Episode 106
E106: The Power of Identity Marketing With Veronica Romney
Marketing strategist and author Veronica Romney joins me to discuss how entrepreneurs can scale their expertise while building a brand that truly connects with their audience. With 17 years in marketing—from corporate roles to consulting and speaking—Veronica has seen firsthand what works (and what doesn’t) when it comes to scaling a business.
Key Takeaways:
✅ The Power of Identity Marketing – Veronica’s book, Identity Marketing, shifts the focus from selling products to aligning with the identity your customers aspire to. When your audience sees themselves in your brand, conversions follow.
✅ Scaling Starts With Proven Frameworks – Before turning knowledge into courses or products, test it through one-on-one services. Many entrepreneurs jump to scalable offers before refining their process, leading to unhappy customers and damaged reputations.
✅ The Future of Small Business Marketing – Consumers are more skeptical than ever, and aggressive scarcity tactics aren’t the answer. The real opportunity? Building trust through genuine, personalized experiences—something small businesses can do better than big corporations.
🎧 Want to hear more? Listen to the full episode and gain insights on how to take your marketing from “Buy This” to “Be This”.
🔗 Connect with Veronica on LinkedIn and Instagram (@V.Romney).
Resources Mentioned:
📖Grab a copy of Identity Marketing and explore bonus resources at identitymarketingbook.com.
More About Our Guest:
Veronica Romney is a certified master marketer, international keynote speaker, podcast host, and author with over 17 years of experience helping elite brands transform their marketing strategies. A former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, and Director of Marketing Suite Products for a $2B software company, she’s seen the industry evolve from every Angle. Veronica’s mission is to empower marketing teams to achieve record-breaking results while reigniting their passion for their work. When she’s not “making it rain,” she’s hosting the Rainmaker Podcast or wrangling her two man cubs in North Carolina.
Connect with Our Guest:
Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.
LinkedIn: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
Music credit: Paphos by Mountaineer
A Team Dklutr production
Transcript
Hello, everyone.
Speaker:Welcome to this week's episode of scaling expertise, where we talk to experts
Speaker:who have scaled their businesses and also help you learn how to scale yours.
Speaker:So I'm very excited about this week's guest, Veronica Romney.
Speaker:Welcome, Veronica.
Speaker:Hi, I'm excited to be here or V as she is called as well, which I love.
Speaker:There's so many things that I love about what she's doing.
Speaker:know, I think my original fan girl moment with her was when
Speaker:your vitamin V. newsletter.
Speaker:I'm like, this is so cool.
Speaker:I love that.
Speaker:And let's keep coming.
Speaker:So we'll talk about some of those as well today.
Speaker:So before we get started, can you introduce yourself to the audience?
Speaker:Yeah.
Speaker:So hi guys.
Speaker:I'm Veronica Romney.
Speaker:I proudly identify 17 years later as a marketer.
Speaker:So let's just start with that.
Speaker:And I've done marketing.
Speaker:I'm not comparing myself to Taylor Swift, V Swift, but I've had some eras.
Speaker:I've had some albums.
Speaker:of my marketing career.
Speaker:I have worked internally as a W2 employee at the highest
Speaker:level, in a marketing position.
Speaker:I have also had a marketing agency.
Speaker:I've been a marketing consultant, a speaker, a workshop
Speaker:facilitator, a faculty member.
Speaker:Like I've just, and a marketing book author, which is wild.
Speaker:So like I have exercised or worked on my craft in so many different ways.
Speaker:But the through line, the consistency is I love all things to do with marketing,
Speaker:creativity, branding, positioning, identity, and I love teaching people,
Speaker:which I think speakers, to me, speaking is just a form of teaching at scale.
Speaker:And so as many times as I can help people see that there's better ways to market
Speaker:themselves, their businesses, their products, I'm just at bliss doing that.
Speaker:And so that's my story for sure.
Speaker:Well, you've introduced the topic of the podcast, which is scaling expertise.
Speaker:And you mentioned that, speaking as a way to scale.
Speaker:So let's talk about scaling for a minute.
Speaker:So, did you start with.
Speaker:As an educator, so to speak, or were you more one on one certainly when
Speaker:you're in house or some kind of,
Speaker:Oh, good questions.
