Episode 54
E54: Ladies, We Need to Understand Media Strategy with Mary Ann Pruitt
As expertise-based service-providing entrepreneurs, we might mistakenly believe that our business doesn’t require paid media advertising. If we plan to scale – to move from hourly to exit- we need to think about expanding our marketing reach beyond word-of-mouth or organic SEO. I am on this journey with my listeners, and I was so grateful to have Mary-Ann Pruitt, a 25-year advertising veteran, join me for some essential tips, including:
- Why advertising matters for businesses from solos to Fortune 500s
- How to define your niche when it comes to advertising – it may be broader than you think!
- The critical importance of knowing your audience in today’s advertising world
- BONUS – some unexpected latest trends in advertising on social media
I learned a lot from Mary-Ann, and it resonated especially loudly when I thought about ways to promote a product based on expertise – like a course or a certification. If you are considering one of these steps, you need to be thinking about the big picture, including advertising and IP. Contact me to discuss taking your IP to the next level.
More About Our Guest:
Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to year-over-year growth and has expanded her impact as an industry leader in all things—traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media.
Connect with Mary-Ann Pruitt:
Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.
Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
Music credit: Yes She Can by Tiny Music
A Team Dklutr production
Transcript
Hello, ladies.
Speaker:Welcome to the Hourly
Speaker:to Exit podcast.
Speaker:I am super excited for our
Speaker:guest today, Mary Ann Pruitt.
Speaker:Welcome to the podcast.
Speaker:Thanks for having me.
Speaker:I'm super excited
Speaker:about our conversation.
Speaker:Yeah, this is gonna be a
Speaker:really interesting one,
Speaker:a topic that we have not
Speaker:covered before, which is
Speaker:regarding, paid marketing,
Speaker:media buying, and so really
Speaker:happy to get into that.
Speaker:I will say like sometimes
Speaker:people come on and I know
Speaker:a little bit about what
Speaker:they do in this case I
Speaker:know nothing about what you
Speaker:do, so you're really gonna
Speaker:have to hold my hand and
Speaker:the audience's hand as we
Speaker:walk through these, topics.
Speaker:But, Before we dive
Speaker:in, would you introduce
Speaker:yourself to the audience?
Speaker:Absolutely.
Speaker:My name is Maryanne Pruitt.
Speaker:I am a woman, owned business
Speaker:and have owned multiple
Speaker:businesses, and still do, and
Speaker:primarily I got into media.
Speaker:at a very young age and
Speaker:I started to, develop and
Speaker:fall in love with media.
Speaker:I actually ended up getting
Speaker:my undergrad in marketing
Speaker:and economics and the two
Speaker:together just made me fall
Speaker:more and more in love with
Speaker:data and media and how do we
Speaker:pay, how do we use the paid
Speaker:media tools in our marketing?
Speaker:So that's what we do.
Speaker:We come alongside brands, and
Speaker:agencies and help them with
Speaker:developing the strategies
Speaker:that they need, in the
Speaker:B2B space and in the B2C
Speaker:space.
Speaker:That's fantastic.
Speaker:Yeah.
Speaker:As I was watching to Mary and
Speaker:before we got on, is that this
Speaker:is really new to most of us,
Speaker:and I for one, have never,
Speaker:paid, done paid media buying.
Speaker:And so we're hoping,
Speaker:we'll one, start with a
Speaker:one-on-one talk about how
Speaker:it fits with the types of
Speaker:businesses that we run, that
Speaker:expertise based business.
Speaker:and then she has a very
Speaker:interesting, kind of.
Speaker:point of view
Speaker:regarding generational
Speaker:marketing as well.
Speaker:But Mary, I'm gonna
Speaker:let you start with
Speaker:kind of media buying
Speaker:one-on-one, so, absolutely.
Speaker:So especially in
Speaker:today's world.
Speaker:So I started in media as
Speaker:a teenager actually, so I
Speaker:started in seven and when I
Speaker:was 17 years old, I fell into
Speaker:it accidentally, absolutely
Speaker:fell in love with it.
Speaker:and then got into the media
Speaker:buying and the strategy.
Speaker:And I can't tell you in
Speaker:the 25 plus years of my
Speaker:career, How much it has
Speaker:evolved and changed.
Speaker:It has significantly changed.
Speaker:When I started my career,
Speaker:newspaper was the hot
Speaker:thing, radio, tv, but in the
Speaker:traditional formats and then,
Speaker:and it was before the.com,
Speaker:it was before all these
Speaker:things, started to take place.
Speaker:And then once the
Speaker:worldwide web.
Speaker:Came up and it
Speaker:start, it was www.
Speaker:This is incredible.
Speaker:This is online.
Speaker:How do we monetize this?
Speaker:How do we make this,
Speaker:people are consuming it.
Speaker:How?
Speaker:Of course, everybody then has
Speaker:to find a way to monetize it.
Speaker:But media has become
Speaker:so specialized.
Speaker:it is no longer, you will
Speaker:get tons of people to call
Speaker:you and ask you to advertise.
Speaker:If you own a business, I
Speaker:promise you, you've been
Speaker:called multiple times of,
Speaker:put your ad here or put your
Speaker:ad here, make sure you're in
Speaker:this listing or this listing.
Speaker:Or make sure you're targeting
Speaker:this audience and it
Speaker:can become overwhelming.
Speaker:It can become confusing.
Speaker:It can become all these
Speaker:different things that frankly,
Speaker:that then you throw up
Speaker:your hands and go, I don't
Speaker:even know what's right.
Speaker:I don't know
Speaker:what, where to go.
Speaker:I don't know what to do.
Speaker:I'm frustrated.
Speaker:I don't even want to place
Speaker:anything at this point.
Speaker:So we've built this
Speaker:model to help, small
Speaker:businesses small too large.
Speaker:We work with some of the
Speaker:largest brands to the down to
Speaker:the very smallest, to small.
Speaker:I have a very soft spot
Speaker:in my heart for a small
Speaker:business, and we like to
Speaker:come alongside and help
Speaker:you build those strategies.
Speaker:So, Media 1 0 1 is in
Speaker:today's world, every tactic
Speaker:still has a strength.
Speaker:We just have to tap into it.
Speaker:When it comes to B2B
Speaker:specifically, we have so
Speaker:many options when it comes
Speaker:to programmatic targeting.
Speaker:Programmatic targeting.
Speaker:When I started in media, We
Speaker:did demographic where you
Speaker:would say, my target audience
Speaker:is an adult between the
Speaker:age of 18 and 54 years old.
