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Episode 22

E22: Magnetic Thought Leadership with Eva Jannotta

We always go Meta on the podcast, but my guest Eva Jannotta and I really doubled down as we learned more about her thought leadership as a coach to women entrepreneurs on thought leadership. Eva has some truly progressive approaches to her own business and her work with clients, which she generously shared with us. In this podcast, you will hear about

· How business owners can use their profits to do good works downstream or bake good works into their business model through things like equity pricing

· The ingredients to the secret sauce that makes for Magnetic Thought Leadership

· A case study on turning ideas into IP, looking at Eva’s Women Leaders Round Tables

· Bonus: Some tough, meaningful talk about B2B Diversity, Equity, Inclusion, and Belonging

I felt like I learned so much from our conversation and was inspired to learn how much she’s done with her business since she formed it eight years ago. If you think your IP is ready to be transformed into a scalable product, contact me to discuss your options.

Eva Jannotta (she/her) helps women defy the status quo, amplify our influence, and expand our wealth and power with thought leadership. Eva and the Medusa Media Group team train and advise authors, speakers, coaches and consultants to generate strong leads and grow engaged audiences by publishing their best thinking. She works with women in her programs "Micro Marketing Method" and "Exponential Audience", and privately. Eva lives on O'odham Jeweḍ, Akimel O'odham, and Hohokam ancestral land in Phoenix, AZ.

Connect with Eva:

https://medusamediagroup.com/

https://www.linkedin.com/in/evajannotta/

Free email course: 5 Pillars of Magnetic Thought Leadership (https://5magneticpillars.com/)

We would love it if you would consider supporting Eva’s charity of choice: https://www.iwrising.org/

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Podcast Launch Bestie production

Transcript
Erin Austin:

Welcome to the Hourly to Exit Podcast, ladies.

Erin Austin:

I am so excited for the episode today.

Erin Austin:

I'm very pleased to welcome Eva Jannotta to the podcast.

Erin Austin:

Welcome Eva.

Eva Janotta:

Hey Erin.

Eva Janotta:

I'm so excited.

Erin Austin:

Yeah, me too.

Erin Austin:

Me too.

Erin Austin:

I've known Eva for a while.

Erin Austin:

You're gonna really enjoy our conversation today.

Erin Austin:

But before we get going, Eva, would you introduce yourself to the audience?

Eva Janotta:

Yes.

Eva Janotta:

So this is Eva Janotta, I use she her pronouns, and I am a

Eva Janotta:

thought leadership advisor and trainer for women entrepreneurs.

Erin Austin:

Wonderful.

Erin Austin:

Yeah.

Erin Austin:

I mean, you could even tell she is, I'm positive my first guest to, uh,

Erin Austin:

use her pronouns and that will be part of what we're gonna talk about today.

Erin Austin:

Eva is, a leader in the, I'm gonna call it equity and inclusion, although

Erin Austin:

I know that's more of an employee employer type of terminology, but it's

Erin Austin:

kind of the way that I think about.

Erin Austin:

You know, Eva is super inclusive in the way that she markets herself

Erin Austin:

and in how she provides services,

Erin Austin:

and so, that dei equity inclusion, you know, we see it all the

Erin Austin:

time in the employment space.

Erin Austin:

You know, DEI consultants can't get enough people to help them.

Erin Austin:

You know, they're so busy providing those services, but we don't

Erin Austin:

really see it in the B2B space.

Erin Austin:

You know, it's like, Well, if they're not your client, if they can't afford

Erin Austin:

you, frankly, we hear that all the time.

Erin Austin:

If they can't afford you, then they're not your client, right?

Erin Austin:

Mm-hmm.

Erin Austin:

. And, uh, you're not, you're for, you're a for-profit.

Erin Austin:

You're not a non-profit.

Erin Austin:

You gotta make a profit.

Erin Austin:

And, uh, I feel like you've done a really good job of balancing all those things.

Erin Austin:

And so first I wanna say that, you know, in your bio that you submitted

Erin Austin:

to me, you mentioned, I cannot pronounce this, but the ancestral

Erin Austin:

lands that you live on in Phoenix.

Erin Austin:

Tell me about that, why you include that, what that means to you.

Eva Janotta:

Yeah, thank you.

Eva Janotta:

So I realized right when I was introducing myself, I thought, shoot, I should have

Eva Janotta:

pasted names of those tribal lands right in front of my face so I could have said

Eva Janotta:

them right at the outset with my pronouns.

Eva Janotta:

So that was a, a quick learning moment for me as I, just think about all the

Eva Janotta:

ways I wanna prepare to introduce myself.

Eva Janotta:

So I'll say it now.

Eva Janotta:

So I do live on O'odham Jeweḍ, Akimel O'odham, and Hohokam

Eva Janotta:

ancestral land in Phoenix, Arizona.

Eva Janotta:

And that along with the pronouns and some other, I guess, small but cumulative

Eva Janotta:

choices that I make and I seek to model are some of the ways that I strive to

Eva Janotta:

be inclusive and to think about equity.

Eva Janotta:

And I must tell you, Erin, it was very meaningful to hear you describe

Eva Janotta:

me as a leader in that, because I don't identify that way, you know,

Eva Janotta:

in terms of the, in the fact that.

Eva Janotta:

I don't offer services specifically about D E I B or anything of that nature.

Eva Janotta:

You know, I'm in, thought leadership and it's kind of companion, which is

Eva Janotta:

marketing, but it's really meaningful to me to hear that as someone who's in my

Eva Janotta:

audience as a colleague, that you have that impression or that experience of

Eva Janotta:

leadership from me, that means a lot because I have, I do think about it

Eva Janotta:

often and try to do what I can, always improving to make that a priority.

Erin Austin:

Yeah, absolutely.

Erin Austin:

I literally have not heard other people talking about it

Erin Austin:

in the B2B space the way you do.

Erin Austin:

So I, I am very inspired by that.

Erin Austin:

And of course, you know, this podcast is about, the mission is to help get more

Erin Austin:

wealth in the hands of women because, you know, I, and I think you believe

Erin Austin:

that we do better things with it.

Erin Austin:

And, uh, and so I, I love to see that.

Erin Austin:

So we are gonna talk about your services, I promise, but, one of the things also

Erin Austin:

that you have in your business is you have, I don't know if sliding scale

Erin Austin:

is the right term to use, but you have different ways for people to get access

Erin Austin:

to your brilliance and tell us about that.

Eva Janotta:

Yeah.

Eva Janotta:

Thank you.

Eva Janotta:

So I rolled out, this concept that I did not invent called equity pricing.

