker:that nobody else can offer.
Speaker:And here's what it is.
Speaker:Right?
Speaker:Yeah.
Speaker:So many, people will ask about
Speaker:the protecting their
Speaker:methodologies and wondering
Speaker:if it has to be completely
Speaker:unique, you as a question
Speaker:came up during a workshop I
Speaker:had a couple of weeks
Speaker:ago, like, well, what
Speaker:is original?
Speaker:What does that mean?
Speaker:it doesn't mean it's like,
Speaker:This thing that nobody
Speaker:ever thought of ever before.
Speaker:Like, Oh my God, you mind
Speaker:blowingly innovative.
Speaker:It just means it's your
Speaker:own original expression
Speaker:about, it could be the
Speaker:same old tired ideas, frankly,
Speaker:because as you mentioned,
Speaker:there are no new ideas, but
Speaker:how we filter them and how we
Speaker:use those ideas to deliver
Speaker:results for our clients.
Speaker:That is original to us.
Speaker:If which.
Speaker:From us with our own, unique
Speaker:spin to it.
Speaker:My unique, I just mean
Speaker:not copied from somebody
Speaker:else that then that is
Speaker:how we create that one.
Speaker:We create new assets that
Speaker:we can protect hopefully with
Speaker:copyrights and we helped
Speaker:to create our unique
Speaker:positioning and our brand
Speaker:and so you have to have
Speaker:something that distinguishes
Speaker:you from.
Speaker:all the other leadership
Speaker:people or HR people.
Speaker:And so I kept finding that,
Speaker:original way to express maybe
Speaker:some of the same ideas.
Speaker:Yeah.
Speaker:Can I say something
Speaker:on that?
Speaker:I, as a lawyer, and I just
Speaker:thought about this just this
Speaker:week, Aaron, I consider myself
Speaker:unconventional and I kind
Speaker:of pushed the needle on
Speaker:things even before I became
Speaker:a lawyer.
Speaker:So I think that totally fits
Speaker:my personality.
Speaker:But as I thought about
Speaker:it, I'm like, am I a rule
Speaker:follower?
Speaker:I guess I love taking risks.
Speaker:I come from poor, so I
Speaker:had to, in order to, get
Speaker:anywhere close to where I am.
Speaker:But I just want to encourage
Speaker:the women listening.
Speaker:Don't be so afraid of
Speaker:being sued.
Speaker:like, in the way of
Speaker:trademark copywriting,
Speaker:you need somebody like
Speaker:Aaron that's going to advise
Speaker:you because there are some
Speaker:wrinkles that you need to
Speaker:be aware of to be safe
Speaker:and all that.
Speaker:But I see too much times
Speaker:that we assume the worst.
Speaker:We meaning too many women
Speaker:out there that maybe aren't
Speaker:lawyers.
Speaker:Right?
Speaker:And they're just like,
Speaker:oh, my gosh, I can't do
Speaker:that because I don't want
Speaker:to be sued.
Speaker:And they just hesitate
Speaker:so much.
Speaker:So I encourage you to reach
Speaker:out to Aaron with your
Speaker:questions or another
Speaker:professional, like if you're
Speaker:hiring or anything like
Speaker:that, reach out to an
Speaker:employment lawyer, get a
Speaker:professional and write
Speaker:expert guidance because when
Speaker:we operate in fear, let me
Speaker:tell you this.
Speaker:I'm No decision made from
Speaker:fear is a good decision.
Speaker:It's just not
Speaker:do you find that that's
Speaker:something?
Speaker:I mean, I don't know.
Speaker:You don't work.
Speaker:Do you ever work with
Speaker:men or, as a lawyer with
Speaker:my lawyer hat?
Speaker:Well, no, with your
Speaker:current offers.
Speaker:Is it all women?
Speaker:Oh, yes.
Speaker:It's okay.
Speaker:Yeah.
Speaker:Okay.
Speaker:Yeah.
Speaker:But I'm wondering,
Speaker:like, generally,
Speaker:if that is something that
Speaker:operating Yeah.
Speaker:With fear and being afraid
Speaker:to take risks.
Speaker:Is that general of fear, of
Speaker:risks, is that something
Speaker:that is unique to women?
Speaker:Something that you need to
Speaker:really kind of help them with?
Speaker:I mean, I know men have fear
Speaker:of risk too, , but does that
Speaker:more come out more with your
Speaker:female comment?
Speaker:I think
Speaker:so.
Speaker:I think the Lord made us to
Speaker:be such givers.
Speaker:Mm-Hmm.
Speaker:. And we just wanna serve.