Speaker:Well, 18 and 54
Speaker:years old adults.
Speaker:That's a wide range of
Speaker:people and what their media
Speaker:consumptions are gonna be.
Speaker:So, but it was easier to
Speaker:just put a radio or a TV
Speaker:buy together, or print
Speaker:buy together, because
Speaker:I knew that at least if
Speaker:I threw a wide net, I
Speaker:would be able to find it.
Speaker:Right now, in today's world,
Speaker:it might be I need to target.
Speaker:Senior level partner
Speaker:attorneys at this much
Speaker:level of billing that then,
Speaker:have this many employees
Speaker:that, maybe are struggling
Speaker:with their HR services.
Speaker:That's a different mindset
Speaker:and a different thought
Speaker:process of how we're
Speaker:looking at our audience.
Speaker:So now in media, we need
Speaker:to develop this process of
Speaker:an audience first approach
Speaker:of who is our audience, get
Speaker:to know them even better.
Speaker:And develop that process down.
Speaker:So let's put as many
Speaker:layers in of the most
Speaker:more we know about it.
Speaker:And then programmatic, and
Speaker:I'll get into that in a
Speaker:second cuz I'm sure you're,
Speaker:like, I got questions.
Speaker:I got questions.
Speaker:Yes.
Speaker:So, but with programmatic
Speaker:targeting, that's
Speaker:an system with that.
Speaker:So there's a lot of things
Speaker:that we can do in media now
Speaker:today that we didn't have
Speaker:options for 25 years ago.
Speaker:I'm sure you'll talk about
Speaker:this, but I remember the
Speaker:first time, I don't remember
Speaker:when it was anymore, when I
Speaker:was on some like, Macy's or
Speaker:something and looking at shoes
Speaker:or something, and then I went
Speaker:to a completely different
Speaker:unrelated website maybe.
Speaker:And then suddenly
Speaker:the shoes that I was
Speaker:looking at showed up.
Speaker:I'm like, what
Speaker:just happened here?
Speaker:and the ability
Speaker:to kind of just.
Speaker:Follow us around
Speaker:and target us.
Speaker:It's like, kind of scary,
Speaker:but I guess it has.
Speaker:It has.
Speaker:It's what?
Speaker:It's it, it's scary.
Speaker:And so what I tell
Speaker:businesses all the time,
Speaker:as an individual, eh, but
Speaker:as a business, let's take
Speaker:advantage of it, right?
Speaker:And let's actually build this
Speaker:so that we can use it properly
Speaker:to bring in more clients
Speaker:and to bring in more leads.
Speaker:So if you are a business that
Speaker:has ever used P P C or has
Speaker:ever used social media, Then
Speaker:programmatic targeting is
Speaker:the next level that you need
Speaker:to start looking at for your
Speaker:paid side or programmatic is
Speaker:a paid portion that then you
Speaker:can take on top of what you're
Speaker:doing social and what you're
Speaker:doing in P P C, social media
Speaker:used to be a targeting tool.
Speaker:It's not anymore.
Speaker:So how do you take that
Speaker:in the same process
Speaker:and target Facebook?
Speaker:You cannot target the way
Speaker:you used to be able to.
Speaker:Right?
Speaker:You can build some lookalike
Speaker:audiences, but that's it.
Speaker:You cannot target to the level
Speaker:that you used to be able to.
Speaker:Now we go over here and we
Speaker:use programmatic, which, so
Speaker:let me explain Programmatic.
Speaker:Programmatic is the
Speaker:automated system that
Speaker:you bid on an impression.
Speaker:When I first started in
Speaker:media, I would have to call
Speaker:a rep, even for a website.
Speaker:I'd call a rep and say,
Speaker:gimme a rate card, gimme
Speaker:this, gimme that, what
Speaker:everything I need to have,
Speaker:and then I would build a
Speaker:plan around it that way.
Speaker:Now programmatic literally
Speaker:allows us to go in and bid
Speaker:the impression, keep it at
Speaker:that level, make the sure
Speaker:the ad is played That's
Speaker:with streaming television,
Speaker:that's with, display.
Speaker:That's with.
Speaker:Print, it's all the above.
Speaker:Now, outdoor, we
Speaker:do programmatic and
Speaker:outdoor, and out of home.
Speaker:So there's a lot of
Speaker:different ways now where
Speaker:I'm going, actually I'm
Speaker:targeting that lawyer.
Speaker:Mm-hmm.
Speaker:That is a partner that
Speaker:needs, HR services, that
Speaker:has this many employees
Speaker:that has this much revenue.
Speaker:Now I'm going to target
Speaker:them and I'm gonna buy that
Speaker:impression for that individual
Speaker:as opposed to shotgun
Speaker:approach for everything.
Speaker:What is an impression
Speaker:for like outdoor?
Speaker:Like how does that,
Speaker:So with outdoor, it's
Speaker:just, it's a view, right?
Speaker:You're looking at it that way.
Speaker:Mm-hmm.
Speaker:Same thing when it comes
Speaker:to streaming television,
Speaker:it's the same thing.
Speaker:It's an impression.
Speaker:So an impression is that
Speaker:your target audience saw it.
Speaker:Mm-hmm.
Speaker:Now you were just talking
Speaker:about retargeting that, right.
Speaker:That is the, I went into
Speaker:Macy's, I'm looking for
Speaker:shoes, and then Oh my word.
Speaker:Even the next couple of days,
Speaker:those shoes are following me.
Speaker:Right.
Speaker:That's quite interesting.
Speaker:Right.
Speaker:That's called,
Speaker:that's retargeting.
Speaker:So that's one piece and one
Speaker:element of digital as a whole.
Speaker:But another piece is
Speaker:also cross device.
Speaker:Now we can, in the
Speaker:programmatic space, Households
Speaker:have how many devices in them?
Speaker:They have their television
Speaker:now, which is a device.
Speaker:Mm-hmm.
Speaker:But they also have their
Speaker:computers and more and more
Speaker:people are working from home
Speaker:and they have their tablets
Speaker:and they have their phones.
Speaker:And now we are in a
Speaker:generational, this is where
Speaker:we get into generational,
Speaker:a generational media
Speaker:consumption of a multi
Speaker:device taking place.
Speaker:At the same time, I'm
Speaker:on my phone while I'm
Speaker:streaming a movie.
Speaker:It's true.
Speaker:I'm on my tablet
Speaker:while I am, whatever.
Speaker:Mm-hmm.
Speaker:Right?
Speaker:I'm on my tablet
Speaker:while I'm camping.
