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Episode 31

E31: The Secret Sauce to Scalable is Strategic with Staci Hauschild

I confess that I’m a nerd who loves other nerds, and Staci Hauschild is a self-confessed nerd about strategic plans. In this episode of Hourly to Exit, she and I talked about how essential it is for expertise-based service providers to figure out what to do, when to do it, and who should do it. We covered some important topics like

  • The nuts and bolts of a good strategic plan
  • Why the key to growth is not a “second you”
  • The importance of predictability to create a sustainable business
  • How Staci is actively living a scalable plan, including timing and vision

I was so excited to hear about ways to balance vision with a strategic plan in order to run a successful business. If you are looking for a plan for your intellectual property, we should talk. Contact me

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

Transcript
Erin Austin:

Welcome to Hourly to Exit Podcast everyone.

Erin Austin:

I'm very excited for my guest today, Stacy Hash Child.

Erin Austin:

Stacy, welcome to Hourly to Exit.

Erin Austin:

Thanks for having me, Erin.

Erin Austin:

Well, I'd love to start off with you introducing yourself to the audience,

Erin Austin:

and then we'll get into the meat of.

Erin Austin:

Absolutely.

Erin Austin:

So I am joining this call today from Oaxaca, Mexico, where I live

Erin Austin:

and work as a certified director of operations and vetted click up consultant.

Staci Hauschild:

I help feminist entrepreneurs smash the patriarchy.

Staci Hauschild:

One deadline at a time through planning and online business

Staci Hauschild:

management so that CEOs can take real business free vacations.

Staci Hauschild:

I'm a big fan of a work-life balance to increase their profits and make

Staci Hauschild:

positive change in their communities using their business skills.

Erin Austin:

Yeah.

Erin Austin:

When I found out this about you, of course I had to have you on.

Erin Austin:

It aligns up so directly with the mission here at Hourly to exit

Erin Austin:

to get more wealth in the hands of women and personally, the

Erin Austin:

idea of taking a true unplugged stress-free vacation is, it came.

Erin Austin:

Recently, and I was trying to think of the last time I did it, I believe it was a

Erin Austin:

camping trip, which is not generally what I do at this point in my life, with my son

Erin Austin:

and his father to the Grand Canyon area.

Erin Austin:

And that was only

Erin Austin:

because I had no options.

Erin Austin:

But if I had any , I'm sure I've been checking email.

Erin Austin:

So super important to be able to do that.

Erin Austin:

I know that so many women have difficulty unplugging, so this will be fantastic,

Erin Austin:

to find out how you help us do that.

Erin Austin:

so when I saw the word feminist on Stacy's, website, which is

Erin Austin:

a very beautiful website by the way, very, very nice website.

Erin Austin:

Thank you.

Erin Austin:

I knew we had to have this conversation.

Erin Austin:

And then the smashing the patriarchy part, I will say that's the first

Erin Austin:

time I've seen it used in this context.

Erin Austin:

So we're gonna talk about that as well.

Erin Austin:

but first I do wanna talk about your certified director of Ops, cuz you

Erin Austin:

know, as we mentioned before we started recording, Natalie, the founder.

Erin Austin:

And mastermind behind the certification has been on the episode.

Erin Austin:

So tell me about what you're doing before that, how you decided to get that

Erin Austin:

certification and how that has benefited how you help your clients since then.

Staci Hauschild:

Oh, absolutely.

Staci Hauschild:

Before I got the certification in 2020, I had had my business for

Staci Hauschild:

a while, but I was doing more virtual assistant type of tasks.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

. , even though I had that strategic mindset

Staci Hauschild:

lack of a better word, and I didn't know how to take my innate skills or the

Staci Hauschild:

things that I had done in my previous life and put it into the online space.

Staci Hauschild:

And so when I found Natalie, it was like a no-brainer.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

and I joined the director of operations certification and fell

Staci Hauschild:

in love with strategic planning.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

as an operator.

Staci Hauschild:

I love a plan.