Speaker:I've never met a woman, even a
Speaker:7 figure woman who said I was
Speaker:in this thing for the money.
Speaker:Like, that's why I started
Speaker:saying I want to help.
Speaker:Right.
Speaker:And so they're givers.
Speaker:And so they have this
Speaker:heart to serve.
Speaker:And I'll tell you, sometimes,
Speaker:especially in Christian
Speaker:circles, there's almost
Speaker:like this guilt about getting
Speaker:paid for it.
Speaker:And I'm like, wait a minute,
Speaker:can I just ask 1 thing?
Speaker:Why do you not have
Speaker:any problem?
Speaker:And they use, they
Speaker:don't taking a paycheck.
Speaker:From somebody, but somehow
Speaker:when you're charging for
Speaker:a beautiful expertise,
Speaker:that's helping someone.
Speaker:Why do you have any guilt
Speaker:around that?
Speaker:They're getting value.
Speaker:You're getting value.
Speaker:You know what I mean?
Speaker:So I think that women
Speaker:do uniquely struggle.
Speaker:With this idea of some
Speaker:guilt, some shame and some
Speaker:risk adverse.
Speaker:tendencies, which does
Speaker:not serve you.
Speaker:I understand it, but that's
Speaker:where you need the expert
Speaker:guidance to say, okay,
Speaker:here's where you need to
Speaker:be careful.
Speaker:And here's where you're
Speaker:worrying about nothing.
Speaker:yeah, that was a lot
Speaker:of, the reasoning
Speaker:behind my original hourly
Speaker:to exit kind of structure
Speaker:is that not thinking about
Speaker:preparing for exit in this
Speaker:kind of bro culture kind
Speaker:of way of, just in it
Speaker:for the money.
Speaker:They're starting
Speaker:something just immediately
Speaker:because they just building
Speaker:it to sell and not.
Speaker:Serve their clients,
Speaker:not for the impact that
Speaker:they can have.
Speaker:we still can be building
Speaker:businesses.
Speaker:maximize wealth and that's a
Speaker:good thing.
Speaker:It's not a dirty
Speaker:bro thing.
Speaker:It is a look what you can
Speaker:do for your community.
Speaker:Look what you can do for
Speaker:your church, which look
Speaker:what you do for your kids when
Speaker:we, use our expertise to
Speaker:create wealth.
Speaker:And so, yeah, I agree.
Speaker:Yeah, I totally agree
Speaker:with that.
Speaker:why are we feeling guilty?
Speaker:God, here's my thing, and this
Speaker:is going to be crazy, but I'm
Speaker:gonna say it.
Speaker:Okay.
Speaker:I believe it's a sin.
Speaker:Yeah.
Speaker:When you play small, okay,
Speaker:there, I've said it and I
Speaker:said before, and the 1st
Speaker:time I said it, I kind of
Speaker:felt funny, but the more I say
Speaker:it, the more I believe it.
Speaker:Why real quick, the parable of
Speaker:the talents.
Speaker:Go look that up.
Speaker:Google it.
Speaker:Okay.
Speaker:So what happened?
Speaker:the master who's really
Speaker:God had given different
Speaker:people, different
Speaker:amounts of talents.
Speaker:He gave somebody
Speaker:10 talent, somebody else,
Speaker:5 talents.
Speaker:And the 1, he gave 1
Speaker:talent when he came back.
Speaker:The 1 that had 10 doubled it.
Speaker:The 1 that had 5 doubled it.
Speaker:The 1 that had 1.
Speaker:He goes, oh, here it is back
Speaker:again here.
Speaker:He buried it.
Speaker:And he goes, I was afraid.
Speaker:And what did the master say?
Speaker:Get away from you, you wicked
Speaker:slothful.
Speaker:It's lazy servant.
Speaker:So to me, it's like
Speaker:he's saying I gave you this.
Speaker:And instead of doing the
Speaker:scary, bold, courageous
Speaker:thing and going out and trying
Speaker:to make more by serving
Speaker:and doing something with
Speaker:the talents he's given you,
Speaker:you buried it.
Speaker:that's like a mindset shift.
Speaker:The enemy would love to help
Speaker:you believe, Oh, you better
Speaker:sit down.
Speaker:You better shut up.
Speaker:You're being self ambition.
Speaker:No, we're in this to
Speaker:serve, really have to be
Speaker:discerning on our motivation.
Speaker:And if you're really have
Speaker:a heart to serve, go out
Speaker:there and go
Speaker:big.
Speaker:Yeah, yeah.