Speaker:Or I'm on, right?
Speaker:And so it's all these
Speaker:different things.
Speaker:So how do I, the
Speaker:impression part of it
Speaker:is really important.
Speaker:Outdoor, that's
Speaker:one impression.
Speaker:Or out of home, if they
Speaker:travel a lot, if is it out
Speaker:of home in the airport,
Speaker:their phone is being pinged
Speaker:to certain locations.
Speaker:So there are things that
Speaker:we can all see where are
Speaker:the impressions of these
Speaker:individuals, where are they?
Speaker:And then we place the
Speaker:media based on that.
Speaker:But finding and knowing
Speaker:what your audience is first,
Speaker:and in the B2B space, I
Speaker:find actually there's so
Speaker:much more opportunity.
Speaker:Cuz typically you know your
Speaker:audience better than anybody.
Speaker:Mm-hmm.
Speaker:B2c.
Speaker:It's more of a broad net
Speaker:at times, not always.
Speaker:Mm-hmm.
Speaker:And if you're doing your
Speaker:strategy right, it's not.
Speaker:But if you're looking
Speaker:at, in that sense, you
Speaker:can say, oh, I have
Speaker:multiple target audiences.
Speaker:And b2b, you can have
Speaker:multiple, but you know
Speaker:them a little bit better.
Speaker:Right.
Speaker:Well, tell us about, cause I
Speaker:know people are curious about
Speaker:how Facebook used to be able
Speaker:to, get down to, the number of
Speaker:pimples you had on your face.
Speaker:Yes.
Speaker:Like, what, changed?
Speaker:We can't do that anymore.
Speaker:So Facebook and social
Speaker:platforms really to get
Speaker:ahead of any legislation
Speaker:or to get ahead of anything
Speaker:of various things that
Speaker:were coming down the pike.
Speaker:They actually adjusted
Speaker:with privacy settings early
Speaker:and they stopped allowing
Speaker:targeting to take place.
Speaker:So they no longer they
Speaker:have the data still.
Speaker:It's not that they don't
Speaker:have the data, it's that
Speaker:now you are not able to
Speaker:target with that data.
Speaker:There is, does that
Speaker:mean that it's done?
Speaker:No, it still has
Speaker:its strengths.
Speaker:It's a compliment to
Speaker:anything that you're doing.
Speaker:However, if you've paid and
Speaker:used social in the past of
Speaker:various things, programmatic
Speaker:now is this complimentary
Speaker:thing that goes next because
Speaker:of the fact that programmatic
Speaker:is now how we target.
Speaker:Not social.
Speaker:So programmatic is now
Speaker:how we put those extra
Speaker:layers of targeting.
Speaker:And Facebook and programmatic
Speaker:can go hand to hand cuz I can
Speaker:take a lookalike audience,
Speaker:I can take various things
Speaker:from my social and make
Speaker:sure that they're in there,
Speaker:put into programmatic,
Speaker:but I can add extra layers
Speaker:of what that looks like.
Speaker:So Facebook, they had
Speaker:to change, they had
Speaker:to adjust because of
Speaker:various things in dc.
Speaker:Various things,
Speaker:legislation wise.
Speaker:they made those adjustments,
Speaker:they changed things and for
Speaker:their survivability, frankly.
Speaker:but it still has its strength.
Speaker:Don't get me wrong.
Speaker:I still think that they,
Speaker:have their strength
Speaker:and there's things that
Speaker:go with it, that work.
Speaker:Just don't use it
Speaker:as a targeting tool.
Speaker:If you're, building
Speaker:some lookalike
Speaker:audiences, that's fine.
Speaker:But a targeting tool where
Speaker:it's, you've got so many
Speaker:different layers to target,
Speaker:that's where you've gotta
Speaker:move away from social,
Speaker:I wouldn't say move away
Speaker:from social, I would say
Speaker:add the complimentary
Speaker:targeting tool to the side.
Speaker:Mm-hmm.
Speaker:Yeah.
Speaker:I mean, we're used to
Speaker:hearing, that regarding
Speaker:social media that we need to.
Speaker:Pick a lane and where
Speaker:are your people?
Speaker:Just hang out there.
Speaker:Don't try to do
Speaker:all the things.
Speaker:But when you're developing
Speaker:a media strategy, I imagine
Speaker:it's more, holistic.
Speaker:Like how do you work with
Speaker:people to kind of understand
Speaker:where they need to be?
Speaker:Well, the first thing is, that
Speaker:we do start with an audience
Speaker:first approach, right?
Speaker:So what, who is your audience?
Speaker:Then we go and see.
Speaker:So for us, we're called what's
Speaker:a direct seat on a DSP, which
Speaker:is a demand side platform.
Speaker:That's where the
Speaker:bidding process goes.
Speaker:you will have tons of
Speaker:people call you and tell
Speaker:you that, oh, we can
Speaker:offer streaming video.
Speaker:We can offer you these
Speaker:different things.
Speaker:You wanna make sure that
Speaker:they're a direct seat when
Speaker:you find a partnership.
Speaker:Not a vendor but a partner.
Speaker:Like that's a big, thing
Speaker:in any type of business
Speaker:that you when you operate.
Speaker:In that sense, if TV radio
Speaker:stations are coming to you
Speaker:for the programmatic side,
Speaker:question that a little bit
Speaker:cuz I call that a diluted
Speaker:impression and a diluted cpm.
Speaker:There's too many
Speaker:layers in between.
Speaker:So.
Speaker:they're good at the tactics.
Speaker:I don't, I genuinely believe
Speaker:that radio and TV is not dead.
Speaker:But you wanna have those
Speaker:tactics done correctly, and
Speaker:programmatic is not where
Speaker:their strengths are, but find
Speaker:a partner in programmatic.
Speaker:So with that, you need
Speaker:to go to the audience
Speaker:first approach, you
Speaker:know your audience.
Speaker:Okay, let's look at
Speaker:the audience there.
Speaker:Then from there, I'm going to
Speaker:take that audience approach.
Speaker:I'm going to see where are
Speaker:my best data sets available?
Speaker:Where am I gonna see,
Speaker:where can I find these
Speaker:impressions and build a
Speaker:media plan based around that.
Speaker:In some sense, a portion
Speaker:of it may go to social.
Speaker:Some of it may go to
Speaker:traditional radio, depending
Speaker:radio and tv, depending on
Speaker:Who your target audience
Speaker:is and what age and
Speaker:various consumption habits
Speaker:that take place there.
