Episode 39

E39: Why Connection and Community are the Keys to a Profitable, Scalable Business with Kylie Hodges

The first time I saw Kylie Hodges’ website, one of the things that stuck with me was how she described her work: she helps clients grow their businesses “while working with their ADHD, anxiety, or depression.”

No—she isn’t speaking from the perspective of a medical doctor. She coaches from the perspective of someone diagnosed with ADHD, anxiety, and depression, and acknowledging this had been pivotal to allowing her to do something revolutionary that serves others.

Kylie also emphasizes the importance of building community and connection in order to scale your business. In our conversation, we covered the following:

  • Helping her clients navigate and run their businesses despite struggling with ADHD, Anxiety, or Depression
  • What it means to be diagnosed with ADHD as an adult
  • Finding the intersection between sales and serving the community 
  • 360 degrees benefits of building community and community as a revenue model
  • What creating micro brand ambassadors means
  • Leveraging one’s business and the nuances of pricing
  • Scalability and saleability of business and its connection to IP

There are so many lovely points Kylie shared in this podcast, so I hope that you enjoy it as much as I did. We also touched on the topic of leveraging the business, building assets, and its relation to intellectual property. So, if you’re someone who’s looking to scale your business by leveraging your IP,  contact me. 

Other Resources Mentioned:

More About Our Guest:

Kylie Hodges is a business coach who helps ambitious community builders convert enthusiastic fans to paying clients by building and growing profitable businesses. Previous to entrepreneurship, Kylie has a background in marketing, sales, PR, digital content creation, tech, and TV production, giving her a unique approach to creating profitable businesses through a personal connection. She’s been featured on national media like CNN, AOL.com, and the TODAY show speaking on behalf of a Fortune 500 company, to interviewing celebrities on the red carpet. Now, she’s happily settled into making a big impact with her business. Outside of work, you can find her at a comedy show, yoga class, or on the couch giving her elderly dog belly scratches.

Connect with Kylie Hodges:

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

Transcript
Erin Austin:

Hello ladies.

Erin Austin:

Welcome to the Hourly to Exit podcast.

Erin Austin:

I am so excited for today's guest, Kylie Hodges.

Erin Austin:

Hi, Kylie.

Kylie Hodges:

Hi.

Kylie Hodges:

Thank you so much for having

Erin Austin:

me.

Erin Austin:

we have lots to talk about.

Erin Austin:

This is one of those episodes where there are a dozen things regarding

Erin Austin:

the hourly to exit journey that we could talk about, but we're gonna

Erin Austin:

try to narrow it down to a couple.

Erin Austin:

But before we get started, would you introduce yourself to the.

Kylie Hodges:

Of course, uh, my name is Kylie Hodges.

Kylie Hodges:

I help ambitious community builders convert enthusiastic fans to paying

Kylie Hodges:

clients by building profitable businesses.

Kylie Hodges:

So working with me, people learn how to utilize their natural

Kylie Hodges:

ability to attract community.

Kylie Hodges:

And create connections that actually convert.

Kylie Hodges:

they learn to structure and sell impactful offers and programs and they

Kylie Hodges:

learn how to grow while working with their A D H D anxiety or depression.

Kylie Hodges:

And the goal is so that they can make the kind of money and

Kylie Hodges:

impact that makes them wanna yell.

Kylie Hodges:

Hell yeah.

Kylie Hodges:

Well, I love that.

Erin Austin:

Well, thank you.

Erin Austin:

Why you mentioned the H adhd, anxiety and depression because those really stuck out,

Erin Austin:

they really popped for me on your website.

Erin Austin:

obviously it all is part of connection and community.

Erin Austin:

Yeah.

Erin Austin:

But in particular, how did you focus on that?

Erin Austin:

Have you found that the similarities.

Erin Austin:

Of that market are kind of psychographic, like Ramon of a certain age or more

Erin Austin:

psychographic, you know, they have these challenges and they need help with these

Kylie Hodges:

specific challenges.

Kylie Hodges:

Yeah, good question.

Kylie Hodges:

I, I say this to my clients, you can build what you can speak to,

Kylie Hodges:

and I can speak to that experience.

Kylie Hodges:

I'm someone who is diagnosed with ADHD, anxiety and depression, and

Kylie Hodges:

when I was diagnosed with those things as a, a chronic oversharer,

Kylie Hodges:

I learned that a lot more people could relate to me than I realized.

Kylie Hodges:

And so, yes, I'm a business coach, but if I wasn't acknowledging what was

Kylie Hodges:

going on with me internally, then I couldn't even apply my own practices,

Kylie Hodges:

and so it became a no-brainer that if I'm struggling with this, my clients

Kylie Hodges:

are certainly struggling with this too, and so let's do the revolutionary

Kylie Hodges:

thing and actually serve ourselves.

Kylie Hodges:

While we're serving others.

Kylie Hodges:

Excuse me.

Erin Austin:

that's, we both are coming at our businesses from similar

Erin Austin:

perspectives, where I, of course work with, experts to help them turn their

Erin Austin:

expertise in intellectual property and build scalable, scalable businesses.

Erin Austin:

And, you know, that hourly to exit journey.

Erin Austin:

I mean, is there any more hourly entrenched profession than lawyers?

Erin Austin:

And, building a business where I'm not just trading my time for money.

Erin Austin:

and our issues are our client's issues in so many ways.

Erin Austin:

Oh yeah.

Erin Austin:

But back to the A D H, adhd, I'm gonna stick with that for

Erin Austin:

a second because Yeah, yeah.

Erin Austin:

I feel like a D H D is one thing.

Erin Austin:

We think about that in children.

Erin Austin:

We don't think about it that much as adults and adults getting that diagnosis.

Erin Austin:

Can be really revelatory, the things that they're so frustrated with.

Erin Austin:

How come I can't follow through?

Erin Austin:

How come I can't focus?

Erin Austin:

when did you get diagnosed and what did it look like before and after?

Erin Austin:

Whew.

Kylie Hodges:

Well, I got diagnosed, actually that's a good question.

Kylie Hodges:

I think it was in 20.

Kylie Hodges:

21.

Kylie Hodges:

No, it was, very early 2022.

Kylie Hodges:

However, I had spent about a year advocating for myself to get diagnosed.

Kylie Hodges:

and look, I'm not a medical doctor.

Kylie Hodges:

I can't speak to like, getting yourself diagnosed, but for me, and

Kylie Hodges:

what I've learned from other people or mostly other women identifying

Kylie Hodges:

folks is that, a couple of things.

Kylie Hodges:

It's not easy to get diagnosed as an adult.

Kylie Hodges:

Mainly because the medication link to it is addictive.