Eva Janotta:

I actually don't know.

Eva Janotta:

If there's one person responsible for kind of coining that term, but the

Eva Janotta:

concept of equity pricing is based on the work of Kimberly Crenshaw.

Eva Janotta:

And you know, she published what's super well known now, her

Eva Janotta:

intersectional theory in 1989.

Eva Janotta:

And that's the idea that if you have multiple historically

Eva Janotta:

marginalized identities, they don't each exist in a vacuum, right?

Eva Janotta:

Like they all can compound each other and impact your access to

Eva Janotta:

resources, your ability to feel like you belong or are welcomed in

Eva Janotta:

different spaces, and on and on and on.

Eva Janotta:

So the notion of equity pricing is to allow someone who's purchasing a group

Eva Janotta:

program with me, so if they're enrolling in my micro marketing method program

Eva Janotta:

or in my exponential audience programs, depending upon the identities that.

Eva Janotta:

Live that they identify with that will impact and reduce the total amount

Eva Janotta:

that they invest to be in the program.

Eva Janotta:

And it's partly material, You know, they do pay less to enroll, but it's

Eva Janotta:

also symbolic because I wanna provide my clients with the experience of their

Eva Janotta:

identities, which in some ways may have

Eva Janotta:

been barriers to access over the course of their lives.

Eva Janotta:

I want them to have the experience of their identities being a

Eva Janotta:

benefit, like a tangible financial benefit, and have a really material

Eva Janotta:

experience that they're welcome here and their perspective is desired.

Eva Janotta:

And one of the ways I try to make that clear is through the equity pricing offer.

Erin Austin:

And what feedback have you gotten from people who come to

Erin Austin:

you just based on, your profile as a marketing, thought leadership, marketing

Erin Austin:

person, and they find this out.

Erin Austin:

Like what, what kind of feedback do you get from them?

Eva Janotta:

So far, it's been very positive.

Eva Janotta:

So I work at this time exclusively with people who identify as women, so I

Eva Janotta:

find that the women who come to enroll in my programs are overwhelmingly,

Eva Janotta:

like, surprised slash really delighted because most of them,

Eva Janotta:

or maybe all of them, haven't had this kind of experience before.

Eva Janotta:

And, you mentioned the concept of a sliding scale, and so many of them

Eva Janotta:

have purchased a service with a sliding scale, which can be really important.

Eva Janotta:

But this is different because it's tied closely to how you self-identify.

Eva Janotta:

And what I do is I give my client a list of potential identities.

Eva Janotta:

Some of them might be visible identities, some of them might be identities that

Eva Janotta:

aren't so visible, such as chronic illness or mental health challenges,

Eva Janotta:

and I just ask them to give me a number.

Eva Janotta:

You know?

Eva Janotta:

How many of these historically marginalized identities do you experience?

Eva Janotta:

They don't need to tell me what they are, because if they wanna

Eva Janotta:

keep that private, I understand.

Eva Janotta:

Although they're also welcome to share if they wanna do that.

Eva Janotta:

And they just give me a number and from there I calculate what their total

Eva Janotta:

investment in the program will be.

Eva Janotta:

And everyone that I've offered this to so far has loved it.

Erin Austin:

Mm-hmm, that is fantastic.

Erin Austin:

Yeah.

Erin Austin:

And so did you have any fears about this going in?

Erin Austin:

Because again, you know, you are a for-profit business.

Erin Austin:

In order for you to continue to share your message, you have to stay in business.

Erin Austin:

Did you have any fears about doing this?

Eva Janotta:

One concern I had is, you know, I work in my group of programs and

Eva Janotta:

I work privately with one to one clients.

Eva Janotta:

So one concern I had is I was worried that my private clients would say, Hey, how

Eva Janotta:

come you don't offer equity pricing to me?

Eva Janotta:

And so far, none of them have asked that.

Eva Janotta:

So my fear about, you know, having to kind of address that

Eva Janotta:

with them, I haven't had to yet.

Eva Janotta:

But even if I did, what I made sure was clear to myself is, and this speaks to

Eva Janotta:

just what you mentioned, Erin, which is like the fact of being a for-profit

Eva Janotta:

business is the way my business model is now, because my work for private clients

Eva Janotta:

includes a lot of deliverables that I pay other workers to help me produce,

Eva Janotta:

I need to keep my profit margins at a certain place to be able to

Eva Janotta:

afford to provide those services.

Eva Janotta:

And my hope down the line is that my group programs will continue to grow.

Eva Janotta:

And since those are more scaled offerings, you know, the more people I offer them

Eva Janotta:

to, the more I can make a profit on those.

Eva Janotta:

So I'm hopeful that over time I will be making enough of a profit

Eva Janotta:

off the group programs that I will be able to afford to offer equity

Eva Janotta:

pricing to my private clients.

Eva Janotta:

I don't know.

Eva Janotta:

Mm-hmm.

Eva Janotta:

how slash when that will come to be, but that was something I had to think

Eva Janotta:

about before I kind of debuted this equity pricing model for the group

Eva Janotta:

programs is just how do I make sure that I convey why group and not private.

Eva Janotta:

Mm-hmm.

Eva Janotta:

and I'm, I'm hopeful that should any of my private clients raise that concern, I'd be

Eva Janotta:

able to address it comfortably with them.

Erin Austin:

Yeah.

Erin Austin:

What seems interesting about this, one of the things that I have emphasized to

Erin Austin:

business owners is sometimes, you know, our businesses are just about maximizing

Erin Austin:

our income so that we can downstream use it for the things that we care about.

Erin Austin:

For charitable giving or following whatever your passions are.

Erin Austin:

And so maybe it's not in the business that we have to give away our

Erin Austin:

services or do things like that.

Erin Austin:

But it's like you found like this kind of really interesting balance of being

Erin Austin:

able to one, maximize the value of your expertise while also providing

Erin Austin:

benefits within the context of a for-profit business, about supporting

Erin Austin:

people that you wanna support.

Erin Austin:

So wow, that is so cool.

Eva Janotta:

Thank you.

Eva Janotta:

Yeah.

Eva Janotta:

You know, you make an interesting point and I'm, if someone listening,

Eva Janotta:

if your goal is like, I wanna maximize now cause I've got big plans

Eva Janotta:

later, I think that's fantastic.

Eva Janotta:

And if you're clear on how that's gonna work and you're

Eva Janotta:

content with it, then cheers.

Eva Janotta:

Mm-hmm.