Speaker:A lot of it's gonna go
Speaker:in the programmatic space
Speaker:because of where you can go,
Speaker:especially if you're in b2b.
Speaker:So you've gotta be
Speaker:looking at the LinkedIns.
Speaker:You've got, LinkedIn
Speaker:is more of your social.
Speaker:Mm-hmm.
Speaker:Sometimes Facebook,
Speaker:right, with b2b.
Speaker:But programmatic is now
Speaker:that second layer that you
Speaker:need to start looking at of,
Speaker:okay, here's my audience.
Speaker:I know my audience.
Speaker:This is where we need to go.
Speaker:Okay.
Speaker:What impressions can I go get?
Speaker:And you'd be
Speaker:surprised at how much.
Speaker:you actually don't
Speaker:have to spend.
Speaker:Yeah, there's, because
Speaker:of various things that
Speaker:you're looking at, you
Speaker:can't over target and their
Speaker:impressions won't be there,
Speaker:but for the most part,
Speaker:they're gonna be there.
Speaker:So you're, just have to
Speaker:start in that audience
Speaker:first approach, and then
Speaker:back up and say, okay,
Speaker:this is where they are.
Speaker:And you look at it and you
Speaker:find it, So audience first
Speaker:approach, and then find
Speaker:that great partner that
Speaker:can work with you on it.
Speaker:Programmatic is expensive if
Speaker:you try to do it yourself.
Speaker:If you find a partner that
Speaker:already has the minimums,
Speaker:already has the volume,
Speaker:already has the team, cuz
Speaker:it does take an expertise
Speaker:team to do it, then you
Speaker:definitely just wanna
Speaker:find a partner in that.
Speaker:And a partner is not a
Speaker:vendor that is selling
Speaker:you something else.
Speaker:Right.
Speaker:so you know, like go into
Speaker:your example of the senior
Speaker:lawyer who needs Yes.
Speaker:HR consulting, like, you
Speaker:know where to find them
Speaker:other than on LinkedIn, like
Speaker:Yeah, absolutely.
Speaker:And it's based off of
Speaker:what their habits are.
Speaker:So here's the thing.
Speaker:In b2b we forget that our
Speaker:target audience is the human
Speaker:being and that they have
Speaker:personal experiences and
Speaker:they have personal habits.
Speaker:Mm-hmm.
Speaker:And guess what?
Speaker:They're not that unique
Speaker:to the, your target
Speaker:audience as a whole.
Speaker:Their personal habits are
Speaker:very interesting to go after.
Speaker:Why wouldn't you go after
Speaker:the impressions when
Speaker:they're watching TV at
Speaker:home with their family?
Speaker:You would.
Speaker:Why?
Speaker:Because maybe they're actually
Speaker:not making a business decision
Speaker:right there, and they're
Speaker:not thinking about work.
Speaker:But I'm gonna try to get
Speaker:that impression to them
Speaker:now to make that decision.
Speaker:Mm-hmm.
Speaker:So them as a human being
Speaker:and as a person, that's who
Speaker:I'm trying to reach because
Speaker:they are the decision maker.
Speaker:They are the ones I'm trying
Speaker:to get the, information
Speaker:and get them to buy my
Speaker:product or my service.
Speaker:Right?
Speaker:When you know who that
Speaker:decision maker is, don't shy
Speaker:away from targeting them.
Speaker:You wanna go after it.
Speaker:This is more than LinkedIn.
Speaker:This is more than Facebook.
Speaker:That individual, we
Speaker:can chart, well, you in
Speaker:programmatic, you can
Speaker:target by job title, you can
Speaker:target by, employer sector.
Speaker:Like what do they do
Speaker:what is their level
Speaker:within that company?
Speaker:What is their revenue?
Speaker:What's their annual income?
Speaker:When's the last time
Speaker:they bought a car?
Speaker:Like, there are things
Speaker:like all the above,
Speaker:like think about how
Speaker:you actually can get.
Speaker:nitty gritty on this
Speaker:and programmatic.
Speaker:Now, you may not wanna go
Speaker:too nitty gritty because
Speaker:of the fact that it may not
Speaker:work for you budget wise,
Speaker:but at the same time, know
Speaker:that audience, know four
Speaker:or five steps about them.
Speaker:Mm-hmm.
Speaker:And then put that plan
Speaker:together in that manner.
Speaker:So I'm
Speaker:getting from the way you
Speaker:said that you may not
Speaker:wanna go that nitty gritty.
Speaker:Yeah.
Speaker:That it gets more expensive
Speaker:the more nitty it can, most
Speaker:expensive account you,
Speaker:it can, you'd be surprised
Speaker:actually what happens is if
Speaker:I have 85 different layers on
Speaker:a target audience, I may run
Speaker:out of how many impressions
Speaker:I'm gonna be able to get.
Speaker:Mm-hmm.
Speaker:So I'm not gonna be,
Speaker:I may be paying a.
Speaker:Thousand dollars for one
Speaker:impression, that's not
Speaker:necessarily worth it.
Speaker:that's a really high, like
Speaker:you don't wanna do that,
Speaker:but if you can narrow it
Speaker:down where you have a few
Speaker:enough layers in it, where
Speaker:my budget can be spent.
Speaker:I'm able, cuz you're gonna
Speaker:have a hard time spending
Speaker:your budget cuz you're
Speaker:chasing one impression.
Speaker:You know, if you put too
Speaker:many layers on it, you have
Speaker:fewer and fewer impressions.
Speaker:But if I'm looking at
Speaker:multiple layers of who
Speaker:is my target audience?
Speaker:And then I go after that and
Speaker:I look at those impressions
Speaker:and I see, but on our end we
Speaker:will tell you how many we have
Speaker:forecasting tools, how many
Speaker:impressions will be available
Speaker:within those layering tactics.
Speaker:And that's why it's also
Speaker:important to find a partner
Speaker:cuz we'll go in there
Speaker:and say, you know what?
Speaker:If this is way too many, we
Speaker:need to cut it back to here.
Speaker:Let's cut it back to here
Speaker:to make it so that you
Speaker:actually can reach your target
Speaker:audience a little bit better.
Speaker:but that's where that
Speaker:partner and that expertise
Speaker:comes in because you wanna
Speaker:have a partner that can
Speaker:explain it to you in that
Speaker:manner to say, okay, great.
Speaker:This is everything that
Speaker:you've told us about it.
Speaker:We're gonna narrow it right
Speaker:here and in the sweet spot.
Speaker:Do you agree with that?
Speaker:And this is how many
Speaker:impressions we think we
Speaker:can get based off of that.