Kylie Hodges:

It usually results in getting medicated with Adderall, which

Kylie Hodges:

I do have a prescription for.

Kylie Hodges:

I've actually been trying to go off of it, but that's just

Kylie Hodges:

my own personal preference.

Kylie Hodges:

I'm trying to out how to work with my h d and not.

Kylie Hodges:

Medicate it, even though it has been really helpful at times.

Kylie Hodges:

The other thing is, um, in the medical textbooks, there's not any particular

Kylie Hodges:

thing about adult onset adhd.

Kylie Hodges:

It's a thing that you look for in kids, and then if you don't

Kylie Hodges:

get it as a kid, then it's like, well, they probably don't have it.

Kylie Hodges:

And I didn't have it as a kid, and I absolutely think Covid and the massive

Kylie Hodges:

life changes that happened to all of us during that year plus really messed

Kylie Hodges:

with me in a way that amplified whatever symptoms I had that were maybe a little

Kylie Hodges:

bit A D H D, they just skyrocketed.

Kylie Hodges:

So before I got diagnosed with A D H D, I struggled with really basic stuff

Kylie Hodges:

that I was really ashamed about being on time, getting out of bed, which is

Kylie Hodges:

also linked to depression, and anxiety.

Kylie Hodges:

Um, being able to listen, I really want to listen, but my mind would do me

Kylie Hodges:

dirty and take me in another direction.

Kylie Hodges:

overwhelming to-do lists.

Kylie Hodges:

So, I still do it, but I'm better at recognizing it.

Kylie Hodges:

But I have pages of to-do lists and in my mind it's like, yeah,

Kylie Hodges:

I can do all this in, an hour.

Kylie Hodges:

Of course, it's very all or nothing, black and white thinking.

Kylie Hodges:

And do I still struggle with this now after my diagnosis?

Kylie Hodges:

Yes.

Kylie Hodges:

However, getting diagnosed is like a relief because it just gives an

Kylie Hodges:

explanation for what's going on with me the biggest change I would say

Kylie Hodges:

is that I was able to identify, it's not an inherent flaw of who I am.

Kylie Hodges:

It is not who I am that I.

Kylie Hodges:

Struggle with organization in my business that somehow I'm always and everything

Kylie Hodges:

gets down to the last hour or minute.

Kylie Hodges:

it, it's just a symptom of a thing that I've got And now I just

Kylie Hodges:

need to acknowledge it, detach myself from identifying to it.

Kylie Hodges:

It's not who I am inherently.

Kylie Hodges:

Figure out how to work around it.

Kylie Hodges:

So I'm really blunt with my clients, like mm-hmm.

Kylie Hodges:

I don't do early morning stuff.

Kylie Hodges:

Mornings are just really hard for me.

Kylie Hodges:

I try to do everything that would be like, if I could press the easy button, how

Kylie Hodges:

can I make this happen in an easy way?

Kylie Hodges:

Because over complicating stuff is a symptom of h adhd.

Kylie Hodges:

And then, When you pile on depression and anxiety, it results

Kylie Hodges:

in, freezing and doing nothing.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

Which then amplifies depression and anxiety.

Kylie Hodges:

So to me, I found like asking myself, what is the easy button here?

Kylie Hodges:

Is the way to help me navigate running my business successfully, despite struggling

Kylie Hodges:

with A D H D and anxiety and depression.

Erin Austin:

Right.

Erin Austin:

I'm assuming that you work with mostly women.

Erin Austin:

Tell me Yes.

Erin Austin:

Tell

Kylie Hodges:

me if I'm wrong.

Kylie Hodges:

Most, most of my client base is women.

Kylie Hodges:

Um, I don't currently have any male clients, but I have in the past.

Kylie Hodges:

Mm-hmm.

Erin Austin:

Yeah.

Erin Austin:

And so are people self-identifying and going, you know, I've.

Erin Austin:

These issues where I think I have these issues.

Erin Austin:

So let me go talk to Kylie cuz

Kylie Hodges:

she understands me.

Kylie Hodges:

You know what's funny is my most recent client who I got, she was like, I think

Kylie Hodges:

I have this and I think I have that.

Kylie Hodges:

And after she hired me it was, she just needed the

Kylie Hodges:

accountability and the gumption.

Kylie Hodges:

Or the validation from someone else to get herself to go speak with her, doctor.

Kylie Hodges:

So like, again, I'm not diagnosing people and I'm not like, if you think

Kylie Hodges:

you have h d, don't come to me first.

Kylie Hodges:

Just go to your doctor.

Kylie Hodges:

But what she was noticing was she was struggling with things in her business,

Kylie Hodges:

and yeah, she absolutely needed a tweak in her marketing strategy and sales strategy.

Kylie Hodges:

But first what she needed to do was take care of herself internally because.

Kylie Hodges:

She was allowing her behaviors, which it turns out she does have diagnosed

Kylie Hodges:

anxiety and A D H D, the way she was behaving with herself was resulting in.

Kylie Hodges:

Fractures in her business foundation.

Kylie Hodges:

And so we did a deep dive.

Kylie Hodges:

She made an agreement that she was gonna go talk to her doctor and also

Kylie Hodges:

start therapy and wouldn't she know it?

Kylie Hodges:

Once she did those things, then the ball started rolling and she could

Kylie Hodges:

finally show up and work for herself.

Kylie Hodges:

Right?

Kylie Hodges:

It's very common in that if there's someone who is struggling, they're like,

Kylie Hodges:

I just can't get myself to do this, or I can't seem to make a decision.

Kylie Hodges:

It might be you're confused.

Kylie Hodges:

It might be you really don't know what a, helpful marketing funnel looks like

Kylie Hodges:

for you, but it also might be that you are treating the c e O of your business

Kylie Hodges:

really poorly and you need to give that person the health and the self-care that

Kylie Hodges:

they need in order to show up for work,

Erin Austin:

I often wonder how much of resistance is actually resistance.

Erin Austin:

you just don't wanna do it or whatever the barriers are.

Erin Austin:

Yeah.

Erin Austin:

Versus something like, brain fog or A D H D or something similar I think it's kind

Erin Austin:

of a continuum of things, but there are.

Erin Austin:

Many things that we need coaches to help us work through, not not medical

Erin Austin:

things, but some mindset issues, organization issues and clarity.

Erin Austin:

Let's put it that.

Erin Austin:

Yeah, put it that way.

Erin Austin:

So tell me about how you work with your clients to help them kind of move forward.

Kylie Hodges:

Great question.

Kylie Hodges:

So, like I said earlier about how can I hit the easy button?

Kylie Hodges:

I tried to apply that.

Kylie Hodges:

What is only the bare minimum information that my client needs to

Kylie Hodges:

hear right now in order to move forward?

