Episode 116
E116: Sustainable Scaling: Growing Your Business Without Sacrificing Your Wellbeing with Jillian Dolberry
In this episode of Scaling Expertise, I sit down with Jillian Dolberry, team and systems strategist and founder of Jillian Dolberry HQ, to talk about what it really takes to scale a business with integrity. Jillian shares why values are the compass for sustainable growth — and how mindset can either fuel or stifle your potential as a business owner.
We get honest about the emotional toll of leadership, the myth of perfect systems, and why grace — not grit — may be your best growth strategy. Plus, Jillian introduces her 90-day intensive, built to help you step into your CEO role with confidence and clarity.
Whether you're building your first team or rethinking your systems to scale, this episode will help you align your operations with what matters most.
Key Takeaways:
- Grace Fuels Growth - Jillian shares that giving yourself grace during setbacks is essential to scaling with confidence and authenticity.
- Decisions Shape Your Business - Poor delegation and disconnection often stem from reactive decision-making that isn’t grounded in your values.
- Delegation Requires Clarity - Understanding your business functions through tools like the Team Task Tracker makes effective delegation possible and scalable.
- Mindset Is the Real Obstacle - Many scaling challenges aren’t about resources—they’re about internal beliefs that need to be addressed with awareness, action, and accountability.
- Structure Enables Sustainability - Building systems that reflect your values and leadership style is key to running a business that grows without burning you out.
More About Our Guest:
Jillian Dolberry is a coach and business manager for women entrepreneurs, specializing in operations management and creative services. She's known for her work with virtual assistants and online business managers, guiding them on setting boundaries, developing systems, and navigating difficult conversations. Jillian also hosts the Grace-Filled CEO Podcast, further sharing her expertise in business management and leadership.
Connect with Jillian Dolberry:
Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.
LinkedIn: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
Music credit: Paphos by Mountaineer
A Team Dklutr production
Transcript
Hello everyone.
Speaker:Welcome to this week's
Speaker:episode of Scaling Expertise.
Speaker:I am very excited about my guest today,
Speaker:Jillian Dalver, where we will talk
Speaker:about one, how she helps you scale
Speaker:your expertise, and we'll also have
Speaker:a little look behind the scenes to
Speaker:show how she has scaled her expertise.
Speaker:So welcome to Scaling Expertise, Jillian.
Speaker:Thank you for having me.
Speaker:I'm excited to be here.
Speaker:Yeah, I'm excited as well.
Speaker:I, you know, before we hit record, I let
Speaker:her know that I have had the pleasure of
Speaker:using some of the tools that she uses.
Speaker:So, before we get into this, Jillian, will
Speaker:you introduce yourself to the audience?
Speaker:Of course.
Speaker:So, I'm Jillian Dal Berry, and I own
Speaker:an OBM and team strategy company.
Speaker:Right now we are helping
Speaker:women business owners.
Speaker:Scale sustainably through auditing
Speaker:their leadership team and systems and
Speaker:figuring out where the blind spots are
Speaker:in those areas where we can leverage
Speaker:what they're already doing well and
Speaker:continue to grow in their business.
Speaker:So we really take a holistic approach
Speaker:and how we serve our clients.
Speaker:And the thing that you were mentioning
Speaker:was our team task tracker, and that's
Speaker:a way that we're able to kind of.
Speaker:Gift someone the opportunity of
Speaker:creating KPIs and selecting what,
Speaker:basically delegating what they wanna
Speaker:give off to somebody on their team.
Speaker:So we love the women that we work with.
Speaker:we typically do like 90 day sprints
Speaker:with them, so we get to have that
Speaker:really intense working time together.
Speaker:And the growth that we're
Speaker:able to see is incredible.
Speaker:It's really rewarding.
Speaker:Yeah, the, task manager for me,
Speaker:overly inclusive, I have a fairly
Speaker:simple business, but it made
Speaker:me think about so many issues.
Speaker:I mean, a lot of us, as we grow our
Speaker:business, obviously many of us start
Speaker:doing everything and then we start.