Speaker:Got it.
Speaker:Okay.
Speaker:So it sounds like, similar
Speaker:to like a niche when we're
Speaker:deciding what our a hundred
Speaker:percent, but you're taking
Speaker:that and translating into Yes.
Speaker:if you are a very
Speaker:niched company.
Speaker:Mm-hmm.
Speaker:You need to be looking
Speaker:at programmatic media.
Speaker:You absolutely should be.
Speaker:Mm-hmm.
Speaker:If, and B2B primarily
Speaker:is niche, and that's
Speaker:the way it is.
Speaker:I always say
Speaker:niches make riches.
Speaker:And there's a
Speaker:reason why, right?
Speaker:And, but at the same time,
Speaker:you have got to, you can be
Speaker:targeting if you are niched,
Speaker:you know your audience, right?
Speaker:And you should absolutely,
Speaker:wholeheartedly be using
Speaker:programmatic to reach
Speaker:your target audience.
Speaker:Now, should they be
Speaker:thinking about that reach,
Speaker:assuming it's, out there.
Speaker:that.
Speaker:Just to get them into
Speaker:their universe and become
Speaker:aware of them, or are
Speaker:they actually trying to
Speaker:sell?
Speaker:It's a process.
Speaker:So it's a little bit of both.
Speaker:if you've not done it at
Speaker:all, it's a multi-process
Speaker:strategy of we're going
Speaker:to, Develop the, let's
Speaker:start of introduction.
Speaker:It's brand top of funnel.
Speaker:Mm-hmm.
Speaker:Then we're gonna go middle
Speaker:of funnel with a little bit
Speaker:more information, a little
Speaker:bit more for them to want to
Speaker:do, and then you are gonna
Speaker:go in each media tactic that
Speaker:you have in their social
Speaker:varies programmatic, there's
Speaker:top of funnel, middle of
Speaker:funnel, and bottom of funnel.
Speaker:And so you're gonna wanna
Speaker:follow the funnel, model
Speaker:in that and in programmatic
Speaker:that it can be both.
Speaker:We can use it for specific
Speaker:and targeting with messaging,
Speaker:but with branding as well.
Speaker:And do you work
Speaker:with people on.
Speaker:what the funnel looks like.
Speaker:How Yep.
Speaker:Absolutely it is
Speaker:At every level.
Speaker:Okay.
Speaker:Yep.
Speaker:Absolutely.
Speaker:And how do we, that's because
Speaker:you're a full service agency.
Speaker:That's the function.
Speaker:Full service.
Speaker:So
Speaker:we are, a full
Speaker:service media agency.
Speaker:Okay.
Speaker:So we help with the strategy
Speaker:cuz this is often the
Speaker:piece that people miss.
Speaker:Mm-hmm.
Speaker:And forget.
Speaker:They think about what their
Speaker:creative's gonna be far
Speaker:before they think about what
Speaker:their strategy is gonna be.
Speaker:and their tactics are gonna
Speaker:be, and the strategy and
Speaker:the tactics, I would argue,
Speaker:are just as important, if
Speaker:not more, because I can make
Speaker:the best ad in the world and
Speaker:spend a ton of money on an
Speaker:amazing ad that touch one
Speaker:person that was my target.
Speaker:Mm-hmm.
Speaker:But if I build my strategy
Speaker:and my target correctly, and
Speaker:I build my plan correctly,
Speaker:We're gonna be golden.
Speaker:You're gonna have the
Speaker:great things there.
Speaker:So,
Speaker:yeah.
Speaker:And I imagine very
Speaker:important, you make a
Speaker:better ad if you know
Speaker:a hundred percent.
Speaker:when we as marketers or as
Speaker:businesses start to think
Speaker:through, and any business
Speaker:is a marketer, we all
Speaker:are selling to someone.
Speaker:Any type of businesses,
Speaker:even a nonprofit, we are
Speaker:all selling to someone.
Speaker:And when any business
Speaker:takes a step back and
Speaker:thinks audience first for
Speaker:messaging and for tactics
Speaker:and for strategy, that's
Speaker:where we start to succeed.
Speaker:We have to think about
Speaker:who our audience is first
Speaker:and then go after it.
Speaker:All right?
Speaker:So where is the minimum
Speaker:for, like, at what level
Speaker:did we get started in this?
Speaker:When it becomes realistic
Speaker:to start doing media buys?
Speaker:So
Speaker:when you start doing media
Speaker:buys, what I like to say, so
Speaker:who we, what we work with are
Speaker:people that have a thousand
Speaker:dollars up to hundreds
Speaker:of millions of dollars.
Speaker:So we've got wide
Speaker:range, right?
Speaker:and with that, you can
Speaker:absolutely do a media buy.
Speaker:If you're looking at investing
Speaker:a thousand to 2000 a month,
Speaker:There's something there
Speaker:for you to start looking
Speaker:at and start doing again.
Speaker:Find a partner in that
Speaker:to help you with that.
Speaker:we have a small business
Speaker:program specifically where we
Speaker:have a team that just works
Speaker:with small businesses and
Speaker:we have a way that we can.
Speaker:Provide that to you, that
Speaker:you're getting a lot out of
Speaker:that, but at the same time,
Speaker:find a partner that we're
Speaker:not the only ones that do it.
Speaker:There's lots of people
Speaker:that do it that can
Speaker:help you with that.
Speaker:But make sure it's
Speaker:a partnership, not
Speaker:somebody who's just
Speaker:there to take your money.
Speaker:make sure that they're
Speaker:actually, ask them for
Speaker:the strategic tactics.
Speaker:Ask them for what does
Speaker:this like, in the funnel,
Speaker:ask them for what, as
Speaker:I'm putting a whole media
Speaker:plan together, why Right.
Speaker:And
Speaker:so I'm wondering, you if.
Speaker:You can advise someone
Speaker:like say like, Hey,
Speaker:you're just not ready.
Speaker:Like maybe you
Speaker:aren't niched enough.
Speaker:Like you're just right.
Speaker:Like I imagine it's
Speaker:not the right thing to
Speaker:do if you're like, I'm
Speaker:not making any sales.
Speaker:I don't know quite
Speaker:who my audience is.
Speaker:I'm just kind of a generalist.
Speaker:Selling, web design
Speaker:services but I've got
Speaker:some money to spend.
Speaker:Like, that would not
Speaker:be a good, well, no, mean,
Speaker:there are some tactics for
Speaker:you if you are a generalist,
Speaker:let s say websites.
Speaker:I'll use that as an example.
