Episode 9

E9: How to create learning experiences that transform your clients with Manja Horner [Asset Building]

Welcome to my conversation with Manja Horner. Many of us have been burned by poorly built courses in the past, or our own learning product flopped. So, what are the best ways to create a course?

We’re going to talk about taking your intellectual property or thought leadership and leveraging it to generate peaceful revenue streams. How can we create a learning experience that transforms your clients - what are the elements that make a great learning offer for adults? Manja will share a handful of practical tips to create the best learning experience. 

We’ll cover:

  • When is the right time to build a course?
  • What do you need to have in place first?
  • Do you have a client base that’s interested in buying this?
  • How do your clients want to consume your content?
  • How to sell your expertise in a more passive way, without actively selling all the time
  • How courses fit into building a business you can sell someday

An ex-corporate learning experience strategist, Manja is a fun and friendly trusted advisor to thought leaders and companies who want to transform their clients with a learning offer. She gets results for her clients with an end to end solution that puts the learners’ needs front and center and leverages their thought leadership with the right business model. Her corporate experience is the bedrock for organization and systems thinking underpinning every client project. She knows corporate and uses that to your advantage. Innately curious, Manja absorbs information at an alarming rate and has an uncanny ability to make that information learnable for others. Teaching is in her blood; a certified music and business teacher, Manja has made a career digging into what makes learning stick.

Free Gift: 10 Client Activities in 10 Minutes https://www.boostld.com/10under10 

Accelerator Strategy Service: Book a Call with Manja manjahorner@boostld.com

Company Website:

http://boostld.com

LinkedIn:

http://www.linkedin.com/in/manja-horner-2021

Links to Other Social Media Profiles:

https://www.instagram.com/boost_learningexperts

We would love you to consider supporting Manja’s favorite charitable organization:

https://www.cornerstonenorthumberland.ca/donate/

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Music credit: Yes She Can by Tiny Music

A Podcast Launch Bestie production

About the Podcast

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Hourly to Exit

About your host

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Erin Austin

Meet Erin Austin, a Harvard Law alum with over 25 years of copyright and contracts experience. As the go-to advisor for professionals with corporate clients, Erin empowers entrepreneurs to be their own advocates, standing out for her commitment to transforming expertise into empires through the creation, protection and leveraging of intellectual property assets. Explore her blend of legal expertise and entrepreneurial insight on ThinkBeyondIP.com and the "Hourly to Exit" podcast. Off the clock, you'll find Erin in the great outdoors or connecting with business coaches to elevate 6-figure consultants into 7-figure powerhouses.