Kylie Hodges:

My goal of working with my clients is to help them get out of the way of whatever

Kylie Hodges:

is stopping them and start taking action.

Kylie Hodges:

I'm always saying, what's the d plus effort here?

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

D plus is bad enough.

Kylie Hodges:

Yeah.

Kylie Hodges:

Well, and so there's a lot of perfectionism that gets wrapped up in, a

Kylie Hodges:

lot of my clients, and that's also very much a symptom of all the things I listed.

Kylie Hodges:

when I was, my last semester, senior year of college, I was so ready to move.

Kylie Hodges:

I I already had a job lined up.

Kylie Hodges:

I was very lucky and I was like, get me outta here.

Kylie Hodges:

And my mantra became D'S get degrees.

Kylie Hodges:

Which again, if you're in college, maybe don't listen to that, but the

Kylie Hodges:

reason I share it with my clients now is because like we're going

Kylie Hodges:

for D plus effort here because your first effort is not gonna be an A.

Kylie Hodges:

We have to accept that.

Kylie Hodges:

Do the D plus work first, and then you can refine it to B, a

Kylie Hodges:

C, and then a B, and then an A.

Kylie Hodges:

To get yourself moving, we have to be okay with producing imperfect, messy firsts.

Kylie Hodges:

So to answer your question of like, how do I work with people?

Kylie Hodges:

How do I help them?

Kylie Hodges:

A lot of my clients have a natural ability where they attract people.

Kylie Hodges:

They're really good at connecting and creating a sense of community, and they

Kylie Hodges:

just haven't figured out how the heck.

Kylie Hodges:

To structure a business around it that's actually paying them well and going

Kylie Hodges:

deeper with how they wanna help people.

Kylie Hodges:

So I really help them focus on, okay, what are your offers or services or products

Kylie Hodges:

that are meeting people where they are?

Kylie Hodges:

And also taking you where you wanna be going in your business.

Kylie Hodges:

Like what is that happy intersection?

Kylie Hodges:

what is your sales process doing that's also serving your community for.

Kylie Hodges:

how can we flip that so that it's not, I'm feeling salesy, it's, I'm

Kylie Hodges:

actually creating a deeper sense of connection when I am selling.

Kylie Hodges:

And also it's your marketing.

Kylie Hodges:

How are you using your marketing as a way to help your community connect

Kylie Hodges:

with each other on a deeper level?

Kylie Hodges:

So I really focus on those three things, and it all ties back

Kylie Hodges:

to how can we give the business owner the life, the space, the.

Kylie Hodges:

The money and the impact that they really want.

Erin Austin:

yeah.

Erin Austin:

So do you work with them one-on-one or do you create community

Erin Austin:

with them, in a community?

Erin Austin:

what is your best way, your most effective

Kylie Hodges:

way?

Kylie Hodges:

Yeah, good question.

Kylie Hodges:

So I, will not work with people only one-on-one.

Kylie Hodges:

And it's because I know that there's so much value in.

Kylie Hodges:

Being in community even when you're learning.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

So while, my program is called the v i p Inner Circle, um,

Kylie Hodges:

and it is a hybrid program.

Kylie Hodges:

Yes, they get me as their private business coach, but also it's a mastermind format,

Kylie Hodges:

so it's a very intimate and small group.

Kylie Hodges:

and there's training, there's q and a, there's retreats, we

Kylie Hodges:

have accountability sessions or accountability and like co-working.

Kylie Hodges:

I do little micro boot camps on like, we're gonna practice sales today.

Kylie Hodges:

We're gonna practice building out our, marketing funnels today.

Kylie Hodges:

and the reason that I also strongly encourage my clients to never offer

Kylie Hodges:

just one-on-one is because you are depriving people of a sense

Kylie Hodges:

of connection and a sense of.

Kylie Hodges:

Community that can help them feel more glued to what you're creating.

Kylie Hodges:

Like you don't even need to be around necessarily, but when you

Kylie Hodges:

create a container or a space for people to do co-learning or even

Kylie Hodges:

just to develop relationships, that is strengthening the glue.

Kylie Hodges:

Your client's wanting to sign another contract.

Kylie Hodges:

it's the gift that keeps on giving, it gives them an opportunity

Kylie Hodges:

to learn a different way.

Kylie Hodges:

I compare it to, my mom was always telling me, put on sunscreen and I

Kylie Hodges:

was like, I don't wanna listen to you, mom, don't tell me what to do.

Kylie Hodges:

But then I go on Instagram and I listen to the beauty gurus.

Kylie Hodges:

I put on sunscreen and I.

Kylie Hodges:

Did you know we need to put on sunscreen?

Kylie Hodges:

I had no idea.

Kylie Hodges:

So sometimes clients just can't hear everything that comes outta

Kylie Hodges:

my mouth because, you know, I'm mommy dearest in this situation.

Kylie Hodges:

they need to just hear it another way from someone else.

Kylie Hodges:

And sometimes that means when they're, equals are in a space

Kylie Hodges:

with them learning as they go.

Kylie Hodges:

They can hear it better, they can hear it differently.

Kylie Hodges:

I

Erin Austin:

love that.

Erin Austin:

So there are two things that you mentioned.

Erin Austin:

So community as both an input, like helping feed you and your business,

Erin Austin:

helping you think about things differently, relieving some of the

Erin Austin:

loneliness of, what is now mostly a.

Erin Austin:

Primarily work from home environment

Erin Austin:

I'm sure many of your clients are working from home.

Erin Austin:

Yes.

Erin Austin:

If not all of them.

Erin Austin:

And then also it is an output as one of Yes.

Erin Austin:

The offerings as well.

Erin Austin:

And so I love that that, you know, kind of that 360 degrees of the

Erin Austin:

benefits of building community and community as a revenue model is

Erin Austin:

not something I hear very often.

Erin Austin:

Tell me how you help people work with that.

Kylie Hodges:

Okay, first of all, very good ear that you noticed

Kylie Hodges:

that community is a holistic thing.

Kylie Hodges:

We as humans need it.

Kylie Hodges:

We we come from people that would die if they weren't in it

Kylie Hodges:

way back in the caveman days.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

part of the struggle I've experienced with A D H D and anxiety and depression

Kylie Hodges:

was only amplified during Covid when I felt so isolated from community.

Kylie Hodges:

And there's absolutely parallel here in when we isolate ourselves

Kylie Hodges:

and our businesses with our clients, and also personally and

Kylie Hodges:

emotionally, we're restricting ourselves from what is possible.

Kylie Hodges:

And when we lean into community, internally in our businesses and

Kylie Hodges:

externally in the way we show up in the world, it's only growth

Kylie Hodges:

and expansion fulfillment and just being okay is what's possible.