Speaker:How do we peel off?
Speaker:How do we peel off?
Speaker:And it really had me thinking
Speaker:about the functions too.
Speaker:Mm-hmm.
Speaker:Um,
Speaker:because, you know, I have an OBM who
Speaker:does everything, but now that we're
Speaker:starting to grow the team, like,
Speaker:okay, like how do I start to like even
Speaker:specialize in, marketing, operations,
Speaker:other things like that, delivery.
Speaker:And so it's been really, really
Speaker:helpful for me to think through all
Speaker:the things that are happening in my
Speaker:business that I really, I. Didn't
Speaker:identify by function, honestly.
Speaker:You know, I'm like,
Speaker:oh, that is operations.
Speaker:like, I wasn't thinking about it that way.
Speaker:And I imagine you come
Speaker:across that quite a bit.
Speaker:Yeah, absolutely.
Speaker:what the team task Tracker does is
Speaker:it gives people a list to start with
Speaker:of saying, these are the things that
Speaker:happen in my business every day and.
Speaker:But it shows you who you can delegate
Speaker:them to or even acknowledgement
Speaker:that you're the one doing those and
Speaker:maybe you don't have to be right.
Speaker:So important, I'm a huge believer in, the
Speaker:division of labor and I believe in staying
Speaker:in my lane, it's not always possible.
Speaker:'cause sometimes, you know, you
Speaker:just have to do things that,
Speaker:aren't quite in your lane.
Speaker:But anytime I can spend, kind
Speaker:of developing my expertise
Speaker:instead of figuring out, what.
Speaker:Just post on social media or
Speaker:things like that is a well
Speaker:spent to have that delegated.
Speaker:Yeah.
Speaker:Alright, so we, went off track a little
Speaker:bit because I really wanted to start
Speaker:with how you got to where you are.
Speaker:Oh yeah.
Speaker:And talk about more about your expertise.
Speaker:Yeah, I appreciate that.
Speaker:So, I actually got my college
Speaker:degree in graphic design.
Speaker:And really enjoyed that.
Speaker:I'm a very creative person at heart
Speaker:and still really enjoy creative
Speaker:activities and even doing them in
Speaker:my own business, it's a perk, I
Speaker:guess, that I have that experience.
Speaker:But I was in the corporate world and
Speaker:ended up, I. Quitting my job because I
Speaker:just, it was, the corporate culture was
Speaker:just killing me from the inside out.
Speaker:Mm-hmm.
Speaker:I was just not created for that
Speaker:environment and so I ended up working
Speaker:with a small family business and doing
Speaker:some office management in addition
Speaker:to some marketing type work, and so.
Speaker:When I started that job, I realized
Speaker:that I really loved management.
Speaker:I really loved people.
Speaker:I really loved like building out
Speaker:a culture, coming up with a value
Speaker:system, creating standards for people
Speaker:to abide by, because while that.
Speaker:Sometimes feels like there's just
Speaker:a lot of rules and regulations.
Speaker:It's actually something that's
Speaker:intended to make people feel
Speaker:secure in their work environment.
Speaker:And so that is when I realized
Speaker:that that was a gift that I
Speaker:had and a passion that I had.
Speaker:I really just took that and ran with
Speaker:it and just maximize it in every
Speaker:way that I could and started doing
Speaker:virtual assistant work and working
Speaker:with female business owners who
Speaker:were growing their own business.
Speaker:And supporting them in that way.
Speaker:And then moved into more management pieces
Speaker:for those women and have had clients that
Speaker:I've worked with for four plus years, and
Speaker:it was just incredibly rewarding to start
Speaker:in their business somewhere and kind of
Speaker:end in a completely different position,
Speaker:but also be able to witness all that
Speaker:growth that they've had along the way.
Speaker:Mm-hmm.
Speaker:And so one thing that.
Speaker:Really hits home with me, with
Speaker:every single person that we've
Speaker:worked with, is we all have
Speaker:this desire to run our business.