Speaker:You know, that it, the person
Speaker:that you're probably gonna
Speaker:go after is a business owner.
Speaker:So maybe.
Speaker:Look at business owners,
Speaker:maybe look at certain
Speaker:levels of revenue.
Speaker:It kind of, the process
Speaker:actually kind of forces
Speaker:you to think about who
Speaker:your ideal client is,
Speaker:to be honest, right?
Speaker:and so think of it that
Speaker:way of, Hey, you know what?
Speaker:I'm a website designer.
Speaker:I just wanna target local
Speaker:restaurants in the area.
Speaker:With ads, that would be
Speaker:something to start with.
Speaker:I have some money that
Speaker:I want to invest back in
Speaker:the company and I've seen
Speaker:some success with this
Speaker:specific type of business.
Speaker:I've seen success with
Speaker:engineering firms,
Speaker:with building websites.
Speaker:Okay, let's target
Speaker:engineering Firms.
Speaker:So it, you absolutely
Speaker:can do something, even
Speaker:if you are a generalist.
Speaker:you can, and you're
Speaker:going to be more broad
Speaker:in your targeting.
Speaker:However, that's okay.
Speaker:That's not, you're gonna
Speaker:look at what your budget is a
Speaker:little bit more and see, okay,
Speaker:maybe as, and actually in the
Speaker:process, we can start seeing,
Speaker:okay, this is where the
Speaker:impressions are coming from.
Speaker:We analyze, we start to
Speaker:tell you what the data is
Speaker:telling you, and then maybe
Speaker:you start to land on where
Speaker:the process is of okay.
Speaker:Actually restaurants
Speaker:are better for me.
Speaker:I'm gonna, I target
Speaker:restaurants, I
Speaker:target engineers.
Speaker:I'll do 'em simultaneously
Speaker:and test it.
Speaker:This is the route
Speaker:I want to go.
Speaker:So even at that, if you are
Speaker:a generalist, pick a sector
Speaker:that you wanna target.
Speaker:Pick a sector that may,
Speaker:if you wanna just go
Speaker:small business owners.
Speaker:You can do that as well.
Speaker:So there are opportunities
Speaker:and options within that too.
Speaker:Yeah.
Speaker:This is great.
Speaker:Yeah.
Speaker:This is, I'm seeing all
Speaker:the similarities between
Speaker:people who, are trying to
Speaker:figure out what their niche
Speaker:is, figure out like what
Speaker:the audience, I mean, yeah.
Speaker:So this
Speaker:is, well, and everybody
Speaker:struggles with it, right?
Speaker:Because entrepreneurs.
Speaker:Our brains don't
Speaker:stop, frankly.
Speaker:So if you're not, which
Speaker:everybody who's listening
Speaker:is an entrepreneur.
Speaker:If you own a business,
Speaker:like we naturally just have
Speaker:something in us that goes,
Speaker:yeah, we wanna own a business.
Speaker:We're less than 1% of
Speaker:the population that
Speaker:actually wants to host.
Speaker:I didn't realize
Speaker:that.
Speaker:Yeah.
Speaker:Someone told me that sat
Speaker:the other day, I haven't
Speaker:double checked it, but
Speaker:I was like, really?
Speaker:Is that real?
Speaker:Mm-hmm.
Speaker:They're like, no, normal
Speaker:people don't wanna do that.
Speaker:And I was like, what do
Speaker:you mean normal people?
Speaker:I think I'm.
Speaker:But if you think of it in
Speaker:that sense, right, that
Speaker:we are a small portion.
Speaker:Even if it's more than 1%,
Speaker:we're a small portion of
Speaker:the population that actually
Speaker:is like, yeah, I wanna be
Speaker:an owner and be in charge.
Speaker:Mm-hmm.
Speaker:Okay.
Speaker:Well, in that mindset,
Speaker:if you are there,
Speaker:you're entrepreneurial.
Speaker:So our brains are constantly
Speaker:thinking, oh, I can
Speaker:make money over here.
Speaker:I can make money over here.
Speaker:I can make money.
Speaker:So, I mean, we have
Speaker:entrepreneurs have more
Speaker:a, d, D than anybody.
Speaker:Like we are just
Speaker:all over the place.
Speaker:I have my executive team ask
Speaker:me on the regular of, okay,
Speaker:do you want us to concentrate
Speaker:on this week's big idea
Speaker:or last week's big idea?
Speaker:Cause that's just the
Speaker:way it's gonna be.
Speaker:But that's, I mean,
Speaker:that's reality.
Speaker:That's who we are.
Speaker:And so that's how we
Speaker:have to think through,
Speaker:okay, the focus of it.
Speaker:It's okay that our brains
Speaker:are like, you know what that,
Speaker:let's try that, or let's
Speaker:try that, or let's try that.
Speaker:That's okay.
Speaker:We will find things that
Speaker:start and because that means
Speaker:our company's evolving and
Speaker:growing, we are learning,
Speaker:we are developing.
Speaker:All of us, even those
Speaker:of us that have been in
Speaker:business for a long time.
Speaker:We're developing
Speaker:and we're growing.
Speaker:We are never staying the same.
Speaker:Every year brings new
Speaker:challenges, and every year
Speaker:it brings new growth and
Speaker:new technology, Oh, I'm
Speaker:telling you, in the media
Speaker:space, it changes weekly,
Speaker:daily at times of what
Speaker:we can offer, who we can
Speaker:target, how we can do things.
Speaker:It's crazy how
Speaker:fast it evolves.
Speaker:And so, yes, the new
Speaker:technologies right
Speaker:now with, ai, like so.
Speaker:We've used AI for a long
Speaker:time, but I like to say it's,
Speaker:human driven, ai, right?
Speaker:So we use our AI tools, but
Speaker:as the human beings that are
Speaker:behind it, making sure it's
Speaker:doing what it's supposed to
Speaker:do and making sure that it
Speaker:works, and making sure that
Speaker:we're in the right direction.
Speaker:But AI is right.
Speaker:Chat.
Speaker:G p t is the big
Speaker:thing right now.
Speaker:Everybody's talking about it.
Speaker:Everybody's all about it.
Speaker:Well, what does that
Speaker:mean for your business?
Speaker:And I do like to equate this.
Speaker:I remember the
Speaker:internet being new.
Speaker:I remember all of that.
Speaker:I think the internet
Speaker:was developed in the
Speaker:fifties and the sixties by
Speaker:government and used mm-hmm.
Speaker:And we just didn't know
Speaker:about it until the nineties.