Staci Hauschild:

I value structure and planning and that's what I'm good at.

Staci Hauschild:

But I learned how to bring structure and planning to visionary ceo.

Staci Hauschild:

Who feel sometimes very restricted by the plan, and so my entire mission

Staci Hauschild:

with strategic planning is to help.

Staci Hauschild:

CEOs create clarity, direction and a plan so that they can

Staci Hauschild:

move their business forward.

Staci Hauschild:

And one of the first questions I ask them is, when is the last time you took

Staci Hauschild:

a business free vacation ? Because none of us got into business to work 24 7,

Staci Hauschild:

but sometimes we get wrapped up in that.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

. Erin Austin: Absolutely.

Staci Hauschild:

just tell us what is a strategic plan?

Staci Hauschild:

Like what are the elements of it?

Staci Hauschild:

Just so way you all kind of understand what that.

Staci Hauschild:

Yeah, a strategic plan is a really boring, corporate

Staci Hauschild:

term, which means creating a roadmap.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

that allows you to know who's doing what in your business, when they're

Staci Hauschild:

doing it, why it's important, and what the outcome is going to be.

Erin Austin:

do you need one?

Erin Austin:

If you are a soloist,

Staci Hauschild:

If you have a thousand ideas, 457 sticky

Staci Hauschild:

notes, all of those things, then absolutely the size of your team

Staci Hauschild:

or your revenue doesn't matter.

Staci Hauschild:

We all feel scattered and misdirected sometimes in our business, no

Staci Hauschild:

matter what level we're at.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

we can come in and assess what's working and what's not, and put a plan

Staci Hauschild:

in place allows you to move forward in a way that does not feel overwhelming.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

. Erin Austin: Yeah, that is so true.

Staci Hauschild:

You know, I am generally a soloist.

Staci Hauschild:

Sometimes I have an assistant.

Staci Hauschild:

In-house sometimes, outsourced.

Staci Hauschild:

And I have gone through the strategic plan process with one of Natalie's,

Staci Hauschild:

director of ops and found the process to be tremendously, beneficial.

Staci Hauschild:

So I am a solopreneur, although I have had assistants, uh, both in-house

Staci Hauschild:

as employees and also using virtual assistance, and have been through the

Staci Hauschild:

strategic plan process with a certified.

Staci Hauschild:

Director of ops, you certified by Natalie.

Staci Hauschild:

And it's tremendously beneficial.

Staci Hauschild:

I mean, I honestly didn't think like it's just me.

Staci Hauschild:

Like what?

Staci Hauschild:

And it really is so beneficial to have, and when someone, and we're gonna talk

Staci Hauschild:

about this, honestly, when, whose brain works so differently than mine I,

Staci Hauschild:

looking at your coal vision, your Meyers Briggs and your Enneagrams and all the

Staci Hauschild:

other things, and to that structure, cause I've been structure free.

Staci Hauschild:

I mean, I.

Staci Hauschild:

it's easy to kind of hobble along fine without a structure and

Staci Hauschild:

it is truly eyeopening when you have that strategic plan in place.

Staci Hauschild:

So I did wanna mention, your assessment.

Staci Hauschild:

So how does that play into, wanting to be a director of operations and

Staci Hauschild:

how you've worked with your clients?

Staci Hauschild:

I didn't realize until I took the Colby, which Natalie

Staci Hauschild:

recommends in the certification.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

and the other assessments that I was born for this, I

Staci Hauschild:

mean, I am wired for this.

Staci Hauschild:

I work best with.

Staci Hauschild:

. I am not a great visionary.

Staci Hauschild:

I do not have a thousand ideas, but if you tell me your

Staci Hauschild:

idea, I'm gonna make it happen.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

and I can help you see that it's not just five steps, it may be 55.

Staci Hauschild:

And keep you accountable during that process and keep you excited

Staci Hauschild:

about it and help you reach the end of that project Nothing to me

Staci Hauschild:

is sadder than an unfinished project.