Speaker:I mean, obviously when you're internal in an organization, you were teaching
Speaker:your staff, your direct reports of people that you're responsible for
Speaker:imparting on them, both leadership skills, but also just marketing knowledge
Speaker:that they maybe don't have, or didn't gain or providing them opportunities.
Speaker:Then once I became a marketing entrepreneur, then,
Speaker:interesting because once you.
Speaker:Jump into entrepreneurship.
Speaker:There's so many ways to make money.
Speaker:It's very overwhelming.
Speaker:There's so many ways that you can monetize what it is that you do.
Speaker:think the obvious choice is monetizing expertise.
Speaker:Like that's the very first thing is like, well, I was an expert and I
Speaker:was defined as a director or chief.
Speaker:For someone else.
Speaker:Now my business card says Veronica Romney from Veronica Romney.
Speaker:com.
Speaker:So like I'm in a position to define myself and the expertise that I was lending
Speaker:to this company Monday through Friday.
Speaker:Now I can lend to anybody who wants to purchase said expertise or learn from me.
Speaker:and there's lots of ways to do that.
Speaker:I just have really strong opinions that before anybody has any business in
Speaker:putting your IP expertise on camera in the form of like a course or some kind
Speaker:of online module, if you can't perform a transformation individually, we.
Speaker:We.
Speaker:In one on one client work, then you have no business putting in a scalable offer.
Speaker:That's just my personal opinion.
Speaker:I think too many people did that where they didn't make sure that
Speaker:their framework, their teachings were proven and had results before
Speaker:sticking in a scalable container.
Speaker:And then people got burned by that scalable container.
Speaker:So for me, I went with one on one services first.
Speaker:And they'll pay a premium, people who will pay you a lot more money
Speaker:just to work with you one on one and have a one on one transformation.
Speaker:So that obviously paid the bills very early on to compensate
Speaker:and, replace my W 2 salary.
Speaker:And then once I felt like my frameworks, my IP were sound, proven,
Speaker:and I had confidence, then I started putting them in scalable containers.
Speaker:Yeah.
Speaker:I think that is such a good point.
Speaker:And, you know, as a lawyer, I will have them come to me, they'll come because
Speaker:they're struggling with their services.
Speaker:And I'm like, well, let me create this product.
Speaker:And then I can like, wow, you're going to sell the product.
Speaker:And I actually had a conversation with someone the other day
Speaker:where, you know, she'd been told.
Speaker:You know, you have such great ideas, you gotta write a book.
Speaker:This is, you know, blah.
Speaker:and I'm like, well, I don't know.
Speaker:Is the number like 1% or whatever, something of your audience
Speaker:gonna buy something from you?
Speaker:I'm like, uh, how many books?
Speaker:Yeah.
Speaker:and so, you know, it was an inter, I'm like, you know, I'm not a business coach.
Speaker:, go talk to a business coach first.
Speaker:then come back to me when you're ready, because that's a tough one because
Speaker:Jen, like IP is not going to save you.
Speaker:No, you don't have.
Speaker:something that works, you know?
Speaker:yeah.
Speaker:As a marketer, I can put lipstick on a pig.
Speaker:I can gift wrap the crappiest present you've ever had.
Speaker:Like, think marketing can, unfortunately, manipulate people into believing the thing
Speaker:that they're purchasing is life changing.
Speaker:But the truth is, like, anybody can put really pretty bows and shiny
Speaker:gift wrapping paper on anything.
Speaker:I think for me, Knowing marketing already has a bad reputation
Speaker:and is known as a manipulator.
Speaker:I was, I'll be damned if I was going to add to that narrative.
Speaker:And so for me, it was really important that before I put anything
Speaker:in anything, like before I put a TM or an R or a copyright on anything
Speaker:that it was, something that people beyond myself could stand in the
Speaker:streets and say, this stuff works.
Speaker:That was very important to me.
Speaker:Right.
Speaker:Absolutely.
Speaker:So one of the things that you're working on right now is a new book.
Speaker:How's it going?
Speaker:I will say out of in 17, almost 18 years of marketing, writing a book is Easily
Speaker:by the hardest professional project that I have ever done so much that you don't
Speaker:know what the hell you're doing so much if anybody's ever had kids like towards the
Speaker:end you feel very much 42 weeks pregnant You're like I'm done get it out of me.