Speaker:It just wasn't our thing.
Speaker:Right.
Speaker:We just didn't know anything.
Speaker:AI's been around for
Speaker:a very long time.
Speaker:Mm-hmm.
Speaker:Now, Chachi PT is
Speaker:just allowing us to
Speaker:use it as, consumers.
Speaker:So it's an evolution process
Speaker:of our brains of being able
Speaker:to figure it out, but also
Speaker:like what opportunities
Speaker:and tools we have.
Speaker:This is exciting.
Speaker:So yeah, as entrepreneurs,
Speaker:our brains are all over
Speaker:the place all the time.
Speaker:Yeah.
Speaker:It's just the way it's, yeah.
Speaker:And I think it's making.
Speaker:The work that you do more
Speaker:accessible to more of us.
Speaker:I mean, absolutely.
Speaker:You wouldn't even think
Speaker:about talking to, a
Speaker:marketing agency or Well,
Speaker:and think about what the
Speaker:Yeah, exactly.
Speaker:Think about what
Speaker:the pandemic did.
Speaker:It actually allowed and
Speaker:pushed into normalcy.
Speaker:Mm-hmm.
Speaker:That we can, we do interviews
Speaker:like this all the time that
Speaker:we talk via, via all the time.
Speaker:We're redoing that
Speaker:before the pandemic.
Speaker:Absolutely.
Speaker:But the pandemic forced
Speaker:all of us to do it.
Speaker:That's an evolution
Speaker:change overnight.
Speaker:That's a change.
Speaker:That's a cultural change
Speaker:where for the most part,
Speaker:I'd have to go in person
Speaker:to meet with people.
Speaker:Now I can meet with just as
Speaker:many people because somebody
Speaker:might want me to come in
Speaker:person, but then I can do 10
Speaker:meetings while I'm meeting
Speaker:that person in person on
Speaker:online as well, so I can
Speaker:do so many other things.
Speaker:Right.
Speaker:So it's yes.
Speaker:Evolution of what business
Speaker:is taking place now.
Speaker:It's just, it's significant,
Speaker:but it's so exciting too.
Speaker:It's something for us to all
Speaker:be along for the ride on.
Speaker:Yeah.
Speaker:That is wonderful.
Speaker:This would be great.
Speaker:it made more sense
Speaker:to me, frankly, than
Speaker:I thought it would.
Speaker:I thought it was completely
Speaker:foreign to me, but I'm like,
Speaker:oh, I see all these parallels
Speaker:to what we are already talking
Speaker:about in terms of defining
Speaker:our markets, determining
Speaker:our niches, kinda, yep.
Speaker:And getting our message out.
Speaker:So thank you for that.
Speaker:Absolutely.
Speaker:So.
Speaker:As you know, this is the
Speaker:Hourly to Exit podcast
Speaker:where we talk about,
Speaker:growing our businesses from
Speaker:kind of unscalable hourly
Speaker:model to one that we can
Speaker:hopefully sell someday.
Speaker:And you are, very meta
Speaker:in that, female founders
Speaker:of expertise-based
Speaker:businesses, which you are.
Speaker:Yep.
Speaker:So do you have plans to
Speaker:sell your business someday?
Speaker:So what
Speaker:it's, I am a big believer
Speaker:that know your exit strategy.
Speaker:Mm-hmm.
Speaker:So what that looks
Speaker:like for you.
Speaker:So is it selling?
Speaker:Or is it taking it to
Speaker:the next generation,
Speaker:which is a pass on.
Speaker:Mm-hmm.
Speaker:So all of us, I
Speaker:think, have to, are.
Speaker:Priority as owners of
Speaker:our company is to build
Speaker:the value of our company.
Speaker:Mm-hmm.
Speaker:Right.
Speaker:And to build that up
Speaker:whichever way it is.
Speaker:Mm-hmm.
Speaker:Whether that's an internal
Speaker:sell, whether that's a,
Speaker:generational pass down.
Speaker:Whether that is a sell for
Speaker:me, I have many more years.
Speaker:I come from a family that
Speaker:works until we die, but,
Speaker:it's how we define it.
Speaker:Right.
Speaker:as female entrepreneurs,
Speaker:I am such a big believer
Speaker:in that at times, I.
Speaker:We are scared to
Speaker:define it what we want.
Speaker:We think it's selfish.
Speaker:we are nurturers
Speaker:naturally and we want to
Speaker:think of others first.
Speaker:But really truly, when we
Speaker:think for a second step back
Speaker:and think about what we want
Speaker:first, it actually benefits
Speaker:everyone else around us.
Speaker:Absolutely.
Speaker:So when we think, okay, what
Speaker:do I want in my business?
Speaker:How do I want my
Speaker:business to operate?
Speaker:How do I want my
Speaker:business to serve me?
Speaker:And my family.
Speaker:How do I want that?
Speaker:Do I want to stay
Speaker:an owner for years?
Speaker:Okay.
Speaker:Do I wanna sell?
Speaker:So for me, that's
Speaker:how I look at it.
Speaker:And I'm a big believer and
Speaker:think 30 years down the road,
Speaker:think 20 years down the road,
Speaker:think 10 years down the road.
Speaker:Mm-hmm.
Speaker:And think through
Speaker:what that process is.
Speaker:For me, I, I actually love to,
Speaker:right now I'm in the process.
Speaker:I'm on the other side
Speaker:of acquiring, which
Speaker:is a different thing.
Speaker:Oh wow.
Speaker:That's different.
Speaker:Unique.
Speaker:So that, right.
Speaker:That's a unique
Speaker:challenge as well.
Speaker:Yes.
Speaker:but I love it.
Speaker:But those are the things
Speaker:that you have to look at
Speaker:long-term planning mm-hmm.
Speaker:Of where you wanna be.
Speaker:And I'm a big
Speaker:believer in that.
Speaker:So for me, I'm not, my
Speaker:goal is not to sell.
Speaker:Mm-hmm.
Speaker:I have a 15, 20 year plan.
Speaker:And I'm also, I, don't
Speaker:think this is not for my
Speaker:mindset of it, but I do
Speaker:think it's a pass down or
Speaker:where we go, but define it.
Speaker:Right?
Speaker:Define where you wanna be and
Speaker:that's a sell in some way.
Speaker:Yeah, absolutely.
Speaker:Absolutely.
Speaker:But some things too, so,
Speaker:I tell business owners
Speaker:all the time, it's okay
Speaker:if you just want to
Speaker:shut the doors one day.
Speaker:That's OK too.
Speaker:Mm-hmm.