Eva Janotta:

and I know, but I know for myself, you know, For many of us, and I think, and

Eva Janotta:

I identify as a white woman, so I'm gonna speak just to my experience, but

Eva Janotta:

I know for myself and many other white people that I know, the murder of George

Eva Janotta:

Floyd in 2020 was a huge wake up call.

Eva Janotta:

And my ego would love to be able to tell you that I was already practicing

Eva Janotta:

anti-racism in my business and I was already being public about some

Eva Janotta:

of these decisions, but I wasn't.

Eva Janotta:

Like many, many, many white people,

Eva Janotta:

we kind of knew there was a problem, but, and that was sort of the extent

Eva Janotta:

of the actions we took about It was just sort of like, Yeah, I know

Eva Janotta:

it's bad and I sometimes donate.

Eva Janotta:

And that was sort of the end of it.

Eva Janotta:

But when that happened, I realized like it felt non-negotiable to

Eva Janotta:

immediately to make changes and to use my platform, as small as it is,

Eva Janotta:

mm-hmm.

Eva Janotta:

to quote unquote be the change.

Eva Janotta:

And to also just, like walk my talk.

Eva Janotta:

Mm-hmm.

Eva Janotta:

, you know, I got my undergraduate degree in gender and women's studies and it

Eva Janotta:

was a very intersectional education and it was the first time I understood

Eva Janotta:

why things are the way they are.

Eva Janotta:

And they are the way they are, not just because of gender oppression.

Eva Janotta:

And just to live with myself,

Eva Janotta:

that was part of it, but also to be a leader and to, you know, I think

Eva Janotta:

especially like, again, talking about white people, we have such

Eva Janotta:

a rich legacy of doing nothing.

Eva Janotta:

And that changes with every single one of us doing something, even if

Eva Janotta:

it's a little something to start with.

Eva Janotta:

So over the years, since 2020, I have is just wanted to try to do a

Eva Janotta:

little bit more and a little bit more.

Eva Janotta:

First I have to do it within myself and then sharing it with others.

Eva Janotta:

And so the equity pricing is one of those things.

Eva Janotta:

You know, donating 1% of our profits every quarter to an organization

Eva Janotta:

led or serving black women and or indigenous women is another.

Eva Janotta:

So my hope is that the cumulative effect of those things, You know, has a small

Eva Janotta:

but mighty ripple effect, and not just the impact of of my actions, but how

Eva Janotta:

the people in my community might be inspired to do the same or similar.

Erin Austin:

Yeah.

Erin Austin:

Yeah.

Erin Austin:

You used the word legacy, many people think that legacy is like that big grand

Erin Austin:

thing that we do at the end, right.

Erin Austin:

But it's the little things we do every day, like we are creating our legacy

Erin Austin:

every day with the things that we do, how we impact the people around

Erin Austin:

us, our communities, the environment, that's all part of our legacy.

Erin Austin:

And so, yeah, you are a great example of doing something every day.

Erin Austin:

So thank you for that.

Erin Austin:

All right, so.

Erin Austin:

What do you do?

Erin Austin:

Who do you do it for?

Erin Austin:

How do you help people?

Erin Austin:

Why do they come to you?

Eva Janotta:

Yeah.

Eva Janotta:

Okay.

Eva Janotta:

Just a little question.

Eva Janotta:

Little couple of questions there.

Eva Janotta:

Yeah.

Eva Janotta:

So thought leadership, training and advisory.

Eva Janotta:

That's what I do.

Eva Janotta:

But what does that even mean?

Eva Janotta:

So first I wanna just define thought leadership.

Eva Janotta:

So this is a phrase in the business world that has a jargon flavor.

Eva Janotta:

It's like tossed around a lot.

Eva Janotta:

It's maybe not always clear what it actually is.

Eva Janotta:

And a very basic definition is that thought leadership is the

Eva Janotta:

expression of ideas that demonstrate you have expertise in your field.

Eva Janotta:

So that could be through writing or studies or books or speaking, podcasting.

Eva Janotta:

And that's a serviceable definition, but I work with my women clients on

Eva Janotta:

something a little deeper, which I call magnetic thought leadership.

Eva Janotta:

And this is to provide provocative insights and a strong position in our

Eva Janotta:

unique voice to make an intellectual impact and position ourselves as

Eva Janotta:

authorities so we can build wealth and power and drive social change.

Eva Janotta:

So what that means to me is, of course thought leadership has a lot

Eva Janotta:

of powerful business applications.

Eva Janotta:

It's dynamite for marketing, for prospecting, for pitching

Eva Janotta:

yourself to opportunities for becoming known, you know, building

Eva Janotta:

a body of work, of intellectual property, and that's all great.

Eva Janotta:

There's another aspect of it, which I think doesn't get as much air time

Eva Janotta:

in the marketplace, and that's the self-actualization of really committing

Eva Janotta:

yourself to discover or to excavate.

Eva Janotta:

What do I really think?

Eva Janotta:

What is my insight into this that might nudge against the status quo?

Eva Janotta:

What strong opinions do I have and how can I build the courage muscles

Eva Janotta:

to share those strong opinions?

Eva Janotta:

Because strong and bold and provocative opinions are magnetic.

Eva Janotta:

You know, bland stuff is not memorable.

Eva Janotta:

, right?

Eva Janotta:

A lot of the quote unquote thought leadership that I come across, and that

Eva Janotta:

probably you and anyone listening does.

Eva Janotta:

It's pretty bland.

Eva Janotta:

It's maybe repeats the same stuff.

Eva Janotta:

It doesn't, doesn't stop you in your metaphorical tracks.

Eva Janotta:

And then the final aspect I'll share about the work I do with clients

Eva Janotta:

which, practically speaking, is usually teaching them how to write

Eva Janotta:

their magnetic thought leadership.

Eva Janotta:

Writing and reading are my love language,

Eva Janotta:

so that's my thought leadership specialty as opposed to like, I

Eva Janotta:

know you've interviewed Carol Cox, our colleague who specializes in

Eva Janotta:

public speaking thought leadership.

Eva Janotta:

So mine is writing and so I'm helping my clients to, through

Eva Janotta:

the process of ideating.

Eva Janotta:

You know, excavating the ideas, uncensoring themselves through drafting,

Eva Janotta:

through polishing and formatting and making the thought leadership

Eva Janotta:

asset really magnetic to read,

Eva Janotta:

and that stops the scroll.

Eva Janotta:

And a key part of that is helping my clients to use their unique voices.

Eva Janotta:

And throughout schooling and if you've had a corporate career,

Eva Janotta:

often you're, you're kind of trained to quash your unique voice.

Eva Janotta:

You know, you're not supposed to swear, you're not supposed to be

Eva Janotta:

goofy, you're not supposed to be playful, you're not supposed to

Eva Janotta:

use slang, et cetera, et cetera.