Speaker:like I'm done, you know, I'm not sleeping I'm not this I'm not that
Speaker:it's very similar a book of 35, 000 words 300 something pages like that's
Speaker:a Big body of work, like other than like a dissertation, like it's very few
Speaker:times where you're going to have that colossal size of project in your hands.
Speaker:And in this case, it was literally my brain in 35, 000 words.
Speaker:And so I don't identify as a writer.
Speaker:I certainly didn't.
Speaker:but.
Speaker:I do identify as an external communicator.
Speaker:And so like, I discovered a way in which that I could externally communicate
Speaker:the things, the narratives, the persuasive arguments I wish to make.
Speaker:And then I worked with my copywriter, who helped me translate
Speaker:that into the written form.
Speaker:And we worked in tandem and got it done.
Speaker:But like, Yeah, the book is called Identity Marketing, and it's basically
Speaker:about embracing your consumer's identity, not the brand identity.
Speaker:Brand identity comes second to the identity of the consumer
Speaker:and who they seek to become.
Speaker:And making sure that your marketing speaks to that, first and foremost,
Speaker:and helping somebody self actualized.
Speaker:that is the story.
Speaker:That is what I've been doing for so long, personally, professionally,
Speaker:helping other people do.
Speaker:but, I think you'll be proud of me.
Speaker:Especially from your narrative as a lawyer, before I even finished the book,
Speaker:I performed the body of work in a keynote.
Speaker:Two or three times.
Speaker:I then also ran three workshops with like a handful of entrepreneurs,
Speaker:a handful of business owners and team members to go through the
Speaker:framework that we wanted to print.
Speaker:I put it through its ropes before it ever was finalized and then printed
Speaker:for everybody else to consume at mass.
Speaker:That is amazing.
Speaker:Oh, I mean, doing the work is hard the discipline that
Speaker:you've had there is amazing.
Speaker:And so the thing that really jumped out to me was I help businesses take their
Speaker:marketing from buy this to be this.
Speaker:That is so good.
Speaker:I just love so much, but I'm like, oh, that is so good.
Speaker:Aw.
Speaker:And to me, like identity market, it's like next level, it's next
Speaker:level from outcome marketing.
Speaker:Mm-hmm.
Speaker:I mean, you know, we started with especially lawyers like, I
Speaker:went here and I, you know mm-hmm.
Speaker:Blah, this is what I know.
Speaker:You know?
Speaker:Yeah.
Speaker:like outcomes, you know?
Speaker:Great.
Speaker:And now like identity marketing.
Speaker:Who are you?
Speaker:The client or the customer wants to be at the other end of it.
Speaker:To me, it is so nice level.
Speaker:I just love it so much.
Speaker:Oh, well, thanks.
Speaker:there's so many people to attribute credit to beyond myself.
Speaker:there's like an army behind this body of work, but I remember
Speaker:working or at least a conversation with a ghost writing copywriter.
Speaker:she was kind of like giving me a proposal.
Speaker:Mind you, if you ever hire a ghost writer, they're actually like.
Speaker:Obscenely expensive and they're worth every penny,
Speaker:but I'm like, I don't have 80.
Speaker:I don't have 80, 000.
Speaker:Like that's not what I have.
Speaker:But I remember like telling her like my big note, I was like,
Speaker:this is what I want to convey.
Speaker:this is the whole argument.
Speaker:It's an argument.
Speaker:you went to a lot like lawyers, like I'm making a persuasive
Speaker:argument that the way that we're doing marketing is bass awkward.
Speaker:It's like, it's all outcomes based outcomes, achievement seeking marketing
Speaker:messaging, which even in like good habits.
Speaker:I am fit versus I'm trying to get fit.
Speaker:one will produce results and one will not.
Speaker:I just feel like we've been going backwards in this and why aren't we not
Speaker:speaking about the identity and having it be the source of all of our messaging.
Speaker:I was like, going off with like my spicy Latina conviction that I do.
Speaker:And I just like, Oh, and she's like, yeah, so and then she, she looks at me and she's
Speaker:like, so not by this, but be this, right.
Speaker:And I'm like, Damn it.
Speaker:That was so much better.
Speaker:But like, honestly, like, and this is why it's so invaluable to work
Speaker:with people outside of yourself, because I could never, it's physically
Speaker:impossible for any single person to be objective with themselves.