Kylie Hodges:

So to get a little bit out of the like vague intangible feelings

Kylie Hodges:

part of it, and into the tangible stuff, what that looks like.

Kylie Hodges:

Is this the word leverage?

Kylie Hodges:

Like my favorite word in the world, Mevo.

Kylie Hodges:

Let's leverage what you've got so.

Kylie Hodges:

A lot of people hear community, like I said earlier, I help, ambitious community

Kylie Hodges:

builders convert enthusiastic fans.

Kylie Hodges:

Sometimes people hear that and think, oh, influencers, like, I don't have

Kylie Hodges:

thousands of people on my email list.

Kylie Hodges:

That's not me.

Kylie Hodges:

It's actually not true.

Kylie Hodges:

your community is just, who are the people you know, who are the people

Kylie Hodges:

that are right there in front of.

Kylie Hodges:

Or maybe not even the people you know, but the people who are following you on

Kylie Hodges:

Instagram, you might not know all of them.

Kylie Hodges:

So it's how can we leverage what we've got right now?

Kylie Hodges:

How can we leverage that in our marketing?

Kylie Hodges:

just, like I said earlier, when you create a sense of community internally

Kylie Hodges:

within your clients and that becomes the glue to keep them wanting more.

Kylie Hodges:

Let's apply that to your marketing.

Kylie Hodges:

When you're building out your marketing funnel, how can you have your community

Kylie Hodges:

develop a stronger sense of connection with each other and you every

Kylie Hodges:

step of the way along your funnel?

Kylie Hodges:

That way you're making a bigger impact in the world when you have.

Kylie Hodges:

A free offer of a free P D F, or a free Facebook group or whatever.

Kylie Hodges:

What can you do to help people develop a deeper sense of connection, not

Kylie Hodges:

only to your messaging, but also other human beings in the process?

Kylie Hodges:

That is a way to amplify your message, but also, make up a

Kylie Hodges:

greater impact on the world.

Kylie Hodges:

And a lot of the people that I work with are very message driven.

Kylie Hodges:

They're people, people, and so they're building a business because they have

Kylie Hodges:

either a, natural talent or a very strong skillset, but also they really care about.

Kylie Hodges:

Explaining the purpose of that message or that skillset globally.

Kylie Hodges:

And so how can we do that?

Kylie Hodges:

By creating little micro brand ambassadors every step of the way in your marketing.

Kylie Hodges:

And when you're having sales conversations, making it not about you,

Kylie Hodges:

but about the person you're talking to.

Kylie Hodges:

That right there is deepening a sense of connection with that person.

Kylie Hodges:

You're giving them a great gift, which is being heard, and then when they're

Kylie Hodges:

inside your business, How are you helping them go deeper with the transformation

Kylie Hodges:

they desire in terms of having them feel connected and plugged in to the other

Kylie Hodges:

people and the type of space that can help them live into their, best self,

Kylie Hodges:

for lack of a better term, I think that's everything I was gonna say.

Kylie Hodges:

I also forgot what I was gonna say.

Kylie Hodges:

Halfway through that answer.

Kylie Hodges:

We're

Erin Austin:

gonna make Anne work for this, this, so I'm gonna come back

Erin Austin:

to leverage cuz you and I Oh yes.

Erin Austin:

Love that.

Erin Austin:

But first I'm gonna go back to, what you said about brand ambassadors and Oh yes.

Erin Austin:

Connection and community.

Erin Austin:

I love that because it reminded me of my personal experience with.

Erin Austin:

I mentioned before we started recording that I live in a excerpts

Erin Austin:

of Washington, DC and anyone who knows this area, like, you know, you

Erin Austin:

don't go inside the beltway unless you the president's being inaugurated.

Erin Austin:

I mean, I you, otherwise I forget about it, right?

Erin Austin:

And so this is pre pandemic.

Erin Austin:

Like I never, so I.

Erin Austin:

I was out here, my little, home office doing my work.

Erin Austin:

there weren't really on a lot of online networking of opportunities.

Erin Austin:

You had to go into the city to go to lunches or go to things and, it

Erin Austin:

would take me longer to get into the city in the evening because

Erin Austin:

of the reverse traffic than it you know, if you left in the morning.

Erin Austin:

So I never did any stuff like that.

Erin Austin:

And then Covid comes along, worst thing ever.

Erin Austin:

But it did.

Erin Austin:

And suddenly there were all these opportunities to network online,

Erin Austin:

to build community online, and it frankly has been a game changer

Erin Austin:

for my business to be able to build community with so many people online.

Erin Austin:

And to create those little ambassadors.

Erin Austin:

Like these are things I never could have done without, the people who I match

Erin Austin:

your mind with, you know, that go out there and go, oh, you gotta talk to

Erin Austin:

Erin, or introducing me or be able to do, have conversations like this, that

Erin Austin:

just weren't really happening before.

Erin Austin:

community is a hundred percent, is absolutely essential to.

Erin Austin:

Sense of wellbeing, we just can't do this alone.

Erin Austin:

We really do need our community around us to help out.

Kylie Hodges:

may I say something about the brand ambassador term?

Kylie Hodges:

Yes.

Kylie Hodges:

I wanna just share a little bit about why I use that term and why it's so important.

Kylie Hodges:

My first adult job after graduating college was as the spokesperson and

Kylie Hodges:

driver of the Oscar Meyer Wiener Mobile.

Kylie Hodges:

Do you know what that is?

Kylie Hodges:

Yes.

Kylie Hodges:

When you asked if I'd been to DC before, my first time was in the Wiener

Kylie Hodges:

Mobile on Pennsylvania of all places.

Kylie Hodges:

And it's a 27 foot long hotdog on wheels.

Kylie Hodges:

And my job for one year was to drive that thing all around the country

Kylie Hodges:

as the national spokesperson of it.

Kylie Hodges:

So while the really sexy highlights are, I was on the Today Show at CNN

Kylie Hodges:

and I got to close the be at the New York Stock Exchange, sexy, most of

Kylie Hodges:

the job was actually really unsexy.

Kylie Hodges:

It was standing in Walmart parking lots, handing out coupons and taking

Kylie Hodges:

pictures of people in front of it.

Kylie Hodges:

But here's the.

Kylie Hodges:

Whether I was on the Today Show, being seen by a million people, or standing

Kylie Hodges:

in a Walmart parking lot in Lexington, Kentucky talking to one person, my

Kylie Hodges:

message was always the same, and my goal was always the same, to show up

Kylie Hodges:

in a way that made people feel good and understood what I was doing.

Kylie Hodges:

And it wasn't a false sense of making people feel good, it was just give

Kylie Hodges:

people a moment of feeling heard and experiencing a little joy in their day.