Staci Hauschild:

I would much rather finish a project and it have failed and it didn't

Staci Hauschild:

get the results than us to abandon it midway because then we're,

Staci Hauschild:

failing and abandoning things.

Staci Hauschild:

all the time, and we have no data then to be like, is this working?

Staci Hauschild:

Is this not working for me?

Staci Hauschild:

This it's who I am.

Staci Hauschild:

I am the bossy older sister.

Staci Hauschild:

I was the.

Staci Hauschild:

sophomore in high school who was the president of all of the clubs when they

Staci Hauschild:

were normally held by Spice Seniors.

Staci Hauschild:

I was the editor of the yearbook.

Staci Hauschild:

I mean, I am like full on nerd, right?

Staci Hauschild:

Operations nerd.

Staci Hauschild:

And Natalie allowed me, and the certification allowed me to step

Staci Hauschild:

into that and own my nerdiness and my love of structure and to see how.

Staci Hauschild:

. One of the reasons I put those scores up on my website is because I hear a

Staci Hauschild:

lot of CEOs say, oh, I need a second me.

Staci Hauschild:

And I'm like, no, no, no, no, no.

Staci Hauschild:

We do not want to duplicate ourselves.

Staci Hauschild:

We want to bring somebody in who has similar values, understands

Staci Hauschild:

the mission of the business, and can bring a complimentary skillset.

Staci Hauschild:

Absolutely.

Staci Hauschild:

Yeah.

Staci Hauschild:

People are surprised that as a lawyer, I am not , you know, all

Staci Hauschild:

the things that you are, I am not.

Staci Hauschild:

And I guess they think that we are, just cause we're logical thinkers

Staci Hauschild:

and very linear thinkers actually.

Staci Hauschild:

But still, for some of us, they're the ideas everywhere.

Staci Hauschild:

And, the focus comes from necessity.

Staci Hauschild:

because it's innate and so mm-hmm.

Staci Hauschild:

. So I, I have done the Colby and Myers-Briggs, not the others.

Staci Hauschild:

One was called Wealth Something or another that I did.

Staci Hauschild:

But, and it's interesting to find out.

Staci Hauschild:

I mean, it was things that.

Staci Hauschild:

, we kind of knew about ourselves, but, once we, see the

Staci Hauschild:

assessments, they're like, yeah.

Staci Hauschild:

you totally recognize them.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

they're surprisingly useful and accurate I found.

Staci Hauschild:

So that is great.

Staci Hauschild:

So you have this line on your website called You've gotten sucked into

Staci Hauschild:

patriarchal hustle and grind culture.

Staci Hauschild:

Tell me what that means to you and how you.

Staci Hauschild:

That's an excellent question.

Staci Hauschild:

As female entrepreneurs, we are not wearing just many hats in our

Staci Hauschild:

business, but many hats in life and many of those roles are unpaid.

Staci Hauschild:

We are, mothers, we are wives, we are responsible for the majority

Staci Hauschild:

of the household duties, no matter how fantastic our partners are.

Erin Austin:

And daughters to aging parents.

Erin Austin:

, what's that?

Erin Austin:

Daughters to Aging parents.

Staci Hauschild:

Yes.

Staci Hauschild:

That's a great one.

Staci Hauschild:

And.

Staci Hauschild:

Some of these jobs we like more than others, but all of them are

Staci Hauschild:

a weight what we carry on our shoulders, and I want to help.

Staci Hauschild:

Female entrepreneurs make business easier and to support their

Staci Hauschild:

lifestyle and to have the freedom to say no if something does not

Staci Hauschild:

align to the core values that we find in their strategic plan.

Staci Hauschild:

To make space and create boundaries for what they want to be doing and

Staci Hauschild:

feel confident saying no to those things they don't want to do.

Staci Hauschild:

What was really interesting is yesterday I was doing a strategic planning

Staci Hauschild:

session with the husband and wife team, and I normally, my strategic

Staci Hauschild:

planning sessions are one-to-one, so it'd be like you and me, right?