Speaker:Well make immense impact with the people
Speaker:that we work with, but also have impact
Speaker:within our home and do all of those
Speaker:things in a really, really healthy way.
Speaker:That's not compromising
Speaker:who we are as people.
Speaker:And so being able to build that
Speaker:out alongside these amazing
Speaker:women business owners has been.
Speaker:Incredible and such a gift to
Speaker:be able to continue to do that.
Speaker:That
Speaker:is beautiful.
Speaker:Yeah.
Speaker:I think we forget how much, and this
Speaker:could be a uniquely American thing, I'm
Speaker:not gonna generalize a little bit, but
Speaker:how much of our lives, like, it's very
Speaker:hard to make these clean distinctions
Speaker:between our businesses and our home lives.
Speaker:Mm.
Speaker:And that we need that structure
Speaker:honestly, to operate among them.
Speaker:Like if something needs to get done by me.
Speaker:Does it matter if it's my
Speaker:business or for my home?
Speaker:Like it has to get done
Speaker:and has to get done by me.
Speaker:And so, to be able to kind of make sure
Speaker:that we have the structures in place
Speaker:to help us do efficiently is fantastic.
Speaker:Now, one of things I love to ask
Speaker:people is how they think about scale.
Speaker:it's one of those words that I thought.
Speaker:At the beginning was kind of had
Speaker:a universal definition and it
Speaker:turns out it does not at all.
Speaker:And everyone has their own
Speaker:idea about what scale means.
Speaker:What does it mean to you?
Speaker:I love that question.
Speaker:I think what it means to me is
Speaker:grow more without costing you more.
Speaker:Mm-hmm.
Speaker:and really I think about that
Speaker:from a really positive standpoint.
Speaker:Like when we.
Speaker:could scale a business and it could cost
Speaker:us even more than money or time or energy.
Speaker:It could cost us a
Speaker:combination of those things.
Speaker:But when I think about scaling
Speaker:and thinking about what that looks
Speaker:like for the women that we work
Speaker:with and for the value system
Speaker:that we hold, it's being able to.
Speaker:Not have that ceiling of progress or
Speaker:profit or revenue and really just like
Speaker:breaking through that, but doing it
Speaker:in a way that honors who we are as
Speaker:people and the reason why we started
Speaker:the business in the first place.
Speaker:Yeah, absolutely.
Speaker:Yeah.
Speaker:I mean, there's some people who will
Speaker:take the position that's scaling.
Speaker:They make this distinction between growth
Speaker:and scaling, and I personally don't.
Speaker:that it's a stage versus an activity, and
Speaker:I think it's an activity versus stage.
Speaker:and will you scale more
Speaker:effectively depending on what
Speaker:stage of development you're at?
Speaker:absolutely.
Speaker:But that we should all
Speaker:be thinking about how.
Speaker:To increase revenue
Speaker:without increasing, costs.
Speaker:Like that should be something we should be
Speaker:doing always when we're thinking about it.
Speaker:And, which brings us kind of to
Speaker:the intellectual property question.
Speaker:You I obviously think that.
Speaker:Developing intellectual property
Speaker:assets is a big part of that, but
Speaker:so is structure, so are processes.
Speaker:Tell me how you like
Speaker:work with your clients.
Speaker:Like what are they struggling
Speaker:with when they come to you and
Speaker:how do you know how to steer them?
Speaker:Yeah, they struggle with making decisions.
Speaker:Mm-hmm.
Speaker:Delegating and feeling
Speaker:disconnected from their business.
Speaker:Mm-hmm.
Speaker:And really those three kind
Speaker:of like feed into each other.
Speaker:And the way that I like to visualize
Speaker:it is if you start at, it starts with
Speaker:the way you make decisions in your
Speaker:business, may be reactive, it may be.
Speaker:Urgent.
Speaker:it may just come from a healthy place of
Speaker:feeling like you have to do something, but
Speaker:not necessarily that's fully in alignment.