Eva Janotta:

Mm-hmm.

Eva Janotta:

. And sometimes you know, it's important to be able to

Eva Janotta:

communicate a certain way, sure.

Eva Janotta:

But when you are trying to magnetize people to work with you and hire you, the

Eva Janotta:

more you you can be, the more you'll stand out and attract your right fit people and

Eva Janotta:

repel those that aren't the right fit.

Erin Austin:

There's a couple of things I hope that I made a good enough notes here.

Erin Austin:

That one was, you know, you use the term bold and provocative and you work

Erin Austin:

with people who identify as women.

Erin Austin:

And so do you find that in particular with this group, that we have the

Erin Austin:

most trouble being bold and taking risks because, you know, we're women.

Erin Austin:

And so just sometimes it's a little harder for us.

Erin Austin:

So tell me about how that plays into how you work with your clients.

Eva Janotta:

Definitely.

Eva Janotta:

So, being bold is not a item you check off your to-do list, but an ongoing process

Eva Janotta:

of self-discovery and trial and error.

Eva Janotta:

And so some of the things I work on with clients is just like building

Eva Janotta:

and feeling safety in the body.

Eva Janotta:

You know, how can you start your thought leadership practice in a way that doesn't

Eva Janotta:

send you into fight or flight, or that doesn't open you up to negative feedback

Eva Janotta:

or strong pushback that you might not have the confidence or the kind of like

Eva Janotta:

resilience muscles to address comfortably.

Eva Janotta:

And all of that is built with time and that's why I talk about

Eva Janotta:

thought leadership as a lifestyle.

Eva Janotta:

You know, not like a one off.

Eva Janotta:

Mm-hmm.

Eva Janotta:

. This is something I recommend that people do over time and

Eva Janotta:

that I do for myself over time.

Eva Janotta:

And so part of it is, yeah, like the, you know, it's like not sexy,

Eva Janotta:

but like the more you practice, the better you get at something

Eva Janotta:

and the more confidence you build.

Eva Janotta:

So, right, There's that very practical aspect.

Eva Janotta:

But the other thing that I need to be very careful of as a white person is,

Eva Janotta:

my likelihood for getting pushback or negative criticism, or someone

Eva Janotta:

asking me to put in the receipts, cite the studies, prove my points.

Eva Janotta:

My likelihood for facing that is much less than a woman of color.

Eva Janotta:

And so I need to be mindful of that when I'm working with my women of

Eva Janotta:

color clients to just have a level of awareness that the advice I might

Eva Janotta:

give to myself or another white person might not be safe or appropriate

Eva Janotta:

or applicable to a woman of color's experience, or her more likely situation.

Eva Janotta:

So when that's the case, I just try to listen, never gaslight, um, never

Eva Janotta:

misbelieve anyone, but just do what I can to suggest other ways that these women

Eva Janotta:

of color clients can practice building resilience and courage muscles, but also

Eva Janotta:

do they need to take extra measures?

Eva Janotta:

Do they need to cite studies more than I would have to, mm-hmm.

Eva Janotta:

to circumvent or try to avoid that kind of pushback?

Eva Janotta:

That's an unfair reality.

Eva Janotta:

Mm-hmm.

Eva Janotta:

, but it is a reality that I do my best to acknowledge and address.

Erin Austin:

All right.

Erin Austin:

I'm going to hit on that and then go back to my other point.

Erin Austin:

It's just like, how did you come to this?

Erin Austin:

Like is this through working with women of color that they gave you

Erin Austin:

the pushback that made you aware of this, or is that part of your studies?

Erin Austin:

Or like how did you know that you needed to bring this sensitivity to

Erin Austin:

this for your different audience?

Eva Janotta:

Yeah, so all of the above, You know, some of it came from

Eva Janotta:

learning and reading and like I said, my undergraduate education in gender

Eva Janotta:

to women's studies, which was an intersectional field, really helped.

Eva Janotta:

The thought leaders I was exposed to back then really helped lay the foundation.

Eva Janotta:

But, and now I would say it's a combination of the women of color

Eva Janotta:

thought leaders that I read and follow, and also my women of color clients who

Eva Janotta:

are

Eva Janotta:

so generous with their feedback and their

Eva Janotta:

perspective and their stories.

Eva Janotta:

And so I just pay close attention to what they're telling me and just every

Eva Janotta:

instance of that is just another kind of like, it goes in the back of my

Eva Janotta:

mind in the little filing cabinet in my brain of like, Okay, this is how it

Eva Janotta:

is for some people, and you're gonna remember this and apply this forward.

Eva Janotta:

Mm-hmm.

Eva Janotta:

So I, I'm always just like very grateful to.

Eva Janotta:

Just anyone who teaches anyone anything, you know.

Eva Janotta:

So many people are just generous with their stories and their

Eva Janotta:

experience and, you know, those can be very tender and very vulnerable.

Eva Janotta:

So I really cherish the relationships that I have with women of color,

Eva Janotta:

just like my, in my personal life and also professionally and their

Eva Janotta:

willingness to be open with me about their experience so I can be a

Eva Janotta:

better steward of my work with them.

Erin Austin:

That's awesome.

Erin Austin:

Well, that kind of ties into the point I wanted to go back to, which was, you

Erin Austin:

know, kind of evolving from our corporate voices to having kind of our individual

Erin Austin:

voices as business owners and as thought leaders and the challenge, you know, like.

Erin Austin:

I talk about, getting outta that hourly mindset and getting into, you

Erin Austin:

know, a profit based mindset instead of just an income based mindset.

Erin Austin:

And for you stopping the corporate speak, but being more yourself,

Erin Austin:

and that's different for everybody.

Erin Austin:

Right?

Erin Austin:

And I can say personally for me, you know, my writing has evolved.

Erin Austin:

, if I went back two years to my LinkedIn staff, it would all be, this is what I

Erin Austin:

p I mean, it would be really legal, like very, I mean, it would just be just.

Erin Austin:

Terrible . I'm not even saying that what I'm doing is so brilliant

Erin Austin:

now, but it's feel, it's me.

Erin Austin:

Like it's, it's just, it's me.

Erin Austin:

It's easy.

Erin Austin:

I feel like when I'm writing my newsletter, I feel like I'm talking to

Erin Austin:

the person who's on the other end, I don't feel writing a newsletter, you know?

Erin Austin:

Wonderful.

Erin Austin:

And, uh, and it just kind of makes everything flow honestly.

Erin Austin:

and so it's not, when you're trying to be someone that you're not,

Erin Austin:

like, it just affects everything.