Kylie Hodges:

So internally, as Hotdoggers, which was my job title, there were 12 of us, we were

Kylie Hodges:

trained to be the Disney of Oscar Meyer.

Kylie Hodges:

Give someone a delightful experience on their, random Tuesday afternoon,

Kylie Hodges:

picking up groceries when it's a really hectic work week.

Kylie Hodges:

And what I found, I was using the same talking points every day, all day, and we

Kylie Hodges:

would measure how many people we spoke to by how many wiener whistles we gave away,

Kylie Hodges:

which are those tiny little plastic toys.

Kylie Hodges:

So I spoke to anywhere from 500 to a thousand people a day, and what

Kylie Hodges:

would happen was I would have a really delightful conversation with.

Kylie Hodges:

How are you doing today?

Kylie Hodges:

You ever seen the Wiener mobile before?

Kylie Hodges:

Oh, you grew up, you grew up seeing it on tv.

Kylie Hodges:

That's so fun.

Kylie Hodges:

Would you like a picture with it?

Kylie Hodges:

Oh my gosh.

Kylie Hodges:

Tell me more about your neighbor who used to work for Oscar Meyer.

Kylie Hodges:

Really basic stuff, but that moment of connection, it made me feel good

Kylie Hodges:

because I was able to just bring a little joy to someone's day.

Kylie Hodges:

It's pretty easy to make someone smile when you're driving a giant hotdog car.

Kylie Hodges:

Yes.

Kylie Hodges:

But also because I understood that my messaging was getting through to them in

Kylie Hodges:

the way that I was instructed to do so.

Kylie Hodges:

But also it made them feel good because they would always say, Ugh, can you

Kylie Hodges:

take a picture of this in front of me?

Kylie Hodges:

I'm gonna show this to my grandkids.

Kylie Hodges:

They're gonna love this.

Kylie Hodges:

And I always try to channel that Now in my business, I

Kylie Hodges:

was a literal brand ambassador.

Kylie Hodges:

For a hotdog company.

Kylie Hodges:

Okay?

Kylie Hodges:

And I know that it's a lot easier to get people to wanna share about seeing

Kylie Hodges:

a 27-foot long hotdog car at Walmart than it is to run into a lady who's

Kylie Hodges:

a business coach and talking about marketing funnels and sales strategies.

Kylie Hodges:

However, I channel that in everything that I do, and I

Kylie Hodges:

tell my clients to do the same.

Kylie Hodges:

What can you do to evoke a stronger sense of joy or ease or whatever it is that you

Kylie Hodges:

are trying to create in your business?

Kylie Hodges:

And do that in tangible ways while connecting with people so that they

Kylie Hodges:

want to go out and be brand ambassadors.

Kylie Hodges:

And in the Wiener mobile.

Kylie Hodges:

How did I know that I was creating brand ambassadors?

Kylie Hodges:

Because people would post the picture I took of them on

Kylie Hodges:

social media and tag Oscar.

Kylie Hodges:

Or they would share it in the Oscar Meyer Facebook page and they would say,

Kylie Hodges:

I loved talking to catch up Kylie today.

Kylie Hodges:

So now I think about how can I measure the brand ambassador

Kylie Hodges:

impact in my own business?

Kylie Hodges:

Well, how many clicks am I getting on this link?

Kylie Hodges:

How many views or how many shares?

Kylie Hodges:

You know, it can translate however you need it to, but the purpose is

Kylie Hodges:

always the messaging and the way I'm showing up, actually making a tangible.

Kylie Hodges:

That's why I say let's create people who are brand ambassadors.

Kylie Hodges:

What can we do within ourselves to get our message across in a way that

Kylie Hodges:

activates people to take action?

Erin Austin:

Yeah, I like that.

Erin Austin:

And you know, it reminds me of, there's a couple of people, I

Erin Austin:

wanna say certainly Jonathan Stark, people have a Rolodex moment.

Erin Austin:

So when they think about, like someone says, you know, I'm looking for someone

Erin Austin:

to help me with strategy, or, you know, they immediately think of, Kylie or, and

Erin Austin:

so to be able to get there, I imagine that you help people get that type

Erin Austin:

of positioning you know, referability so that they can have a really tight

Erin Austin:

message for their intended audience.

Kylie Hodges:

Yeah.

Kylie Hodges:

And you know what's funny is I noticed that a lot of my clients

Kylie Hodges:

come to me thinking that it's like figuring out their messaging or their

Kylie Hodges:

branding is like a Rubik's cube.

Kylie Hodges:

They just haven't cracked the code yet.

Kylie Hodges:

the way I approach it, is, like, it doesn't have to be complicated,

Kylie Hodges:

it just has to be clear and.

Kylie Hodges:

And you have to be okay with it not being clear and concise right away.

Kylie Hodges:

Yeah.

Kylie Hodges:

But the more you try it on like an outfit, the more you see what fits and what works.

Kylie Hodges:

So Yes.

Kylie Hodges:

And it's a lot of just getting started and like seeing the feedback you get from

Kylie Hodges:

others to see if that messaging is working in the way you want it to work for you.

Kylie Hodges:

Yeah.

Erin Austin:

Yeah.

Erin Austin:

It is tough to, out.

Erin Austin:

Dinner party or someplace and someone asks what you do and it could say,

Erin Austin:

well I'm a lawyer or whatever.

Erin Austin:

Versus, you know, saying I help experts, you know, turn their, you

Erin Austin:

know, build scalable and sell business.

Erin Austin:

And so it's a muscle that you have to exercise cuz it's

Erin Austin:

super easy just to, kind of.

Erin Austin:

When I'm a marketer, I'm a accountant.

Erin Austin:

and kind of keep going.

Kylie Hodges:

So, yeah.

Kylie Hodges:

Yeah.

Kylie Hodges:

And what is that, thing you're telling yourself when your instinct

Kylie Hodges:

is, oh, I'm just a lawyer, right?

Kylie Hodges:

Yeah.

Kylie Hodges:

Like, it's like, oh, they don't actually wanna hear.

Kylie Hodges:

Yeah.

Kylie Hodges:

But again, creating a brand ambassador out of someone means

Kylie Hodges:

that you have to give them the enthusiasm that you want them to go.

Kylie Hodges:

I help statement you were about to give is so great.

Kylie Hodges:

People need to hear that.

Kylie Hodges:

To really understand lawyer can mean a lot of things.

Kylie Hodges:

Yes.

Kylie Hodges:

Lawyer can sound scary.

Kylie Hodges:

Yes.

Kylie Hodges:

But you're the opposite.

Kylie Hodges:

You're not scary.