Speaker:as.
Speaker:Experienced and expert and genius that I possess with all
Speaker:things to do with marketing.
Speaker:I've earned my stripes over like 17 years.
Speaker:I still can't read my label through the jar.
Speaker:having a person that I was like, da, da, da, da, da, da.
Speaker:And then she just like, Reflected back what she thought she heard.
Speaker:I was like, Oh shit.
Speaker:that's so clean.
Speaker:That's so simple.
Speaker:I but the thing is, I never would have come up with that by myself.
Speaker:And it's why I, as a marketer still work with other marketers to help me, why you
Speaker:even when you are seeking out experts, they could be an expert, but they're
Speaker:not an expert at marketing themselves.
Speaker:It's really interesting because it's physically impossible.
Speaker:So it's like good thing for people like you, myself, that we
Speaker:get to reflect that to others.
Speaker:Yeah, absolutely.
Speaker:Yeah.
Speaker:I mean, I've had The pleasure of working with you and it is so truly, I have
Speaker:suffered through, you know, sitting
Speaker:here in my little office, like what do people want?
Speaker:And it has been an evolution.
Speaker:mean, it really has been.
Speaker:from, using language that only lawyers use, using some language that some
Speaker:people understand, but most don't.
Speaker:And it's still evolving, honestly, and I'll get it right someday, I hope.
Speaker:So when you're working with a new client, what are they going through that makes
Speaker:them go, I need to go talk to Veronica?
Speaker:it's a frustration and a gap between how strongly they feel about what
Speaker:it is they have to offer the world, and why it takes so much effort
Speaker:to convince somebody of its value.
Speaker:When you know that you're in possession of something amazing and great, and
Speaker:then you're like here, Aaron, here, this thing is amazing, it will change your
Speaker:life, and Aaron's like, I don't know, let me just sit with this for six months
Speaker:and get back to you, it's like, what?
Speaker:it's that gap between like, I genuinely believe I am in possession of something
Speaker:that can Alter, change the course of your life, who you are, who you seek
Speaker:to become, why is it so impossible to convince somebody to buy it?
Speaker:Why is it so difficult to get somebody over the purchase line?
Speaker:And 2024 was a reckoning year.
Speaker:I don't know.
Speaker:It was like a combination of things that Just compiled into one moment in time.
Speaker:It was a really stifling political atmosphere, AI takeover.
Speaker:I think the online entrepreneurship bubble really popped where it was like,
Speaker:oh, people aren't just sitting around with like government money in their hands
Speaker:and a pandemic to spend it on courses that will change their life and mm-hmm
Speaker:The skepticism was through the roof.
Speaker:Mm-hmm . I think buyer discernment was through the roof.
Speaker:People had already purchased things that didn't fulfill their promises, so like.
Speaker:All of this came together.
Speaker:People were getting laid off.
Speaker:if your spouse at home had a traditional job, but you didn't, it was very
Speaker:interesting to see what happened in 2024 and people just didn't buy, like
Speaker:they just didn't, they bought tickets to go see Taylor Swift in France,
Speaker:but they didn't buy your stuff.
Speaker:Well, they put it on a credit card.
Speaker:Right.
Speaker:And so like, why was Taylor changing the economy everywhere she went,
Speaker:but I couldn't convince you to spend 200 with me or 300 with me.
Speaker:In that panic, we saw marketing get uglier because then people started
Speaker:getting really pitch slap crazy.
Speaker:the urgency, the scarcity, the fear mongering, the FOMO, just
Speaker:fabricated narratives about why you need to buy by Friday by midnight.
Speaker:If not, your life will be over.
Speaker:that got.
Speaker:Suffocating because people still wanted people to purchase and they just made
Speaker:everything worse because then people got even more distrusting and stuff
Speaker:like that So it was an interesting year last year that I think a lot of
Speaker:people are like I'm in a new Year, and I don't want to do it how it was done
Speaker:before how can I cut through the noise?
Speaker:Do we think that 2025 will be more challenging, more people
Speaker:who may have been laid off?
Speaker:I don't think it's going to get worse.
Speaker:I think it's just, I shouldn't say that.
Speaker:I think it can get worse and I think it can get better.
Speaker:genuinely believe that a small business owner is probably the most
Speaker:perfectly poised human to provide a corrective emotional experience to
Speaker:a buyer who's been slain and hurt.