Staci Hauschild:

But if they have a stakeholder in the business, then I bring both people on.

Staci Hauschild:

And this woman is A D E I consultant.

Staci Hauschild:

And we got to the professional development aspect.

Staci Hauschild:

He said, I'm not worried about the professional development for my wife.

Staci Hauschild:

What I would like for her to do is take some time off.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

. And he stepped up and said that.

Staci Hauschild:

And he said she grinds.

Staci Hauschild:

And she grinds and she.

Staci Hauschild:

And we're building this business together.

Staci Hauschild:

But I want to schedule her a three day retreat.

Staci Hauschild:

every weekend where she goes away and just takes care of herself because

Staci Hauschild:

she's doing so much building this business, helping the family.

Staci Hauschild:

And I was like, he gets it.

Staci Hauschild:

Yes.

Staci Hauschild:

, you she doesn't see that.

Staci Hauschild:

And she said, but it's hard.

Staci Hauschild:

And she has an amazing, supportive partner who I would like to duplicate.

Staci Hauschild:

Right.

Staci Hauschild:

and so for me that's what it's.

Staci Hauschild:

. Mm-hmm.

Staci Hauschild:

. Erin Austin: That is fantastic.

Staci Hauschild:

Yeah.

Staci Hauschild:

And so that's interesting that Ivan is wonderful, but interesting that

Staci Hauschild:

he recognized so that invisible labor that, so many of us.

Staci Hauschild:

Yeah.

Staci Hauschild:

I wanted to ask him, do you have a brother?

Staci Hauschild:

But I thought I maybe crossing a line of professionalism on this call right now.

Staci Hauschild:

, like after you get them set up, then you might wanna circle back on that one.

Staci Hauschild:

. Exactly.

Staci Hauschild:

One last thing, now that we've finished our time together,

Staci Hauschild:

. Erin Austin: Well, you know, I

Staci Hauschild:

like, what, people feeling when they go, you I need to talk to Stacy.

Staci Hauschild:

And they're looking for someone like you, like what's going on with

Staci Hauschild:

them in their businesses, that makes them seek out, someone like you,

Staci Hauschild:

they feel stuck in their revenue.

Staci Hauschild:

, they feel overwhelmed and they don't have someone to sit with who will ask them

Staci Hauschild:

questions, reflect back to, and push back with a little bit of loving candor.

Staci Hauschild:

I have had clients who come to the calls and have sat on the couch with a cup

Staci Hauschild:

of tea and feel like they can just.

Staci Hauschild:

Relax, and I'm gonna ask them questions and give them time to think and push

Staci Hauschild:

back when the dots don't connect, because it's the first time that they've sat

Staci Hauschild:

down with somebody to go over every part of their business and help them

Staci Hauschild:

understand like how to move it forward in a way that feels good to them.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

And clients will come out of it saying that I've held space for them.

Staci Hauschild:

Hmm.

Staci Hauschild:

And they're excited they feel rejuvenated and excited about their business again.

Staci Hauschild:

They feel like they have permission to do something that somebody

Staci Hauschild:

else told them they couldn't do.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

. And so it is someone who like, you know, stuck, overwhelmed, stressed out.

Staci Hauschild:

and doesn't really know what the next step is because we're being flooded.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

by ideas all the time.

Staci Hauschild:

About, what should we do?

Staci Hauschild:

And some people will say, well, would, will you take my ideas and

Staci Hauschild:

present them to me in a strategic plan and give that to me?

Staci Hauschild:

And I said, no, we are going to build your strategic plan together.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

. Yeah.

Staci Hauschild:

Because I don't know your business well enough to have one call

Staci Hauschild:

with you and then put together through her to strategic plan.

Staci Hauschild:

Mm.

Staci Hauschild:

we're gonna put it together and so that you walk away with something that you

Staci Hauschild:

are going to want to implement when our time is over and not just put it in a.

Staci Hauschild:

like a file on your computer.

Staci Hauschild:

go, onto the next thing.