Speaker:And once you make that decision, that's
Speaker:just a little bit off, it affects the
Speaker:way that you're able to delegate things.
Speaker:It affects the way that you see yourself
Speaker:and your business and the way that
Speaker:you, are able to view being able to.
Speaker:Bring people in to support your business,
Speaker:whether that be that you already
Speaker:have a team or don't have a team.
Speaker:Mm-hmm.
Speaker:But you feel like you're
Speaker:maybe not there yet.
Speaker:It all starts with that decision process
Speaker:and it like creates these, beliefs in
Speaker:our mind that we're just not there,
Speaker:we're just not good enough, or we
Speaker:haven't quite made it to that point
Speaker:yet, or we don't have enough money.
Speaker:There's like something missing
Speaker:and it creates this like.
Speaker:Incorrect belief.
Speaker:Mm-hmm.
Speaker:Then it affects the way that we delegate
Speaker:and then that all turns into feeling
Speaker:disconnected from our business because
Speaker:if we are not making those decisions
Speaker:that are fully aligned and allowing
Speaker:ourselves to stay in that really
Speaker:focused, intentional role, which.
Speaker:In the strategy, it's in the marketing,
Speaker:it's in the reasons why we do what we
Speaker:do, not the things that we could be
Speaker:delegating to people, but the things
Speaker:that only you can do in your business.
Speaker:Mm-hmm.
Speaker:Which is probably about 20% of what you
Speaker:think you have to do in your business.
Speaker:but that it all leads
Speaker:to feeling disconnected.
Speaker:And then that, to me, just kind of
Speaker:spirals into a cycle of burnout.
Speaker:Mm-hmm.
Speaker:So they are feeling like I know.
Speaker:I'm doing something wrong, but I
Speaker:just don't know what is that like.
Speaker:Yeah.
Speaker:And you know, I feel like
Speaker:with decision making mm-hmm.
Speaker:We all do our best.
Speaker:Mm-hmm.
Speaker:And the majority of the women
Speaker:that I work with have families.
Speaker:They've got sports schedules.
Speaker:They might have another
Speaker:job or another business.
Speaker:Mm-hmm.
Speaker:their husbands work full-time.
Speaker:Their kids are, always
Speaker:busy and doing things.
Speaker:They're running a household.
Speaker:Mm-hmm.
Speaker:I mean, we're all spinning a
Speaker:million plates at the same time.
Speaker:And so when.
Speaker:You're probably, we're all doing our
Speaker:best in the way that we make decisions.
Speaker:The advice that I give people is if you
Speaker:pause before you make any decision, you
Speaker:evaluate what's most important to you.
Speaker:You look at that value system and
Speaker:you have a good idea of where those
Speaker:values come from and what they look
Speaker:like in action in your business.
Speaker:Then it allows you to pause.
Speaker:Take that decision, filter it through
Speaker:those values, and it's probably the
Speaker:decision you make after that is probably
Speaker:gonna be a little bit different than
Speaker:what you would've made if you felt
Speaker:reactive and you felt like it was urgent.
Speaker:Mm-hmm.
Speaker:Yeah, I agree.
Speaker:I have also seen, you know, well,
Speaker:when you make value-based decisions,
Speaker:you're almost like making one decision.
Speaker:at the values level and then
Speaker:everything else just follow.
Speaker:You don't have to keep making
Speaker:the decision every time.
Speaker:So comes up, makes they work for you.
Speaker:Yes, the values make
Speaker:the decisions for you.
Speaker:That which then almost removes some of
Speaker:the emotional toll that it has on us
Speaker:because we're not having to like, think
Speaker:in each, all these individual situations.
Speaker:Instead we just look at the one thing
Speaker:that we already made the decision on.
Speaker:Right.
Speaker:And filter it through that.
Speaker:That's right.
Speaker:Yeah.
Speaker:I mean, I have a recent example
Speaker:of a client who, you know, they
Speaker:had a client who was trying to
Speaker:push boundaries about, mm-hmm.