Kylie Hodges:

You're helping.

Kylie Hodges:

Well, even worse,

Erin Austin:

Laura sounds like, Hey, I've got this problem with my landlord.

Erin Austin:

You know?

Erin Austin:

Right.

Erin Austin:

That

Kylie Hodges:

to me is like, that's, that's right.

Kylie Hodges:

Don't invite the wrong conversation.

Kylie Hodges:

You don't want in, and by being really strong in how you show

Kylie Hodges:

up in your messaging can really navigate the conversation.

Kylie Hodges:

Good.

Kylie Hodges:

Good point.

Erin Austin:

All right, so we're finally gonna get to leverage.

Erin Austin:

So our favorite, okay.

Erin Austin:

Yes, yes.

Erin Austin:

So, you know, hourly to Exit podcast, we talk about you.

Erin Austin:

Moving from hourly building scalable businesses that

Erin Austin:

hopefully we can sell some day.

Erin Austin:

And the key to that is creating leverage in our businesses.

Erin Austin:

I like to talk about it as know, decoupling our income from our time.

Erin Austin:

Tell me how you work with your clients to get leverage

Kylie Hodges:

in their business.

Kylie Hodges:

Well, first of all, yes, let's absolutely get out of that racket

Kylie Hodges:

of trading dollars for hours.

Kylie Hodges:

it doesn't make sense.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

Really?

Kylie Hodges:

if you're changing someone's life and you can do it in a half hour,

Kylie Hodges:

is that really only worth, $300?

Kylie Hodges:

so one of the things is actually that we're not trading dollar for hours.

Kylie Hodges:

We're pricing based on transformation and.

Kylie Hodges:

another way I help people leverage is always asking the

Kylie Hodges:

question, what can you do?

Kylie Hodges:

So whether that's creating a product or a service that you know, you can sell

Kylie Hodges:

right now without any required, refining.

Kylie Hodges:

So I encounter a lot, a lot, a lot of my clients are people who.

Kylie Hodges:

If they don't identify as perfectionists, they have perfection and behaviors,

Kylie Hodges:

and one of those looks like, oh, I just need to go get another certification,

Kylie Hodges:

or I just need to research a little bit more before I'm ready to do this thing.

Kylie Hodges:

I suspect lawyers might also be in that bucket because we

Kylie Hodges:

have to do things by the books.

Kylie Hodges:

We have to go get our proper permission slip before we can do this thing.

Kylie Hodges:

And the beauty of entrepreneurship.

Kylie Hodges:

of course, we're ethically selling what we know we can sell.

Kylie Hodges:

the permission slip lies within you, so you don't need to wait for anybody else.

Kylie Hodges:

So leveraging, what can I do now?

Kylie Hodges:

Who is in front of me?

Kylie Hodges:

Where else can I go?

Kylie Hodges:

And we apply that to building out what is the thing you're.

Kylie Hodges:

And if you're already selling something that's working well you're looking for

Kylie Hodges:

a higher earning ceiling, then okay, how can we leverage the thing that's

Kylie Hodges:

selling really well into making a lower priced offer that gives a little bit

Kylie Hodges:

of access to that thing that's selling really well at a more affordable rate.

Kylie Hodges:

That doesn't take any more time from you.

Kylie Hodges:

You might not even need to do anything extra.

Kylie Hodges:

It might actually save you time to sell it in this.

Kylie Hodges:

And the same applies to your marketing.

Kylie Hodges:

What do I have right in front of me?

Kylie Hodges:

Who do I know?

Kylie Hodges:

What kind of asks can I make in terms of sharing my offer

Kylie Hodges:

or sharing my free webinar?

Kylie Hodges:

inviting people to, grab my free P d F.

Kylie Hodges:

and then same with sales, leveraging.

Kylie Hodges:

In terms of who is someone that's complimentary to what I'm doing

Kylie Hodges:

that has access to more people I know I can help asking if there's

Kylie Hodges:

a collab potential in there.

Kylie Hodges:

a business can fully thrive from the Petri dish that is leveraged.

Kylie Hodges:

Yes,

Erin Austin:

absolutely.

Erin Austin:

So you mentioned pricing and pricing based on value as

Erin Austin:

opposed to ours or deliverables.

Erin Austin:

Yes.

Erin Austin:

And I imagine perfectionists.

Erin Austin:

I imagine they have a lot of trouble with that, you know, cause

Erin Austin:

there's a whole mindset thing.

Erin Austin:

but I know I can do it in an hour, so how am I gonna charge, you know, $20,000?

Erin Austin:

So something that I can do in my sleep, like, do you help them with,

Erin Austin:

get over those mindset issues or in

Kylie Hodges:

how?

Kylie Hodges:

Of course.

Kylie Hodges:

Of course.

Kylie Hodges:

you know, with pricing.

Kylie Hodges:

There's a lot of nuance in this conversation because it really

Kylie Hodges:

depends on where the entrepreneur is.

Kylie Hodges:

If they're someone who is not selling nearly enough, and they just need to

Kylie Hodges:

make more money, I'm actually less inclined to fight with them about

Kylie Hodges:

adjusting their pricing and more inclined to focus on what is the thing that

Kylie Hodges:

needs to change to get you to sell.

Kylie Hodges:

Because once you sell one or two at this rate that isn't good, you are going to

Kylie Hodges:

understand that you're gonna feel it.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

And so then you're gonna be willing to make the change.

Kylie Hodges:

So I don't make people do anything.

Kylie Hodges:

And as someone who loves to control things, which is why I struggle

Kylie Hodges:

so much with all the other things internally life in general.

Kylie Hodges:

being a coach is like the ultimate practice of releasing and detaching

Kylie Hodges:

and helping people do the same with themselves and detaching from the

Kylie Hodges:

outcomes of what they're creating.

Kylie Hodges:

And when it comes to pricing, it's usually not going.

Kylie Hodges:

Feel urgent to change their prices until they're burning themselves out

Kylie Hodges:

or they have a client that's not a good fit because pricing can help you.

Kylie Hodges:

get the right people in the door who are really committed mm-hmm.

Kylie Hodges:

To either making the change that they wanna make that you can help them with.

Kylie Hodges:

Yeah, getting the thing that you offer.

Kylie Hodges:

pricing allows entrepreneurs to play differently.

Kylie Hodges:

And I recently was talking with a client about like, how would you be

Kylie Hodges:

behaving if you were someone that charged a number that makes you wanna

Kylie Hodges:

throw up a thousand dollars an hour or something, or $10,000 an hour?

Kylie Hodges:

Would you be behaving the same way as you do now?

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

So let's start acting like the woman who charges $10,000 an hour.