Staci Hauschild:

Like my goal is never to be, yeah.

Staci Hauschild:

Or in click up.

Staci Hauschild:

My goal is never to eat one of those like professional development things that you

Staci Hauschild:

do and and then you forget about, right?

Staci Hauschild:

Yeah.

Staci Hauschild:

For me it was finding clarity.

Erin Austin:

I mean, I am very reactive.

Erin Austin:

It's my major weakness.

Erin Austin:

I mean, just reactive and to be able to, put the markers in place

Erin Austin:

and holding space for the work.

Erin Austin:

That's not the reactive stuff that's coming in from clients,

Erin Austin:

but, reaching your goals, long-term goals and, That is so, so important.

Erin Austin:

Until you have it, you don't even realize that you're missing

Erin Austin:

it until you have it sometime.

Erin Austin:

So very, very helpful.

Erin Austin:

So, as you know, this is the Hourly to Exit podcast, and so we talk about

Erin Austin:

building scalable and saleable businesses.

Erin Austin:

So some of those things are exclusivity and in terms of the assets that

Erin Austin:

we have, our market positioning.

Erin Austin:

what we have in our business that is unique to us and that

Erin Austin:

gives us competitive advantage.

Erin Austin:

And also about predictability, like building a business that is independent

Erin Austin:

from the owner that can run with them, that is decoupled from the

Erin Austin:

income is decoupled from time.

Erin Austin:

So how does the work that you do fit into this kind of hourly to exit?

Staci Hauschild:

everything that you said, I'm like mm-hmm.

Staci Hauschild:

, yes.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

, yes.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

? Yes.

Staci Hauschild:

a hundred percent.

Staci Hauschild:

when my clients walk away, I want them to know what is

Staci Hauschild:

predictable, what is coming up.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

, who's going to do it?

Staci Hauschild:

So everything that you just said about the hourly to exit

Staci Hauschild:

journey, I'm going mm-hmm.

Staci Hauschild:

. Mm-hmm.

Staci Hauschild:

. Mm-hmm.

Staci Hauschild:

. I want my clients to walk away with a sustainable and predictable plan.

Staci Hauschild:

That tells them what they're going to do in what quarter, and

Staci Hauschild:

that it's not a random activity.

Staci Hauschild:

It's an activity that supports their business goals and

Staci Hauschild:

also their lifestyle goals.

Staci Hauschild:

Who's going to do it so that they don't feel the pressure to be responsible

Staci Hauschild:

for everything and so that the team member knows, okay, this is also

Staci Hauschild:

coming up for me in quarter two or whenever we've decided to do this.

Staci Hauschild:

, if there's not somebody on the team, do we need to look and think

Staci Hauschild:

about hiring a contractor so that that person can do that?

Staci Hauschild:

And for me, the plan is exactly, it is the predictability, it is the

Staci Hauschild:

stability, and it provides that just rooted feeling in the business so

Staci Hauschild:

you have clarity and not chaos.

Erin Austin:

Love it.

Erin Austin:

Yeah, absolutely.

Erin Austin:

So important.

Erin Austin:

So I like to say this is a very meta podcast, so where we, work

Erin Austin:

with female founders of expertise based businesses that hopefully

Erin Austin:

wanna sell their business someday.

Erin Austin:

So my question for you is, are you working to sell your business someday?

Staci Hauschild:

That's an excellent question for me, and as

Staci Hauschild:

I mentioned before, a visionary is not my greatest strength.

Staci Hauschild:

implementing other people's businesses are, I think at this stage I am

Staci Hauschild:

in the scaling stage because I just did a huge pivot two years ago.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

, like I am finally doing what I should have been doing five years prior.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

, right?

Staci Hauschild:

And so, . I'm in that scaling phase and I'm getting ready to bring on some new

Staci Hauschild:

hires in 2023, according to my own plan.

Staci Hauschild:

Wow.

Staci Hauschild:

So I'm not thinking about selling it right now.

Staci Hauschild:

I am not great at thinking five years in the future.