Speaker:It's ok.
Speaker:Yeah.
Speaker:So what does that look like?
Speaker:but always our job is to build
Speaker:the value of the company.
Speaker:and build the value and
Speaker:develop that to that point to
Speaker:whatever your goal is as the
Speaker:female owner.
Speaker:Absolutely.
Speaker:Yeah.
Speaker:It needs to work
Speaker:for you for sure.
Speaker:A hundred percent.
Speaker:And we, forget that all
Speaker:the right, and, for me, my
Speaker:employees are my family.
Speaker:They are think about
Speaker:all the families that
Speaker:I'm responsible for.
Speaker:Mm-hmm.
Speaker:And so that's what I
Speaker:plan to find, but that's
Speaker:really important to me.
Speaker:Mm-hmm.
Speaker:If that's not important
Speaker:to you, that's okay too.
Speaker:Mm-hmm.
Speaker:Like it is.
Speaker:Okay.
Speaker:So we just have to think
Speaker:through, for me, no, I
Speaker:don't think I sell in 15, 20
Speaker:years in that plan, but, for
Speaker:somebody else it's, yeah,
Speaker:but building your business,
Speaker:creating value in your
Speaker:business so that you could,
Speaker:is the same thing that helps
Speaker:exactly in the meantime.
Speaker:So they're not
Speaker:exactly similar paths.
Speaker:Even if you end up,
Speaker:you should be building
Speaker:the value no matter
Speaker:what, and you should be
Speaker:building it for that.
Speaker:If for some reason you did
Speaker:decide to do it, or for some
Speaker:reason something happens
Speaker:there, but the value of
Speaker:the company is going to
Speaker:benefit you either way.
Speaker:Right?
Speaker:and it should be serving you.
Speaker:Perfect.
Speaker:So, yes, that was my
Speaker:long, long, long answer.
Speaker:No,
Speaker:it was perfect.
Speaker:So as we wrap up, just
Speaker:a couple of questions.
Speaker:Yeah.
Speaker:One, as we believe in creating
Speaker:an economy that works for
Speaker:everyone here, and I'd love
Speaker:if you have, if 5 0 1 C three
Speaker:organization or an individual
Speaker:who's doing great work in
Speaker:that area that you like to
Speaker:share with the audience.
Speaker:Yeah.
Speaker:So I love.
Speaker:Multiple organizations
Speaker:and I'm a big believer
Speaker:that we as entrepreneurs
Speaker:should be looking at,
Speaker:benefiting nonprofits.
Speaker:Women deliver is one
Speaker:that I really like.
Speaker:I'm a big person and I'm
Speaker:a big believer in making
Speaker:sure that we give back to
Speaker:younger generations as well.
Speaker:And I'm a big believer in.
Speaker:Building up young girls
Speaker:in entrepreneurship.
Speaker:So one thing too, just that
Speaker:I like to pipe as well,
Speaker:like I try, I volunteer to
Speaker:teach a class every once in
Speaker:a while of, young students
Speaker:that entrepreneurship isn't
Speaker:something that they've ever
Speaker:thought or been taught about
Speaker:generationally my generation.
Speaker:Wasn't really taught that
Speaker:you could work for yourself.
Speaker:We weren't really taught
Speaker:that we could pick our path.
Speaker:Mm-hmm.
Speaker:Right.
Speaker:We were not taught that.
Speaker:And so I like to go in and I
Speaker:like to teach, young people
Speaker:that yes, you can pick your
Speaker:path, especially young women.
Speaker:You are okay if you wanna
Speaker:be that c e o, you can start
Speaker:thinking about that now when
Speaker:you're 12, and that's okay.
Speaker:You can start thinking
Speaker:about it in that sense.
Speaker:So I'm a big believer in that.
Speaker:I'm a big believer in
Speaker:those so nonprofits and as
Speaker:female entrepreneurs, we
Speaker:need to be giving back to
Speaker:nonprofits on the regular.
Speaker:So, yes, for sure.
Speaker:Well, we do, we give away
Speaker:more of our wealth than,
Speaker:the other gender, so
Speaker:Yes.
Speaker:Yes, we do.
Speaker:And we're very
Speaker:generous as a gender.
Speaker:We are generous.
Speaker:and I think in statistically
Speaker:we are more generous.
Speaker:Yes.
Speaker:And I think.
Speaker:That is something that is
Speaker:so important, I think, and
Speaker:really focus on where we give.
Speaker:I also huge advocate of think
Speaker:through the process of where
Speaker:you wanna give, who do you
Speaker:wanna give to and what is
Speaker:important to you to give to.
Speaker:So anyway, but yeah, I
Speaker:have so many nonprofits
Speaker:that we give to, but
Speaker:that one, yeah.
Speaker:Well, thank you
Speaker:for sharing that.
Speaker:We will have a link to women
Speaker:deliver on in the show notes.
Speaker:Yeah.
Speaker:And so finally,
Speaker:where can people find
Speaker:you?
Speaker:absolutely, and
Speaker:please do reach out.
Speaker:So you can go to our website
Speaker:at mosaic.agency/contact.
Speaker:That will come directly to,
Speaker:my email and if you want
Speaker:us to do a free review,
Speaker:we'll have a conversation.
Speaker:no, nothing charged.
Speaker:I love, I, like I said, I
Speaker:have a soft spot for helping
Speaker:people within this and with.
Speaker:Okay.
Speaker:If I'm not doing media or
Speaker:I am doing a little bit
Speaker:of media, I'm confused.
Speaker:I don't know what to do.
Speaker:Reach out.
Speaker:Send us an email through
Speaker:that mosaic.agency/contact.
Speaker:Follow me on LinkedIn,
Speaker:Maryanne Pruitt, or on
Speaker:Twitter at Media Maps.
Speaker:So follow me.
Speaker:I put out content on the
Speaker:regular articles, blogs.
Speaker:I like to be helpful.
Speaker:Reach out and we're
Speaker:happy to help.
Speaker:Fantastic.
Speaker:That's wonderful.
Speaker:Again, all that will
Speaker:be in the show notes.
Speaker:Thank you again
Speaker:so much, Marianne.
Speaker:This was so helpful.
Speaker:I know it was new for a lot of
Speaker:us, and so you may be getting
Speaker:a few contacts from that.
Speaker:Well, thank you, Erin.
Speaker:I appreciate you having me
Speaker:and reach out if you have
Speaker:any questions or you just
Speaker:need some guidance, I'm
Speaker:happy to have a conversation.
Speaker:Fantastic.