Speaker:Like, you know, you've made the
Speaker:decision to operate with best
Speaker:practices for your industry.
Speaker:Mm-hmm.
Speaker:So either you're sticking
Speaker:with that or you aren't.
Speaker:Like it's already decisions already made.
Speaker:If you said, no, we're always gonna stick
Speaker:with best practices and not make changes.
Speaker:I mean, it's great.
Speaker:I mean, I know you want the client,
Speaker:but what is going to Trump here,
Speaker:and that's another, best practices,
Speaker:values or whatever, that helps
Speaker:you make all those downstream
Speaker:decisions as well for your clients.
Speaker:yeah.
Speaker:So tell me about how you
Speaker:have scaled your business.
Speaker:I wanna be completely honest with you.
Speaker:Please do.
Speaker:It is so hard.
Speaker:It's,
Speaker:it's, and it never feels easy.
Speaker:It when you talk about it and you hear
Speaker:other people talk about it and they're
Speaker:like, here's how you scale your business.
Speaker:I feel like I'm, giving interviews on
Speaker:that left and right right now, and I think
Speaker:the thing that nobody tells you is that.
Speaker:The quickest way to scale your business is
Speaker:to give yourself grace when you screw up.
Speaker:Mm. Because what keeps us small, what
Speaker:keeps us from taking that next bold,
Speaker:courageous step in business is what we
Speaker:believe about ourselves and what we're
Speaker:telling ourselves about what we're doing.
Speaker:Yeah.
Speaker:And so I've never seen anyone.
Speaker:Fail more or fail harder or not grow
Speaker:for giving themselves more grace and.
Speaker:I really just feel like
Speaker:that starts with us.
Speaker:Yes.
Speaker:It's about giving our team grace.
Speaker:Yes, it's about giving our clients grace.
Speaker:It's about holding those boundaries.
Speaker:I could go on and on and on
Speaker:about all those things, but
Speaker:ultimately we gotta start with
Speaker:us because we have to be kinder.
Speaker:We have to be kinder to
Speaker:ourselves in those moments.
Speaker:Mm-hmm.
Speaker:I know for myself, I put a
Speaker:lot of pressure on myself.
Speaker:I want it to be perfect.
Speaker:I want it to look professional.
Speaker:I want it to be good, and I
Speaker:want it to be better than good.
Speaker:Let's be real.
Speaker:but when I do that, I'm like really
Speaker:holding myself back from showing
Speaker:my true expertise, showing my gift,
Speaker:showing my vulnerability in business.
Speaker:And really, I feel like that is the
Speaker:secret to success is just being who
Speaker:you are and allowing those gifts
Speaker:of what's been planted into you
Speaker:to shine and overflow out of you.
Speaker:And you can't do that when they're
Speaker:being stifled down by negative
Speaker:beliefs and incorrect like.
Speaker:Beliefs and mindsets around who you are.
Speaker:I will tell you, like since, I've been
Speaker:kind of, my podcast was on hold for six
Speaker:months and just started back in the new
Speaker:year, and the number of women who talk
Speaker:about mindset which is not that I don't,
Speaker:you know, my little too legal minded.
Speaker:It's not that I don't think
Speaker:about mindset, but like everyone,
Speaker:like how important mindset is.
Speaker:Yeah.
Speaker:And the thing that can
Speaker:be holding us back, not.
Speaker:The market, not our, ip, not our
Speaker:systems, but our mindset Yeah.
Speaker:Is surprisingly important.
Speaker:And I, you know, and I always ask
Speaker:frankly, if we think, you know,
Speaker:when you work with women, do we
Speaker:think this is unique to women?
Speaker:because we maybe have a little bit
Speaker:more of a perfectionist mindset.
Speaker:Yeah.
Speaker:I mean maybe I really feel like
Speaker:everything that's happened in our lives
Speaker:up until this point is playing into
Speaker:how we're running our businesses today.
Speaker:Mm-hmm.
Speaker:I would love to sit here and,
Speaker:say that I compartmentalize those
Speaker:things, but really that's doing a
Speaker:disservice to all of us if we try to.