Staci Hauschild:

Again, not a visionary.

Staci Hauschild:

Right.

Staci Hauschild:

My safe zone is about 12 to 18.

Staci Hauschild:

That's what works for me.

Staci Hauschild:

And that's why I tell my clients, like, let's talk about a vision in any time.

Staci Hauschild:

That doesn't scare the crap out of you.

Staci Hauschild:

I'm flexible, if you're a five year, great.

Staci Hauschild:

If you're a one year person, let's work with that.

Staci Hauschild:

Right.

Staci Hauschild:

So I think I am in a scaling phase of my business, which I have to be honest, seven

Staci Hauschild:

years ago, I would've never thought that I could be in the scaling phase of business.

Staci Hauschild:

Mm-hmm.

Staci Hauschild:

. But I kept going and here I.

Staci Hauschild:

. Yeah.

Erin Austin:

that's so true.

Erin Austin:

I mean, there are a lot of women in particular who start their businesses.

Erin Austin:

Especially expertise based businesses.

Erin Austin:

They come out of corporate or another environment and they start doing what

Erin Austin:

they were doing for their clients.

Erin Austin:

And they're not thinking about scale at all.

Erin Austin:

They're just, I'm the expert.

Erin Austin:

I use my expertise to help my clients.

Erin Austin:

They pay me.

Erin Austin:

It all works.

Erin Austin:

That's fantastic.

Erin Austin:

And scaling is nowhere on there.

Erin Austin:

You're the expert.

Erin Austin:

How do you scale, you know, being the expert but we get to, and you.

Erin Austin:

Lawyers are definitely guilty of this, and I'm guilty of that in particular as well.

Erin Austin:

And, uh, until you get to a point where you start to think about kind

Erin Austin:

of long-term, greater impact, you've hit that ceiling, what next?

Erin Austin:

Or you wanna kind of work at a higher level, like not just maybe

Erin Austin:

at the implementation level, but at the strategic level.

Erin Austin:

And those are all things that help us kind of get out of that.

Erin Austin:

Pair of hands mode and into that kind of strategic partner mode that

Erin Austin:

provides more value to our clients, so well, and I also, go ahead.

Erin Austin:

Oh, I was gonna just say the things that you're doing to scale are the same things

Erin Austin:

that will help you get to be saleable.

Erin Austin:

So there's the same continuum, so keep doing the things to scale, and

Erin Austin:

you will get to that point where when you're ready, Yeah, well I I

Erin Austin:

also wanna practice what I preach.

Erin Austin:

Mm-hmm.

Erin Austin:

, I have not been working overtime in the last two years.

Erin Austin:

I know my limits, I know that I need rest, and probably 2020 was a good time

Erin Austin:

to pivot cuz I couldn't really go anywhere anyway given the pandemic and Oh yeah.

Erin Austin:

Whatnot, , but I wanna practice what I preach.

Erin Austin:

Mm-hmm.

Erin Austin:

and I have, for the first time in the last couple months, I

Erin Austin:

have a waiting list and mm-hmm.

Erin Austin:

, it's like, okay.

Erin Austin:

I'm very much realizing that everything is dependent on me.

Erin Austin:

Mm-hmm.

Erin Austin:

. And I mean, aside from wanting to practice what I preach, I just wanna

Erin Austin:

do what's right for me as well, and not feel like the business is a burden.

Erin Austin:

Mm-hmm.

Erin Austin:

. . That is fantastic.

Erin Austin:

So finally, we talked about the mission that we both share the

Erin Austin:

mission to help, women and get more wealth in the hands of women.

Erin Austin:

And so I'd love to find out if there is an organization or a person

Erin Austin:

who's doing work that supports women in particular, helping them, become

Erin Austin:

more independent and economic justice that you'd like to share with the.

Erin Austin:

I have been an advocate for, and a follower of Planned

Erin Austin:

Parenthood for America for years.

Erin Austin:

Mm-hmm.

Erin Austin:

and I'm sure most of us, if not all of us, are familiar with that organization.