Kylie Hodges:

She's probably for ease, not charging by the hour and just creating a

Kylie Hodges:

lump sum right In working with her.

Kylie Hodges:

Mm-hmm.

Erin Austin:

I am straddling these worlds.

Erin Austin:

Being a lawyer, you where, and being referred business, that's someone's

Erin Austin:

looking for an IP lawyer and being referred as business and having to have

Erin Austin:

these conversations where they expect someone who's just gonna charge by the

Erin Austin:

hour and they have a general idea what it will be And having to push back

Erin Austin:

on, you know, I don't do that anymore.

Erin Austin:

I do these types of high impact things that would make sense for me

Erin Austin:

to work with those types of clients.

Erin Austin:

And it is, it takes, one, having confidence in your ability to do the

Erin Austin:

other stuff and to disappoint people.

Erin Austin:

cuz it's hard, it's hard for a lot of us to say no.

Erin Austin:

Right.

Erin Austin:

Even when we know this isn't a good.

Erin Austin:

But I could help them.

Erin Austin:

It'd be really easy for me to

Kylie Hodges:

help them.

Kylie Hodges:

Well, and also when someone is pushing back by getting nickel and diving on

Kylie Hodges:

the price, that's your opportunity as a business owner to, this is a lesson

Kylie Hodges:

I learned driving the Weer mobile.

Kylie Hodges:

it's bridging the topic to what is the bigger concern.

Kylie Hodges:

If they're nickel and diming you for the price, then let's go back

Kylie Hodges:

to, okay, why are they really.

Kylie Hodges:

And you can ask them, so wait, what do you really want?

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

Why is this important to you?

Kylie Hodges:

Okay, so here's what it costs.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

Is it more important to you to pay a little less or to actually get

Kylie Hodges:

the thing that you're looking for?

Kylie Hodges:

That's great.

Kylie Hodges:

Usually you wanna say it a little nicer than that, but Yeah.

Erin Austin:

No, that makes sense.

Erin Austin:

Like understand sometimes not outcome, like we're not

Erin Austin:

talking about, The deliverable.

Erin Austin:

Yeah.

Erin Austin:

we're talking about the outcome, like what's the outcome you want

Erin Austin:

and what what's that worth to you?

Erin Austin:

And

Kylie Hodges:

now, yeah, like I always say, what is the desired transformation?

Kylie Hodges:

You know, like people wanna be on the other side of the rainbow, they

Kylie Hodges:

don't want just one step forward.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

And so do them the favor and sell them the thing that takes them all the

Kylie Hodges:

way to the other side of the rainbow.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

Which is probably less work for you.

Kylie Hodges:

Might cost them more, but we'll have them showing up to get to

Kylie Hodges:

the other side of the rainbow.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

And not playing small by just being like, well, what's the

Kylie Hodges:

next brick right in front of me?

Kylie Hodges:

It's like, help them lift their head up, open their eyes, and

Kylie Hodges:

look farther ahead mm-hmm.

Kylie Hodges:

And help them and push them.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

To the end of the rainbow.

Kylie Hodges:

Right.

Erin Austin:

Yeah.

Erin Austin:

And they may have incorrectly self-diagnose the problem as well.

Erin Austin:

Like they may think that this is what they Oh yes.

Erin Austin:

Right.

Erin Austin:

What they need as well.

Erin Austin:

So let's connect this to intellectual property, shall we?

Erin Austin:

Sure.

Erin Austin:

so you know, when I, talk to experts about kind of making that leverage

Erin Austin:

leap, we talk about, turning their expertise in an intellectual

Erin Austin:

property so that they have assets.

Erin Austin:

I mean, you need to have assets in order to build, something

Erin Austin:

that you can repurpose, make more efficient, perhaps sell separately.

Erin Austin:

A business that you could sell someday.

Erin Austin:

So when you're working with your clients, does intellectual property ever come in

Erin Austin:

part of the conversation or asset building or how, how does that conversation go?

Kylie Hodges:

Yes, and I always say, you gotta talk to a lawyer.

Kylie Hodges:

It's a good thing I got you here.

Kylie Hodges:

we talk about IP in terms of, you we need to be mindful of

Kylie Hodges:

always giving credit where it's.

Kylie Hodges:

and being intentional about, what are we saying?

Kylie Hodges:

Is it something that we've picked up from someone else or is it actually your own?

Kylie Hodges:

Yeah.

Kylie Hodges:

Ip.

Kylie Hodges:

Mm-hmm.

Erin Austin:

I know I've seen this on the consultant side where people

Erin Austin:

are getting certifications here and there and all these things,

Erin Austin:

and that's basically what they're offering is a compilation of different

Erin Austin:

certifications rather than having their own original kind of, materials.

Erin Austin:

And I imagine that happens in the coaching side as well.

Kylie Hodges:

A hundred percent.

Kylie Hodges:

I mean, even the way I work with people, you know, I'm not using

Kylie Hodges:

specific language with you that I, do use with my clients internally

Kylie Hodges:

because that language is not my ip.

Kylie Hodges:

I'm certified under a specific methodology, but it's not my own.

Kylie Hodges:

And so I will give credit when I'm.

Kylie Hodges:

Repeating it to my clients.

Kylie Hodges:

I say, that methodology and I really like it and I'm sharing it with you.

Kylie Hodges:

but I don't do it publicly and in marketing just because

Kylie Hodges:

it's not mine to share.

Kylie Hodges:

Right.

Erin Austin:

That is so smart because, when I talk to people about creating

Erin Austin:

licensing programs or other things like that, it has to be your stuff.

Erin Austin:

You you're getting something from a certification program or from some

Erin Austin:

training that you received, that is for you to use with your clients.

Erin Austin:

Mm-hmm.

Erin Austin:

It's not to train other people to use, that would be a sub license and

Erin Austin:

certainly that is restricted under the permissions that you have to use it.

Erin Austin:

So,

Kylie Hodges:

yeah.

Kylie Hodges:

the rule of thumb for me is If I'm in a place with people where I could be

Kylie Hodges:

selling something to them, don't use that language, don't use that methodology.

Kylie Hodges:

Wait until they're a client who signed a contract.

Kylie Hodges:

Yeah.

Kylie Hodges:

It's just safer that way.

Kylie Hodges:

Perfect.

Kylie Hodges:

And it's also a good exercise in figuring out like if I do work,

Kylie Hodges:

with people in a way that is using a methodology that I have a license

Kylie Hodges:

for, let's get into the practice.

Kylie Hodges:

Figuring out how we would talk about it ourselves.

Kylie Hodges:

Eventually, like 99.9% of my clients are gonna be in a place where

Kylie Hodges:

they want to have their own IP that they can then, license or at

Kylie Hodges:

least protect legally in some way.