Erin Austin:

I mean, just, and being able to get comfortable with that is, is so important.

Eva Janotta:

Yeah, and you hit on a couple of the ways that we are able to do that.

Eva Janotta:

One of them is practice and also not judging our past selves too

Eva Janotta:

harshly for the fact that we were inevitably not as good as it back

Eva Janotta:

then as we are now, or will be later.

Eva Janotta:

Mm-hmm.

Eva Janotta:

But yeah, like you said, being yourself, feeling like you're addressing one

Eva Janotta:

person or a close friend, that's really the energy that I encourage myself

Eva Janotta:

and my clients to bring to the table.

Eva Janotta:

And truthfully, I think you do great at this.

Eva Janotta:

And I, I actually have a screenshot of one of your LinkedIn posts in one of my

Eva Janotta:

presentations because I think you do a really good job of like being engaging

Eva Janotta:

and educational and it's valuable and it's often a little bit funny.

Eva Janotta:

Mm-hmm.

Eva Janotta:

or a little unexpected.

Eva Janotta:

All you kinda, you hit on a lot of these points that make social media

Eva Janotta:

posts likely to stop the scroll.

Eva Janotta:

And you know, you ask like, how do we do it?

Eva Janotta:

And so it's practice and it's like, you know, certain tricks like picture one

Eva Janotta:

person or other, maybe writing advice that you've heard is a big part of it.

Eva Janotta:

I think also it just takes time.

Eva Janotta:

And so being really patient with the process is, it's hard,

Eva Janotta:

but like really important.

Eva Janotta:

And, you know, I'll give you an example that that's actually has an

Eva Janotta:

application, not, you know, outside of, of thought leadership itself.

Eva Janotta:

But I recently had, uh, the experience of doubling my prices for my private clients.

Eva Janotta:

Yay.

Eva Janotta:

Yay.

Eva Janotta:

Yeah.

Eva Janotta:

Seeking hourly to profit mindset and.

Eva Janotta:

, You know, this really defied the conventional wisdom I'd received,

Eva Janotta:

which is that you never raise your prices for existing clients.

Eva Janotta:

You only raise them for new clients, or you only raise them by like 10%

Eva Janotta:

a year or something very gradual.

Eva Janotta:

And I actually doubled my prices for nearly all of my long term

Eva Janotta:

thought leadership clients,

Eva Janotta:

my private clients.

Eva Janotta:

some of the newer ones had already been raised to that rate, but many of of

Eva Janotta:

the ones that had worked with me for a few years were at a much lower rate.

Eva Janotta:

And it was time to change that.

Eva Janotta:

I was extremely nervous.

Eva Janotta:

Mm-hmm.

Eva Janotta:

But I had a really helpful conversation with my coach who

Eva Janotta:

helped me write a template for these price increase conversations.

Eva Janotta:

And what worked so well is that the template was super honest and in my voice.

Eva Janotta:

I didn't make myself try to persuade them in a certain way.

Eva Janotta:

I didn't act like there was this specific reason like, Oh, I,

Eva Janotta:

my expenses have increased and that's why I have to do that.

Eva Janotta:

No, I just explained that this was what me and my business needed, and I hoped

Eva Janotta:

that they would continue to work with me and I would understand if they didn't.

Eva Janotta:

And so that is another.

Eva Janotta:

Example of how having practiced for so many years really using my voice

Eva Janotta:

and having learned to trust that my voice is enough, that I don't need

Eva Janotta:

to rely on persuasive arguments all the time, especially in these long

Eva Janotta:

term relationships was so valuable.

Eva Janotta:

But I wouldn't have been able to do that a few years ago.

Eva Janotta:

It was only now that I think I had the courage and the practice to

Eva Janotta:

be able to do that with confide.

Erin Austin:

Absolutely.

Erin Austin:

I love that.

Erin Austin:

Well, one place where we have worked together is your round table.

Erin Austin:

So tell me about your round tables and how they work and all the

Eva Janotta:

things.

Eva Janotta:

Thanks for asking.

Eva Janotta:

I love these.

Eva Janotta:

So my round tables are, they're called the women Leaders round table.

Eva Janotta:

It's invitation only, but the way to get an invitation is

Eva Janotta:

just by asking me for one.

Eva Janotta:

anyone listening, if you're interested, once I describe them,

Eva Janotta:

reach out to me on LinkedIn and I would love to have you join.

Eva Janotta:

So I started this series because I'd never met a networking opportunity I liked Mm.

Eva Janotta:

Even though I identify as an outgoing person, I love making new

Eva Janotta:

friends and meeting new people.

Eva Janotta:

I just, if I never have to go to another, like networking happy hour

Eva Janotta:

or luncheon again, it'll be too soon.

Eva Janotta:

Like I just want nothing to do with those.

Eva Janotta:

They just, they tended to feel very transactional, very rushed.

Eva Janotta:

They were often kind of overstimulating environments and the way I most

Eva Janotta:

enjoy connecting with people, and what I find most nourishing about it

Eva Janotta:

is in much more intimate contexts.

Eva Janotta:

But as we all know, one to one now is not very scalable.

Eva Janotta:

So I knew I didn't want my fulltime job to be coffee dates

Eva Janotta:

on Zoom or whatever, Right.

Eva Janotta:

You know, virtual coffees.

Eva Janotta:

So I started, I was actually, um, introduced to this concept by

Eva Janotta:

my, uh, colleague, Isha Coborn, who's also here in Phoenix.

Eva Janotta:

She invited me to one, it was a 90 minute zoom call with a couple of other

Eva Janotta:

people, and she had some slides and they each had a few questions on them,

Eva Janotta:

and we all took turns answering them.

Eva Janotta:

And I was extremely skeptical.

Eva Janotta:

Cause I thought 90 minutes with some strangers, like,

Eva Janotta:

hmm, it seems kind of risky.

Eva Janotta:

But after the call I felt so filled up and there was, something really

Eva Janotta:

nourishing about being in that smaller, having someone lead the

Eva Janotta:

conversation but with enough room for, you know, breakout talks to happen.

Eva Janotta:

And so I started hosting these myself, coincidentally, right when Covid

Eva Janotta:

kicked off and they are Covid approved.

Eva Janotta:

So that worked in my favor.

Eva Janotta:

So basically it's a 90 minute conversation between me and Max four other women.

Eva Janotta:

I share some slides, we take some turns answering questions

Eva Janotta:

about ourselves and our work.

Eva Janotta:

And what is so valuable about it, I think, is that.