Speaker:Because unlike big companies that I have, do, I work with fortune 100 companies.
Speaker:I do some consultative work or workshop facilitation with fortune 500s.
Speaker:Like I've been in the big rooms and I've also worked with really small
Speaker:business owners or solopreneurs.
Speaker:And the difference between those two, I mean, there's lots of differences.
Speaker:One has lots of money and budget and capital and resources.
Speaker:The other one's like, I have no resources, but I have all
Speaker:the wit, you know, and grit.
Speaker:but a small business owner has the ability to be in high proximity
Speaker:to its buyer, where a big company.
Speaker:They won't know your first name.
Speaker:There's no way you're customer two, three, seven, five.
Speaker:But small business owners, they know you're Veronica.
Speaker:They know you're Erin They know that you're Amanda.
Speaker:that you have the ability to be in high proximity, provide an intimate
Speaker:experience and people desire that.
Speaker:I think we don't want to be put in masks.
Speaker:Like we don't want to eat masked salmon.
Speaker:We want to eat salmon that was made in your backyard.
Speaker:I think if business owners can remember that and speak to somebody's identity
Speaker:in that process, we win every time.
Speaker:Excellent.
Speaker:Excellent.
Speaker:The other thing is, cause I've been hanging out about your website
Speaker:as well The bonuses that you get with your book are really cool.
Speaker:where'd that come from?
Speaker:I'm just curious about that whole experience comes with buying a book.
Speaker:For the book, all the bonuses for the book.
Speaker:remember they weren't time sensitive bonuses.
Speaker:They weren't urgency bonuses.
Speaker:It was generosity and relationship marketing has always been my
Speaker:favorite go to forms of marketing.
Speaker:I just love it.
Speaker:Love it.
Speaker:Love it.
Speaker:Love it.
Speaker:Love it.
Speaker:And it's always been the most consistent producing fruit.
Speaker:You could ever pursue versus like spending all of your time on
Speaker:social media, marketing, or paid marketing or things like that.
Speaker:So I knew that in writing this book, and especially in self publishing
Speaker:that the only way that this movement would take is if people spoke
Speaker:about it, it couldn't just be me.
Speaker:It had to be.
Speaker:The power of many, even if it was all of us being small.
Speaker:It's like the collective small, and we were all like the lost boys of Peter Pan.
Speaker:It was all of us that took down Hook.
Speaker:So I wasn't being formally I was going to do this myself.
Speaker:I was going to self print.
Speaker:All these things were going to be, hard.
Speaker:I knew that in order to empower the V Hive, which is what we call our people,
Speaker:the V Hive, in order to empower our street team, our book launch team, the V Hive,
Speaker:the only way forward was generosity.
Speaker:And so generosity was the ingredient throughout the entire experience.
Speaker:How could I be generous to the V Hive in helping me share this mission?
Speaker:How could I be generous for the person who decided to buy a book
Speaker:from a first time published author?
Speaker:how could I just be so wildly generous that even if you never
Speaker:physically buy anything for me beyond a 25 book, I'll rock your
Speaker:world and you'll always remember it.
Speaker:That was kind of just the mission going forward.
Speaker:And so we did that with all of our fun little extras, extra perks, extra bonuses.
Speaker:Like yesterday I got off a Disney cruise ship for the very first
Speaker:time with my two little boys.
Speaker:They go above and beyond in the little details.
Speaker:Like you're in the cabin and you're watching the little camera that shows
Speaker:you what's outside because we're in an inside cabin because it's so expensive.
Speaker:And then Tinkerbell will fly, like, she'll fly front of the backdrop or.
Speaker:Different characters of Disney on the pirate ship.
Speaker:They're giving everybody bandanas with Mickey's like I mean they just go above
Speaker:and beyond in these little details You're outside watching a show and
Speaker:it's cold people come around little blankets it's unbelievable the care the
Speaker:generosity the reciprocity that is created
Speaker:you're bringing up a point regarding intellectual property and the thing
Speaker:that People come to me regarding their intellectual property their biggest
Speaker:concern, honestly, is people stealing it, which brings us the balance.
Speaker:I mean, there is at some point that you want to be able to,
Speaker:profit from intellectual property.