Speaker:So for many of us, it's
Speaker:not just about the revenue
Speaker:or the income.
Speaker:It's also about the impact.
Speaker:Right?
Speaker:Absolutely.
Speaker:And, there's only so many
Speaker:people you can serve with
Speaker:your one on one services.
Speaker:So if you want to multiply
Speaker:your impact, then you
Speaker:need to build a scalable
Speaker:business.
Speaker:Right?
Speaker:yeah, and there's lots
Speaker:of ways to do that, right?
Speaker:1 to then transition
Speaker:to group.
Speaker:Or in what you do, certain
Speaker:instances, you might want
Speaker:to license and then get
Speaker:certifications.
Speaker:I mean, there's so
Speaker:many different ways to scale,
Speaker:but yeah, one to one you'll
Speaker:tire out because your
Speaker:calendar can only stretch
Speaker:you so far.
Speaker:Exactly.
Speaker:Exactly.
Speaker:Even now, if you don't have
Speaker:to go on site anymore, like
Speaker:maybe you had to before,
Speaker:but still all that prep.
Speaker:If you're creating
Speaker:original materials for
Speaker:every client, then the work
Speaker:that goes into that.
Speaker:And so, yeah.
Speaker:So wonderful.
Speaker:we're at the end of 2023 as
Speaker:we record this.
Speaker:So I'm wondering
Speaker:what do you see coming
Speaker:ahead in 2024?
Speaker:Do you see any trends
Speaker:that you think will either
Speaker:accelerate in 2024 or maybe
Speaker:there'll be some complete
Speaker:reversals?
Speaker:What
Speaker:are you seeing for 2024?
Speaker:Yeah, I think only
Speaker:the stronger are going
Speaker:to survive.
Speaker:I think that specificity
Speaker:is one of the words for me.
Speaker:and our brand Judy Weber Co,
Speaker:into 2024 and what I'm really
Speaker:impressing upon my clients is
Speaker:this idea of knowing your
Speaker:best client.
Speaker:so well that while everybody
Speaker:else is saying the same thing
Speaker:that everybody else is saying,
Speaker:and they're going to not
Speaker:even be heard, they're going
Speaker:to disappear.
Speaker:Okay.
Speaker:And ultimately go out of
Speaker:business.
Speaker:I want you to go all in
Speaker:and be bold and decide.
Speaker:Oh, decision making is
Speaker:the most key and critical
Speaker:CEO skill.
Speaker:So decide who that
Speaker:best client is and stop
Speaker:apologizing.
Speaker:Oh, I can't serve
Speaker:everybody.
Speaker:You sure can.
Speaker:But until you get specific,
Speaker:nobody's going to hear it.
Speaker:So be strong.
Speaker:It's specificity.
Speaker:And the other word is focus.
Speaker:Okay.
Speaker:If you are feeling out
Speaker:of time, out of breath.
Speaker:just overwhelmed
Speaker:from what we were talking
Speaker:about earlier, then you need
Speaker:to, you think you won't have
Speaker:time to, but you need to
Speaker:slow down and strategically
Speaker:look at what you're doing.
Speaker:And there's that rule
Speaker:8020, right?
Speaker:80 percent of your revenue
Speaker:is only coming from 20 percent
Speaker:of what you're doing double
Speaker:down on that.
Speaker:20 percent 1st, in order to do
Speaker:that, you got to identify
Speaker:it and focus.
Speaker:I love that.
Speaker:I love that.
Speaker:You know, it reminds me of,
Speaker:in fiction, although, you
Speaker:know, I'm 1 of these aspiring
Speaker:great American novelists
Speaker:someday I'll finish 1.
Speaker:but when, you know, you're
Speaker:Carrie in fiction, you
Speaker:start with your characters,
Speaker:right?
Speaker:Because once, you know, your
Speaker:characters really well,
Speaker:like, What they say comes
Speaker:naturally, like, if you
Speaker:start the other way around,
Speaker:it's very hard, to move the
Speaker:story forward.
Speaker:But when you have these
Speaker:characters, and you understand,
Speaker:like, what their felties
Speaker:are, what their hopes
Speaker:and dreams are, then it kind
Speaker:of naturally occurs.
Speaker:And same thing with knowing.
Speaker:Who you're serving.
Speaker:when you know who you're
Speaker:serving, then you know how to
Speaker:talk to them, what they're
Speaker:thinking about, how
Speaker:to help them.
Speaker:And it makes everything
Speaker:easier.
Speaker:if people wonder about
Speaker:what to write about, for
Speaker:instance, like, Oh, I can't do
Speaker:a newsletter.