Eva Janotta:

The format because it's loosely structured with time for spontaneity,

Eva Janotta:

ensures that people who identify as introverted or shy or extroverted

Eva Janotta:

and outgoing all have the space to share but not over or unders share.

Eva Janotta:

Mm-hmm.

Eva Janotta:

. Cause it's taking turns.

Eva Janotta:

Right.

Eva Janotta:

And you know, I get, I get overwhelmingly positive feedback from women who

Eva Janotta:

attend these and it wasn't for about, I don't know, a year and a half after

Eva Janotta:

I started doing them that I came across some research by, I can't

Eva Janotta:

remember the name of the researcher, unfortunately, Shelly something maybe.

Eva Janotta:

Anyway, she had done some research that found that women,

Eva Janotta:

when we respond to stress, you know, we have the fight or flight or freeze

Eva Janotta:

response that everyone's heard of.

Eva Janotta:

She identified an additional behavior that women participate in to alleviate

Eva Janotta:

stress that she titled Tend and Befriend.

Eva Janotta:

And what it is, is plugging into social networks and like bonding and relying

Eva Janotta:

on social ties to help alleviate stress.

Eva Janotta:

And I thought like it was like a light bulb because these round table

Eva Janotta:

conversations are providing exactly that.

Eva Janotta:

This intimate, safe, confidential container to really share

Eva Janotta:

what you're working on, what's going well, what's a struggle.

Eva Janotta:

And while it might seem unlikely to, to kind of get that stress

Eva Janotta:

relief from a couple of strangers, what I've found is that it

Eva Janotta:

actually works really, really well.

Eva Janotta:

You don't just have to talk to your mom or your best friend or your sister.

Eva Janotta:

You can actually get these same tend and befriend stress relieving benefits from

Eva Janotta:

talking with people who you just met.

Eva Janotta:

Mm-hmm.

Eva Janotta:

, Erin Austin: right?

Eva Janotta:

Well, as a participant, I can also provide a point of benefit as well.

Eva Janotta:

I mean, I Wonderful women there.

Eva Janotta:

Super smart people, which is, you know, that's why I like

Eva Janotta:

that curated element to it.

Eva Janotta:

It's not just anyone that invitation and the small setting

Eva Janotta:

so that you all do participate.

Eva Janotta:

You know, I am actually an introvert and so I tend to, if it's a large

Eva Janotta:

group of people, I'm just gonna like hang out and, uh, but being, you know,

Eva Janotta:

everyone on the screen coming together.

Eva Janotta:

And having those prompts encourage participation.

Eva Janotta:

And we've all been in those groups where somebody, you

Eva Janotta:

know, hugs the mic, so to speak.

Eva Janotta:

And so it is a wonderful balance of all of those things and Yeah.

Eva Janotta:

And continuing to be in touch with those ladies and Absolutely.

Eva Janotta:

Have building relationships.

Eva Janotta:

So It is, it is wonderful.

Eva Janotta:

So, so thank you for that.

Eva Janotta:

And, uh, and thank you for, for sharing that.

Eva Janotta:

Now, one of the things that you mentioned is that you don't

Eva Janotta:

consider it intellectual property.

Eva Janotta:

Why is that?

Eva Janotta:

Do you mean the round tables particularly?

Eva Janotta:

Yeah.

Eva Janotta:

Mm-hmm.

Eva Janotta:

. Yeah.

Eva Janotta:

So it's, this is interesting because I remember in our round table conversation

Eva Janotta:

cuz you know, the other women knew that you were an IP person and a lawyer.

Eva Janotta:

Someone asked like, Well, would Eva's round table format be considered ip?

Eva Janotta:

And I believe you said no, and I forget why.

Eva Janotta:

, you had good against it.

Eva Janotta:

I don't remember, but they made sense.

Eva Janotta:

And I guess in my not as educated mind compared to, you know, you'll be able to

Eva Janotta:

really lay the knowledge on us on this, but you know, it's, I didn't invent it.

Eva Janotta:

You know, I got the idea from someone else and I share the idea widely.

Eva Janotta:

That's, that's kind of my main, This can't really be ip.

Eva Janotta:

I don't, I didn't make it up.

Eva Janotta:

But also, I guess that raises the question for you to answer, which is

Eva Janotta:

like, where are the lines between mm-hmm.

Eva Janotta:

IP and not ip, and that's a tricky one with, you know, written or

Eva Janotta:

spoken thought leadership too.

Eva Janotta:

I mean, there's that, there's that phrase like, there are no new ideas, Right.

Eva Janotta:

, Where, how do you determine if something's yours?

Eva Janotta:

What, what makes it yours versus something that's part of the public domain?

Erin Austin:

Well, you're, you are correct that ideas are not intellectual

Erin Austin:

property, but how you, execute on them.

Erin Austin:

Mm-hmm.

Erin Austin:

can be if it is original to you.

Erin Austin:

And so let's take the example of your round table.

Erin Austin:

I mean, I.

Erin Austin:

Lots of people do round tables.

Erin Austin:

That's not unique to you, but you have a structure to it.

Erin Austin:

You have, prompts so the way that you lead your group through that

Erin Austin:

experience, if it is backed by, slides, questionnaires, prompts, things like that,

Erin Austin:

exercises.

Erin Austin:

Those things combine to create a system, a process for your round

Erin Austin:

table that could be protectable ip.

Erin Austin:

Well, I have a

Eva Janotta:

follow up question.

Eva Janotta:

So in your experience, Erin, like how do you help people determine

Eva Janotta:

like, is this, you know, I public domain idea that I'm applying in a

Eva Janotta:

unique way that might be IP-able,

Erin Austin:

I'm writing that down.

Eva Janotta:

it might be IP-able, how do you help your clients determine

Eva Janotta:

if it's worth really like going through the process to make something

Eva Janotta:

a protected piece of your ip?

Eva Janotta:

Cause like, There's probably various things that could be or

Eva Janotta:

could not be, depending upon the different variables you mentioned.

Eva Janotta:

Do you ever find that clients are like, Well, is it even worth it for this?

Eva Janotta:

Mm-hmm.

Eva Janotta:

? Erin Austin: Yeah.

Eva Janotta:

I mean, first of all, something might be, I'm gonna start with the public domain.

Eva Janotta:

Just cause something's on the internet doesn't mean it's on the public domain.

Eva Janotta:

Just because it's publicly available does not equal public domain.

Eva Janotta:

It's public domain means there's no copyright protection on it.

Eva Janotta:

So, You know, something written by Shakespeare or Beethoven's Fifth,

Eva Janotta:

These things are in the public domain.