Speaker:Compartmentalize.
Speaker:Mm-hmm.
Speaker:Instead, I feel like bringing your
Speaker:whole self to business, approaching
Speaker:it holistically and saying, I've been
Speaker:through something which actually speaks
Speaker:to the values and what's important
Speaker:to us today, and say, I know that.
Speaker:This is something that I struggle with.
Speaker:And so this may be a reoccurring
Speaker:thought that I have, and it's all
Speaker:about bringing awareness to that.
Speaker:Mm-hmm.
Speaker:Taking action that's going to combat
Speaker:that and is going to speak truth to
Speaker:ourselves and also holding ourselves
Speaker:accountable or bringing someone in who
Speaker:we trust to hold us accountable, and
Speaker:that as well sometimes I think that
Speaker:we see a mindset, like we can even
Speaker:identify when there's a mindset block.
Speaker:Mm-hmm.
Speaker:But even when we identify it,
Speaker:we're like, okay, but now what?
Speaker:I'm still stuck.
Speaker:Still have the block.
Speaker:What do we do?
Speaker:I wanna tell you right now, the
Speaker:secret to that, the formula is
Speaker:awareness, action, and accountability.
Speaker:Hmm.
Speaker:So that you understand
Speaker:like, what is blocking me?
Speaker:The reason I'm not moving
Speaker:forward is my mindset.
Speaker:So acknowledging what was,
Speaker:repeat the three things again.
Speaker:Yeah.
Speaker:So, and it might be
Speaker:different for everybody.
Speaker:It could be I don't have enough time.
Speaker:Mm-hmm.
Speaker:That's a mindset problem because
Speaker:yes, we all have finite time,
Speaker:but is it really even about time?
Speaker:Mm-hmm.
Speaker:Is the question.
Speaker:But it could be about
Speaker:time, money, resources.
Speaker:Skillset.
Speaker:Mm-hmm.
Speaker:Whatever we feel like it is.
Speaker:Mm-hmm.
Speaker:Narrow down to what that mindset issue is.
Speaker:And in that mindset issue, you're probably
Speaker:gonna tell yourself, okay, but now what?
Speaker:Mm-hmm.
Speaker:what is the next step for me here?
Speaker:And so the next step for you is becoming
Speaker:aware of the mindset block, becoming
Speaker:aware of the incorrect mindset that
Speaker:you have, the, doubt, the unbelief.
Speaker:And then you want to take
Speaker:action that's gonna combat that.
Speaker:You wanna take action, that's gonna
Speaker:get you moving in the right direction.
Speaker:Mm-hmm.
Speaker:And then you need accountability
Speaker:to keep up with that so that you
Speaker:don't spiral back into that, that
Speaker:process.
Speaker:Mm-hmm.
Speaker:Mm-hmm.
Speaker:I like that.
Speaker:Makes alliteration there.
Speaker:Yes.
Speaker:Oh yes.
Speaker:I love them.
Speaker:Anytime I can pull that
Speaker:out, I'm all for it.
Speaker:I do.
Speaker:So how do you work with your clients?
Speaker:I know you do have a product
Speaker:that's available, but I'm
Speaker:sure that's, how do you.
Speaker:Drive change with your clients.
Speaker:Yeah.
Speaker:I love that question.
Speaker:Drive change.
Speaker:Mm-hmm.
Speaker:so right now we are working with
Speaker:people in a 90 day capacity.
Speaker:We're currently working on some different
Speaker:offers that could be good for people
Speaker:who aren't quite ready to make that
Speaker:commitment, but The core offer that
Speaker:we have that drives the most impact
Speaker:is this 90 day intensive, where we
Speaker:take a deep dive into your values, how
Speaker:you're leading your business as the
Speaker:owner, and maybe even as the operator
Speaker:as well if you're doing all the things.
Speaker:we look into your team.
Speaker:If you don't have a team,
Speaker:we evaluate who you need.
Speaker:We figure all that stuff out.