Speaker:But there is that, the more the merrier part of the generosity.
Speaker:And so where is the balance?
Speaker:And frankly, I am struggling with this right now.
Speaker:Like I do free webinars all the time.
Speaker:You know, how much do you give before, what is the balance
Speaker:of, you know, Well, it's
Speaker:not even how much you give.
Speaker:It's how much AI will give on your behalf about at this point,
Speaker:there's nothing that is hidden.
Speaker:Like if somebody really wants to like steal your identity, they can, if
Speaker:somebody really wants to like, you go to AI, like, Hey, I write a LinkedIn post.
Speaker:That sounds like Veronica Romney.
Speaker:It will do it.
Speaker:That sounds like Oprah.
Speaker:That sounds like Elon Musk.
Speaker:It will do it the fear of not putting out great work.
Speaker:Because you're scared somebody will steal your great work is a fallacy.
Speaker:Assume it will be stolen.
Speaker:Assume you'll have a stalker, like, I don't know how else to put it.
Speaker:Like if you're going to at all, pursue anything with a personal brand
Speaker:or public visibility of any kind.
Speaker:Assume it will happen.
Speaker:if you're getting sued, you've made it.
Speaker:I don't even know how to tell you.
Speaker:it's just wild.
Speaker:should that stop you there?
Speaker:Yeah.
Speaker:Should that stop you?
Speaker:No, it shouldn't stop you.
Speaker:Like it's only going to get work.
Speaker:you don't think the deep fakes.
Speaker:We're gonna get worse.
Speaker:Like the Tom Cruise's out there like all those things, the Obama's deep bakes, you
Speaker:know, like it's only going to get worse.
Speaker:So that's not going away.
Speaker:That shouldn't be a preventative thing for you to like, put yourself out there.
Speaker:With that said, can people steal your stuff?
Speaker:Yes.
Speaker:you have a good lawyer on deck?
Speaker:Yes.
Speaker:Do I have a great lawyer that will send a cease and desist
Speaker:letter if we are aware of it?
Speaker:Yeah, of course.
Speaker:certainly can do those, defensive moves, but offensively.
Speaker:I just have to keep producing great work.
Speaker:cause the thing that happens when you stop putting yourself out there is now
Speaker:you're always reactive to everything else.
Speaker:I have just decided that I'm not going to be reactive in my career.
Speaker:I'm going to be the one leading.
Speaker:And if people want to copy me, they're copying after I led.
Speaker:It's fine.
Speaker:I think the other thing too, that people, don't understand, like, I remember I
Speaker:was doing speaker development with an organization called Heroic owned by
Speaker:Michael Nemi Port and Michael Port in one of training sessions New Jersey.
Speaker:He was like, you know, I think people realize in the speaker world,
Speaker:you don't have to say anything different to make a difference.
Speaker:how many speakers get on stage and say the same Maya Angelou
Speaker:quote tons or quote Simon Sinek or Bernie Brown, like everybody.
Speaker:So it's not whether or not I quote something.
Speaker:That you don't quote it's the fact that you and I can literally quote the exact
Speaker:same thing or reference the same case study, scientific journal, whatever.
Speaker:But it's the manner in which I say it versus the manner in which you say it.
Speaker:Which is why, like some people will like me as the messenger of their education
Speaker:and training and transformation.
Speaker:And some people like, I do not like Veronica.
Speaker:Like her voice is annoying AF.
Speaker:people don't like Russell Brunson.
Speaker:He talks so fast, but they'll really like.
Speaker:A Julie Chanel, or I don't remember her last name, Stoian, but like,
Speaker:they'll really enjoy that teacher and they're both teaching funnels.
Speaker:So don't discredit the uniqueness of being the messenger, even if the message
Speaker:is not original or literally gets stolen.
Speaker:It's not so much the body of work, although I do have all my trademarks.
Speaker:I do have my copyrights.
Speaker:I do have all that stuff.
Speaker:it's also like.
Speaker:Trademark yourself.
Speaker:Like it's you, you are the messenger.
Speaker:there's nobody else that can be you.
Speaker:you're bringing up a point, you know, and your company's called Veronica Romney.
Speaker:Yeah.
Speaker:and there are some quarters that would say like, well, how do you ever scale that?
Speaker:Cause it's you, how have you.
Speaker:manage that.