Speaker:Well, well, if you know your
Speaker:client well enough, you
Speaker:know exactly what to write
Speaker:about because you know,
Speaker:how you can help them.
Speaker:So,
Speaker:yeah.
Speaker:That's right.
Speaker:can't underscore
Speaker:that enough.
Speaker:And just knowing who
Speaker:the best client is and to that
Speaker:level, what motivates them?
Speaker:Why?
Speaker:And then going 7 layers deep
Speaker:real quick.
Speaker:1 of the most powerful
Speaker:coaching, interviews I
Speaker:had when I was interviewing
Speaker:a coach, she said,
Speaker:Judy, why?
Speaker:Are you doing this?
Speaker:I'll be honest with
Speaker:you, Aaron.
Speaker:I hated that question.
Speaker:What do you mean?
Speaker:Why?
Speaker:That's just so stupid.
Speaker:do you think I'm doing it?
Speaker:but I said, I don't know.
Speaker:I want to make my kids proud
Speaker:of me, and she goes, why is
Speaker:that important to you?
Speaker:And she just kept asking.
Speaker:And why is that matter?
Speaker:And why is that I'm telling you
Speaker:until it got so deep that
Speaker:I was crying and she knew
Speaker:she had me.
Speaker:Why?
Speaker:Because she got me emotionally.
Speaker:So when we just think
Speaker:superficially, let's do the
Speaker:hard thing.
Speaker:The thing that feels
Speaker:like we're just going
Speaker:to fight it tooth and nail,
Speaker:whatever you're resisting
Speaker:now, ladies.
Speaker:Go all in on that.
Speaker:That's where your next
Speaker:breakthrough is truly.
Speaker:I
Speaker:love them.
Speaker:All right.
Speaker:Well, as we wrap up, this
Speaker:is the hourly to exit podcast
Speaker:where we, help women build
Speaker:well through building
Speaker:scalable and hopefully
Speaker:someday saleable
Speaker:businesses.
Speaker:So do you have any plans to
Speaker:maybe someday sell your
Speaker:business?
Speaker:I dream big Aaron, and
Speaker:in the fall, we're doing
Speaker:our inaugural joyful business
Speaker:live in person event right
Speaker:here on the Emerald coast.
Speaker:of Florida, so we don't
Speaker:have our date actually this
Speaker:afternoon.
Speaker:I'm going to go check out
Speaker:the venue.
Speaker:So, yes, I feel like God
Speaker:has chosen me to lead
Speaker:a movement.
Speaker:I haven't thought about
Speaker:this as fully as that, but
Speaker:I do see this.
Speaker:Yes.
Speaker:mission that God has put me
Speaker:on to normalize miraculous
Speaker:results being big enough.
Speaker:So that, , as long as, I'm
Speaker:here on this earth long
Speaker:enough, I can definitely see
Speaker:that happening.
Speaker:now that you mentioned it.
Speaker:January is the year I'm
Speaker:coming together with my team
Speaker:for strategic planning and
Speaker:that will be part of it.
Speaker:You where do we see
Speaker:big picture?
Speaker:In three years in five years.
Speaker:So yeah.
Speaker:And I think if anyone
Speaker:listening never thought
Speaker:about it, think about that.
Speaker:Like if you're called to
Speaker:something and you just get so
Speaker:excited about, working with
Speaker:your clients and you're
Speaker:getting them great results.
Speaker:I mean, don't stop
Speaker:your brain.
Speaker:Like go big, think big.
Speaker:Yeah, you know, assuming that
Speaker:you're doing work that you
Speaker:love making it intact, that's
Speaker:important to you.
Speaker:If we think about selling
Speaker:our businesses, it's not about,
Speaker:again, like something
Speaker:dirty, but it is making
Speaker:sure that the.
Speaker:transformations that you've
Speaker:created continue even
Speaker:when you're ready to do
Speaker:something else.
Speaker:So, if you have a team
Speaker:that they then can continue
Speaker:to deliver, if you have a
Speaker:group of people that you've
Speaker:been helping, that you can
Speaker:continue to help them
Speaker:even when you are no longer
Speaker:personally doing it.
Speaker:So it is very legacy
Speaker:building, right?
Speaker:If we build businesses that
Speaker:we can sell.
Speaker:So, yeah,
Speaker:because we don't live
Speaker:forever.
Speaker:Right.
Speaker:So.
Speaker:When I think about the
Speaker:ladies now, and like in
Speaker:20 years or 30 years when
Speaker:I'm not here, wouldn't that
Speaker:be sad to like not have that
Speaker:exist for them?