Erin Austin:

But, is an extremely important one to me, and I mean,

Erin Austin:

especially for my business and.

Erin Austin:

The values that we lead with.

Erin Austin:

Yeah.

Erin Austin:

I mean, who would've thought ? You know, it's always been important, obviously

Erin Austin:

cause it's not just for, you all sorts of reproductive healthcare is

Erin Austin:

always been important, but that we'd be where we are today and defending

Erin Austin:

its very existence is sad to me.

Erin Austin:

And so I do hope that.

Erin Austin:

it will make it onto people's, contribution list.

Erin Austin:

Very important work that they're are doing.

Erin Austin:

Yeah, I hope so too.

Erin Austin:

I went to Planned Parenthood in high school and I was from a

Erin Austin:

small town in western Kansas.

Erin Austin:

I went to Planned Parenthood in high school.

Erin Austin:

I did not feel comfortable, going to my mother.

Erin Austin:

and I moved away from Western Kansas 20 some years ago, and I have watched.

Erin Austin:

the Kansas map and the locations.

Erin Austin:

Mm-hmm.

Erin Austin:

, where Planned Parenthood used to be just diminish.

Erin Austin:

Mm-hmm.

Erin Austin:

. Mm-hmm.

Erin Austin:

over time.

Erin Austin:

Mm-hmm.

Erin Austin:

Yeah.

Erin Austin:

And Anita is still there.

Erin Austin:

I, yeah, absolutely.

Erin Austin:

so to switch gears, , so anything exciting happening in your business

Erin Austin:

that you'd like to share with the.

Erin Austin:

Well , now that you mention it, something new that's popped up is

Erin Austin:

that my team and I are starting to offer podcast pitching services,

Erin Austin:

ah, to people like me who do not have their own podcast, but who want to.

Erin Austin:

Beyond podcasts.

Erin Austin:

Mm-hmm.

Erin Austin:

that's been an accidental service that has popped up.

Erin Austin:

. Mm-hmm.

Erin Austin:

, an accidental need that we've found.

Erin Austin:

just like there are many steps to producing a podcast.

Erin Austin:

There are many steps involved in.

Erin Austin:

Connecting with the podcast host and getting on a podcast, before

Erin Austin:

and after the actual episode.

Erin Austin:

Yes.

Erin Austin:

yeah, we were rolling that out in 2023, which is a surprise to all of us.

Erin Austin:

. . I think the big surprise is

Erin Austin:

That's what keeps getting me.

Erin Austin:

As well.

Erin Austin:

As well.

Erin Austin:

yes, Well that's fantastic.

Erin Austin:

And so where can they go to find out about, your new offering

Erin Austin:

and find out more about you?

Erin Austin:

You can find us@stacyhachild.com.

Erin Austin:

Very nice.

Erin Austin:

Well, thank you so much for being here and sharing, your wisdom with us.

Erin Austin:

I do.

Erin Austin:

think the work that you're doing is fantastic and we didn't even talk

Erin Austin:

about click up cuz I do use click up in my business too, by the way.

Erin Austin:

and it is so important and even I do wanna emphasize that even for

Erin Austin:

those of you out there who are.

Erin Austin:

Solopreneurs, having a strategic plan is still super important part

Erin Austin:

of your business and moving forward in building a business that can

Erin Austin:

scale and hopefully sell someday.

Erin Austin:

So thank you again, Stacy.

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Erin Austin

Meet Erin Austin, a Harvard Law alum with over 25 years of copyright and contracts experience. As the go-to advisor for professionals with corporate clients, Erin empowers entrepreneurs to be their own advocates, standing out for her commitment to transforming expertise into empires through the creation, protection and leveraging of intellectual property assets. Explore her blend of legal expertise and entrepreneurial insight on ThinkBeyondIP.com and the "Hourly to Exit" podcast. Off the clock, you'll find Erin in the great outdoors or connecting with business coaches to elevate 6-figure consultants into 7-figure powerhouses.