Speaker:If you do have a team, we figure out.
Speaker:Like, are the right people in your
Speaker:team and are they on the right seat?
Speaker:In the right seat on the bus?
Speaker:and then we look at all of your systems
Speaker:and we create machines basically that
Speaker:are going to do all the work for us
Speaker:so that we can actually focus in on
Speaker:the most important work that we do.
Speaker:Awesome.
Speaker:What are your thoughts about ai?
Speaker:I'm sneaking that in there.
Speaker:Oh yeah.
Speaker:Oh, let's, let's go.
Speaker:I love AI But I, put it in a
Speaker:box because there will always be
Speaker:limitations to what it can do.
Speaker:It's never going to replace what we
Speaker:bring to our business in its entirety.
Speaker:And so when you're able to.
Speaker:Identify what it can actually
Speaker:help you with and manage
Speaker:your expectations for that.
Speaker:And you accept that, I think that
Speaker:you are able to really maximize
Speaker:how it's used in your business.
Speaker:I think where people get in
Speaker:trouble is they're either
Speaker:on one side of the spectrum.
Speaker:They're either afraid of it and not
Speaker:engaging with it at all, or they're
Speaker:leaning on it too heavily and It's kind
Speaker:of putting them in a situation where.
Speaker:Their business is being presented
Speaker:in an inauthentic way because
Speaker:they're leaning on it too heavily.
Speaker:Yes.
Speaker:Mm-hmm.
Speaker:So I think there's a balance there,
Speaker:but I, I do really love it when
Speaker:it is sitting in the box that I
Speaker:know it sits in, in my business.
Speaker:And so, I definitely feel like but we all.
Speaker:As new things come out and new tools and
Speaker:developments come out with it, we're all
Speaker:like, okay, this new thing is happening.
Speaker:Are we gonna be afraid of it?
Speaker:Are we too much And you all, we all just
Speaker:kinda have to find our own way with it.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I agree with you.
Speaker:I agree with you.
Speaker:It is technology.
Speaker:It is a tool and we control
Speaker:how we use it when, mm-hmm.
Speaker:How, who with?
Speaker:And that's why we need to
Speaker:be aware of the differences.
Speaker:They aren't all created
Speaker:equal and absolutely, people
Speaker:who lean too much into it.
Speaker:not only is it inauthentic, but
Speaker:to the extent they have expertise,
Speaker:they can dilute their expertise
Speaker:if they're losing their voice, if.
Speaker:by leaning into it too much that they're
Speaker:not doing the hard work of continuing
Speaker:to, dig into their own expertise.
Speaker:But you're missing out if you
Speaker:are completely avoiding it.
Speaker:Although it's pretty hard to
Speaker:avoid it right now, you know?
Speaker:Very true.
Speaker:It's being introduced.
Speaker:It's everywhere.
Speaker:We turn it, it's everywhere.
Speaker:I notice I have click of business.
Speaker:I actually don't know how to use it.
Speaker:I never use it.
Speaker:The.
Speaker:My OVM knows how, I don't know, but I get
Speaker:the email updates like, oh, we have ai.
Speaker:I'm like, what?
Speaker:okay.
Speaker:But it's in, something I do use every day,
Speaker:which is Adobe, you know, they have it.
Speaker:and so probably, if you're
Speaker:using any type of SaaS.
Speaker:It's there and mm-hmm.
Speaker:It really is.
Speaker:Whether it makes sense for your
Speaker:business or the particular use case, so,
Speaker:alright.
Speaker:I think too, knowing what's most
Speaker:important to you and what you bring
Speaker:to the table in terms of business
Speaker:really helps you decide how to use it.
Speaker:So if anybody's like, all of like
Speaker:they're having decision fatigue or
Speaker:overwhelm, that there's all these
Speaker:different opportunities, I just feel like.
Speaker:Let's go back to what's most
Speaker:important and then go from there.
Speaker:Mm-hmm.
Speaker:Yeah, absolutely.
Speaker:Yeah.