Speaker:So I will never sell me.
Speaker:This we're not doing modern day slavery.
Speaker:Like you're not going to sell Veronica.
Speaker:I actually had a company want to buy my agency back in the day.
Speaker:And part of the deal was I came with it and I was like, no, thank you.
Speaker:Like I know.
Speaker:Yes, you are correct that Veronica Romney or V Romney social media profiles, like
Speaker:that's going to be of no worth to anyone.
Speaker:Those are mine with my name and they come with me wherever I go and how many
Speaker:different albums that I have in my career.
Speaker:What you can sell over and over and over again is your IP, like,
Speaker:for example, identity marketing.
Speaker:Identity marketing is the book, but it's also literally the framework.
Speaker:It's, the identity code framework, the identity marketing
Speaker:framework, that is the IP.
Speaker:That IP could be sold to Harvard business or it could be sold to universities
Speaker:and put into an education, a syllabus that they then use per student.
Speaker:And I get a cut per head.
Speaker:could license it.
Speaker:To other marketing practitioners or institutions that want to teach identity
Speaker:marketing in part of their curriculum that also has an IP from Seth Godin.
Speaker:I'm not sellable, but the recipes, my recipes of success
Speaker:are absolutely sellable.
Speaker:And so I can, even as a personal brand, absolutely scale myself, which
Speaker:is why, even though Dale Carnegie is no longer with us or the Jim Brones
Speaker:of the world are no longer with us.
Speaker:These brands still have make a crap ton of money.
Speaker:Mm-hmm.
Speaker:Walt Disney is gone.
Speaker:Mm-hmm.
Speaker:Disney lives on I think that's what people don't realize, that
Speaker:even the best personal brands still make money after they're deceased.
Speaker:I say amen to that.
Speaker:Absolutely.
Speaker:. So I'm noticing that StrengthsFinder, I think I know what StrengthsFinders is and
Speaker:I think that Star is one of the, isn't it?
Speaker:Is that the one, and I'm surprised.
Speaker:That it's not one of your strengths, I
Speaker:mean, I've taken it that assessment took a really long time ago, but
Speaker:I still very much resonate with my scores being a high achiever arranger.
Speaker:Yeah.
Speaker:Awesome.
Speaker:Well, as we wrap up, tell everyone about what's new and exciting,
Speaker:certainly where they can get your book, and where to connect with you.
Speaker:Yeah.
Speaker:So, identity marketing book.
Speaker:is the world that we've created for you.
Speaker:You can obviously buy the book, but you, we give you, it's this little section
Speaker:on the page called the stuff of legends.
Speaker:So once you purchase the book, you're going to want the toys.
Speaker:So you're going to want our playlist.
Speaker:You're going to want the quiz that will tell you which chapters prioritize.
Speaker:So you don't have to read 35, 000 words to get a transformation for yourself.
Speaker:Like we've given you so many fun, interactive things to make it an
Speaker:immersive experience because as honored.
Speaker:And flattered as I am that you would want to read so many words that I've written.
Speaker:I really actually care if you execute what I've taught you.
Speaker:So we help you do that and cut out the rest that you won't need, at least in
Speaker:this moment of your business or brand.
Speaker:So identitymarketingbook.
Speaker:com is place of places.
Speaker:And then socially I am V Romney everywhere.
Speaker:V Romney on LinkedIn, Instagram.
Speaker:Those are my favorite social media channels.
Speaker:And I also am a words of affirmation human.
Speaker:So if there's something in this conversation that you really enjoyed, that
Speaker:was a big aha for you or an affirmation or like a paradigm shift, DM me, send me
Speaker:a message, like that would light me up.
Speaker:That would make the time that we've spent together so valuable for me.
Speaker:Cause that's why I do what it is that I do.
Speaker:Awesome.
Speaker:I love that.
Speaker:Thank you so much for joining us today.
Speaker:This Always for you.
Speaker:Anything.
Speaker:Awesome.
Speaker:Great conversation.
Speaker:I know everyone got a lot out of it, so I think you might be getting a few DMS,
Speaker:regarding those words of affirmation.
Speaker:Thank you again, Veronica.
Speaker:Of course.
Speaker:Yeah.
Speaker:Until next time.
Speaker:Remember everyone IP is fuel.
Speaker:Bing,