Eva Janotta:

Other things you can get on the internet, but they're still owned

Eva Janotta:

by someone has a copyright on it.

Eva Janotta:

And, uh, and so what do you wanna protect?

Eva Janotta:

Well, I mean, it kind of, does it have value to you?

Eva Janotta:

Like that's the question.

Eva Janotta:

Like is it something that you are selling, that.

Eva Janotta:

Has an long term, like even if it's not, something that you're selling,

Eva Janotta:

like maybe some marketing piece that you're going, it's a long term.

Eva Janotta:

Like you have an ebook that, has your, manifesto on it, you know mm-hmm.

Eva Janotta:

and you don't sell that, but it obviously has value for you.

Eva Janotta:

So where, where does it fit?

Eva Janotta:

And uh, you know, people generally don't copyright things like their

Eva Janotta:

websites cuz it's fluid, it's changing.

Eva Janotta:

I mean, I know I, you know, if I knew how to, if I knew how to work

Eva Janotta:

with it more, I'd change it more.

Eva Janotta:

I'll break something while I do it too much.

Eva Janotta:

But there's always something, you know, things that are always changing.

Eva Janotta:

You know, blog posts, newsletter, I don't, you know, Um, but things that

Eva Janotta:

have longevity and that have value, like training programs, a framework perhaps.

Eva Janotta:

And certainly if, if you, uh, have a brand that's a very strong brand and uh,

Eva Janotta:

and you wanna protect it under trademark, that may be worthwhile as well.

Eva Janotta:

Really, I mean, it, it's, it's an investment.

Eva Janotta:

And so like what will be the roi?

Eva Janotta:

It's an ROI question, right?

Eva Janotta:

Mm-hmm.

Eva Janotta:

, so

Eva Janotta:

yeah, you're making me realize that, you know, I, I

Eva Janotta:

would, I would guess that most people are underprotected, like

Eva Janotta:

their IP is underprotected.

Eva Janotta:

Is that true?

Eva Janotta:

Uh,

Erin Austin:

well, I don't know.

Erin Austin:

Underprotected only because most people's IP is cutright, like things that they.

Erin Austin:

Webinars, things like that.

Erin Austin:

And so you own it, when you create it, so you don't have to register it to

Erin Austin:

own it, you own it because created it.

Erin Austin:

Where they might be underprotected is, you know, good old contracts is if they're

Erin Austin:

not using contracts and therefore they're not controlling how it's being used.

Erin Austin:

Mm-hmm.

Erin Austin:

is where, it's not the registration that's the problem, it's the

Erin Austin:

usage that's the problem.

Erin Austin:

Mm-hmm.

Erin Austin:

and, uh, so making sure that you're control, you know, who has access to it.

Erin Austin:

If it's a client deliverable that you know, you're not giving away your

Erin Austin:

own kind of preexisting ip mm-hmm.

Erin Austin:

if you're hiring a subcontractor, making sure that you're getting all the

Erin Austin:

rights to what they're making for you.

Erin Austin:

And so that's usually where people are missing something.

Erin Austin:

Got it.

Eva Janotta:

Yeah.

Eva Janotta:

So I guess going back to the round table example, I could

Eva Janotta:

see how if I were to certify.

Eva Janotta:

People in doing it themselves or really train it at a greater scale.

Eva Janotta:

Mm-hmm.

Eva Janotta:

or, yeah, have a more unique name for it.

Eva Janotta:

Maybe like those would all be indicators that it's.

Eva Janotta:

My IP versus something that's more general and that

Erin Austin:

Yes.

Erin Austin:

And so something that you're gonna exploit like that a hundred percent and you want

Erin Austin:

that registered Now I want us to say, you know, you have copyright protection even

Erin Austin:

if it's not registered, but you can't enforce it if somebody infringes it.

Erin Austin:

Until you register it.

Erin Austin:

So

Eva Janotta:

fascinating.

Eva Janotta:

That's why we need lawyers.

Eva Janotta:

. Yes.

Erin Austin:

Yes, . All right.

Erin Austin:

Enough about me.

Erin Austin:

So, as you know, this podcast is about helping women make that journey

Erin Austin:

from hourly to exit so that we are building sellable businesses.

Erin Austin:

And so, Creating exclusivity in our businesses.

Erin Austin:

Scale, predictability of income, where does your work fit into

Erin Austin:

that hourly to exit journey?

Eva Janotta:

Yeah, so it's really about building your body of work.

Eva Janotta:

So what my experience when I started regularly thought leading, as I

Eva Janotta:

said earlier, it's a practice or a lifestyle, not a one off, is I found

Eva Janotta:

that the more I did it, the more unique turns of phrase or ways of

Eva Janotta:

thinking about a concept or applying some, a finding from this field to my.

Eva Janotta:

More and more of those connections started to kind of present themselves to me.

Eva Janotta:

So I became known for things like social media, monogamy, which is

Eva Janotta:

a phrase that I coined to describe the fact that I only use LinkedIn.

Eva Janotta:

I don't use any other social, the concept of magnetic thought leadership, the idea

Eva Janotta:

of building an exponential audience.

Eva Janotta:

So all of these terms, I am becoming recognized for them.

Eva Janotta:

They give me concepts I can bring onto podcasts that pitch and speaking

Eva Janotta:

engagements that I can share with clients really convey to clients.

Eva Janotta:

These are the kind of philosophies that we stand behind that we will help you with.

Eva Janotta:

So I feel like it's

Eva Janotta:

building the asset, like the intellectual assets of my

Eva Janotta:

company and what we're known for.

Eva Janotta:

So it has these really valuable long term marketing benefits.

Eva Janotta:

You know, the social media monogamy, monogamy thing is from 2020 and I still

Eva Janotta:

talk about it and I still get great reactions to it and people bring it up to

Eva Janotta:

me and they tell me they remembered it.

Eva Janotta:

So those kind of memorable nuggets are just helping to build the momentum of my

Eva Janotta:

company and the powerhouse of my company and, yeah, position me to be able to

Eva Janotta:

double my prices and offer group programs and offer equity pricing and have.

Eva Janotta:

The systems and the foundation in place to do that.

Eva Janotta:

Yeah,

Erin Austin:

yeah.

Erin Austin:

Positioning is absolutely an asset.

Erin Austin:

It is a mark of exclusivity, right?

Erin Austin:

And so having that is super important.

Erin Austin:

And this is a very meta podcast, you know, uh, working with women who hopefully

Erin Austin:

wanna build a business to sell some day.

Erin Austin:

Have you thought

Eva Janotta:

about selling your business?