Speaker:I am on an email newsletter that comes
Speaker:out daily that has updates on, new
Speaker:releases of kind of the usual suspects,
Speaker:new suspects, and, new positions,
Speaker:new, legal developments, and it is.
Speaker:I'm like, wow.
Speaker:And it's accelerating, obviously, so yeah.
Speaker:But yeah, but don't get overwhelmed.
Speaker:Just figure out what you need.
Speaker:Like, honestly, starting with
Speaker:know, like your task manager, like
Speaker:that is one of the benefits too.
Speaker:Like you can't really delegate if
Speaker:you don't know what the process is.
Speaker:But when you have to break it down into
Speaker:discrete tasks, like which ones can be
Speaker:delegated to human or delegated to AI
Speaker:or some other tool, so another benefit.
Speaker:That's why we really need to understand
Speaker:what's happening in our business.
Speaker:So, absolutely.
Speaker:thank you for coming.
Speaker:So tell us what's new and
Speaker:exciting in your business?
Speaker:Anything happening that you wanna share?
Speaker:Yeah.
Speaker:So, right now I am pouring a
Speaker:lot of time into creating a
Speaker:new quiz for people to take.
Speaker:That is going to reveal, and by the
Speaker:time this goes live, it might be ready.
Speaker:Fingers crossed.
Speaker:Mm-hmm.
Speaker:So you can find
Speaker:it@jillianberry.com slash quiz.
Speaker:And basically what it's gonna provide
Speaker:you is it's gonna show you What gifts
Speaker:you bring to the ownership and the
Speaker:leadership side of your business.
Speaker:How to leverage those where your watch
Speaker:areas are, and a personalized strategy of
Speaker:how to continue to grow and move forward.
Speaker:And I think it's gonna be
Speaker:really valuable for people.
Speaker:And then after you take the quiz,
Speaker:you get a free strategy call
Speaker:with me and I, so hope that.
Speaker:Anyone who listens to this takes the
Speaker:quiz and takes advantage of that because
Speaker:those calls are so life-giving for
Speaker:myself, but also for the people on them.
Speaker:We just get on a call for an hour
Speaker:and we talk about their top three
Speaker:pain points, where they originate
Speaker:from what the core issue is.
Speaker:'cause oftentimes, we.
Speaker:We'll list off the pain points, but we're
Speaker:not always clear on why they're painful.
Speaker:And so we really dig into the
Speaker:depth of those and then talk about
Speaker:solutions about how we move forward.
Speaker:So we really go through that awareness,
Speaker:action, accountability, and figure out how
Speaker:they need to move forward and just pack
Speaker:as much value into the hour as possible.
Speaker:That is very generous.
Speaker:An our, that's amazing.
Speaker:So yeah, I absolutely hope everyone
Speaker:does take advantage of that, although
Speaker:that'll be a lot of your time.
Speaker:But you offered it so
Speaker:I did.
Speaker:it's my fault.
Speaker:It's my fault.
Speaker:Fill up my calendar, everybody.
Speaker:That is wonderful.
Speaker:Thank you so much, Jillian,
Speaker:for joining me today.
Speaker:It's been a great conversation
Speaker:and, some great resources.
Speaker:We'll make sure that your website
Speaker:is in the show notes and where
Speaker:else Jillian berry.com and then
Speaker:where else can people find you?
Speaker:I'm most active on Instagram, so
Speaker:my handle is Jillian Berry and
Speaker:I'm very responsive in the dms.
Speaker:If you ever have any questions about
Speaker:anything we talked about or anything,
Speaker:team, systems, leadership, business
Speaker:ownership, whatever you feel like you
Speaker:have a question on, if you feel like I
Speaker:can help or need somebody to listen, I'm
Speaker:your girl, so you can find me over there.
Speaker:Awesome.
Speaker:Well, thank you so much, Jillian.
Speaker:Thank you for having me.
Speaker:It was a joy to have this
Speaker:conversation with you, Erin.
Speaker:Thanks.