Kylie Hodges:

So this is a good exercise in figuring out what the heck that even is, right?

Erin Austin:

Absolutely.

Erin Austin:

All right.

Erin Austin:

So this is a very meta podcast, as you know.

Erin Austin:

Female founders of expertise based businesses who are building them

Erin Austin:

to hopefully sell them someday.

Erin Austin:

So tell me, are you building your business to hopefully sell it someday?

Kylie Hodges:

Oh, oh, I thought you meant to sell something.

Kylie Hodges:

no.

Kylie Hodges:

The exit part of I was like, yeah, I'm selling things well,

Kylie Hodges:

I've been talking about sales.

Kylie Hodges:

That's a really interesting question that I don't think I've ever applied

Kylie Hodges:

to myself, and I've definitely listened to other episodes, but it hasn't

Kylie Hodges:

actually occurred to me right now.

Kylie Hodges:

Would I sell my business?

Kylie Hodges:

I actually don't know.

Kylie Hodges:

Is that, that is all your, that's a fair

Erin Austin:

answer.

Erin Austin:

That is a fair question.

Erin Austin:

But, I like to say you know, you don't have to be thinking about.

Erin Austin:

Exactly, because the same things that you do to help scale your business, to put

Erin Austin:

leverage in your business are the same things that create a saleable business.

Erin Austin:

So yeah, creating assets when you're creating independence from

Erin Austin:

you personally, providing the services, putting systems in place.

Erin Austin:

Yeah.

Erin Austin:

Those are

Kylie Hodges:

all for, I think, the build a business.

Kylie Hodges:

I think the answer is yes.

Kylie Hodges:

And My business currently is super personal.

Kylie Hodges:

I don't have any other coaches under me using my methodology.

Kylie Hodges:

Mm-hmm.

Kylie Hodges:

And I know that day will come where I'm going to wanna start outsourcing

Kylie Hodges:

people to work within my world.

Kylie Hodges:

And I think in a way I see that as selling when I've removed myself as

Kylie Hodges:

a touchpoint so that I can do other stuff, lean harder into my speaking

Kylie Hodges:

gigs and workshop opportunities.

Kylie Hodges:

I look at that as selling, even though it's still probably a business run by me.

Kylie Hodges:

So I'm gonna say yes.

Erin Austin:

That's the scale.

Erin Austin:

That's a scaling part on your way to building a business.

Kylie Hodges:

Yes.

Kylie Hodges:

Yes.

Kylie Hodges:

What a long answer to a yes or no question.

Erin Austin:

So as we wrap up here, I think beyond ip in the hourly, the

Erin Austin:

exit podcast, we believe in creating an economy that works for everyone.

Erin Austin:

And so we love to give shout outs to organizations and people who help

Erin Austin:

create a more equitable economy.

Erin Austin:

Do you have an organization that you'd like to

Kylie Hodges:

share?

Kylie Hodges:

I do.

Kylie Hodges:

I know that I mentioned the TIA Foundation.

Kylie Hodges:

Yes, she sure did.

Kylie Hodges:

Okay.

Kylie Hodges:

So, I know the founder, her name is Mauna.

Kylie Hodges:

Hussein Katan.

Kylie Hodges:

Oh Tia is all about creating communities of support and, organizes

Kylie Hodges:

access to economic opportunities for refugees or immigrants or

Kylie Hodges:

displaced indigenous communities.

Kylie Hodges:

TIA Foundation has a restaurant in Los Angeles.

Kylie Hodges:

Called flavors from afar and they hire immigrants and refugees.

Kylie Hodges:

They have chefs bringing in their own homeland, expertise cuisines, and it's a

Kylie Hodges:

wonderful place to just give people who have been displaced income so that they

Kylie Hodges:

can start their lives comfortably here.

Kylie Hodges:

So I'm a really big fan of Mamuna and the TIA Foundation.

Kylie Hodges:

Love that.

Erin Austin:

Love Ethiopian food.

Erin Austin:

And yes, next time I'm in LA I will make sure I check it out.

Erin Austin:

Cause that's, yeah.

Erin Austin:

I know that you have a offer for the audience.

Erin Austin:

Would you like to share

Erin Austin:

that?

Kylie Hodges:

Yes.

Kylie Hodges:

I have a mini course, totally free available.

Kylie Hodges:

It's called Create Your Pathway to Profit.

Kylie Hodges:

if you go to kylie hodges.com/free, you can grab it and you're gonna get

Kylie Hodges:

a workbook that you can sit down and crank out all at once if you want.

Kylie Hodges:

If you have a D h D and can't handle getting stuff done for more than

Kylie Hodges:

10 minutes, you will get seven videos over seven days that are five

Kylie Hodges:

minutes long, walking you through one section of the workbook at a time.

Kylie Hodges:

So you watch the five minute video, you spend five minutes on the

Kylie Hodges:

workbook, and in one week you will have created a whole plan to profit.

Kylie Hodges:

That is fantastic.

Erin Austin:

All of this thank you will be in the show notes, so, be easy to find.

Erin Austin:

And I, thank you for that.

Erin Austin:

That's very generous.

Erin Austin:

So thank you.

Erin Austin:

Thank you.

Erin Austin:

People

Kylie Hodges:

find you.

Kylie Hodges:

Oh, well, people can find me on Instagram or LinkedIn.

Kylie Hodges:

My name is Kylie Hodges on both.

Kylie Hodges:

you can also shoot me an email if you wanna start talking one-on-one.

Kylie Hodges:

I'm, I love connecting with people.

Kylie Hodges:

Of course.

Kylie Hodges:

As someone who talked about community for an hour, my email's Kylie.

Kylie Hodges:

Kylie is ready to take your questions.

Kylie Hodges:

Yeah, yeah.

Kylie Hodges:

You wanna talk about hotdogs or business?

Kylie Hodges:

I don't care.

Kylie Hodges:

it's Kylie, Kylie Hodges dot.

Erin Austin:

Wonderful.

Erin Austin:

Thank you so much for joining us today.

Kylie Hodges:

Thank you for having me.

About the Podcast

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Hourly to Exit

About your host

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Erin Austin

Meet Erin Austin, a Harvard Law alum with over 25 years of copyright and contracts experience. As the go-to advisor for professionals with corporate clients, Erin empowers entrepreneurs to be their own advocates, standing out for her commitment to transforming expertise into empires through the creation, protection and leveraging of intellectual property assets. Explore her blend of legal expertise and entrepreneurial insight on ThinkBeyondIP.com and the "Hourly to Exit" podcast. Off the clock, you'll find Erin in the great outdoors or connecting with business coaches to elevate 6-figure consultants into 7-figure powerhouses.