Speaker:So again, it's not selfish to
Speaker:say I'm selling this business.
Speaker:Again, you really get
Speaker:out of that.
Speaker:That's a lie of the enemy.
Speaker:Say, you know, wow, in
Speaker:order for me to sell this.
Speaker:What I'm really doing
Speaker:is impacting lives of women
Speaker:who aren't even born yet.
Speaker:That's an amazing
Speaker:thought.
Speaker:I looked at it
Speaker:that way.
Speaker:That is great.
Speaker:That is wonderful.
Speaker:So as we wrap up, I know
Speaker:that you have a freebie for
Speaker:the audience.
Speaker:Would you like to
Speaker:introduce it?
Speaker:Yes, I would be honored
Speaker:if you would take me up on
Speaker:this freebie.
Speaker:It's my hiring guide.
Speaker:It's time to hire your
Speaker:dream team and take all the
Speaker:guesswork out of strategic
Speaker:hiring.
Speaker:And so inside the guide is
Speaker:my every step of the hiring
Speaker:process, like who to hire,
Speaker:when to hire, what to pay
Speaker:and where to even find the
Speaker:right people.
Speaker:So I'll drop the link for
Speaker:you in the show notes, but
Speaker:it's judyweber.
Speaker:co slash hiring guide.
Speaker:Oh, that's wonderful.
Speaker:I know that'd be very
Speaker:helpful to a lot of people
Speaker:and another freebie for me.
Speaker:Thank you very much.
Speaker:So you mentioned where
Speaker:people can find you on
Speaker:your website.
Speaker:Where else do you
Speaker:hang out?
Speaker:Yes, I'm really loving
Speaker:Instagram lately,
Speaker:but right.
Speaker:Okay.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Instagram's cool, but
Speaker:really Instagram,
Speaker:Facebook and LinkedIn again,
Speaker:all at Judy Weber co.
Speaker:And if you're listening and
Speaker:you heard me here on Aaron's
Speaker:podcast, will you please
Speaker:reach out and tell me that
Speaker:I really want to connect.
Speaker:I'm not one of these fakers.
Speaker:That's just trying to like
Speaker:grow, Audience or whatever,
Speaker:I really connect, and
Speaker:I'm all into relationships.
Speaker:So it'd be an honor to
Speaker:hear from you.
Speaker:That is wonderful.
Speaker:What kind of content do
Speaker:you put on Instagram?
Speaker:I'm just curious.
Speaker:You
Speaker:know, when you mentioned
Speaker:about content, you know, what
Speaker:we talk about are pillars of
Speaker:each of our, either program,
Speaker:depending on what I'm
Speaker:promoting and really.
Speaker:Every day, I think, what
Speaker:does my best client need
Speaker:to hear?
Speaker:So, it's a mix of mindset
Speaker:and strategy.
Speaker:I do polls, not on Instagram,
Speaker:but, you know, in my stories
Speaker:and stuff and elsewhere.
Speaker:So, if you're into building
Speaker:a business, God's way.
Speaker:I would love and also my
Speaker:podcast, my Joyful Scaling
Speaker:podcast of which Erin
Speaker:was yes.
Speaker:So yes, my Joyful Scaling
Speaker:podcast.
Speaker:We have over 400
Speaker:episodes now.
Speaker:I'm gonna have my fourth
Speaker:anniversary January
Speaker:1st, which is insane.
Speaker:Oh,
Speaker:congratulations.
Speaker:Wow.
Speaker:That's wonderful.
Speaker:. Yes.
Speaker:So that's another great
Speaker:place to kind of, get
Speaker:connected and plugged in.
Speaker:So you're doing,
Speaker:you were been doing two a
Speaker:week basically to get to 400.
Speaker:It's
Speaker:insane.
Speaker:Yes.
Speaker:I mean, at least once a
Speaker:week and like this week
Speaker:I just had a workshop.
Speaker:So I think we're, we put
Speaker:up four or five episodes
Speaker:this week.
Speaker:So yes, ma'am, we are
Speaker:constantly churning out
Speaker:content because it's what I
Speaker:feel led to do in order
Speaker:to ladies listening
Speaker:to me, help them get
Speaker:the results.
Speaker:Wonderful.
Speaker:Well, thank you so much, Judy.
Speaker:This has been a fantastic
Speaker:conversation.
Speaker:I got lots of wonderful
Speaker:advice myself, and I'm sure
Speaker:that the audience
Speaker:did as well.
Speaker:Well, thank you again,
Speaker:Erin, for the opportunity and
Speaker:love you, girl.
Speaker:Thank you.