Eva Janotta:

You know, I haven't thought about it in the short term, but I have, it's kind

Eva Janotta:

of marinating in the, in the background.

Eva Janotta:

You know, I'm 33, I just turned 33, and so I hope to be working for much

Eva Janotta:

longer and to keep building my business.

Eva Janotta:

I have like big plans for it and, and ways that I wanna make an impact.

Eva Janotta:

But yeah, this conversation is making me realize, well, even if it's 20

Eva Janotta:

years down the line, you could start.

Eva Janotta:

Laying some of that brick work now.

Eva Janotta:

And so, I have a lot to marinate on on that front because if that's,

Eva Janotta:

that's a new territory for me.

Eva Janotta:

You know, I started this company when I was 25.

Eva Janotta:

I didn't have a sweet clue what I was doing, and so a lot of it was like

Eva Janotta:

building the plane as you fly it.

Eva Janotta:

So there wasn't much like formality or planning or anything of that nature.

Eva Janotta:

But now I'm at the point where it's self-sufficient enough that I can

Eva Janotta:

start to think more long term and consider what assets I would need

Eva Janotta:

to build or how I'd need to position myself for that eventual end.

Eva Janotta:

So I mean.

Eva Janotta:

If slash when I'm ready, I know who I'm gonna call

Eva Janotta:

. Erin Austin: Okay.

Eva Janotta:

Well, by the way, you, you are not alone in building the plane as you fly

Eva Janotta:

it because I mean, so many, especially, I mean, post corporate people, you

Eva Janotta:

know, they Leo out and they just use your expertise by being a, basically a

Eva Janotta:

freelancer for a black of a better word.

Eva Janotta:

And that is their business, but it's not really a business.

Eva Janotta:

Right.

Eva Janotta:

But they grow it.

Eva Janotta:

They figure it out as they go along.

Eva Janotta:

Like how to make it an actual business, and, and not just an income

Eva Janotta:

stream from selling their time.

Eva Janotta:

And, and we all go through that evolution.

Eva Janotta:

And you'd make point that the things that you wanna do to build a saleable

Eva Janotta:

business, those are the same things that you do to build a scalable business.

Eva Janotta:

So you wanna be doing those things for the next 30, 40 years, however

Eva Janotta:

long you wanna run your business so that you have that, that big juicy.

Eva Janotta:

Sale at the end.

Eva Janotta:

So, finally to wrap up, you know, we've talked a lot about, um,

Eva Janotta:

building a more equitable economy.

Eva Janotta:

So, uh, we'd love to talk about organizations and people who are

Eva Janotta:

doing great work in that area.

Eva Janotta:

Is there one that you'd like to share at the audience?

Eva Janotta:

Yeah, so I was really inspired by my

Eva Janotta:

client, Mu Chico til Shehan.

Eva Janotta:

She is the author of Inclusion on Purpose and um, a well known HBR contributor.

Eva Janotta:

And there are lots of other things I could name after her name, but I'll stop there.

Eva Janotta:

She's a client and lovely person and very inspiring to me and something

Eva Janotta:

that she did when, The new Supreme Court decision removed protections

Eva Janotta:

nationwide for abortion access.

Eva Janotta:

People who get pregnant is she pledged to donate $10,000 to 10 different

Eva Janotta:

organizations facilitating access to abortion services and reproductive

Eva Janotta:

justice for women of color.

Eva Janotta:

So I was really moved by that and she found and researched some

Eva Janotta:

excellent organizations, and one of those is Indigenous Women Rising.

Eva Janotta:

So we donated the 1% of our profits from last quarter to that organization.

Eva Janotta:

It helps provide reproductive services and abortion access to indigenous women.

Eva Janotta:

Don't remember where right now, but you can find all that information

Eva Janotta:

on their website and you can also find more organizations like that

Eva Janotta:

on cheka til Sheen's website, which is our til sheen.com.

Eva Janotta:

Um, t u L s h y a N.

Eva Janotta:

So r.

Eva Janotta:

T U l s h y a n.com.

Eva Janotta:

I'll share, Share that link.

Eva Janotta:

Yes, we'll

Erin Austin:

absolutely share all of

Eva Janotta:

these links in the, You don't have to s it if you're, but I

Eva Janotta:

did wanna make sure, you know, she gets a lot of, uh, misspellings of

Eva Janotta:

her name, so I like to always spell it properly when I have the opportunities.

Eva Janotta:

So I'll provide that link as well if you wanna look at the other organizations she

Erin Austin:

researched.

Erin Austin:

That's fantastic.

Erin Austin:

Thank you so much.

Erin Austin:

Now where can everyone find you?

Eva Janotta:

So as I mentioned, you can really only find

Eva Janotta:

me social wise on LinkedIn.

Eva Janotta:

So I'm the only Eva Janata on LinkedIn with spelling of my name.

Eva Janotta:

My company is Medusa Media Group.

Eva Janotta:

So you can find us, uh, on our non IP website as discussed

Eva Janotta:

medusa media group.com.

Eva Janotta:

And from there you can also join the short free email course I have on the five

Eva Janotta:

magnetic pillars of thought leadership.

Eva Janotta:

You can also go to the letter, five magnetic pillars.com, get access

Eva Janotta:

there or from the website itself.

Eva Janotta:

And as I said, writing and reading are my love language.

Eva Janotta:

So I lurve to send emails to my list.

Eva Janotta:

So my favorite content goes out there first.

Eva Janotta:

I just adore that medium.

Eva Janotta:

So that's that.

Eva Janotta:

And LinkedIn are the best ways to connect with me and I, as I

Eva Janotta:

said, I love meeting new people.

Eva Janotta:

So send me a direct message, reply to an email, say hi, and introduce yourself.

Eva Janotta:

Cause I'd love to meet.

Erin Austin:

Fantastic.

Erin Austin:

This has been a wonderful conversation, Eva.

Erin Austin:

Thank you so much for sharing yourself so generously with the

Erin Austin:

audience and, uh, hope we can do

Eva Janotta:

this again sometime.

Eva Janotta:

Thank you, Erin.

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Hourly to Exit

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Erin Austin

Meet Erin Austin, a Harvard Law alum with over 25 years of copyright and contracts experience. As the go-to advisor for professionals with corporate clients, Erin empowers entrepreneurs to be their own advocates, standing out for her commitment to transforming expertise into empires through the creation, protection and leveraging of intellectual property assets. Explore her blend of legal expertise and entrepreneurial insight on ThinkBeyondIP.com and the "Hourly to Exit" podcast. Off the clock, you'll find Erin in the great outdoors or connecting with business coaches to elevate 6-figure consultants into 7-figure powerhouses.